Top 20 Makeup Influencers in Poland on Instagram (Jul 2026)

We found 25 makeup influencers in Poland on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Poland. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Wiktoria Zborowska Instagram profile photo

    Wiktoria Zborowska

    @zbor0vska

    Lifestyle ♡ Makeup ♡ Comedy ♡ 𝑇𝑖𝑘𝑡𝑜𝑘: 1.4 mln+ | 𝑧𝑏𝑜𝑟0𝑣𝑠𝑘𝑎 💌 zbor0vska@cremeagency.pl @judy_os

    Mid-tierPoland
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    Followers220K
    Engagement rate2.08%0.7x page median
    Suspicious followers10.9%Moderate
    Average reel plays126KPer video post

    Engagement rate benchmark

    Median

    Wiktoria Zborowska's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland92%
    Germany0.9%
    United States0.9%
    United Kingdom0.9%
    The Netherlands0.6%

    Audience gender

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    Top posts

    Avg likes: 5.3K. Avg comments: 24. Audience credibility: 89%.

  2. 2olga Instagram profile photo

    olga

    @kotolga11

    470 tysięcy zfinowanych ludzi na TT collab: dawid@vibeco.pl @virtualpunx ‼️

    Mid-tierPoland
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    Followers134K
    Engagement rate1.13%0.4x page median
    Suspicious followers21.3%Elevated
    Average reel plays81.2KPer video post

    Engagement rate benchmark

    Median

    olga's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland83%
    United States4.2%
    France1.4%
    Germany1.1%
    Brazil1.1%

    Audience gender

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    Top posts

    Avg likes: 6.9K. Avg comments: 135. Audience credibility: 79%.

  3. 3KLAUDIA WĄSIKOWSKA MUA •makeup expert• Instagram profile photo

    KLAUDIA WĄSIKOWSKA MUA •makeup expert•

    @klaudia_wasikowskamua

    PRO Makeup Artist & Beauty Influencer from Poland 📍WARSAW Collab 📩 kwcollab@gmail.com BOOKSY ⬅️ zapisz się na makeup💋

    MicroPoland
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    Followers96.1K
    Engagement rate3.00%At page median
    Suspicious followers21.1%Elevated
    Average reel plays25.9KPer video post

    Engagement rate benchmark

    Median

    KLAUDIA WĄSIKOWSKA MUA •makeup expert•'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland86%
    United Kingdom2.3%
    United States1.7%
    Germany1.0%
    The Netherlands0.7%

    Audience gender

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    Top posts

    Avg likes: 2.9K. Avg comments: 23. Audience credibility: 79%.

  4. 4Noemi Fit & Beauty Instagram profile photo

    Noemi Fit & Beauty

    @noemisparkle

    Beauty • Health • Gym • Travel 🌎 Makeup Artist @noeviastudio 12 years on Social Media✨ YT: 220k friends Collab: noemisparkle@gmail.com

    MicroPoland
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    Followers73.2K
    Engagement rate4.86%1.6x page median
    Suspicious followers19.9%Moderate
    Average reel plays161KPer video post

    Engagement rate benchmark

    Median

    Noemi Fit & Beauty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland86%
    United Kingdom2.0%
    United States1.9%
    Germany1.3%
    Italy0.9%

    Audience gender

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    Top posts

    Avg likes: 3.6K. Avg comments: 50. Audience credibility: 80%.

  5. 5Eliza Piątkowska Instagram profile photo

    Eliza Piątkowska

    @e_piatkowska

    •makeup• lifestyle• skin care• fashion ✨ @tiktok 200k (@e_piatkowska) 📥wspolpraca@tlen.agency

    MicroPoland
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    Followers63.3K
    Engagement rate3.74%1.2x page median
    Suspicious followers14.0%Moderate
    Average reel plays100KPer video post

    Engagement rate benchmark

    Median

    Eliza Piątkowska's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland83%
    United States3.8%
    United Kingdom2.1%
    Germany1.2%
    Italy1.0%

    Audience gender

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    Top posts

    Avg likes: 2.5K. Avg comments: 58. Audience credibility: 86%.

  6. 6Odylia Instagram profile photo

    Odylia

    @odylialexandra

    https://app.temu.com/k/e1umhdadhmc kumo hime 🕷️🌧️🍄 visual artist makeup portfolio: @odilia_makeup

    MicroPoland
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    Followers61.2K
    Engagement rate20.61%6.8x page median
    Suspicious followers18.8%Moderate
    Average reel plays3.5KPer video post

    Engagement rate benchmark

    Median

    Odylia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland74%
    Russia6.0%
    United States3.1%
    United Kingdom2.1%
    Ukraine2.0%

    Audience gender

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    Top posts

    Avg likes: 12.3K. Avg comments: 5. Audience credibility: 81%.

