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Top 20 Beauty Influencers in Colombia on Instagram (Aug 2026)

We found 67 beauty influencers in Colombia on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Colombia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1Camila Andrea instagram profile photo

    Camila Andrea

    @_camilandreaa_

    •Lifestyle • Beauty •Fashion • Fun 🙂‍↔️✨ 💌contactocamilaandrea@gmail.com @secondlaan_ segunda vida a mis prendas.

    Mid-tierColombia
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    Followers352K
    Engagement rate2.15%0.7x page median
    Suspicious followers19.6%Moderate
    Average reel plays174KPer video post

    Engagement rate benchmark

    Camila Andrea's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia84%
    Mexico2.6%
    United States of America2.5%
    Chile1.3%
    Spain1.2%

    Audience gender

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    Top posts

    Avg likes: 7.6K. Avg comments: 57. Audience credibility: 80%.

  2. 2Yule Jonas | Fashion & Beauty instagram profile photo

    Yule Jonas | Fashion & Beauty

    @yulejonas

    🎀 Fashion • Beauty • Glow Up ✨ Ayudándote a convertirte en tu mejor versión 🎥 Actriz | Modelo | Periodista

    Mid-tierColombia
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    Followers160K
    Engagement rate5.69%1.9x page median
    Suspicious followers17.9%Moderate
    Average reel plays10.5KPer video post

    Engagement rate benchmark

    Yule Jonas | Fashion & Beauty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia84%
    United States of America3.9%
    Spain1.9%
    Mexico1.4%
    Venezuela1.0%

    Audience gender

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    Top posts

    Avg likes: 9.1K. Avg comments: 43. Audience credibility: 82%.

  3. 3Beauty & Skincare instagram profile photo

    Beauty & Skincare

    @thebeautyloverl

    I’m obsessed with everything pink & beauty related 🎀 Combination skin 💌 thebeautyloverds@gmail.com

    Mid-tierUnited States
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    Followers154K
    Engagement rate2.35%0.8x page median
    Suspicious followers20.4%Elevated
    Average reel plays55.1KPer video post

    Engagement rate benchmark

    Beauty & Skincare's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia64%
    Mexico8.2%
    United States of America5.6%
    Argentina3.7%
    Spain3.2%

    Audience gender

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    Top posts

    Avg likes: 3.6K. Avg comments: 59. Audience credibility: 80%.

  4. 4Mariana Muñoz 👸🏼 instagram profile photo

    Mariana Muñoz 👸🏼

    @mariana_munoz72

    Model |Contect creator | UGC 📍Medellín-Antioquia Moda / Lifestyle / Beauty ✨ CEO: @tejiendoredesmzl 📩Mgmt & contact @alexapaloma

    Mid-tierColombia
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    Followers147K
    Engagement rate2.49%0.8x page median
    Suspicious followers18.2%Moderate
    Average reel plays47.3KPer video post

    Engagement rate benchmark

    Mariana Muñoz 👸🏼's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia92%
    United States of America1.9%
    Mexico1.3%
    Spain1.3%
    Chile0.9%

    Audience gender

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    Top posts

    Avg likes: 3.7K. Avg comments: 10. Audience credibility: 82%.

  5. 5L🐆 instagram profile photo

    L🐆

    @luciavergarab

    All glory to God | beauty & lifestyle 🐆🍸 I help women build personal brand @softdiscipline_club Colombian | @dfyne.official ‘LUCIA’

    Mid-tierUnited States
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    Followers137K
    Engagement rate5.64%1.9x page median
    Suspicious followers24.9%Elevated
    Average reel plays147KPer video post

    Engagement rate benchmark

    L🐆's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia93%
    United States of America1.7%
    Spain1.0%
    Mexico0.8%
    Venezuela0.4%

    Audience gender

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    Top posts

    Avg likes: 7.7K. Avg comments: 105. Audience credibility: 75%.

  6. 6JSanchez | Maquilladora Barranquilla instagram profile photo

    JSanchez | Maquilladora Barranquilla

    @jsanchezmakeup

    Makeup Artist & Beauty Educator Barranquilla, Colombia 🇨🇴 Citas Social Makeup/ Novias/ Cursos Pro🔻

    MicroColombia
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    Followers87.2K
    Engagement rate2.72%At page median
    Suspicious followers19.3%Moderate
    Average reel plays97.2KPer video post

    Engagement rate benchmark

    JSanchez | Maquilladora Barranquilla's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia81%
    United States of America3.2%
    Mexico2.5%
    Venezuela2.5%
    Brazil1.5%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 47. Audience credibility: 81%.

  7. 7Verónica López instagram profile photo

    Verónica López

    @veromakeupglam

    makeup artist and beauty blogger. 💌 veromakeupglam01@gmail.com WhatsApp ⤵️

    MicroColombia
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    Followers79.9K
    Engagement rate78.20%Outlier, verify before using
    Suspicious followers22.8%Elevated
    Average reel plays13.6KPer video post

    Audience gender

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    Audience location

    Colombia86%
    Venezuela3.0%
    United States of America2.8%
    Mexico1.4%
    Ecuador1.0%

    Top posts

    Avg likes: 62.4K. Avg comments: 7. Audience credibility: 77%.

