Top 20 Beauty Influencers in Poland on Instagram (Aug 2026)

We found 105 beauty influencers in Poland on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Poland. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1ULA GROTYŃSKA 💖 instagram profile photo

    ULA GROTYŃSKA 💖

    @ulagrotynska

    ʙᴇᴀᴜᴛʏ • ʟɪꜰᴇꜱᴛʏʟᴇ • ꜰᴀꜱʜɪᴏɴ • ᴘᴀʀᴇɴᴛɪɴɢ 📩 współpraca: grotynska@gmail.com

    Mid-tierPoland
    Followers244K
    Engagement rate8.68%2.7x page median
    Suspicious followers18.2%Moderate
    Average reel plays639KPer video post

    Engagement rate benchmark

    ULA GROTYŃSKA 💖's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland91%
    United States of America1.2%
    United Kingdom1.1%
    Germany0.9%
    Italy0.7%

    Audience gender

  2. 2Wiktoria Niekało instagram profile photo

    Wiktoria Niekało

    @wiktorianiekalo

    GYM • OOTD • LIFESTYLE • BEAUTY 📩: wiktoria.niekalo@portall.agency 1/7♥️SZPONT

    Mid-tierPoland
    Followers215K
    Engagement rate0.04%0.0x page median
    Suspicious followers17.0%Moderate
    Average reel plays188KPer video post

    Audience gender

    Audience location

    Poland90%
    Germany1.3%
    United Kingdom1.1%
    Netherlands0.8%
    Croatia0.8%
  3. 3Real Liv instagram profile photo

    Real Liv

    @real.liv777

    beauty. lifestyle. travel. collab/promo 📧 ~ liv777@grail-talent.com @FashionNova partner tiktok | 1.5M+

    Mid-tierPoland
    Followers205K
    Engagement rate0.07%0.0x page median
    Suspicious followers15.7%Moderate
    Average reel plays143KPer video post

    Audience gender

    Audience location

    Poland87%
    United States of America1.6%
    Italy1.6%
    Germany1.2%
    United Kingdom1.0%
  4. 4𝓙𝓾𝓵𝓲𝓽𝓪 💋 instagram profile photo

    𝓙𝓾𝓵𝓲𝓽𝓪 💋

    @jelaa.jg

    📩 jelaa.jg@gmail.com 🤍trochę stylu, trochę smaku, dużo życia. •moda • beauty •lifestyle

    Mid-tierPoland
    Followers177K
    Engagement rate3.33%At page median
    Suspicious followers8.5%Low risk
    Average reel plays492KPer video post

    Engagement rate benchmark

    𝓙𝓾𝓵𝓲𝓽𝓪 💋's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland84%
    United Kingdom2.6%
    Germany1.7%
    United States of America1.5%
    Spain1.2%

    Audience gender

  5. 5Vanessa Wietrzyk instagram profile photo

    Vanessa Wietrzyk

    @vanessawietrzyk

    My beauty salon @vanessawietrzyk.pmu TV Show Hotel Paradise| KSW Girl Fit life🍒 vanessa.wie@wp.pl

    Mid-tierPoland
    Followers157K
    Engagement rate6.79%2.1x page median
    Suspicious followers20.8%Elevated
    Average reel plays123KPer video post

    Engagement rate benchmark

    Vanessa Wietrzyk's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland82%
    United Kingdom2.7%
    Germany1.7%
    United States of America1.7%
    Spain1.3%

    Audience gender

  6. 6ANIA GUELLARD instagram profile photo

    ANIA GUELLARD

    @guell.a

    beauty • fashion • self love comes first✨ @glossandboss.socialclub guella@collabmgmt.pl

    Mid-tierPoland
    Followers146K
    Engagement rate3.22%At page median
    Suspicious followers24.9%Elevated
    Average reel plays127KPer video post

    Engagement rate benchmark

    ANIA GUELLARD's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland56%
    United States of America11%
    Brazil3.5%
    United Kingdom3.4%
    Italy1.9%

