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Top 20 Makeup Influencers in Colombia on Instagram (Aug 2026)

We found 37 makeup influencers in Colombia on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Colombia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Valentina | Maquilladora en Houston instagram profile photo

    Valentina | Maquilladora en Houston

    @valentina_enusa

    ✨ Soy Valentina Murillo ✨ MAKEUP ARTIST & HAIR STYLIST 💄 Novias / Quinceañeras / Sociales ⭐️ 📍Domicilios en HOUSTON TX ¿Lista para agendar tu cita?…

    MicroUnited States
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    Followers87.2K
    Engagement rate2.83%At page median
    Suspicious followers19.8%Moderate
    Average reel plays110KPer video post

    Engagement rate benchmark

    Valentina | Maquilladora en Houston's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia89%
    United States of America2.7%
    Mexico2.3%
    Spain1.1%
    Chile0.9%

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    Top posts

    Avg likes: 2.5K. Avg comments: 29. Audience credibility: 80%.

  2. 2JSanchez | Maquilladora Barranquilla instagram profile photo

    JSanchez | Maquilladora Barranquilla

    @jsanchezmakeup

    Makeup Artist & Beauty Educator Barranquilla, Colombia 🇨🇴 Citas Social Makeup/ Novias/ Cursos Pro🔻

    MicroColombia
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    Followers87.2K
    Engagement rate2.72%0.8x page median
    Suspicious followers19.3%Moderate
    Average reel plays97.2KPer video post

    Engagement rate benchmark

    JSanchez | Maquilladora Barranquilla's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia81%
    United States of America3.2%
    Mexico2.5%
    Venezuela2.5%
    Brazil1.5%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 47. Audience credibility: 81%.

  3. 3Verónica López instagram profile photo

    Verónica López

    @veromakeupglam

    makeup artist and beauty blogger. 💌 veromakeupglam01@gmail.com WhatsApp ⤵️

    MicroColombia
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    Followers79.9K
    Engagement rate78.20%Outlier, verify before using
    Suspicious followers22.8%Elevated
    Average reel plays13.6KPer video post

    Audience gender

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    Audience location

    Colombia86%
    Venezuela3.0%
    United States of America2.8%
    Mexico1.4%
    Ecuador1.0%

    Top posts

    Avg likes: 62.4K. Avg comments: 7. Audience credibility: 77%.

  4. 4Valentina Gaitán instagram profile photo

    Valentina Gaitán

    @vgaitan09

    Moda | makeup | beauty | lifestyle 💌 valgaitan.comercial@gmail.com ⚖️ Abogada | modelo | maquilladora

    MicroColombia
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    Followers63.4K
    Engagement rate2.64%0.8x page median
    Suspicious followers21.0%Elevated
    Average reel plays68.1KPer video post

    Engagement rate benchmark

    Valentina Gaitán's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia92%
    Spain1.8%
    Mexico1.2%
    United States of America1.0%
    Ecuador0.6%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 16. Audience credibility: 79%.

  5. 5𝑫𝒆𝒏𝒏𝒊𝒔 instagram profile photo

    𝑫𝒆𝒏𝒏𝒊𝒔

    @its.dniss

    Lifestyle • Beauty • Fashion ♡ mom boy Makeup artist 👩🏻‍🎨| @dnismakeup

    MicroUnited States
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    Followers49.5K
    Engagement rate9.35%2.8x page median
    Suspicious followers18.2%Moderate
    Average reel plays97.5KPer video post

    Engagement rate benchmark

    𝑫𝒆𝒏𝒏𝒊𝒔's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia85%
    United States of America4.8%
    Mexico2.3%
    Spain1.7%
    Ecuador0.9%

    Audience gender

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    Top posts

    Avg likes: 4.6K. Avg comments: 41. Audience credibility: 82%.

