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Top 18 Makeup Influencers in Australia on Instagram (Aug 2026)

We found 15 makeup influencers in Australia on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Australia. Here are the top 18, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1KELLSIE BAIN instagram profile photo

    KELLSIE BAIN

    @kellsiebainmakeup

    Travelling the world with makeup Australian born, Vancouver based PR: jacquelyn.gouveia@shinetalentgroup.com LISTEN TO MY PODCAST ⬇️

    Mid-tierCanada
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    Followers206K
    Engagement rate2.52%0.7x page median
    Suspicious followers16.4%Moderate
    Average reel plays46.2KPer video post

    Engagement rate benchmark

    KELLSIE BAIN's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia74%
    United States of America9.9%
    United Kingdom2.3%
    Canada2.2%
    New Zealand1.3%

    Audience gender

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    Top posts

    Avg likes: 5.2K. Avg comments: 155. Audience credibility: 84%.

  2. 2Annalise 𓏲ּ𝄢 instagram profile photo

    Annalise 𓏲ּ𝄢

    @beba_mou

    𝓅𝓇𝒾𝓃𝒸𝑒𝓈𝓈 𝓁𝒾𝒻𝑒 ꒰ঌ❤︎໒꒱ ★ Nostalgic fashion, makeup & media lover 𓏲ּ𝄢 📧 annalisekokoris1@gmail.com 🪷🪽

    Mid-tierAustralia
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    Followers109K
    Engagement rate3.48%At page median
    Suspicious followers11.4%Moderate
    Average reel plays52.8KPer video post

    Engagement rate benchmark

    Annalise 𓏲ּ𝄢's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia81%
    New Zealand4.4%
    United States of America3.5%
    United Kingdom3.5%
    Indonesia1.2%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 43. Audience credibility: 89%.

  3. 3Faith Nathanie instagram profile photo

    Faith Nathanie

    @faithnathanie

    aus-indo in nyc building @nathanie.nyc ✉️ faith@888haus.studio makeup bag waitlist:

    Mid-tier
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    Followers102K
    Engagement rate24.19%7.1x page median
    Suspicious followers17.7%Moderate
    Average reel plays11.8KPer video post

    Engagement rate benchmark

    Faith Nathanie's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia51%
    Indonesia24%
    United States of America7.4%
    Japan1.7%
    United Kingdom1.3%

    Audience gender

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    Top posts

    Avg likes: 24.8K. Avg comments: 18. Audience credibility: 82%.

  4. 4Sunshine Coast Makeup Artist instagram profile photo

    Sunshine Coast Makeup Artist

    @madelienejmakeup

    Soft glam specialist BRIDAL - EVENTS - SHOOTS Enquires via email 📍 Queensland, AUS

    MicroAustralia
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    Followers56.7K
    Engagement rate6.11%1.8x page median
    Suspicious followers13.3%Moderate
    Average reel plays334KPer video post

    Engagement rate benchmark

    Sunshine Coast Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia86%
    United States of America5.0%
    United Kingdom1.3%
    Brazil0.8%
    New Zealand0.7%

    Audience gender

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    Top posts

    Avg likes: 3.5K. Avg comments: 56. Audience credibility: 87%.

  5. 5Brock Ridley instagram profile photo

    Brock Ridley

    @paintbybrock

    ◡̈ Australian Professional Makeup Artist/Diva 🎤︎︎ Podcast host @debriefwithadiva 𖡡 Greenslopes, Brisbane Meanjin ↓ Bookings/Education via my website

    MicroAustralia
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    Followers28.2K
    Engagement rate2.62%0.8x page median
    Suspicious followers14.8%Moderate
    Average reel plays18.4KPer video post

    Engagement rate benchmark

    Brock Ridley's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia89%
    United States of America2.6%
    United Kingdom1.6%
    India0.7%
    South Africa0.7%

    Audience gender

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    Top posts

    Avg likes: 737. Avg comments: 57. Audience credibility: 85%.

  6. 6PERTH MAKEUP ARTIST 🍒 instagram profile photo

    PERTH MAKEUP ARTIST 🍒

    @ellacromey.mua

    Located in YANCHEP 6035 Bookings: via the LINK below BRIDAL/CONTACT: ellacromey.mua@hotmail.com

    MicroAustralia
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    Followers24.8K
    Engagement rate45.50%Outlier, verify before using
    Suspicious followers14.5%Moderate
    Average reel plays7.2KPer video post

    Audience gender

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    Audience location

    Australia78%
    United Kingdom4.6%
    United States of America3.4%
    Indonesia1.5%
    New Zealand1.3%

    Top posts

    Avg likes: 11.3K. Avg comments: 18. Audience credibility: 86%.