    Audience gender

  7. 7nadus ₊˚⊹ ᰔ instagram profile photo

    nadus ₊˚⊹ ᰔ

    @nadia_kalemba

    (•˕ •マ.ᐟ ~ @adormis.eu ⊹₊⟡⋆ ⟢ a bit of me, fashion, beauty and hair care tik tok: 𝐧𝐚𝐝𝐮𝐜𝐡𝐚𝐬𝐡𝐢𝐭𝐩𝐨𝐬𝐭 | 360k+ ⋆ 📨p.zerda@ammanagement.pl

    Mid-tierPoland
    Followers131K
    Engagement rate5.03%1.6x page median
    Suspicious followers17.4%Moderate
    Average reel plays146KPer video post

    Engagement rate benchmark

    nadus ₊˚⊹ ᰔ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland89%
    Croatia1.2%
    United States of America1.0%
    Germany0.8%
    United Kingdom0.7%

    Audience gender

  8. 8Wiktoria Łącka instagram profile photo

    Wiktoria Łącka

    @wiktoria.lackaa

    🤍beauty, travel, sport & more ✧.* youtube: Wiktoria Łącka (180k)📷 represented by @mademe.management 💌collab: anna@mademe.management

    Mid-tierPoland
    Followers130K
    Engagement rate4.75%1.5x page median
    Suspicious followers17.7%Moderate
    Average reel plays83.5KPer video post

    Engagement rate benchmark

    Wiktoria Łącka's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland90%
    United States of America1.7%
    Italy0.7%
    Spain0.7%
    Croatia0.7%

    Audience gender

    Top posts

    Avg likes: 6.2K. Avg comments: 45. Audience credibility: 82%.

  9. 9Kasia Rybak instagram profile photo

    Kasia Rybak

    @itskasiarybak

    ✉️ • itskasiarybak@gingerspark.pl 🎬 • TikTok: itskasiarybak FOOD LOVER | travel | beauty | lifestyle 🩵

    Mid-tierPoland
    Followers105K
    Engagement rate3.03%At page median
    Suspicious followers10.1%Moderate
    Average reel plays129KPer video post

    Engagement rate benchmark

    Kasia Rybak's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland88%
    United Kingdom1.5%
    United States of America1.3%
    Germany1.0%
    Italy0.7%

    Audience gender

  10. 10Gabriela Bagan instagram profile photo

    Gabriela Bagan

    @lesscalm

    Bądź znany ze swojej dobroci i wdzięczności! lifestyle • fashion • beauty współpraca: lesscalm@yougrow.management książkowy profil @gabitekaaa YT:…

    Mid-tierPoland
    Followers104K
    Engagement rate2.72%At page median
    Suspicious followers11.9%Moderate
    Average reel plays77.3KPer video post

    Engagement rate benchmark

    Gabriela Bagan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland92%
    Italy1.0%
    United States of America0.9%
    United Kingdom0.8%
    Spain0.7%

    Audience gender

  11. 11Ola Buczyńska instagram profile photo

    Ola Buczyńska

    @buczynskaola

    lifestyle • beauty 📩 buczynskacollab@gmail.com @sainthair_official ambassador

    Mid-tierPoland
    Followers100K
    Engagement rate2.37%0.7x page median
    Suspicious followers9.9%Low risk
    Average reel plays129KPer video post

    Engagement rate benchmark

    Ola Buczyńska's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland89%
    United Kingdom1.8%
    Spain1.1%
    Germany0.9%
    Greece0.8%

    Audience gender

  12. 12KLAUDIA WĄSIKOWSKA MUA •makeup expert• instagram profile photo

    KLAUDIA WĄSIKOWSKA MUA •makeup expert•

    @klaudia_wasikowskamua

    PRO Makeup Artist & Beauty Influencer from Poland 📍WARSAW Represented by @agency.lola Collab 📩 kwcollab@gmail.com BOOKSY ⬅️ zapisz się na makeup💋

