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Top 20 Makeup Influencers in Mexico on Instagram (Aug 2026)

We found 71 makeup influencers in Mexico on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Mexico. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Hypatia Rosado instagram profile photo

    Hypatia Rosado

    @hypatia.rosado

    Comparto mi vida y lo que aprendo 🌷Makeup, deconstrucción, viajecitos 💌hypatiazas@gmail.com ✨MGT @zastalents

    MacroMexico
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    Followers568K
    Engagement rate0.02%0.0x page median
    Suspicious followers17.9%Moderate
    Average reel plays159KPer video post

    Engagement rate benchmark

    Hypatia Rosado's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico55%
    Chile7.5%
    Colombia7.2%
    Argentina6.2%
    Peru4.8%

    Audience gender

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    Top posts

    Avg likes: 12.1K. Avg comments: 75. Audience credibility: 82%.

  2. 2Idi Coello instagram profile photo

    Idi Coello

    @idicoello

    Beauty & Lifestyle ✨ Mty, Mx. 📍 🇲🇽 Makeup Artist 💄 @idicoello.beautystudio 🥳 @glitterland.beauty Mom 🤍 Wife 💍

    MacroMexico
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    Followers525K
    Engagement rate3.26%0.6x page median
    Suspicious followers15.2%Moderate
    Average reel plays368KPer video post

    Engagement rate benchmark

    Idi Coello's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico89%
    United States of America5.3%
    El Salvador0.8%
    Ecuador0.7%
    Guatemala0.5%

    Audience gender

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    Top posts

    Avg likes: 17.1K. Avg comments: 97. Audience credibility: 85%.

  3. 3Anahi Terrazas Makeup instagram profile photo

    Anahi Terrazas Makeup

    @anahiterrazas

    💄 MUA ✨ Especialista en Novias y XV 🌟 Venta de Pestañas y Glitter: @atpestanas 📲 Citas e Información: WhatsApp 6674756224 📍 Culiacán, Sin. 🇲🇽

    Mid-tierMexico
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    Followers237K
    Engagement rate3.34%0.6x page median
    Suspicious followers23.2%Elevated
    Average reel plays62.7KPer video post

    Engagement rate benchmark

    Anahi Terrazas Makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico84%
    United States of America8.0%
    Colombia1.2%
    Brazil0.7%
    Ecuador0.6%

    Audience gender

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    Top posts

    Avg likes: 7.9K. Avg comments: 50. Audience credibility: 77%.

  4. 4Marbloggss instagram profile photo

    Marbloggss

    @marbloggss

    🌟💞🪐🧚🏼‍♂️🎧🪩🤍🏹 ✧꙳life + makeup + hair + outfits✧꙳ R1 cirugia general🔪 @fashionnova 📩: marbloggss@hotmail.com

    Mid-tierMexico
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    Followers226K
    Engagement rate3.57%0.7x page median
    Suspicious followers21.4%Elevated
    Average reel plays323KPer video post

    Engagement rate benchmark

    Marbloggss's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico90%
    United States of America6.1%
    Colombia0.6%
    Canada0.3%
    Japan0.2%

    Audience gender

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    Top posts

    Avg likes: 8.1K. Avg comments: 10. Audience credibility: 79%.

  5. 5Diana Goenaga instagram profile photo

    Diana Goenaga

    @dianagmm

    F1 | Travel | Lifestyle | Makeup 🏎️✨ @formuladedos 🫰🏼 Collab: info@dreamlabagency.com MGMT: @thedreamxlab

    Mid-tierMexico
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    Followers186K
    Engagement rate5.56%At page median
    Suspicious followers23.1%Elevated
    Average reel plays61.6KPer video post

    Engagement rate benchmark

    Diana Goenaga's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico82%
    United States of America8.1%
    Spain1.9%
    Canada1.8%
    Colombia0.5%

    Audience gender

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    Top posts

    Avg likes: 10.3K. Avg comments: 71. Audience credibility: 77%.

  6. 6Daniela Peña instagram profile photo

    Daniela Peña

    @totallynotmakeup

    makeup. lifestyle. mommy ♡ ⟟ RGV • usa | mx 💌 PR/collabs : grace.darazs@grail-talent.com

    Mid-tierUnited States
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    Followers162K
    Engagement rate2.32%0.4x page median
    Suspicious followers16.2%Moderate
    Average reel plays26.3KPer video post

    Engagement rate benchmark

    Daniela Peña's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico69%
    United States of America12%
    Brazil2.1%
    Colombia2.1%
    Argentina1.2%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 11. Audience credibility: 84%.

  7. 7Ely Cole instagram profile photo

    Ely Cole

    @ely.cole

    fashion I beauty l lifestyle ✨ Makeup artist & creator: @hellobeautymx 👰🏻‍♀️ Playa del Carmen 📍

    Mid-tierMexico
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    Followers160K
    Engagement rate42.67%Outlier, verify before using
    Suspicious followers21.1%Elevated
    Average reel plays68.3KPer video post

    Audience gender

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    Audience location

    Mexico77%
    United States of America9.9%
    Colombia1.7%
    Spain1.0%
    Honduras0.9%

    Top posts

    Avg likes: 68.3K. Avg comments: 102. Audience credibility: 79%.