  7. 7SYDNEY MAKEUP ARTIST | LOUISA PERRI instagram profile photo

    SYDNEY MAKEUP ARTIST | LOUISA PERRI

    @louisaperrimakeup

    Bridal | Events | Editorial Book via the link below Bridal & Mobile: info@louisaperrimakeup.com.au 240 Enmore Rd, Enmore 2042

    MicroAustralia
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    Followers19.1K
    Engagement rate3.37%At page median
    Suspicious followers22.1%Elevated
    Average reel plays18.5KPer video post

    Engagement rate benchmark

    SYDNEY MAKEUP ARTIST | LOUISA PERRI's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia78%
    United States of America6.5%
    Greece3.6%
    Italy2.2%
    Spain1.4%

    Audience gender

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    Top posts

    Avg likes: 643. Avg comments: 35. Audience credibility: 78%.

  8. 8SYDNEY MAKEUP ARTIST instagram profile photo

    SYDNEY MAKEUP ARTIST

    @agnestheartist

    Sydney and International info@agnestheartist.com Now taking bookings for Europe 2027

    MicroAustralia
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    Followers14.3K
    Engagement rate259.50%Outlier, verify before using
    Suspicious followers24.1%Elevated
    Average reel plays20.9KPer video post

    Audience gender

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    Audience location

    Australia77%
    United States of America5.4%
    New Zealand4.5%
    United Kingdom1.4%
    Indonesia1.0%

    Top posts

    Avg likes: 37.1K. Avg comments: 20. Audience credibility: 76%.

  9. 9Sydney Makeup Artist & Destination Glam instagram profile photo

    Sydney Makeup Artist & Destination Glam

    @jessicanicastromua

    Bridal • Events • 1:1 Lessons PR, Bridal & Mobile Enquiries via Email Alfords Point, Sydney & Beyond CLOSED August ✈️ | In-studio bookings ↴

    MicroAustralia
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    Followers13.6K
    Engagement rate3.04%At page median
    Suspicious followers20.0%Elevated
    Average reel plays15.3KPer video post

    Engagement rate benchmark

    Sydney Makeup Artist & Destination Glam's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia80%
    United States of America5.1%
    United Kingdom2.4%
    China2.0%
    Pakistan0.9%

    Audience gender

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    Top posts

    Avg likes: 413. Avg comments: 37. Audience credibility: 80%.

  10. 10Madi Wolfe - MAKEUP ARTIST TWEED HEADS instagram profile photo

    Madi Wolfe - MAKEUP ARTIST TWEED HEADS

    @madiwolfemua

    BRIDAL / SHOOTS / EVENTS Studio - Tweed Heads Gold Coast - Byron Bay ✉️ hello@madiwolfemua.com.au

    MicroAustralia
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    Followers13.4K
    Engagement rate2.10%0.6x page median
    Suspicious followers18.7%Moderate
    Average reel plays12.1KPer video post

    Engagement rate benchmark

    Madi Wolfe - MAKEUP ARTIST TWEED HEADS's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia86%
    United States of America4.4%
    United Kingdom1.4%
    Indonesia1.2%
    Italy0.7%

    Audience gender

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    Top posts

    Avg likes: 281. Avg comments: 27. Audience credibility: 81%.

  12. 11Melbourne Makeup Artist instagram profile photo

    Melbourne Makeup Artist

    @marinamakeup.artistry

    Beauty Educator & Makeup Artist ✨ Flawless makeup tips & long-wear glam 🎓 Flawless Full Base Masterclass↓ 📍Heidelberg | Book your glam in the link!

    MicroAustralia
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    Followers13.0K
    Engagement rate3.14%At page median
    Suspicious followers14.6%Moderate
    Average reel plays13.9KPer video post

    Engagement rate benchmark

    Melbourne Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia81%
    United States of America5.1%
    United Kingdom2.4%
    Indonesia1.9%
    India1.4%

    Audience gender

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    Top posts

    Avg likes: 409. Avg comments: 6. Audience credibility: 85%.

  13. 12NYC MAKEUP ARTIST instagram profile photo

    NYC MAKEUP ARTIST

    @sophia.vallejos

    𝐒𝐎𝐏𝐇𝚰𝐀 𝐕𝐀𝐋𝐋𝐄𝐉𝐎𝐒 New York City Pro MUA 🪄 contact button 4 booking 📧 brands💌 hello@sophiavallejos.com #nycmua #nycmakeupartist…

    MicroUnited States
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    Followers12.4K
    Engagement rate22.09%6.5x page median
    Suspicious followers18.5%Moderate
    Average reel plays18.7KPer video post

    Engagement rate benchmark

    NYC MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States of America5.5%
    United Kingdom1.7%
    New Zealand1.3%
    Canada0.9%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 43. Audience credibility: 81%.

  14. 13SOFIA OBIEN • MANDURAH MAKEUP ARTIST instagram profile photo

    SOFIA OBIEN • MANDURAH MAKEUP ARTIST

    @sofia.haus.of.femme
    MicroPerth, AU
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    Followers12.3K
    Engagement rate2.68%0.8x page median
    Suspicious followers31.2%High
    Average reel plays8.8KPer video post

    Audience gender

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    Audience location

    Australia89%
    Indonesia1.9%
    United Kingdom1.2%
    New Zealand0.7%

    Top posts

    Avg likes: 328. Avg comments: 11. Audience credibility: 83%.

