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Top 20 Beauty Influencers in Rio de Janeiro on Instagram (Aug 2026)

We found 25 beauty influencers in Rio de Janeiro on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Rio de Janeiro. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 20, 2026

  1. 1Raybrito2 instagram profile photo

    Raybrito2

    @raybrito_ofc2

    - Real life, beauty, fashion, maternidade • from rio 🇧🇷/ 🇳🇱 🇩🇪 🇦🇪 🇲🇻 🇩🇴 🇧🇬🇷🇴🇪🇸 •Conta oficial @raybrito_ofc 📩•…

    Mid-tierBrazil
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    Followers188K
    Engagement rate0.11%2.5x page median
    Suspicious followers17.8%Moderate
    Average reel plays253KPer video post

    Engagement rate benchmark

    Raybrito2's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    Austria1.4%
    Portugal1.4%
    Dominican Republic1.4%
    United Kingdom1.4%

    Audience gender

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    Top posts

    Avg likes: 20.9K. Avg comments: 321. Audience credibility: 82%.

  2. 2Gio Vasconcelos ✨ instagram profile photo

    Gio Vasconcelos ✨

    @_giovass

    bailarina | coreógrafa | beauty Dançarina da @ludmilla giovasconcelos@changodigital.com.br | @changodigital

    Mid-tierBrazil
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    Followers142K
    Engagement rate0.02%0.6x page median
    Suspicious followers14.0%Moderate
    Average reel plays36.6KPer video post

    Engagement rate benchmark

    Gio Vasconcelos ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.5%
    Portugal0.3%
    Argentina0.2%
    United Arab Emirates0.2%

    Audience gender

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    Top posts

    Avg likes: 3.5K. Avg comments: 133. Audience credibility: 86%.

  3. 3Emily Afonso instagram profile photo

    Emily Afonso

    @afonsoemilyy

    lifestyle • beauty • corrida • trip RJ | meia maratonista 🇧🇷🇫🇷🇦🇪🇵🇾🇬🇧🇮🇹🇪🇸🇬🇷🇨🇴🇵🇹🇯🇵🇩🇴🇰🇷 ❤️ JESUS 📧 emilyafonsomh@gmail.com

    Mid-tierBrazil
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    Followers121K
    Engagement rate0.03%0.6x page median
    Suspicious followers15.8%Moderate
    Average reel plays92.6KPer video post

    Engagement rate benchmark

    Emily Afonso's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 3.4K. Avg comments: 89. Audience credibility: 84%.

  4. 4Bella Vitória instagram profile photo

    Bella Vitória

    @bellamc_ofc

    |RJ •Lifestyle •Fashion •Beauty |100k..200k..40k.. e mais uma vez recomeçando🤍 |💌 • trabalhosbellavitoria@gmail.com | @bellamc_secund |+154K Ttk…

    Mid-tierBrazil
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    Followers103K
    Engagement rate0.14%3.3x page median
    Suspicious followers12.1%Moderate
    Average reel plays141KPer video post

    Engagement rate benchmark

    Bella Vitória's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 14.7K. Avg comments: 69. Audience credibility: 88%.

  5. 5Iza Sena instagram profile photo

    Iza Sena

    @izasenna_

    Fitness | Beauty | Lifestyle Meia maratonista 🏃🏻‍♀️ assessoria @mvassessoria_

    MicroBrazil
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    Followers99.1K
    Engagement rate0.06%1.4x page median
    Suspicious followers24.0%Elevated
    Average reel plays389KPer video post

    Engagement rate benchmark

    Iza Sena's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.5%
    Portugal0.4%
    Mexico0.2%
    United Arab Emirates0.2%

    Audience gender

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    Top posts

    Avg likes: 5.9K. Avg comments: 124. Audience credibility: 76%.

  6. 6Rafaela S ✨ instagram profile photo

    Rafaela S ✨

    @rgmaquinista_

    Assistam os stories 💗 lifestyle and beauty • maternidade conta reserva: @maquinista_dailly Jasmine 💖

    MicroBrazil
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    Followers61.7K
    Engagement rate0.06%1.4x page median
    Suspicious followers18.9%Moderate
    Average reel plays103KPer video post

    Engagement rate benchmark

    Rafaela S ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.8%
    Portugal0.4%
    Argentina0.2%
    Mauritius0.2%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 33. Audience credibility: 81%.

  7. 7A N N A • O L I V E I R A instagram profile photo

    A N N A • O L I V E I R A

    @carolinna____

    • 𝚁𝙹 𖤓 𝚓𝚎𝚜𝚞𝚜 ♡ • 𝙱𝚕𝚘𝚐 • 𝚋𝚎𝚊𝚞𝚝𝚢 • 𝚏𝚊𝚜𝚑𝚒𝚘𝚗 • 𝚕𝚒𝚏𝚎𝚜𝚝𝚢𝚕𝚎 • 𝚅𝚒𝚟𝚎𝚗𝚍𝚘 𝚖𝚘𝚖𝚎𝚗𝚝𝚘𝚜 𝚎 𝚌𝚘𝚗𝚜𝚝𝚛𝚞𝚒𝚗𝚍𝚘…

    MicroBrazil
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    Followers52.6K
    Engagement rate0.05%1.2x page median
    Suspicious followers20.3%Elevated
    Average reel plays17.2KPer video post

    Engagement rate benchmark

    A N N A • O L I V E I R A's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Portugal0.5%
    United States of America0.5%
    India0.3%
    Chile0.3%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 21. Audience credibility: 80%.