    MicroPoland
    Followers96.0K
    Engagement rate0.04%0.0x page median
    Suspicious followers20.2%Elevated
    Average reel plays117KPer video post

    Audience gender

    Audience location

    Poland86%
    United Kingdom2.3%
    United States of America1.7%
    Germany1.0%
    Italy0.7%
  13. 13zuzia ohirko 𝜗𝜚 instagram profile photo

    zuzia ohirko 𝜗𝜚

    @defnotsusanne

    beauty & fashion diaries 𐙚 🌟collabs: defnotsusanne@collabmgmt.pl represented by @collab_mgmt tt: defnotsusannee [270k+]

    MicroPoland
    Followers87.4K
    Engagement rate3.16%At page median
    Suspicious followers16.8%Moderate
    Average reel plays69.0KPer video post

    Engagement rate benchmark

    zuzia ohirko 𝜗𝜚's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland88%
    United States of America1.3%
    Italy1.3%
    Germany1.0%
    United Kingdom0.9%

    Audience gender

  14. 14Marlena Sowa instagram profile photo

    Marlena Sowa

    @siostra.ptaszka

    📍Kraków Beauty & Lifestyle girl 💋 📥 ptaszeksowa@gmail.com

    MicroPoland
    Followers76.9K
    Engagement rate2.11%0.7x page median
    Suspicious followers17.3%Moderate
    Average reel plays44.7KPer video post

    Engagement rate benchmark

    Marlena Sowa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland92%
    Germany1.1%
    United Kingdom0.7%
    United States of America0.5%
    Netherlands0.5%

    Audience gender

    Top posts

    Avg likes: 1.6K. Avg comments: 18. Audience credibility: 83%.

  15. 15𝐏𝐚𝐭𝐫𝐲𝐜𝐣𝐚🌻 instagram profile photo

    𝐏𝐚𝐭𝐫𝐲𝐜𝐣𝐚🌻

    @havrri

    ✨Beauty✨Lifestyle✨ 🌼TT: havrri_ (450k+) 📩 havrri@togetheragency.pl 🌿@havrriarts

    MicroPoland
    Followers69.6K
    Engagement rate4.91%1.5x page median
    Suspicious followers20.4%Elevated
    Average reel plays162KPer video post

    Engagement rate benchmark

    𝐏𝐚𝐭𝐫𝐲𝐜𝐣𝐚🌻's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland69%
    United States of America7.8%
    United Kingdom3.3%
    Germany1.5%
    Brazil1.5%

    Audience gender

  16. 16𝑛𝑎𝑡𝑎𝑙𝑖𝑎 instagram profile photo

    𝑛𝑎𝑡𝑎𝑙𝑖𝑎

    @baszkowskie

    ⋆ 𝒃𝒆𝒂𝒖𝒕𝒚 ⋆ 𝒇𝒂𝒔𝒉𝒊𝒐𝒏 ⋆ 𝒍𝒊𝒇𝒆𝒔𝒕𝒚𝒍𝒆 ⋆ @zimnyzestaw 𝑐𝑜𝑙𝑙𝑎𝑏: 𝑑𝑚 𝑜𝑟 𝑏𝑎𝑠𝑧𝑘𝑜𝑤𝑠𝑘𝑖𝑒@𝑔𝑚𝑎𝑖𝑙.𝑐𝑜𝑚

    MicroPoland
    Followers69.1K
    Engagement rate2.28%0.7x page median
    Suspicious followers13.9%Moderate
    Average reel plays48.1KPer video post

    Engagement rate benchmark

    𝑛𝑎𝑡𝑎𝑙𝑖𝑎's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland91%
    United States of America1.8%
    United Kingdom0.9%
    Italy0.7%
    Croatia0.6%