  15. 14MELBOURNE MAKEUP ARTIST instagram profile photo

    MELBOURNE MAKEUP ARTIST

    @makeupbyroshnaa

    Bridal & Event Makeup Artist Western suburbs, Melbourne | Travel DM for bookings Makeupbyroshna@outlook.com

    MicroAustralia
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    Followers11.7K
    Engagement rate3.82%At page median
    Suspicious followers15.3%Moderate
    Average reel plays18.0KPer video post

    Engagement rate benchmark

    MELBOURNE MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia89%
    United States of America2.0%
    Thailand1.2%
    Indonesia1.2%
    United Arab Emirates1.0%

    Audience gender

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    Top posts

    Avg likes: 448. Avg comments: 18. Audience credibility: 85%.

  16. 15Shelby Makeup Artistry instagram profile photo

    Shelby Makeup Artistry

    @shelby_makeupartistry

    Based in MELBOURNE, Croydon Hills 11 Years industry experience •Bridal + Event makeup •Brow and Lip Tattoo 📞 0439 491 031 ✉️ shelbyengel2@outlook.com

    MicroAustralia
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    Followers11.2K
    Engagement rate7.74%2.3x page median
    Suspicious followers16.2%Moderate
    Average reel plays5.7KPer video post

    Engagement rate benchmark

    Shelby Makeup Artistry's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia84%
    United States of America5.0%
    United Kingdom1.4%
    Indonesia0.8%
    New Zealand0.7%

    Audience gender

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    Top posts

    Avg likes: 871. Avg comments: 14. Audience credibility: 84%.

  17. 16J A D E - M A T T Y | BRIDAL & EVENT MELB MAKEUP ARTIST instagram profile photo

    J A D E - M A T T Y | BRIDAL & EVENT MELB MAKEUP ARTIST

    @jadematty_mua

    Event | Bridal | Education Bookings and info : Direct message Seaford, VIC

    MicroAustralia
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    Followers10.7K
    Engagement rate2.19%0.6x page median
    Suspicious followers19.8%Moderate
    Average reel plays3.9KPer video post

    Engagement rate benchmark

    J A D E - M A T T Y | BRIDAL & EVENT MELB MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia55%
    United States of America9.6%
    United Kingdom9.0%
    Mexico3.8%
    Brazil3.2%

    Audience gender

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    Top posts

    Avg likes: 233. Avg comments: 17. Audience credibility: 80%.

  18. 17THE LOOK IN HAIR AND MAKEUP | BUNBURY instagram profile photo

    THE LOOK IN HAIR AND MAKEUP | BUNBURY

    @thelookinhairandmakeup

    THE MOTHER-DAUGHTER DREAM TEAM. Brittany & Victoria AUG-OCT 26 BOOKS OPEN BOOKINGS/COLLAB hello@thelookinhairandmakeup.com ☆ BUNBURY Western Australia

    MicroAustralia
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    Followers10.4K
    Engagement rate8.81%2.6x page median
    Suspicious followers18.0%Moderate
    Average reel plays7.1KPer video post

    Engagement rate benchmark

    THE LOOK IN HAIR AND MAKEUP | BUNBURY's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia81%
    United States of America4.5%
    United Kingdom3.2%
    Indonesia1.4%
    Brazil1.1%

    Audience gender

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    Top posts

    Avg likes: 917. Avg comments: 8. Audience credibility: 82%.

  19. 18Nastassja Iessi instagram profile photo

    Nastassja Iessi

    @makeupbynastassja

    MAKEUP & BROW ARTIST ADL & beyond ✈️ Event⋆Bridal⋆Editorial 📍@misterandher Bowden 🗓 makeupbynastassja.com 📧 nastassjamua@gmail.com NO DMS

    MicroAustralia
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    Followers10.1K
    Engagement rate3.10%At page median
    Suspicious followers15.8%Moderate
    Average reel plays7.9KPer video post

    Engagement rate benchmark

    Nastassja Iessi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia88%
    United States of America3.4%
    Italy1.2%
    Greece1.0%
    Indonesia0.8%

    Audience gender

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    Top posts

    Avg likes: 314. Avg comments: 6. Audience credibility: 84%.

Benchmarks

Top makeup influencers in Australia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

15creators indexed13.5Kmedian followers3.42%median engagement17.9%avg suspicious followers

The top makeup influencers in Australia run a median engagement rate of 3.42% and average 17.9% suspicious followers. Treat 3.42% as the bar a strong makeup creator in Australia should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Australia here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Australia (100%), skewing female at 89%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Australia. 15 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 18. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Australia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
3
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Australia: common questions

How do I find makeup influencers in Australia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 15 makeup influencers in Australia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 18 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Australia right now?

On this ranking, KELLSIE BAIN (@kellsiebainmakeup), Annalise 𓏲ּ𝄢 (@beba_mou), Faith Nathanie (@faithnathanie). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Australia, the median engagement rate is 3.42% at a median of 13.5K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 15 makeup influencers in Australia

This page shows the top 18. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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