Top 20 Makeup Influencers in United States on Instagram (Jul 2026)

We found 249 makeup influencers in United States on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in United States. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Cristal Lopez Instagram profile photo

    Cristal Lopez

    @glowing_cee123

    FASHION | MAKEUP | HAIR ๐Ÿซง @fashionnova Ambassador ๐Ÿ“ง๐•˜๐•๐• ๐•จ๐•š๐•Ÿ๐•˜๐•”๐•–๐•–@๐•˜๐•ž๐•’๐•š๐•.๐•”๐• ๐•ž ๐ŸŒฟTIKTOK 2.7 Million : ๐•”๐•–๐•–_๐•˜๐Ÿ™๐Ÿ›

    MacroUnited States
    Followers661K
    Engagement rate2.50%0.7x page median
    Suspicious followers19.1%Moderate
    Average reel plays161KPer video post

    Engagement rate benchmark

    Median

    Cristal Lopez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States67%
    Mexico17%
    Colombia1.8%
    Brazil1.5%
    India1.1%

    Audience gender

  2. 2Vlada Golubenko Instagram profile photo

    Vlada Golubenko

    @nirami2020

    โœจVlada | Creative Lifestyle ๐ŸŒ ๐Ÿ’„ Fashion โ€ข Makeup โ€ข Travel โ€ข Animation @_veerami_ ๐Ÿ’Œ for inquiries: hello@niramiwork.com โ†“ Shop ยท TikTok ยท YouTube ยทโ€ฆ

    Macro
    Followers535K
    Engagement rate3.68%At page median
    Suspicious followers15.3%Moderate
    Average reel plays151KPer video post

    Engagement rate benchmark

    Median

    Vlada Golubenko's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States52%
    Brazil4.3%
    Mexico3.6%
    United Kingdom3.2%
    Canada3.2%

    Audience gender

  3. 3LOGAN NICOLE MUA Instagram profile photo

    LOGAN NICOLE MUA

    @logannicolemua

    Located in D(M)V โ€ข Makeup Artist๐Ÿช„ No June 2026 availability. July books open June 25th.

    Mid-tierUnited States
    Followers364K
    Engagement rate8.42%2.5x page median
    Suspicious followers20.3%Elevated
    Average reel plays284KPer video post

    Engagement rate benchmark

    Median

    LOGAN NICOLE MUA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States76%
    Nigeria3.8%
    South Africa3.2%
    Brazil1.5%
    United Kingdom1.4%

    Audience gender

  4. 4mel_schmidtt Instagram profile photo

    mel_schmidtt

    @melanie_.schmidt

    fashion | makeup 18 fsu โ€˜30

    Mid-tierUnited States
    Followers256K
    Engagement rate3.27%At page median
    Suspicious followers9.2%Low risk
    Average reel plays163KPer video post

    Engagement rate benchmark

    Median

    mel_schmidtt's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States79%
    Canada4.3%
    United Kingdom3.7%
    Mexico1.7%
    Brazil1.2%

    Audience gender

  5. 5KEVIN LUONG Instagram profile photo

    KEVIN LUONG

    @kvn.luong

    ๐Ÿ“Los Angeles Booking/PR: luong.kvn@gmail.com ๐Ÿ‘‡๐ŸผONLINE MAKEUP WORKSHOPS๐Ÿ‘‡๐Ÿผ

    Mid-tierUnited States
    Followers217K
    Engagement rate4.11%1.2x page median
    Suspicious followers24.4%Elevated
    Average reel plays60.1KPer video post

    Engagement rate benchmark

    Median

    KEVIN LUONG's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States66%
    United Kingdom8.8%
    Canada2.3%
    Mexico1.9%
    France1.7%

    Audience gender

  6. 6bri bean Instagram profile photo

    bri bean

    @brobeansz

    โ™ฅ๏ธŽ digital diary โ™ฅ๏ธŽ DM to book a tattoo: @brobeanzs ๐Ÿ“El Centro, Ca โœ‰๏ธ: brobeansz18@gmail.com

