Top 20 Makeup Influencers in United States on Instagram (Aug 2026)

We found 249 makeup influencers in United States on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in United States. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Kathleen Post instagram profile photo

    Kathleen Post

    @kathleen.post

    daily outfits, hair, makeup, & more โœจ hello@kathleenpost.com๐Ÿ’Œ links for everything!๐Ÿ‘‡๐Ÿผ kathleenpost.com ๐Ÿค

    MacroUnited States
    Followers740K
    Engagement rate0.02%0.0x page median
    Suspicious followers25.2%Elevated
    Average reel plays347KPer video post

    Engagement rate benchmark

    Kathleen Post's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America78%
    Canada2.8%
    Brazil1.7%
    United Kingdom1.6%
    Mexico1.1%

    Audience gender

  2. 2Cristal Lopez instagram profile photo

    Cristal Lopez

    @glowing_cee123

    FASHION | MAKEUP | HAIR ๐Ÿซง @fashionnova Ambassador ๐Ÿ“ง๐•˜๐•๐• ๐•จ๐•š๐•Ÿ๐•˜๐•”๐•–๐•–@๐•˜๐•ž๐•’๐•š๐•.๐•”๐• ๐•ž ๐ŸŒฟTIKTOK 2.7 Million : ๐•”๐•–๐•–_๐•˜๐Ÿ™๐Ÿ›

    MacroUnited States
    Followers678K
    Engagement rate0.02%0.0x page median
    Suspicious followers18.2%Moderate
    Average reel plays192KPer video post

    Engagement rate benchmark

    Cristal Lopez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America66%
    Mexico17%
    Brazil1.6%
    Colombia1.5%
    Spain1.1%

    Audience gender

  3. 3Vlada Golubenko instagram profile photo

    Vlada Golubenko

    @nirami2020

    โœจVlada | Creative Lifestyle ๐ŸŒ ๐Ÿ’„ Fashion โ€ข Makeup โ€ข Travel โ€ข Animation @_veerami_ ๐Ÿ’Œ for inquiries: hello@niramiwork.com โ†“ Shop ยท TikTok ยท YouTube ยทโ€ฆ

    MacroGermany
    Followers547K
    Engagement rate0.05%0.0x page median
    Suspicious followers16.7%Moderate
    Average reel plays381KPer video post

    Engagement rate benchmark

    Vlada Golubenko's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America53%
    Mexico4.8%
    Brazil4.5%
    France2.7%
    United Kingdom2.2%

    Audience gender

  4. 4Mikayla Jane Nogueira instagram profile photo

    Mikayla Jane Nogueira

    @mikaylanogueira

    My personal account, feel free to follow. Proud Bryant Alum. Iโ€™m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

    MacroUnited States
    Followers501K
    Engagement rate0.04%0.0x page median
    Suspicious followers9.3%Low risk
    Average reel playsNot measuredNo video data

    Engagement rate benchmark

    Mikayla Jane Nogueira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America78%
    United Kingdom6.8%
    Canada5.1%
    Australia3.0%
    Ireland1.2%

    Audience gender

    Top posts

    Avg likes: 18.5K. Avg comments: 119. Audience credibility: 91%.

  5. Followers372K
    Engagement rate0.13%0.0x page median
    Suspicious followers21.3%Elevated
    Average reel plays535KPer video post

    Engagement rate benchmark

    LOGAN NICOLE MUA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America75%
    South Africa3.4%
    Nigeria3.3%
    United Kingdom1.8%
    Brazil1.7%

    Audience gender

  6. 6Kourtni Brandy instagram profile photo

    Kourtni Brandy

    @officialkourtnib

    CHI โœˆ๏ธ ATL Just a girl who makes ๐Ÿ”ฅ content CEO @bleurougecosmetics_ โฌ‡๏ธ Join my makeup community โฌ‡๏ธ

    Mid-tierUnited States
    Followers311K
    Engagement rate6.06%2.0x page median
    Suspicious followers17.1%Moderate
    Average reel plays41.2KPer video post

