Top 20 Fashion Influencers in Russia on Instagram (Jul 2026)

We found 80 fashion influencers in Russia on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Russia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Elena Romashina Instagram profile photo

    Elena Romashina

    @elenaromashinaa

    fashion, beauty, motherhood🪽 creative director @cameamile for cooperation +7 915 243-53-15 Anastasia elenaromashina.pr@gmail.com

    Mid-tierRussia
    Followers211K
    Engagement rate3.76%At page median
    Suspicious followers23.9%Elevated
    Average reel plays85.9KPer video post

    Engagement rate benchmark

    Median

    Elena Romashina's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia68%
    Ukraine12%
    Belarus3.1%
    Kazakhstan2.2%
    United States1.6%

    Audience gender

    Top posts

    Avg likes: 7.9K. Avg comments: 24. Audience credibility: 76%.

  2. 2Helen yes and twins Instagram profile photo

    Helen yes and twins

    @helen_yes1_twins

    Мама @helen_yes1 ❤️ Сотрудничество +7-916-307-73-35 Катя

    Mid-tierRussia
    Followers183K
    Engagement rate8.22%2.5x page median
    Suspicious followers12.3%Moderate
    Average reel plays260KPer video post
  3. 3Елизавета Instagram profile photo

    Елизавета

    @nezhnaya.li

    Fashion & beauty influencer 🤍 Ярославль / Москва По вопросам сотрудничества в direct 📩 Стиль, женственность, любовь и саморазвитие ТГ: nezhnayalli

    Mid-tierRussia
    Followers163K
    Engagement rate2.46%0.7x page median
    Suspicious followers13.9%Moderate
    Average reel plays134KPer video post

    Engagement rate benchmark

    Median

    Елизавета's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia79%
    Belarus3.8%
    Ukraine3.1%
    Kazakhstan1.8%
    Turkey1.0%

    Audience gender

  4. 5Алина - блогер, fashion & beauty & ugc Instagram profile photo

    Алина - блогер, fashion & beauty & ugc

    @alinavetlu

    комфортно худею на вкусняшках с 79 кг💔 20.01 - 71,7кг тут моя жизнь-похудение, красота и обзоры одежды на фигуру груша💋 сотрудничество…

    Mid-tierRussia
    Followers106K
    Engagement rate2.81%0.8x page median
    Suspicious followers9.5%Low risk
    Average reel plays47.7KPer video post

    Engagement rate benchmark

    Median

    Алина - блогер, fashion & beauty & ugc's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia97%
    Ukraine1.1%
    Turkey0.4%
    Israel0.2%
    Thailand0.2%

    Audience gender

  5. Followers95.6K
    Engagement rate2.12%0.6x page median
    Suspicious followers29.8%Elevated
    Average reel plays8.2KPer video post

    Audience gender

    Audience location

    Russia86%
    Ukraine3.1%
    Belarus2.1%
    Kazakhstan1.3%

    Top posts

    Avg likes: 2.0K. Avg comments: 57. Audience credibility: 79%.

  6. Followers93.1K
    Engagement rate2.18%0.7x page median
    Suspicious followers12.6%Moderate
    Average reel plays83.5KPer video post

    Audience gender

    Audience location

    Russia75%
    Belarus6.3%
    Kazakhstan4.7%
    Ukraine1.8%

    Top posts

    Avg likes: 2.0K. Avg comments: 28. Audience credibility: 91%.

  7. 9Полина Железная | fashion influencer Instagram profile photo

    Полина Железная | fashion influencer

    @po_zh
    MicroMoscow, RU
    Followers74.1K
    Engagement rate2.01%0.6x page median
    Suspicious followers26.3%Elevated
    Average reel plays47.4KPer video post

    Audience gender

    Audience location

    Russia84%
    Ukraine1.5%
    France0.8%

    Top posts

    Avg likes: 1.5K. Avg comments: 32. Audience credibility: 81%.

  8. 10Галя | стилист & fashion influencer Москва Instagram profile photo

    Галя | стилист & fashion influencer Москва

    @galya_kononova
    Micro
    Followers65.1K
    Engagement rate2.30%0.7x page median
    Suspicious followers33.7%High
    Average reel plays29.3KPer video post

    Audience gender

    Audience location

    Russia55%
    Ukraine15%
    Kazakhstan14%
    Belarus9.0%

    Top posts

    Avg likes: 1.5K. Avg comments: 19. Audience credibility: 81%.