    Mid-tierUnited States
    Followers206K
    Engagement rate13.97%4.2x page median
    Suspicious followers17.5%Moderate
    Average reel plays341KPer video post

    Engagement rate benchmark

    Median

    bri bean's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States61%
    Mexico3.9%
    Brazil3.5%
    United Kingdom3.4%
    Italy2.2%

    Audience gender

  7. 7sabrina Instagram profile photo

    sabrina

    @sabrinavonb

    performer โ€ข no makeup, all natural get in touch! ๐Ÿ’Œ svbinquiries@gmail.com

    Mid-tierUnited States
    Followers169K
    Engagement rate8.46%2.5x page median
    Suspicious followers14.4%Moderate
    Average reel plays434KPer video post

    Engagement rate benchmark

    Median

    sabrina's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States79%
    United Kingdom3.5%
    Australia1.3%
    Japan1.3%
    China1.3%

    Audience gender

  8. 8Samantha Mullino Instagram profile photo

    Samantha Mullino

    @samanthamullino

    Makeup, real life & finding joy in the in-between๐Ÿ’‹โœจ samanthamullino@thesociablesociety.com

    Mid-tierUnited States
    Followers156K
    Engagement rate2.10%0.6x page median
    Suspicious followers17.9%Moderate
    Average reel plays146KPer video post

    Engagement rate benchmark

    Median

    Samantha Mullino's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States77%
    India6.6%
    Canada2.9%
    Croatia2.2%
    Australia2.2%

    Audience gender

  9. 9Ali Ambrose Instagram profile photo

    Ali Ambrose

    @geniusgirlalerts

    Makeup // Art Okc Geniusgirlalert on tt & yt geniusgirlalert@undercurrent.net

    Mid-tierUnited States
    Followers134K
    Engagement rate2.18%0.7x page median
    Suspicious followers16.6%Moderate
    Average reel plays61.2KPer video post

    Engagement rate benchmark

    Median

    Ali Ambrose's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States58%
    United Kingdom6.6%
    Canada5.9%
    Australia4.0%
    Brazil1.9%

    Audience gender

  10. 10Lindy โ™‰๏ธŽ Instagram profile photo

    Lindy โ™‰๏ธŽ

    @dodgygrl

    ATX ๐ŸŒต โญ‘ Makeup Artist โญ‘ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM

    Mid-tierUnited States
    Followers132K
    Engagement rate2.77%0.8x page median
    Suspicious followers20.3%Elevated
    Average reel plays42.1KPer video post

    Engagement rate benchmark

    Median

    Lindy โ™‰๏ธŽ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States59%
    United Kingdom5.0%
    Mexico4.6%
    Canada3.6%
    Brazil3.3%

    Audience gender

  11. 11Josephine Morgan สšโ™กษž๐Ÿ“LA MUA Instagram profile photo

    Josephine Morgan สšโ™กษž๐Ÿ“LA MUA

    @dose_of_jos

    โญ๏ธ MAKEUP ARTIST in LOS ANGELES ๐Ÿงก Ulta Beauty Collective โ€˜25/โ€˜26 Josephine@thelilacagency.com NEW VIDEO๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป

    Mid-tierUnited States
    Followers131K
    Engagement rate2.48%0.7x page median
    Suspicious followers21.8%Elevated
    Average reel plays75.2KPer video post

    Engagement rate benchmark

    Median

    Josephine Morgan สšโ™กษž๐Ÿ“LA MUA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States71%
    Mexico4.1%
    United Kingdom3.7%
    Brazil2.2%
    Canada2.1%

    Audience gender

  12. 12JAEDA MARIE Instagram profile photo

    JAEDA MARIE

    @jaedamariemakeup

    nashville ๐Ÿค  celebrity hair + makeup artist pr: teamjaeda@gmail.com fav products & discounts โ†“

    Mid-tierUnited States
    Followers130K
    Engagement rate2.54%0.8x page median
    Suspicious followers19.2%Moderate
    Average reel plays50.3KPer video post