    Engagement rate benchmark

    Kourtni Brandy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America93%
    Jamaica1.0%
    Puerto Rico0.6%
    United Kingdom0.5%
    Mexico0.4%

    Audience gender

  7. 7mel_schmidtt instagram profile photo

    mel_schmidtt

    @melanie_.schmidt

    fashion | makeup 18 fsu โ€˜30

    Mid-tierUnited States
    Followers266K
    Engagement rate2.77%At page median
    Suspicious followers9.3%Low risk
    Average reel plays302KPer video post

    Engagement rate benchmark

    mel_schmidtt's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America79%
    Canada4.2%
    United Kingdom3.6%
    Mexico1.8%
    Brazil1.1%

    Audience gender

  8. 8bri bean instagram profile photo

    bri bean

    @brobeansz

    โ™ก cute & creepy โ™ก DM for commission: tattoos โ€ข makeup โ€ข art โ€ข El Centro, Ca โœ‰๏ธ: brobeansz18@gmail.com

    Mid-tierUnited States
    Followers204K
    Engagement rate4.83%1.6x page median
    Suspicious followers20.0%Moderate
    Average reel plays276KPer video post

    Engagement rate benchmark

    bri bean's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America60%
    Brazil4.7%
    Mexico3.1%
    Canada2.7%
    France2.4%

    Audience gender

  9. 9sabrina instagram profile photo

    sabrina

    @sabrinavonb

    โ‹†ห™โŸก performer ๐Ÿ‚ญ no makeup, all natural @fsetalent ๐Ÿ’Œ sabrina@creatorcollectivetalent.com

    Mid-tierUnited States
    Followers179K
    Engagement rate4.62%1.6x page median
    Suspicious followers15.1%Moderate
    Average reel plays215KPer video post

    Engagement rate benchmark

    sabrina's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America79%
    United Kingdom3.4%
    Australia1.3%
    Japan1.3%
    China1.3%

    Audience gender

  10. 10Josephine Morgan สšโ™กษž๐Ÿ“LA MUA instagram profile photo

    Josephine Morgan สšโ™กษž๐Ÿ“LA MUA

    @dose_of_jos

    โญ๏ธ MAKEUP ARTIST in LOS ANGELES ๐Ÿงก Ulta Beauty Collective โ€˜25/โ€˜26 Josephine@thelilacagency.com NEW VIDEO๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป

    Mid-tierUnited States
    Followers134K
    Engagement rate2.08%0.7x page median
    Suspicious followers22.2%Elevated
    Average reel plays69.1KPer video post

    Engagement rate benchmark

    Josephine Morgan สšโ™กษž๐Ÿ“LA MUA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America72%
    Mexico3.8%
    United Kingdom3.5%
    Canada2.3%
    Brazil2.2%

    Audience gender

  11. 11Lindy โ™‰๏ธŽ instagram profile photo

    Lindy โ™‰๏ธŽ

    @dodgygrl

    ATX ๐ŸŒต โญ‘ Makeup Artist โญ‘ MTG enjoyer #beautyfreak every Tuesday

    Mid-tierUnited States
    Followers133K
    Engagement rate6.78%2.3x page median
    Suspicious followers21.1%Elevated
    Average reel plays40.6KPer video post

    Engagement rate benchmark

    Lindy โ™‰๏ธŽ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America59%
    United Kingdom5.2%
    Mexico5.0%
    Canada3.6%
    Brazil3.1%

    Audience gender

  12. 12mei monteโฃ๏ธ instagram profile photo

    mei monteโฃ๏ธ

    @meimonte1

    ๐Ÿ’Œ mei@theviralistgroup.com here to help you glow up! makeup skincare & workouts ๐ŸŽ€ get my FLAT TUMMY GUIDE here โฌ‡๏ธ

    Mid-tierPhilippines
    Followers125K
    Engagement rate26.65%9.0x page median
    Suspicious followers21.0%Elevated
    Average reel plays34.3KPer video post