  6. 6Carolina Galviis instagram profile photo

    Carolina Galviis

    @carolina.galviis

    📍🇨🇴 By: @bananas.en.pijama2018 Maquilladora profesional @epicbeautypro Makeup @bycarogalvis.makeup

    MicroColombia
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    Followers45.2K
    Engagement rate2.10%0.6x page median
    Suspicious followers17.2%Moderate
    Average reel plays17.3KPer video post

    Engagement rate benchmark

    Carolina Galviis's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia91%
    United States of America1.7%
    Argentina0.9%
    Mexico0.7%
    Spain0.7%

    Audience gender

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    Top posts

    Avg likes: 952. Avg comments: 30. Audience credibility: 83%.

  7. 7Dubai Makeup Artist instagram profile photo

    Dubai Makeup Artist

    @fersfantasy

    PRO MAKEUP ARTIST 💜🇨🇴 MAKEUP TRAINER 📍 DUBAI 🇦🇪 - DM FOR BOOKINGS ↗️

    MicroUnited Arab Emirates
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    Followers39.0K
    Engagement rate4.28%1.3x page median
    Suspicious followers19.8%Moderate
    Average reel plays33.3KPer video post

    Engagement rate benchmark

    Dubai Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia64%
    Mexico8.7%
    United States of America5.0%
    Venezuela3.3%
    Spain2.6%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 41. Audience credibility: 80%.

  8. 8Taty instagram profile photo

    Taty

    @_tatyanagonzalez

    • Dios | • Comunicadora social | • Makeup artist | • Modelo de protocolo • Publicidad al Dm 📧

    MicroColombia
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    Followers37.0K
    Engagement rate5.25%1.6x page median
    Suspicious followers20.9%Elevated
    Average reel playsNot measuredNo video data

    Engagement rate benchmark

    Taty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia88%
    United States of America6.6%
    Spain0.8%
    Chile0.7%
    Argentina0.6%

    Audience gender

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    Top posts

    Avg likes: 1.9K. Avg comments: 40. Audience credibility: 79%.

  9. 9Alexaev ✨ instagram profile photo

    Alexaev ✨

    @alexavarelamakeup

    Medellín 🇨🇴 Holi mi Beibi, llegó tu dosis de makeup, chismecitos, outfits y + ✨🎨 MI TRABAJO EN @alexavarelaclientas ✨ AGENDA ⬇️📱

    MicroColombia
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    Followers32.7K
    Engagement rate2.52%0.8x page median
    Suspicious followers17.8%Moderate
    Average reel plays17.1KPer video post

    Engagement rate benchmark

    Alexaev ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia90%
    United States of America2.7%
    Spain1.3%
    Mexico1.1%
    Venezuela1.0%

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    Top posts

    Avg likes: 824. Avg comments: 19. Audience credibility: 82%.

  10. 10Valient ❤️ instagram profile photo

    Valient ❤️

    @valientmartinez

    Lifestyle y viajes - contenido de belleza -makeup artist - moda + 150 k en TikTok manager contact : ⬇️ 💌 valientmartinez23@gmail.com

    MicroColombia
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    Followers29.7K
    Engagement rate10.40%3.1x page median
    Suspicious followers22.6%Elevated
    Average reel plays16.6KPer video post

    Engagement rate benchmark

    Valient ❤️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia70%
    United States of America8.4%
    Mexico4.6%
    Argentina3.1%
    Ecuador2.4%

    Audience gender

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    Top posts

    Avg likes: 3.1K. Avg comments: 4. Audience credibility: 77%.

  12. 11Maria Paula Franco | Beauty Creator instagram profile photo

    Maria Paula Franco | Beauty Creator

    @mariap.franco_

    Colombiana in Miami 🌴 Makeup Artist & Beauty Creator mariapaulafraver4@gmail.com ↓ Join the glow up 2026 ✨

    MicroUnited States
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    Followers28.3K
    Engagement rate3.26%At page median
    Suspicious followers19.2%Moderate
    Average reel plays29.9KPer video post

    Engagement rate benchmark

    Maria Paula Franco | Beauty Creator's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia84%
    United States of America6.8%
    Spain2.7%
    Mexico1.2%
    Chile0.7%

    Audience gender

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    Top posts

    Avg likes: 923. Avg comments: 24. Audience credibility: 81%.