  8. 8Pau G. Melo 💖 instagram profile photo

    Pau G. Melo 💖

    @paugmelo

    🎨 Creativity 💄 Makeup & Skincare 🌈 LGBTQ+ 📍🇲🇽 CDMX | 🇨🇦 Vancouver

    Mid-tierCanada
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    Followers155K
    Engagement rate7.94%1.5x page median
    Suspicious followers17.7%Moderate
    Average reel plays13.6KPer video post

    Engagement rate benchmark

    Pau G. Melo 💖's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico56%
    Peru7.1%
    Chile5.8%
    Colombia5.6%
    Argentina5.3%

    Audience gender

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    Top posts

    Avg likes: 12.3K. Avg comments: 14. Audience credibility: 82%.

  9. 9Jessi instagram profile photo

    Jessi

    @jessisuar

    📩 Jessisuar@featuringcreators.com outfits | lifestyle | makeup @fashionnova

    Mid-tierMexico
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    Followers153K
    Engagement rate5.01%At page median
    Suspicious followers21.1%Elevated
    Average reel plays65.3KPer video post

    Engagement rate benchmark

    Jessi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico59%
    Peru5.8%
    United States of America3.8%
    Argentina3.8%
    Colombia3.2%

    Audience gender

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    Top posts

    Avg likes: 7.7K. Avg comments: 37. Audience credibility: 79%.

  10. 10Miriam Vaez instagram profile photo

    Miriam Vaez

    @miriamvaez

    ▫️youtube: miriam vaez / miriamvaez vlogs 📩 Colab: miriam@creatorscrate.cc ▫️México / Guadalajara Makeup: @vaez.studiomx

    Mid-tierMexico
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    Followers108K
    Engagement rate8.00%1.5x page median
    Suspicious followers15.9%Moderate
    Average reel plays69.2KPer video post

    Engagement rate benchmark

    Miriam Vaez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico63%
    Peru6.5%
    Colombia5.8%
    United States of America3.3%
    Ecuador3.3%

    Audience gender

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    Top posts

    Avg likes: 8.7K. Avg comments: 41. Audience credibility: 84%.

  12. 11AMERICA MAKEUP instagram profile photo

    AMERICA MAKEUP

    @america_makeup

    Especialista en Novias #Lamaquillistadelanovia ✨MUA Certificada Internacional @americaacruz ® Mira más en @america_salon 💄 📍TABASCO Cita: 9935937870

    Mid-tierMexico
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    Followers105K
    Engagement rate31.89%5.9x page median
    Suspicious followers18.7%Moderate
    Average reel plays42.5KPer video post

    Engagement rate benchmark

    AMERICA MAKEUP's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico90%
    United States of America2.5%
    Brazil1.0%
    Venezuela0.7%
    Colombia0.4%

    Audience gender

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    Top posts

    Avg likes: 33.4K. Avg comments: 129. Audience credibility: 81%.

  13. 12Nicole da Costa instagram profile photo

    Nicole da Costa

    @thebeautyflush

    Makeup Artist || Creative Director @midnightcreeps_ co-founder US/MX ❤️‍🔥 📩: thebeautyflush@gmail.com TikTok: @thebeautyflush

    MicroMexico
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    Followers79.7K
    Engagement rate8.45%1.6x page median
    Suspicious followers20.5%Elevated
    Average reel plays128KPer video post

    Engagement rate benchmark

    Nicole da Costa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico79%
    United States of America6.9%
    Spain1.6%
    Italy1.4%
    Colombia1.1%

    Audience gender

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    Top posts

    Avg likes: 6.7K. Avg comments: 61. Audience credibility: 80%.

  14. 13fatimancera instagram profile photo

    fatimancera

    @fatimancera

    Me encanta vestirme como quiero, bailar, el café, el makeup, chismear…me gusta de todo🏳️‍🌈 Chava XL 💋· 📍CDMX Contacto 💌: fatimancera888@gmail.com

    MicroMexico
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    Followers77.1K
    Engagement rate5.24%At page median
    Suspicious followers17.7%Moderate
    Average reel plays34.1KPer video post

    Engagement rate benchmark

    fatimancera's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico83%
    United States of America8.7%
    Argentina1.3%
    Colombia0.8%
    Brazil0.7%

    Audience gender

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    Top posts

    Avg likes: 4.0K. Avg comments: 33. Audience credibility: 82%.

  15. 14Ana Sofía Henaine instagram profile photo

    Ana Sofía Henaine

    @anasofihenaine

    Tu Big Sister digital ❦ 🧿 self love lifestyle 🪩 makeup | fashion | creatividad 💬 conversaciones sobre salud mental Collabs via mail 👇🏻

    MicroMexico
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    Followers70.9K
    Engagement rate3.38%0.6x page median
    Suspicious followers23.1%Elevated
    Average reel plays18.6KPer video post

    Engagement rate benchmark

    Ana Sofía Henaine's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico52%
    Argentina6.4%
    Chile5.8%
    Colombia5.2%
    United States of America5.0%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 17. Audience credibility: 77%.