    Engagement rate benchmark

    Median

    JAEDA MARIE's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States58%
    Canada30%
    United Kingdom3.2%
    Australia2.3%
    Mexico0.7%

    Audience gender

  13. 13lauren servideo Instagram profile photo

    lauren servideo

    @servideo

    i fake it so real i am beyond fake makeup page: @coscuration

    Mid-tierUnited States
    Followers121K
    Engagement rate3.41%At page median
    Suspicious followers16.9%Moderate
    Average reel plays80.3KPer video post

    Engagement rate benchmark

    Median

    lauren servideo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States78%
    Canada4.6%
    Australia3.8%
    United Kingdom3.3%
    Italy0.8%

    Audience gender

  14. 14Travel Makeup Artist Instagram profile photo

    Travel Makeup Artist

    @blissed_glamour

    โœจInternational MUA โœˆ๏ธ @sensational.stingettes & @the.asuhoneybeez MUA ๐Ÿ“Montgomery | Bham | ATL

    Mid-tierUnited States
    Followers115K
    Engagement rate4.05%1.2x page median
    Suspicious followers19.7%Moderate
    Average reel plays2.8KPer video post

    Engagement rate benchmark

    Median

    Travel Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States93%
    Brazil1.4%
    France0.5%
    Canada0.5%
    Nigeria0.4%

    Audience gender

  15. 15mei monteโฃ๏ธ Instagram profile photo

    mei monteโฃ๏ธ

    @meimonte1

    ๐Ÿ’Œ mei@theviralistgroup.com here to help you glow up! makeup skincare & workouts ๐ŸŽ€ get my FLAT TUMMY GUIDE here โฌ‡๏ธ

    Mid-tierPhilippines
    Followers112K
    Engagement rate10.74%3.2x page median
    Suspicious followers20.5%Elevated
    Average reel plays43.1KPer video post

    Engagement rate benchmark

    Median

    mei monteโฃ๏ธ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States58%
    Canada4.7%
    Malaysia4.2%
    Indonesia3.7%
    Philippines3.7%

    Audience gender

  16. 16โ™ก๐•ฎ๐–๐–†๐–“๐–Š๐–‘ ๐•ฏ๐–Ž๐–†๐–‡๐–‘๐–†โ™ก Instagram profile photo

    โ™ก๐•ฎ๐–๐–†๐–“๐–Š๐–‘ ๐•ฏ๐–Ž๐–†๐–‡๐–‘๐–†โ™ก

    @chanel_diabla

    Los Angeles Resident artist @nightschooltattoo

    MicroUnited States
    Followers95.2K
    Engagement rate2.17%0.7x page median
    Suspicious followers17.7%Moderate
    Average reel plays21.8KPer video post

    Engagement rate benchmark

    Median

    โ™ก๐•ฎ๐–๐–†๐–“๐–Š๐–‘ ๐•ฏ๐–Ž๐–†๐–‡๐–‘๐–†โ™ก's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States63%
    United Kingdom5.5%
    Mexico5.1%
    Canada3.4%
    Brazil2.6%

    Audience gender

  17. 17Stephanie Nicole Instagram profile photo

    Stephanie Nicole

    @sf_stef

    ๐ŸŒSouthern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips โœŒ๐Ÿป๏ธ โค๏ธ ๐Ÿ’ŒStephanieNicolePR@icloud.com

    MicroUnited States
    Followers87.5K
    Engagement rate5.17%1.5x page median
    Suspicious followers19.8%Moderate
    Average reel playsNot measuredNo video data

    Engagement rate benchmark

    Median

    Stephanie Nicole's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States64%
    United Kingdom7.0%
    Canada5.3%
    Australia4.1%
    Mexico1.4%