  8. 8julia seredine ♡ colorista instagram profile photo

    julia seredine ♡ colorista

    @juliaseredine

    ⊹ colorista no @salaoguava ⊹ slow beauty 📍são francisco, niterói ↓ informações/orçamentos

    MicroBrazil
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    Followers50.2K
    Engagement rate0.04%0.8x page median
    Suspicious followers14.9%Moderate
    Average reel plays18.4KPer video post

    Engagement rate benchmark

    julia seredine ♡ colorista's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.1%
    Portugal0.7%
    United Kingdom0.5%
    France0.4%

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    Top posts

    Avg likes: 1.8K. Avg comments: 39. Audience credibility: 85%.

  9. 9Yasmin B. Aquino ✨ instagram profile photo

    Yasmin B. Aquino ✨

    @yasbarross_

    Vem comigo irmã 🤞🏼🧜🏽‍♀️ 🇧🇷| Rio de Janeiro Rotina • lifestyle • Beauty 💋 Parcerias via direct 📲 @pkadopizzariaedeposito

    MicroBrazil
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    Followers43.9K
    Engagement rate0.03%0.6x page median
    Suspicious followers21.0%Elevated
    Average reel plays20.2KPer video post

    Engagement rate benchmark

    Yasmin B. Aquino ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    France0.3%
    Portugal0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 20. Audience credibility: 79%.

  10. 10YASMIM FARIA instagram profile photo

    YASMIM FARIA

    @yasmimfariak

    VEJA OS STORYS🤨 Criadora de conteúdo | Lifestyle & Beauty Parcerias • Publis • Reviews Contato: 📧➡️ fariayasmimm@gmail.com

    MicroBrazil
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    Followers42.8K
    Engagement rate0.05%1.2x page median
    Suspicious followers19.5%Moderate
    Average reel plays36.6KPer video post

    Engagement rate benchmark

    YASMIM FARIA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Portugal1.0%
    Angola0.4%
    India0.2%
    Switzerland0.2%

    Audience gender

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    Top posts

    Avg likes: 2.3K. Avg comments: 36. Audience credibility: 81%.

  12. 11Maria Fernanda 💜 instagram profile photo

    Maria Fernanda 💜

    @maferaaraujo

    Criadora de Conteúdo • UGC Lifestyle | Fitness | Fashion | Beauty | Travel 📩 Parcerias via Direct

    MicroBrazil
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    Followers30.4K
    Engagement rate0.04%At page median
    Suspicious followers17.3%Moderate
    Average reel plays55.6KPer video post

    Engagement rate benchmark

    Maria Fernanda 💜's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.6%
    Portugal0.5%
    Angola0.4%
    Cabo Verde0.2%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 45. Audience credibility: 83%.

  13. 12Natani Souza instagram profile photo

    Natani Souza

    @natani.souza

    ✨ Lifestyle • Beauty 📍Rio de Janeiro - RJ 💌 Publicidade e parcerias ↓ 🔗 (comercial.natanisouza@gmail.com) 💍👩🏾‍❤️‍💋‍👨🏽

    MicroBrazil
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    Followers27.0K
    Engagement rate0.07%1.6x page median
    Suspicious followers20.8%Elevated
    Average reel plays2.4KPer video post

    Engagement rate benchmark

    Natani Souza's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America1.3%
    Portugal0.4%
    France0.2%
    Indonesia0.1%

    Audience gender

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    Top posts

    Avg likes: 1.9K. Avg comments: 14. Audience credibility: 79%.

  14. 13Allana Oliveira instagram profile photo

    Allana Oliveira

    @__allanaa10

    lifestyle • beauty • gym provador | públis | parcerias cupom shein: SCB7allanaa101239 💍

    MicroBrazil
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    Followers26.1K
    Engagement rate0.04%At page median
    Suspicious followers21.8%Elevated
    Average reel plays51.0KPer video post

    Engagement rate benchmark

    Allana Oliveira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.5%
    Chile0.1%
    United Kingdom0.1%
    Mexico0.1%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 63. Audience credibility: 78%.

  15. 14Waleska instagram profile photo

    Waleska

    @waleska_peixoto

    Eai, gente bonita✨ RJ cabelo • beauty • cuidados 📩 contatowaleskapeixoto@gmail.com #lorealistarbr

    MicroBrazil
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    Followers24.8K
    Engagement rate0.03%0.7x page median
    Suspicious followers20.3%Elevated
    Average reel plays3.7KPer video post

    Engagement rate benchmark

    Waleska's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.8%
    Portugal0.5%
    Mexico0.5%
    Spain0.5%

    Audience gender

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    Top posts

    Avg likes: 713. Avg comments: 24. Audience credibility: 80%.