    Engagement rate benchmark

    mei monteโฃ๏ธ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America58%
    Canada4.6%
    Malaysia4.2%
    Indonesia3.7%
    Philippines3.7%

    Audience gender

  13. 13lauren servideo instagram profile photo

    lauren servideo

    @servideo

    i fake it so real i am beyond fake makeup page: @coscuration

    Mid-tierUnited States
    Followers121K
    Engagement rate3.42%1.2x page median
    Suspicious followers17.9%Moderate
    Average reel plays83.5KPer video post

    Engagement rate benchmark

    lauren servideo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America78%
    Canada4.6%
    Australia4.0%
    United Kingdom3.5%
    Germany0.8%

    Audience gender

  14. 14โ™ก๐•ฎ๐–๐–†๐–“๐–Š๐–‘ ๐•ฏ๐–Ž๐–†๐–‡๐–‘๐–†โ™ก instagram profile photo

    โ™ก๐•ฎ๐–๐–†๐–“๐–Š๐–‘ ๐•ฏ๐–Ž๐–†๐–‡๐–‘๐–†โ™ก

    @chanel_diabla

    โ™ฅ๏ธLOS ANGELESโ™ฅ๏ธ Tattoo Artist + Makeup Lover @blendbunnycosmetics x Diabla palette OUT NOW ๐Ÿ’‹

    MicroUnited States
    Followers95.3K
    Engagement rate2.26%0.8x page median
    Suspicious followers18.9%Moderate
    Average reel plays13.9KPer video post

    Engagement rate benchmark

    โ™ก๐•ฎ๐–๐–†๐–“๐–Š๐–‘ ๐•ฏ๐–Ž๐–†๐–‡๐–‘๐–†โ™ก's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America63%
    United Kingdom5.8%
    Mexico5.0%
    Canada3.2%
    Brazil2.5%

    Audience gender

  15. 15Stephanie Nicole instagram profile photo

    Stephanie Nicole

    @sf_stef

    ๐ŸŒSouthern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips โœŒ๐Ÿป๏ธ โค๏ธ ๐Ÿ’ŒStephanieNicolePR@icloud.com

    MicroUnited States
    Followers87.2K
    Engagement rate3.61%1.2x page median
    Suspicious followers20.0%Moderate
    Average reel plays71.6KPer video post

    Engagement rate benchmark

    Stephanie Nicole's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America64%
    United Kingdom6.4%
    Canada6.0%
    Australia3.6%
    Germany1.1%

    Audience gender

  16. 16Michelle Pak instagram profile photo

    Michelle Pak

    @michelle.pakk

    Gabi Solรญs of OC ๐Ÿ’ ๐Ÿ“OC/LA PR | michellepak@cmgworldwide.com Founder | @dainteehouse Outfits, makeup and favs โฌ‡๏ธ

    MicroUnited States
    Followers85.0K
    Engagement rate2.58%At page median
    Suspicious followers17.7%Moderate
    Average reel plays16.0KPer video post

    Engagement rate benchmark

    Michelle Pak's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America68%
    Mexico2.8%
    Canada2.8%
    United Kingdom2.5%
    India1.8%

    Audience gender

  17. 17Ashauna ๐Ÿค instagram profile photo

    Ashauna ๐Ÿค

    @shauna_banaa

    ๐“—๐“ฎ๐”‚ ๐“ซ๐“ฎ๐“ผ๐“ฝ๐“ฒ๐“ฎ๐“ฎ๐“ฎ๐ŸŒธโœจ ยฐโ€.เณƒเฟ”*๐“œ๐“ช๐“ด๐“ฎ๐“พ๐“น ๐“ฒ๐“ผ ๐“ถ๐”‚ ๐“ช๐“ป๐“ฝโ‹†ยฐโ€.เณƒเฟ”* ๐‘บ๐’‰๐’‚๐’–๐’๐’‚๐’ƒ๐’‚๐’๐’‚๐Ÿ–๐Ÿ“๐Ÿ“๐Ÿ–@๐’ˆ๐’Ž๐’‚๐’Š๐’.๐’„๐’๐’Ž