  13. 12Ana Sofía Gracia Lozano instagram profile photo

    Ana Sofía Gracia Lozano

    @sofiagraciamakeup

    •MAKEUP ARTIST• Social•XV•Editorial•Novia Colombia 🇨🇴 Mexico 🇲🇽 WHATSAPP👇🏻

    MicroColombia
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    Followers26.0K
    Engagement rate3.59%At page median
    Suspicious followers20.7%Elevated
    Average reel plays16.7KPer video post

    Engagement rate benchmark

    Ana Sofía Gracia Lozano's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia92%
    United States of America3.1%
    Mexico1.3%
    Spain0.7%
    Italy0.4%

    Audience gender

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    Top posts

    Avg likes: 934. Avg comments: 44. Audience credibility: 79%.

  14. 13@camilapegran instagram profile photo

    @camilapegran

    @camilapegran

    Valledupar 🇨🇴 Fashion & Lifestyle Makeup artist en @pegrancosmetics Estudiante de Admon. Empresas

    MicroColombia
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    Followers19.7K
    Engagement rate3.36%At page median
    Suspicious followers24.0%Elevated
    Average reel plays14.7KPer video post

    Engagement rate benchmark

    @camilapegran's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia83%
    Argentina3.1%
    United States of America2.0%
    Mexico1.5%
    Brazil1.1%

    Audience gender

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    Top posts

    Avg likes: 660. Avg comments: 20. Audience credibility: 76%.

  15. 14Ale Pineda ✨ | makeup y hairstylist Bogotá instagram profile photo

    Ale Pineda ✨ | makeup y hairstylist Bogotá

    @aleepineda.beauty

    ✨Tu lugar para inspirarte y aprender✨ 🎖️8+ años de experiencia 👰🏻Novias 💄Maquillaje y peinado 🤓Cursos peinado 📒 @byalepinedamakeup Agenda…

    MicroColombia
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    Followers17.2K
    Engagement rate3.57%At page median
    Suspicious followers18.0%Moderate
    Average reel plays22.8KPer video post

    Engagement rate benchmark

    Ale Pineda ✨ | makeup y hairstylist Bogotá's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia91%
    United States of America2.9%
    Mexico0.7%
    Spain0.7%
    Venezuela0.6%

    Audience gender

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    Top posts

    Avg likes: 613. Avg comments: 13. Audience credibility: 82%.

  16. 15Daniela luque instagram profile photo

    Daniela luque

    @makeupbydanielaluque

    Tik tok +127 Makeup | lifestyle | Beauty Les muestro mi vida 📸🌈💘

    MicroColombia
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    Followers16.9K
    Engagement rate2.89%At page median
    Suspicious followers14.1%Moderate
    Average reel plays13.4KPer video post

    Engagement rate benchmark

    Daniela luque's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia92%
    United States of America1.5%
    Mexico1.4%
    Spain0.9%
    Venezuela0.8%

    Audience gender

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    Top posts

    Avg likes: 489. Avg comments: 6. Audience credibility: 86%.

  17. 16Maquilladora en Cartagena | Makeup Artist Cartagena instagram profile photo

    Maquilladora en Cartagena | Makeup Artist Cartagena

    @sofiairiartemakeup

    Sofía Iriarte Makeup & Hair Artist 📍Cartagena, Colombia Maquillaje y peinado profesional Social • Novias • Quinceañeras Reserva tu cita o curso…

    MicroColombia
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    Followers16.6K
    Engagement rate2.07%0.6x page median
    Suspicious followers23.9%Elevated
    Average reel plays8.6KPer video post

    Engagement rate benchmark

    Maquilladora en Cartagena | Makeup Artist Cartagena's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia95%
    Venezuela1.1%
    United States of America1.0%
    Spain0.5%
    Mexico0.4%

    Audience gender

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    Top posts

    Avg likes: 342. Avg comments: 16. Audience credibility: 76%.