  8. 8Valentina Gaitán instagram profile photo

    Valentina Gaitán

    @vgaitan09

    Moda | makeup | beauty | lifestyle 💌 valgaitan.comercial@gmail.com ⚖️ Abogada | modelo | maquilladora

    MicroColombia
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    Followers63.4K
    Engagement rate2.64%At page median
    Suspicious followers21.0%Elevated
    Average reel plays68.1KPer video post

    Engagement rate benchmark

    Valentina Gaitán's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia92%
    Spain1.8%
    Mexico1.2%
    United States of America1.0%
    Ecuador0.6%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 16. Audience credibility: 79%.

  9. 9Mariana Wilson instagram profile photo

    Mariana Wilson

    @_maarriixx

    Beauty Comes From Within 🦋 📍MIA || MED 🇨🇴

    MicroColombia
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    Followers63.0K
    Engagement rate4.18%1.4x page median
    Suspicious followers16.8%Moderate
    Average reel plays104KPer video post

    Engagement rate benchmark

    Mariana Wilson's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia77%
    United States of America13%
    Mexico1.9%
    Spain1.2%
    Germany0.7%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 62. Audience credibility: 83%.

  10. 10Daniela Mena🧚🏽‍♀️💖 instagram profile photo

    Daniela Mena🧚🏽‍♀️💖

    @danielamenapolo

    📍BAQ 🇨🇴 @dmbeautystudio____ Beauty tips | Lifestyle 💓 CONTÁCTO🌐⤵️ danielamenapolo09@gmail.com

    MicroColombia
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    Followers60.3K
    Engagement rate2.34%0.8x page median
    Suspicious followers22.8%Elevated
    Average reel plays47.5KPer video post

    Engagement rate benchmark

    Daniela Mena🧚🏽‍♀️💖's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia93%
    United States of America2.3%
    Venezuela0.8%
    Spain0.5%
    Mexico0.4%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 14. Audience credibility: 77%.

  12. 11Camila Goez | Modelo instagram profile photo

    Camila Goez | Modelo

    @goezcamila

    📍Med 🐆•🪬• Fashion | Style | Beauty

    MicroColombia
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    Followers59.1K
    Engagement rate2.90%At page median
    Suspicious followers22.2%Elevated
    Average reel plays9.6KPer video post

    Engagement rate benchmark

    Camila Goez | Modelo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia90%
    United States of America3.5%
    Spain1.1%
    Mexico0.7%
    Ecuador0.4%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 20. Audience credibility: 78%.

  13. 12Salma Victoria 🐆 instagram profile photo

    Salma Victoria 🐆

    @realsalmavictoria

    🇨🇴 made • 🇺🇸 based Model | Lifestyle | Beauty | Inspo Compartiendo lo bonito, lo real y lo mío 💍T

    MicroUnited States
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    Followers54.4K
    Engagement rate2.61%At page median
    Suspicious followers23.4%Elevated
    Average reel plays50.9KPer video post

    Engagement rate benchmark

    Salma Victoria 🐆's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia75%
    United States of America7.2%
    Mexico4.2%
    Spain2.3%
    Ecuador1.8%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 12. Audience credibility: 77%.

  14. 13Zady Jorge instagram profile photo

    Zady Jorge

    @inst_zady

    ✨ a cuban girl living her Madrid dream ✨ sharing beauty finds, outfits & little things I love 🤍

    MicroSpain
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    Followers53.6K
    Engagement rate8.98%3.0x page median
    Suspicious followers20.1%Elevated
    Average reel plays30.3KPer video post

    Engagement rate benchmark

    Zady Jorge's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia88%
    Venezuela3.5%
    United States of America1.5%
    Ecuador1.0%
    Spain1.0%

    Audience gender

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    Top posts

    Avg likes: 4.8K. Avg comments: 26. Audience credibility: 80%.

  15. 14𝑫𝒆𝒏𝒏𝒊𝒔 instagram profile photo

    𝑫𝒆𝒏𝒏𝒊𝒔

    @its.dniss

    Lifestyle • Beauty • Fashion ♡ mom boy Makeup artist 👩🏻‍🎨| @dnismakeup

    MicroUnited States
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    Followers49.5K
    Engagement rate9.35%3.1x page median
    Suspicious followers18.2%Moderate
    Average reel plays97.5KPer video post

    Engagement rate benchmark

    𝑫𝒆𝒏𝒏𝒊𝒔's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia85%
    United States of America4.8%
    Mexico2.3%
    Spain1.7%
    Ecuador0.9%

    Audience gender

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    Top posts

    Avg likes: 4.6K. Avg comments: 41. Audience credibility: 82%.