    Audience gender

  17. 17zuza_andrasiewicz instagram profile photo

    zuza_andrasiewicz

    @zuzk4kluska

    𝑷𝒓𝒐𝒗𝒆𝒓𝒃𝒔 𝟗:𝟏𝟎🩵 beauty&lifestyle collab/promo~zuzandracollab@gmail.com tiktok | 590Tyś+

    MicroPoland
    Followers57.1K
    Engagement rate5.13%1.6x page median
    Suspicious followers15.2%Moderate
    Average reel plays29.3KPer video post

    Engagement rate benchmark

    zuza_andrasiewicz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland91%
    United States of America1.4%
    Spain0.8%
    Italy0.6%
    United Kingdom0.6%

    Audience gender

    Top posts

    Avg likes: 2.9K. Avg comments: 8. Audience credibility: 85%.

  18. 18Ida Pyka instagram profile photo

    Ida Pyka

    @idvpykv

    𝓫𝓮𝓪𝓾𝓽𝔂, 𝓽𝓻𝓪𝓿𝓮𝓵𝓼, 𝓼𝓽𝓾𝓭𝓮𝓷𝓽 & 𝓶𝓸𝓶 𝓵𝓲𝓯𝓮 TikTok/YouTube: idvpykv 📩 p.zerda@ammanagement.pl 🌏23/195 📚engineering, management…

    MicroPoland
    Followers52.1K
    Engagement rate5.15%1.6x page median
    Suspicious followers13.7%Moderate
    Average reel plays37.0KPer video post

    Engagement rate benchmark

    Ida Pyka's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland89%
    United Kingdom1.5%
    Brazil1.0%
    United States of America0.9%
    Germany0.9%

    Audience gender

  19. 19Bożena Skarbek instagram profile photo

    Bożena Skarbek

    @bozenaskarbek

    fashion•beauty•healthy food positive energy•4x cancer survivor Współpraca: 📩 hello@treasureagency.pl •priv

    MicroPoland
    Followers43.7K
    Engagement rate5.33%1.7x page median
    Suspicious followers21.1%Elevated
    Average reel plays81.0KPer video post

    Engagement rate benchmark

    Bożena Skarbek's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland81%
    United Kingdom4.1%
    Germany2.6%
    Netherlands1.3%
    Spain1.2%

    Audience gender

  20. 20mua & beauty creator • beauty • lifestyle • szkolenia instagram profile photo

    mua & beauty creator • beauty • lifestyle • szkolenia

    @kamilakozlowska.makeup

    📩kamilakozlowskaszkolenia@gmail.com 📱 TikTok 140K+ 📚zaufało mi 700+ kursantów 🤍(1/30) @lancomeofficial Makeup Pro Club 📈 9 lat doświadczenia

    MicroPoland
    Followers42.1K
    Engagement rate3.28%At page median
    Suspicious followers10.2%Moderate
    Average reel plays131KPer video post

    Engagement rate benchmark

    mua & beauty creator • beauty • lifestyle • szkolenia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland87%
    Germany3.4%
    United States of America1.8%
    United Kingdom1.4%
    Norway0.5%

    Audience gender

Benchmarks

Top beauty influencers in Poland: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

105creators indexed102Kmedian followers3.19%median engagement16.0%avg suspicious followers

The top beauty influencers in Poland run a median engagement rate of 3.19% and average 16.0% suspicious followers. Treat 3.19% as the bar a strong beauty creator in Poland should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Poland here span 9 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Poland (100%), skewing female at 86%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Poland. 105 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Poland100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
9
Mid-tier100K to 500K
11
Macro500K+
0

Combined audience gender

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FAQ

Beauty influencers in Poland: common questions

How do I find beauty influencers in Poland?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 105 beauty influencers in Poland and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Poland right now?

On this ranking, ULA GROTYŃSKA 💖 (@ulagrotynska), Wiktoria Niekało (@wiktorianiekalo), Real Liv (@real.liv777). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Poland, the median engagement rate is 3.19% at a median of 102K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 16.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 105 beauty influencers in Poland

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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