    Audience gender

  18. 18๐ŸฉธStaz Instagram profile photo

    ๐ŸฉธStaz

    @chaoticantic

    โ„‚๐• ๐•ค๐•ฅ๐•ฆ๐•ž๐•– ๐•„๐•’๐•œ๐•–๐•ฃ๐Ÿงต [ My Redesigns Are Not To Be Replicated/Stolen ] โŒ

    MicroUnited States
    Followers86.0K
    Engagement rate5.26%1.6x page median
    Suspicious followers22.4%Elevated
    Average reel plays78.8KPer video post

    Engagement rate benchmark

    Median

    ๐ŸฉธStaz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States53%
    Brazil4.7%
    Mexico3.9%
    Canada3.2%
    United Kingdom3.2%

    Audience gender

  19. 19Michelle Pak Instagram profile photo

    Michelle Pak

    @michelle.pakk

    Gabi Solรญs of OC ๐Ÿ’ ๐Ÿ“OC/LA PR | michellepak@cmgworldwide.com @dainteehouse Outfits, makeup and favs โฌ‡๏ธ

    MicroUnited States
    Followers85.1K
    Engagement rate2.54%0.8x page median
    Suspicious followers18.4%Moderate
    Average reel plays31.8KPer video post

    Engagement rate benchmark

    Median

    Michelle Pak's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States68%
    Canada2.8%
    Mexico2.7%
    United Kingdom2.5%
    Australia1.8%

    Audience gender

  20. 20๐Ÿฅ€ ๐“๐“ฒ๐“ผ๐“ต๐“ฒ๐“ท๐“ท๐Ÿฅ€ (AK) Instagram profile photo

    ๐Ÿฅ€ ๐“๐“ฒ๐“ผ๐“ต๐“ฒ๐“ท๐“ท๐Ÿฅ€ (AK)

    @aka_aislinn

    ๐ŸŒช๏ธโšก๏ธliterally just trying to survive ๐ŸŒช๏ธโšก๏ธ โ˜ ๏ธ๐™ฑ๐™พ๐š๐™ฝ ๐šƒ๐™พ ๐™ด๐š‡๐™ฟ๐š๐™ด๐š‚๐š‚, ๐™ฝ๐™พ๐šƒ ๐šƒ๐™พ ๐™ธ๐™ผ๐™ฟ๐š๐™ด๐š‚๐š‚โ˜ ๏ธ ๐ŸŒˆ ๐š๐™ฐ๐™ธ๐™ฝ๐™ฑ๐™พ๐š†๐š‚๐ŸŒˆ โค๏ธ ๐™ผ๐™ฐ๐™บ๐™ด๐š„๐™ฟ ๐Ÿงกโ€ฆ

    MicroUnited States
    Followers85.0K
    Engagement rate2.61%0.8x page median
    Suspicious followers20.0%Moderate
    Average reel plays7.1KPer video post

    Engagement rate benchmark

    Median

    ๐Ÿฅ€ ๐“๐“ฒ๐“ผ๐“ต๐“ฒ๐“ท๐“ท๐Ÿฅ€ (AK)'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States57%
    United Kingdom7.3%
    Brazil4.7%
    Canada4.7%
    Mexico2.8%

    Audience gender

Benchmarks

Top makeup influencers in United States: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

249creators indexed131Kmedian followers3.34%median engagement18.6%avg suspicious followers

The top makeup influencers in United States run a median engagement rate of 3.34% and average 18.6% suspicious followers. Treat 3.34% as the bar a strong makeup creator in United States should clear; below it, you are paying for reach, not attention.

The best makeup influencers in United States here span 5 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States (100%), skewing female at 81%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in United States. 249 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
5
Mid-tier100K to 500K
13
Macro500K+
2

Combined audience gender

FAQ

Makeup influencers in United States: common questions

How do I find makeup influencers in United States?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 249 makeup influencers in United States and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in United States right now?

On this ranking, Cristal Lopez (@glowing_cee123), Vlada Golubenko (@nirami2020), LOGAN NICOLE MUA (@logannicolemua). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in United States, the median engagement rate is 3.34% at a median of 131K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 249 makeup influencers in United States

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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