  9. Followers56.4K
    Engagement rate60.70%Outlier, verify before using
    Suspicious followers35.1%High
    Average reel plays788KPer video post

    Audience gender

    Audience location

    Russia70%
    Kazakhstan6.3%
    Armenia3.4%
    Ukraine3.3%
    Georgia1.6%

    Top posts

    Avg likes: 34.3K. Avg comments: 202. Audience credibility: 77%.

  10. Followers53.9K
    Engagement rate4.53%1.4x page median
    Suspicious followers27.1%Elevated
    Average reel plays58.7KPer video post

    Audience gender

    Audience location

    Russia69%
    Ukraine5.3%
    Germany2.4%
    Belarus2.1%

    Top posts

    Avg likes: 2.4K. Avg comments: 32. Audience credibility: 87%.

  11. Followers52.3K
    Engagement rate4.55%1.4x page median
    Suspicious followers23.3%Elevated
    Average reel plays104KPer video post

    Audience gender

    Audience location

    Russia51%
    Kazakhstan16%
    South Korea7.0%
    Belarus5.4%
    Ukraine3.3%

    Top posts

    Avg likes: 2.4K. Avg comments: 12. Audience credibility: 81%.

  12. Followers49.2K
    Engagement rate2.46%0.7x page median
    Suspicious followersNot measured
    Average reel plays43.5KPer video post

    Audience gender

    Audience location

    Russia58%
    Azerbaijan24%
    United Arab Emirates3.8%
    Kyrgyzstan1.5%

    Top posts

    Avg likes: 1.2K. Avg comments: 14. Audience credibility: 86%.

  13. Followers48.0K
    Engagement rate2.27%0.7x page median
    Suspicious followers18.8%Moderate
    Average reel plays21.3KPer video post

    Audience gender

    Audience location

    Russia82%
    Belarus2.7%
    Spain1.9%
    Ukraine1.2%
    Indonesia1.2%

    Top posts

    Avg likes: 1.1K. Avg comments: 30. Audience credibility: 89%.

  14. 18Alexandra Egorova | fashion influencer & ugc creator & model Instagram profile photo

    Alexandra Egorova | fashion influencer & ugc creator & model

    @egorovalexandria
    MicroMoscow, RU
    Followers44.9K
    Engagement rate2.50%0.8x page median
    Suspicious followers31.8%High
    Average reel plays22.6KPer video post

    Audience gender

    Audience location

    Russia90%
    Belarus1.0%
    Ukraine0.9%
    United Arab Emirates0.9%

    Top posts

    Avg likes: 1.1K. Avg comments: 11. Audience credibility: 78%.

  15. 19Татьяна Хрущёва СТИЛИСТ | FASHION-АНАЛИТИК| UGC Instagram profile photo

    Татьяна Хрущёва СТИЛИСТ | FASHION-АНАЛИТИК| UGC

    @tatiana.khruscheva_
    Micro
    Followers44.0K
    Engagement rate3.20%At page median
    Suspicious followers37.0%High
    Average reel plays51.6KPer video post

    Audience gender

    Audience location

    Russia92%
    Ukraine1.0%
    Italy0.6%

    Top posts

    Avg likes: 1.4K. Avg comments: 15. Audience credibility: 80%.

  16. Followers43.5K
    Engagement rate4.83%1.5x page median
    Suspicious followers23.6%Elevated
    Average reel plays25.2KPer video post

    Audience gender

    Audience location

    Russia94%
    Spain1.0%
    Ukraine0.7%
    Georgia0.7%

    Top posts

    Avg likes: 2.1K. Avg comments: 37. Audience credibility: 90%.

Benchmarks

Top fashion influencers in Russia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

80creators indexed65.0Kmedian followers3.33%median engagement23.2%avg suspicious followers

The top fashion influencers in Russia run a median engagement rate of 3.33% and average 23.2% suspicious followers. Treat 3.33% as the bar a strong fashion creator in Russia should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Russia here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Russia (95%), skewing female at 88%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Russia. 80 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Russia95%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
5
Macro500K+
0

Combined audience gender

FAQ

Fashion influencers in Russia: common questions

How do I find fashion influencers in Russia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 80 fashion influencers in Russia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Russia right now?

On this ranking, Elena Romashina (@elenaromashinaa), Helen yes and twins (@helen_yes1_twins), Елизавета (@nezhnaya.li). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Russia, the median engagement rate is 3.33% at a median of 65.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 23.2% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 80 fashion influencers in Russia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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