  16. 15✨YINNA | Beauty | Lifestyle instagram profile photo

    ✨YINNA | Beauty | Lifestyle

    @yinnalopezh

    ✨Beauty & Hair Creator✨ Hair • Skin • Lifestyle 📍 NJ | NYC 📩 yinnabeautyhair@gmail.com Collabs | Events Hairstylist💇🏻‍♀️💇🏼‍♀️

    MicroUnited States
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    Followers48.9K
    Engagement rate4.67%1.5x page median
    Suspicious followers15.6%Moderate
    Average reel plays42.7KPer video post

    Engagement rate benchmark

    ✨YINNA | Beauty | Lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia83%
    United States of America5.0%
    Spain2.1%
    Mexico1.6%
    Venezuela1.1%

    Audience gender

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    Top posts

    Avg likes: 2.3K. Avg comments: 14. Audience credibility: 84%.

  17. 16Leidy Quintero instagram profile photo

    Leidy Quintero

    @l.v0216

    Medellín 🇨🇴 Cosmetóloga & Dermocosmiatra Beauty | Lifestyle | Real life 𝓼é 𝓯𝓾𝓮𝓻𝓽𝓮 𝔂 𝓿𝓪𝓵𝓲𝓮𝓷𝓽𝓮✯ 🧸💜

    Micro
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    Followers44.1K
    Engagement rate3.12%At page median
    Suspicious followers25.7%Elevated
    Average reel plays13.2KPer video post

    Engagement rate benchmark

    Leidy Quintero's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia61%
    Ecuador26%
    United States of America2.7%
    Mexico2.3%
    Spain1.8%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 6. Audience credibility: 74%.

  18. 17Tania Reyes | mommy vlogger | content creator & ugc 🐄 instagram profile photo

    Tania Reyes | mommy vlogger | content creator & ugc 🐄

    @taniareyesmom

    📍Colombia maternidad, vlogs, lifestyle & beauty 👶🏼🌞🤍🪴 Campañas: taniareyes2118@gmail.com 💌 Founder: @dopcolombia

    MicroColombia
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    Followers37.0K
    Engagement rate2.60%At page median
    Suspicious followers21.6%Elevated
    Average reel plays29.2KPer video post

    Engagement rate benchmark

    Tania Reyes | mommy vlogger | content creator & ugc 🐄's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia78%
    Brazil4.6%
    United States of America4.1%
    Chile2.5%
    Mexico2.0%

    Audience gender

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    Top posts

    Avg likes: 963. Avg comments: 43. Audience credibility: 78%.

  19. 18Andrea instagram profile photo

    Andrea

    @raigosaandrea

    -The future belongs to those who believe in the beauty of their dreams-

    MicroColombia
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    Followers33.8K
    Engagement rate4.05%1.3x page median
    Suspicious followers22.6%Elevated
    Average reel plays37.2KPer video post

    Engagement rate benchmark

    Andrea's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia81%
    Chile4.6%
    Spain4.1%
    United States of America2.2%
    Ecuador1.7%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 7. Audience credibility: 77%.

  20. 19ANITA 🏹 instagram profile photo

    ANITA 🏹

    @anasofia_mgomez

    Fashion lover /lifestyle/ model & beauty ♡ anitagomezcontact@gmail.com 💌 🫀🫰🏼✨🐆

    MicroColombia
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    Followers30.2K
    Engagement rate4.01%1.3x page median
    Suspicious followers23.5%Elevated
    Average reel plays29.6KPer video post

    Engagement rate benchmark

    ANITA 🏹's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia83%
    United States of America6.2%
    Mexico1.6%
    Spain1.3%
    Ecuador0.9%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 9. Audience credibility: 76%.

  21. 20LAURA LAFAUX instagram profile photo

    LAURA LAFAUX

    @laura.lafauxx

    “𝒢𝒾𝓋𝑒 𝓃𝑜 𝒻𝓊𝒸𝓀 𝓋𝒾𝒷𝑒𝓈 ” 🍸 @fauxy.co @lum__closeth beauty | skincare | outfits Click para ver mi media-kit📸👇🏾

    MicroColombia
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    Followers30.0K
    Engagement rate2.87%At page median
    Suspicious followers23.2%Elevated
    Average reel plays14.8KPer video post

    Engagement rate benchmark

    LAURA LAFAUX's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Colombia79%
    Mexico7.3%
    United States of America4.2%
    Chile1.9%
    Spain1.7%

    Audience gender

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    Top posts

    Avg likes: 861. Avg comments: 6. Audience credibility: 77%.

Benchmarks

Top beauty influencers in Colombia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

67creators indexed59.7Kmedian followers3.01%median engagement21.0%avg suspicious followers

The top beauty influencers in Colombia run a median engagement rate of 3.01% and average 21.0% suspicious followers. Treat 3.01% as the bar a strong beauty creator in Colombia should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Colombia here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Colombia (100%), skewing female at 53%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Colombia. 67 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Colombia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
5
Macro500K+
0

Combined audience gender

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FAQ

Beauty influencers in Colombia: common questions

How do I find beauty influencers in Colombia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 67 beauty influencers in Colombia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Colombia right now?

On this ranking, Camila Andrea (@_camilandreaa_), Yule Jonas | Fashion & Beauty (@yulejonas), Beauty & Skincare (@thebeautyloverl). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Colombia, the median engagement rate is 3.01% at a median of 59.7K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 21.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 67 beauty influencers in Colombia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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