  7. 7Natalia Jedlińska Instagram profile photo

    Natalia Jedlińska

    @natalia_jedlinska

    @nyuniversity 28’ 🌍✈️113 makeup & travel inspo 💌: jedlinska33@gmail.com 💰 @colourpopcosmetics „jedlinska5”

    MicroUnited States
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    Followers55.8K
    Engagement rate3.03%At page median
    Suspicious followers22.0%Elevated
    Average reel plays46.8KPer video post

    Engagement rate benchmark

    Median

    Natalia Jedlińska's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland67%
    United States6.3%
    Brazil3.1%
    Mexico2.9%
    United Kingdom1.5%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 36. Audience credibility: 78%.

  8. 8lena dygas Instagram profile photo

    lena dygas

    @lenadygas

    🎀✨🍵🧘🏼‍♀️🎧💅🏻 gym, makeup, food, fashion & more tt: lenadygas [175.7k] yt: lena dygas [43.2k] ★ radom/kraków ★ collab: lena.dygas@gethero.pl

    MicroPoland
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    Followers39.5K
    Engagement rate3.29%At page median
    Suspicious followers15.9%Moderate
    Average reel plays26.5KPer video post

    Engagement rate benchmark

    Median

    lena dygas's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland91%
    United States1.2%
    United Kingdom0.8%
    Croatia0.8%
    Italy0.7%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 14. Audience credibility: 84%.

  9. 9mua & beauty creator • beauty • lifestyle • szkolenia Instagram profile photo

    mua & beauty creator • beauty • lifestyle • szkolenia

    @kamilakozlowska.makeup

    ❗️BRAK MIEJSC W SOBOTY NA MAKEUP❗️ 📩kamilakozlowskaszkolenia@gmail.com 📱 TikTok: 130K+ | 3,5M 📚zaufało mi 700+ kursantów 📈 9 lat doświadczenia

    MicroPoland
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    Followers36.1K
    Engagement rate2.85%At page median
    Suspicious followers10.1%Moderate
    Average reel plays74.9KPer video post

    Engagement rate benchmark

    Median

    mua & beauty creator • beauty • lifestyle • szkolenia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland87%
    Germany3.4%
    United States1.8%
    United Kingdom1.4%
    Norway0.5%

    Audience gender

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    Top posts

    Avg likes: 655. Avg comments: 33. Audience credibility: 90%.

  10. 10Vanessa Florczak Instagram profile photo

    Vanessa Florczak

    @vanessaflorczak

    @sklep.bebio.pl VANI20 Live in Warsaw📍 Born in Canada 🇨🇦 Licencjat z dietetyki🎓| Magisterka w toku Makeup artist💄| (Przyjmuję zapisy na makijaż…

    MicroPoland
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    Followers28.2K
    Engagement rate4.38%1.4x page median
    Suspicious followers18.8%Moderate
    Average reel plays166KPer video post

    Engagement rate benchmark

    Median

    Vanessa Florczak's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland83%
    United Kingdom4.0%
    Germany2.3%
    United States1.1%
    The Netherlands1.1%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 78. Audience credibility: 81%.

  12. 11MAKEUP MAKIJAZ WARSZAWA ŚLUBNY MAKIJAŻYSTKA Instagram profile photo

    MAKEUP MAKIJAZ WARSZAWA ŚLUBNY MAKIJAŻYSTKA

    @kingajetkowskamakeup

    Makeup artist 👩🏼‍🎨 #warszawa #makijazystka 📞 667930630 kinga.jetkowska@gmail.com •sesje zdjęciowe •makijaże okazjonalne •tutoriale •szkolenia

    MicroPoland
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    Followers26.5K
    Engagement rate3.53%1.2x page median
    Suspicious followers20.6%Elevated
    Average reel plays19.4KPer video post

    Engagement rate benchmark

    Median

    MAKEUP MAKIJAZ WARSZAWA ŚLUBNY MAKIJAŻYSTKA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland85%
    United Kingdom2.6%
    Germany2.0%
    United States1.3%
    The Netherlands1.0%

    Audience gender

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    Top posts

    Avg likes: 154. Avg comments: 13. Audience credibility: 79%.

  13. 12OLA PAMIĘTA Instagram profile photo

    OLA PAMIĘTA

    @zapomniala

    WARSAW | fashion | makeup contact: apamieta.business@gmail.com ENJOY⭐️🫧

    MicroPoland
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    Followers23.2K
    Engagement rate2.86%At page median
    Suspicious followers25.4%Elevated
    Average reel plays13.0KPer video post

    Engagement rate benchmark

    Median

    OLA PAMIĘTA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland78%
    United States2.3%
    Italy1.6%
    United Kingdom1.4%
    Germany1.4%

    Audience gender

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    Top posts

    Avg likes: 661. Avg comments: 30. Audience credibility: 75%.