  16. 15Mariana instagram profile photo

    Mariana

    @marianaaalves__

    ✨ Beauty Model 📍 RJ • SP • PA 🤎 Conteúdo de looks, beleza e lifestyle 🎓 Beauty Connection | Você modelo em 21 dias 🔗 Parcerias & agendamentos ↓

    MicroBrazil
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    Followers20.1K
    Engagement rate0.11%2.5x page median
    Suspicious followers22.9%Elevated
    Average reel plays119KPer video post

    Engagement rate benchmark

    Mariana's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Panama0.2%
    Belarus0.2%
    United Kingdom0.2%
    France0.2%

    Audience gender

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    Top posts

    Avg likes: 2.1K. Avg comments: 69. Audience credibility: 77%.

  17. 16Livia Grable instagram profile photo

    Livia Grable

    @liviagrable

    BEAUTY• FASHION • LIFESTYLE | Serviço Social

    MicroBrazil
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    Followers16.0K
    Engagement rate0.03%0.7x page median
    Suspicious followers16.2%Moderate
    Average reel plays5.8KPer video post

    Engagement rate benchmark

    Livia Grable's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.5%
    United States of America0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 468. Avg comments: 16. Audience credibility: 84%.

  18. 17Loren Lima instagram profile photo

    Loren Lima

    @lorenaliima.22

    • Latina woman • Beauty, lifestyle, gym • 🏴󠁧󠁢󠁳󠁣󠁴󠁿📍 @dailylorenliima

    MicroBrazil
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    Followers15.6K
    Engagement rate0.05%At page median
    Suspicious followers24.0%Elevated
    Average reel plays15.6KPer video post

    Engagement rate benchmark

    Loren Lima's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America1.5%
    Mozambique0.4%
    Jamaica0.2%
    Morocco0.2%

    Audience gender

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    Top posts

    Avg likes: 721. Avg comments: 31. Audience credibility: 76%.

  19. 18Laryssa Victória instagram profile photo

    Laryssa Victória

    @alaryssavictoria

    1º Porta-Bandeira do @salgueirooriginal ❤️ Treino • Nutrição • Carnaval • Beauty Método @danceseusonhoo 🥇

    MicroBrazil
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    Followers15.3K
    Engagement rate0.08%1.9x page median
    Suspicious followers15.6%Moderate
    Average reel plays16.8KPer video post

    Engagement rate benchmark

    Laryssa Victória's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.5%
    Panama0.5%
    Argentina0.4%
    United Kingdom0.4%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 68. Audience credibility: 84%.

  20. 19Mariana Oliveira instagram profile photo

    Mariana Oliveira

    @mari.makeup

    Beauty Tips | Lifestyle | Travel ▫️ Há 10 anos criando beleza com sofisticação ▫️contato@mari.makeup ▫️Agendamentos link abaixo - RJ | SP

    MicroBrazil
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    Followers14.1K
    Engagement rate0.04%At page median
    Suspicious followers21.3%Elevated
    Average reel plays6.3KPer video post

    Engagement rate benchmark

    Mariana Oliveira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America2.2%
    Portugal1.1%
    Spain0.5%
    Australia0.4%

    Audience gender

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    Top posts

    Avg likes: 566. Avg comments: 30. Audience credibility: 79%.

  21. 20Yas Ramos | influencer & UGC creators instagram profile photo

    Yas Ramos | influencer & UGC creators

    @_yaasmimramos

    RJ, SP | ✉️ collabsyasramos@gmail.com __ ❥ Beauty, fashion & lifestyle @bumbumcream - 🏷️YASRAMOS @meuollie -🏷️YASRAMOS10

    MicroBrazil
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    Followers12.6K
    Engagement rate0.02%0.6x page median
    Suspicious followers17.7%Moderate
    Average reel plays9.5KPer video post

    Engagement rate benchmark

    Yas Ramos | influencer & UGC creators's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.3%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 307. Avg comments: 30. Audience credibility: 82%.

Benchmarks

Top beauty influencers in Rio de Janeiro: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

25creators indexed36.6Kmedian followers0.04%median engagement18.8%avg suspicious followers

The top beauty influencers in Rio de Janeiro run a median engagement rate of 0.04% and average 18.8% suspicious followers. Treat 0.04% as the bar a strong beauty creator in Rio de Janeiro should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Rio de Janeiro here span 16 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 56%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Rio de Janeiro. 25 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
16
Mid-tier100K to 500K
4
Macro500K+
0

Combined audience gender

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FAQ

Beauty influencers in Rio de Janeiro: common questions

How do I find beauty influencers in Rio de Janeiro?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 25 beauty influencers in Rio de Janeiro and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Rio de Janeiro right now?

On this ranking, Raybrito2 (@raybrito_ofc2), Gio Vasconcelos ✨ (@_giovass), Emily Afonso (@afonsoemilyy). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Rio de Janeiro, the median engagement rate is 0.04% at a median of 36.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 25 beauty influencers in Rio de Janeiro

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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