  18. 17Maquilladora en Barcelona | Beauty Creator instagram profile photo

    Maquilladora en Barcelona | Beauty Creator

    @seleglam_makeup

    Beauty Creator & Makeup Artist💄 Makeup • Skincare • Lifestyle seleglam.makeup@hotmail.com 💌 📍Spain🇪🇸/Col🇨🇴

    MicroColombia
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    Followers16.2K
    Engagement rate2.00%0.6x page median
    Suspicious followers17.6%Moderate
    Average reel plays6.5KPer video post

    Engagement rate benchmark

    Maquilladora en Barcelona | Beauty Creator's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia90%
    United States of America3.8%
    Spain1.4%
    Venezuela1.2%
    Mexico0.7%

    Audience gender

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    Top posts

    Avg likes: 324. Avg comments: 15. Audience credibility: 82%.

  19. 18Isabella Cardona instagram profile photo

    Isabella Cardona

    @cardonaisabellat

    👥T.S 🎨Social makeup @makeup.byic 📍Cali, Colombia

    MicroColombia
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    Followers14.6K
    Engagement rate2.45%0.7x page median
    Suspicious followers21.9%Elevated
    Average reel plays8.7KPer video post

    Engagement rate benchmark

    Isabella Cardona's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia83%
    United States of America3.6%
    Mexico2.7%
    Spain2.7%
    Chile1.1%

    Audience gender

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    Top posts

    Avg likes: 359. Avg comments: 6. Audience credibility: 78%.

  20. 19caticaae💭 instagram profile photo

    caticaae💭

    @caticaae

    Ｍａｋｅｕｐ Ａｒｔｉｓｔ🇨🇴 📩 caticanathalia24@gmail.com 💄: @caticaae.makeup

    MicroColombia
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    Followers13.9K
    Engagement rate77.74%Outlier, verify before using
    Suspicious followers18.3%Moderate
    Average reel plays118KPer video post

    Audience gender

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    Audience location

    Colombia79%
    Mexico3.4%
    United States of America3.1%
    Chile2.9%
    Argentina2.6%

    Top posts

    Avg likes: 10.8K. Avg comments: 48. Audience credibility: 82%.

  21. 20N A T A L I A V A N E S A ✨ instagram profile photo

    N A T A L I A V A N E S A ✨

    @nataliavanesa._

    📍 BAQ I’m just a girl🧚🏽‍♀️💌 Model | Lifestyle | Makeup 🙂‍↔️🤍✨ 💇🏽‍♀️: @hairby.natv

    MicroColombia
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    Followers13.7K
    Engagement rate5.61%1.7x page median
    Suspicious followers21.6%Elevated
    Average reel plays7.8KPer video post

    Engagement rate benchmark

    N A T A L I A V A N E S A ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia93%
    United States of America2.0%
    Mexico0.7%
    Venezuela0.7%
    Chile0.5%

    Audience gender

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    Top posts

    Avg likes: 767. Avg comments: 12. Audience credibility: 78%.

Benchmarks

Top makeup influencers in Colombia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

37creators indexed29.0Kmedian followers3.31%median engagement19.9%avg suspicious followers

The top makeup influencers in Colombia run a median engagement rate of 3.31% and average 19.9% suspicious followers. Treat 3.31% as the bar a strong makeup creator in Colombia should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Colombia here span 20 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Colombia (100%), skewing female at 68%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Colombia. 37 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Colombia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
20
Mid-tier100K to 500K
0
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Colombia: common questions

How do I find makeup influencers in Colombia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 37 makeup influencers in Colombia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Colombia right now?

On this ranking, Valentina | Maquilladora en Houston (@valentina_enusa), JSanchez | Maquilladora Barranquilla (@jsanchezmakeup), Verónica López (@veromakeupglam). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Colombia, the median engagement rate is 3.31% at a median of 29.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 37 makeup influencers in Colombia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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