  14. 13Zuzia Iwanowska • beauty & more Instagram profile photo

    Zuzia Iwanowska • beauty & more

    @zuzannaiwanowska

    ur fav makeup girlie🫦 🎵ziwanowska (+200k) zuzannaiwanowska@collabmgmt.pl represented by @collab_mgmt

    MicroPoland
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    Followers17.8K
    Engagement rate3.77%1.2x page median
    Suspicious followers15.4%Moderate
    Average reel plays47.4KPer video post

    Engagement rate benchmark

    Median

    Zuzia Iwanowska • beauty & more's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland87%
    United States2.9%
    United Kingdom1.1%
    Germany0.9%
    Spain0.6%

    Audience gender

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    Top posts

    Avg likes: 906. Avg comments: 10. Audience credibility: 85%.

  15. 14𝕽𝖆𝖕𝖍𝖆𝖊𝖑 𝕬𝖗𝖈𝖆𝖉𝖎𝖔𝖘 Instagram profile photo

    𝕽𝖆𝖕𝖍𝖆𝖊𝖑 𝕬𝖗𝖈𝖆𝖉𝖎𝖔𝖘

    @raphael.arcadios

    The devil’s in the details 😈 📍 LONDON & WORLDWIDE 🌎 • Creative Director • Makeup Artist • SFX • Costume&Styling • Prosthetics • Hair and wigs

    MicroUnited Kingdom
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    Followers17.4K
    Engagement rate4.64%1.5x page median
    Suspicious followers12.7%Moderate
    Average reel plays2.2KPer video post

    Engagement rate benchmark

    Median

    𝕽𝖆𝖕𝖍𝖆𝖊𝖑 𝕬𝖗𝖈𝖆𝖉𝖎𝖔𝖘's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland53%
    United Kingdom27%
    United States4.8%
    Germany1.3%
    France1.2%

    Audience gender

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    Top posts

    Avg likes: 535. Avg comments: 17. Audience credibility: 87%.

  16. 15𝐌𝐀𝐑𝐓𝐀 𝐊𝐔𝐒𝐎𝐖𝐒𝐊𝐀 ♒︎ Instagram profile photo

    𝐌𝐀𝐑𝐓𝐀 𝐊𝐔𝐒𝐎𝐖𝐒𝐊𝐀 ♒︎

    @m.kusowska

    ᴡᴀʀꜱᴀᴡ•ᴛᴇᴄʜɴᴏ•ʀᴀᴠᴇ•ꜰᴇꜱᴛɪᴠᴀʟ ᴏᴜᴛꜰɪᴛ ɪɴꜱᴘᴏ•ᴍᴀᴋᴇᴜᴘ @chloe.pomek 🐻‍❄️ 📥 ᴍ.ᴋᴜꜱᴏᴡꜱᴋᴀ.ᴄᴏʟʟᴀʙ@ɢᴍᴀɪʟ.ᴄᴏᴍ

    MicroPoland
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    Followers16.7K
    Engagement rate2.19%0.7x page median
    Suspicious followers19.2%Moderate
    Average reel plays19.5KPer video post

    Engagement rate benchmark

    Median

    𝐌𝐀𝐑𝐓𝐀 𝐊𝐔𝐒𝐎𝐖𝐒𝐊𝐀 ♒︎'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland84%
    United Kingdom2.2%
    United States2.2%
    The Netherlands1.4%
    Italy1.3%

    Audience gender

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    Top posts

    Avg likes: 824. Avg comments: 23. Audience credibility: 81%.

  17. 16kinga kulesza Instagram profile photo

    kinga kulesza

    @kingaxkulesza

    💌: kinga.kulesza.pr@gmail.com makeup ✧ beauty ✧ lifestyle UGC | content creator

    MicroPoland
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    Followers15.9K
    Engagement rate159.56%Outlier, verify before using
    Suspicious followers19.5%Moderate
    Average reel plays4.3KPer video post

    Audience gender

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    Audience location

    Poland90%
    United States1.6%
    United Kingdom0.9%
    Germany0.6%
    Croatia0.5%

    Top posts

    Avg likes: 21.7K. Avg comments: 4. Audience credibility: 81%.

  18. 17Pamela Chojnacka MAKEUP WROCŁAW Instagram profile photo

    Pamela Chojnacka MAKEUP WROCŁAW

    @pam_makeup_beauty

    📍Św.Antoniego 26 ✨12 lat doświadczenia ✨+ 500 makijaży ślubnych ✨Szkolenia od podstaw ✨Pakiety ślubne z dojazdem ✨Szkolenia online

    MicroPoland
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    Followers15.5K
    Engagement rate2.83%At page median
    Suspicious followers15.3%Moderate
    Average reel plays9.0KPer video post

    Engagement rate benchmark

    Median

    Pamela Chojnacka MAKEUP WROCŁAW's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland85%
    United Kingdom2.5%
    Germany1.8%
    Italy1.0%
    United States0.9%

    Audience gender

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    Top posts

    Avg likes: 209. Avg comments: 6. Audience credibility: 85%.