    MicroUnited States
    Followers75.4K
    Engagement rate3.73%1.3x page median
    Suspicious followers19.9%Moderate
    Average reel plays21.6KPer video post

    Engagement rate benchmark

    Ashauna ๐Ÿค's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America68%
    Brazil4.9%
    France2.9%
    United Kingdom2.8%
    Canada2.8%

    Audience gender

  18. 18Tabinda aka PAA aka Bendy instagram profile photo

    Tabinda aka PAA aka Bendy

    @taaabbbyy

    Contact: Tabinda@Zoozlosangeles.com Makeup | Skincare | Lifestyle ๐Ÿ’• Bendy from @sistersisterzzz DMV ๐Ÿ“

    MicroUnited States
    Followers72.5K
    Engagement rate3.07%At page median
    Suspicious followers17.1%Moderate
    Average reel plays63.2KPer video post

    Engagement rate benchmark

    Tabinda aka PAA aka Bendy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America71%
    Nigeria3.4%
    Pakistan2.8%
    India2.6%
    United Kingdom2.1%

    Audience gender

  19. 19Detroit Makeup Artist ๐ŸŽจ๐Ÿ’„๐Ÿ’‹ | CONTENT CREATOR instagram profile photo

    Detroit Makeup Artist ๐ŸŽจ๐Ÿ’„๐Ÿ’‹ | CONTENT CREATOR

    @makeupby.tiffanie

    ๐Ÿ“Detroit PRO MUA โ€ข Self-Taught ๐ŸŒธ 25+ Videos of โžก๏ธ โ€œThe Undercover Auntieโ€ @mbt.experience @lifesize.lemonade Makeup Booking Link Below!

    MicroUnited States
    Followers70.5K
    Engagement rate19.83%6.7x page median
    Suspicious followers21.5%Elevated
    Average reel plays11.2KPer video post

    Engagement rate benchmark

    Detroit Makeup Artist ๐ŸŽจ๐Ÿ’„๐Ÿ’‹ | CONTENT CREATOR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America89%
    Brazil2.0%
    Canada1.3%
    United Kingdom1.1%
    France0.5%

    Audience gender

  20. 20ATLANTA MAKEUP ARTIST instagram profile photo

    ATLANTA MAKEUP ARTIST

    @kyahrileymakeup

    Learn my SIGNATURE SOFT GLAM (click link below) YOUTUBE: kyahrileymakeup #atlantamakeupartist #atlmakeupartist

    MicroUnited States
    Followers69.0K
    Engagement rate2.85%At page median
    Suspicious followers19.1%Moderate
    Average reel plays43.8KPer video post

    Engagement rate benchmark

    ATLANTA MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America93%
    Nigeria1.0%
    China0.7%
    Mexico0.4%
    Jamaica0.4%

    Audience gender

Benchmarks

Top makeup influencers in United States: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

249creators indexed133Kmedian followers2.96%median engagement18.4%avg suspicious followers

The top makeup influencers in United States run a median engagement rate of 2.96% and average 18.4% suspicious followers. Treat 2.96% as the bar a strong makeup creator in United States should clear; below it, you are paying for reach, not attention.

The best makeup influencers in United States here span 7 nano or micro and 4 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States of America (100%), skewing female at 81%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in United States. 249 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States of America100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
7
Mid-tier100K to 500K
9
Macro500K+
4

Combined audience gender

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FAQ

Makeup influencers in United States: common questions

How do I find makeup influencers in United States?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 249 makeup influencers in United States and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in United States right now?

On this ranking, Kathleen Post (@kathleen.post), Cristal Lopez (@glowing_cee123), Vlada Golubenko (@nirami2020). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in United States, the median engagement rate is 2.96% at a median of 133K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 249 makeup influencers in United States

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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