  16. 15Cassi Cute 🎀| Makeup instagram profile photo

    Cassi Cute 🎀| Makeup

    @cassi.cute

    𝐊-𝐛𝐞𝐚𝐮𝐭𝐲 • 𝐃𝐨𝐮𝐲𝐢𝐧 • 𝐊-𝐩𝐨𝐩 🎀 | Yesstyle: CUTIES123 💌 | cassi.cute4@gmail.com

    MicroMexico
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    Followers62.2K
    Engagement rate0.03%0.0x page median
    Suspicious followers17.2%Moderate
    Average reel plays18.6KPer video post

    Engagement rate benchmark

    Cassi Cute 🎀| Makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico52%
    South Korea11%
    Peru4.4%
    Argentina3.5%
    United States of America3.2%

    Audience gender

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    Top posts

    Avg likes: 1.8K. Avg comments: 29. Audience credibility: 83%.

  17. 16Pamela Segura instagram profile photo

    Pamela Segura

    @pamseguramua

    Pro Makeup Artist . Editorial . Celebrity . Comercial . Bridal Creator Beauty Account ⚡️ @pametp 📧pametpp@gmail.com

    MicroMexico
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    Followers57.2K
    Engagement rate9.74%1.8x page median
    Suspicious followers14.4%Moderate
    Average reel plays281KPer video post

    Engagement rate benchmark

    Pamela Segura's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico68%
    Chile5.2%
    Argentina4.8%
    Colombia4.6%
    United States of America3.2%

    Audience gender

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    Top posts

    Avg likes: 5.6K. Avg comments: 27. Audience credibility: 86%.

  18. 17★ Aleida Gómez ★ instagram profile photo

    ★ Aleida Gómez ★

    @aleidaregg

    Makeup artist ★ ☆ ★ ☆ 📍cdmx

    MicroMexico
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    Followers55.5K
    Engagement rate11.98%2.2x page median
    Suspicious followers18.6%Moderate
    Average reel plays113KPer video post

    Engagement rate benchmark

    ★ Aleida Gómez ★'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico80%
    United States of America5.8%
    United Kingdom1.9%
    Canada1.5%
    Colombia1.4%

    Audience gender

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    Top posts

    Avg likes: 6.6K. Avg comments: 58. Audience credibility: 81%.

  19. 18Andy Loredo instagram profile photo

    Andy Loredo

    @itsandylg

    ☁️andreagarza.ugc@gmail.com collab dm|mail💌 tampico mx🤍🪞🧸 fashion, makeup, lifestyle & tips 💕

    MicroMexico
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    Followers50.0K
    Engagement rate59.73%Outlier, verify before using
    Suspicious followers22.5%Elevated
    Average reel plays13.3KPer video post

    Audience gender

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    Audience location

    Mexico59%
    United States of America5.8%
    Brazil4.4%
    Colombia3.8%
    Peru3.4%

    Top posts

    Avg likes: 29.8K. Avg comments: 8. Audience credibility: 77%.

  20. 19J U A N D E D I O S instagram profile photo

    J U A N D E D I O S

    @byjuandedios

    Makeup Artist 📍Mexico City

    MicroMexico
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    Followers49.7K
    Engagement rate4.79%At page median
    Suspicious followers15.5%Moderate
    Average reel plays24.0KPer video post

    Engagement rate benchmark

    J U A N D E D I O S's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico74%
    United States of America6.9%
    Colombia5.9%
    Costa Rica2.5%
    Peru2.3%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 40. Audience credibility: 84%.

  21. 20Boo instagram profile photo

    Boo

    @yos.boo

    Makeup artist ♡︎ CDMX ✫彡 Agenda abierta ☆ Collabs y + por dm/mail 𖦹

    MicroMexico
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    Followers44.9K
    Engagement rate2.10%0.4x page median
    Suspicious followers22.5%Elevated
    Average reel plays21.1KPer video post

    Engagement rate benchmark

    Boo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico70%
    United States of America6.6%
    China3.4%
    United Kingdom2.2%
    Spain1.7%

    Audience gender

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    Top posts

    Avg likes: 941. Avg comments: 23. Audience credibility: 78%.

Benchmarks

Top makeup influencers in Mexico: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

71creators indexed107Kmedian followers5.40%median engagement19.5%avg suspicious followers

The top makeup influencers in Mexico run a median engagement rate of 5.40% and average 19.5% suspicious followers. Treat 5.40% as the bar a strong makeup creator in Mexico should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Mexico here span 9 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Mexico (100%), skewing female at 80%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Mexico. 71 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Mexico100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
9
Mid-tier100K to 500K
9
Macro500K+
2

Combined audience gender

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FAQ

Makeup influencers in Mexico: common questions

How do I find makeup influencers in Mexico?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 71 makeup influencers in Mexico and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Mexico right now?

On this ranking, Hypatia Rosado (@hypatia.rosado), Idi Coello (@idicoello), Anahi Terrazas Makeup (@anahiterrazas). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Mexico, the median engagement rate is 5.40% at a median of 107K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.5% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 71 makeup influencers in Mexico

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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