  19. 18MAKIJAŻ•SZKOLENIA•KURSY MAKIJAŻU•BIAŁYSTOK Iga Pamela Poskrobko Instagram profile photo

    MAKIJAŻ•SZKOLENIA•KURSY MAKIJAŻU•BIAŁYSTOK Iga Pamela Poskrobko

    @igapos

    • organizuję szkolenia @beautyclasses.bialystok • • maluję klientki i szkolę z makijażu • • 7 lat w branży • napisz po ofertę 🤍

    MicroPoland
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    Followers15.1K
    Engagement rate2.32%0.8x page median
    Suspicious followers14.4%Moderate
    Average reel plays21.7KPer video post

    Engagement rate benchmark

    Median

    MAKIJAŻ•SZKOLENIA•KURSY MAKIJAŻU•BIAŁYSTOK Iga Pamela Poskrobko's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland72%
    United Kingdom2.8%
    Brazil2.5%
    United States2.4%
    Russia1.7%

    Audience gender

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    Top posts

    Avg likes: 450. Avg comments: 32. Audience credibility: 86%.

  20. 19𝒮𝒶𝓃𝒹𝓇𝒶 𝒥𝒶𝓃𝒶𝓈 ☁️ Instagram profile photo

    𝒮𝒶𝓃𝒹𝓇𝒶 𝒥𝒶𝓃𝒶𝓈 ☁️

    @janassandra

    ✉️|ania@hypetalk.net | @hypetalk.mgmt •𝓂𝒶𝓀𝑒𝓊𝓅 𝓁𝑜𝓋𝑒𝓇•𝓂𝑜𝒹𝑒𝓁•𝒹𝒶𝓃𝒸𝑒𝓇 ☁️tik tok: janassandra your future psychologist. ౨ৎ⋆ ˚｡⋆…

    MicroPoland
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    Followers14.6K
    Engagement rate3.08%At page median
    Suspicious followers16.0%Moderate
    Average reel plays15.6KPer video post

    Engagement rate benchmark

    Median

    𝒮𝒶𝓃𝒹𝓇𝒶 𝒥𝒶𝓃𝒶𝓈 ☁️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland88%
    United States1.4%
    United Kingdom1.3%
    Germany1.1%
    Spain1.1%

    Audience gender

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    Top posts

    Avg likes: 339. Avg comments: 6. Audience credibility: 84%.

  21. 20NATURAL PERMANENT MAKEUP TARNOWSKIE GÓRY 🇵🇱🇬🇧 Instagram profile photo

    NATURAL PERMANENT MAKEUP TARNOWSKIE GÓRY 🇵🇱🇬🇧

    @ratuszniova.luxelines

    🌏 15 x 🏆 Mistrz PMU ❤️NAPRAWIAMY stare makijaże permanentne 👌Tworzymy subtelne i naturalne Brwi, Usta, Kreski Usuwamy PMU&TATTOO Modelowanie 👄 💉

    MicroPoland
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    Followers12.7K
    Engagement rate2.13%0.7x page median
    Suspicious followers20.2%Elevated
    Average reel plays4.2KPer video post

    Engagement rate benchmark

    Median

    NATURAL PERMANENT MAKEUP TARNOWSKIE GÓRY 🇵🇱🇬🇧's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Poland67%
    United Kingdom4.4%
    Italy3.5%
    Russia3.0%
    Germany2.0%

    Audience gender

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    Top posts

    Avg likes: 808. Avg comments: 6. Audience credibility: 80%.

Benchmarks

Top makeup influencers in Poland: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

25creators indexed27.4Kmedian followers3.05%median engagement17.6%avg suspicious followers

The top makeup influencers in Poland run a median engagement rate of 3.05% and average 17.6% suspicious followers. Treat 3.05% as the bar a strong makeup creator in Poland should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Poland here span 18 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Poland (100%), skewing female at 85%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Poland. 25 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Poland100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
18
Mid-tier100K to 500K
2
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Poland: common questions

How do I find makeup influencers in Poland?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 25 makeup influencers in Poland and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Poland right now?

On this ranking, Wiktoria Zborowska (@zbor0vska), olga (@kotolga11), KLAUDIA WĄSIKOWSKA MUA •makeup expert• (@klaudia_wasikowskamua). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Poland, the median engagement rate is 3.05% at a median of 27.4K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 25 makeup influencers in Poland

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

Start free trialSee how discovery works

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