Top 19 Makeup Influencers in Australia on Instagram (Jul 2026)

We found 15 makeup influencers in Australia on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Australia. Here are the top 19, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Kath Carlin Instagram profile photo

    Kath Carlin

    @kathcarlinmakeup

    Makeup Artist/Comedian/Storyteller Email emma@emmahowse.com for collabs

    Mid-tierAustralia
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    Followers116K
    Engagement rate3.67%1.2x page median
    Suspicious followers25.0%Elevated
    Average reel plays112KPer video post

    Engagement rate benchmark

    Median

    Kath Carlin's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States6.9%
    United Kingdom2.8%
    Indonesia1.1%
    France0.7%

    Audience gender

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    Top posts

    Avg likes: 3.6K. Avg comments: 144. Audience credibility: 75%.

  2. 2♡⟡˙Annalise˙⟡♡ Instagram profile photo

    ♡⟡˙Annalise˙⟡♡

    @beba_mou

    𝓅𝓇𝒾𝓃𝒸𝑒𝓈𝓈 𝓁𝒾𝒻𝑒 ꒰ঌ❤︎໒꒱ Tiktok: niknok123 🪷🪽melbourne ★ annalisekokoris1@gmail.com ★

    Mid-tierAustralia
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    Followers107K
    Engagement rate3.00%At page median
    Suspicious followers11.5%Moderate
    Average reel plays78.2KPer video post

    Engagement rate benchmark

    Median

    ♡⟡˙Annalise˙⟡♡'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia82%
    New Zealand4.0%
    United States3.4%
    United Kingdom3.1%
    Indonesia1.2%

    Audience gender

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    Top posts

    Avg likes: 3.7K. Avg comments: 30. Audience credibility: 88%.

  3. 3Faith Nathanie Instagram profile photo

    Faith Nathanie

    @faithnathanie

    aus-indo in nyc | currently bali building @nathanie.nyc ✉️ contact@faithnathanie.com makeup bag waitlist:

    Mid-tier
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    Followers103K
    Engagement rate20.36%6.4x page median
    Suspicious followers17.5%Moderate
    Average reel plays9.1KPer video post

    Engagement rate benchmark

    Median

    Faith Nathanie's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia51%
    Indonesia23%
    United States7.2%
    Japan1.7%
    United Kingdom1.3%

    Audience gender

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    Top posts

    Avg likes: 4.5K. Avg comments: 18. Audience credibility: 83%.

  4. 4Sunshine Coast Makeup Artist Instagram profile photo

    Sunshine Coast Makeup Artist

    @madelienejmakeup

    Madeliene J Makeup Soft glam specialist BRIDAL - EVENTS - SHOOTS 📍 @the.all.mooloolaba & beyond Queensland

    MicroAustralia
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    Followers53.5K
    Engagement rate5.63%1.8x page median
    Suspicious followers13.0%Moderate
    Average reel plays40.1KPer video post

    Engagement rate benchmark

    Median

    Sunshine Coast Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia87%
    United States4.9%
    United Kingdom1.3%
    Brazil0.8%
    New Zealand0.7%

    Audience gender

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    Top posts

    Avg likes: 363. Avg comments: 25. Audience credibility: 87%.

  5. 5Tuesday Granger Instagram profile photo

    Tuesday Granger

    @tuesdayygranger

    Australia ✭ Tahneika@onedaydream.com.au Makeup artist - @tuesdaymua

    MicroAustralia
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    Followers35.9K
    Engagement rate2.00%0.6x page median
    Suspicious followers16.1%Moderate
    Average reel plays23.9KPer video post

    Engagement rate benchmark

    Median

    Tuesday Granger's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia56%
    United Kingdom12%
    United States7.1%
    New Zealand3.0%
    Spain1.9%

    Audience gender

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    Top posts

    Avg likes: 689. Avg comments: 21. Audience credibility: 84%.

  6. 6Brock Ridley Instagram profile photo

    Brock Ridley

    @paintbybrock

    ◡̈ Australian Professional Makeup Artist & (Diva) 𖡡 Greenslopes, Brisbane Meanjin ↓ Bookings & Education via my website

    MicroAustralia
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    Followers25.0K
    Engagement rate2.31%0.7x page median
    Suspicious followers14.8%Moderate
    Average reel plays15.3KPer video post

    Engagement rate benchmark

    Median

    Brock Ridley's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia90%
    United States2.6%
    United Kingdom1.7%
    India0.7%
    South Africa0.7%

    Audience gender

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    Top posts

    Avg likes: 617. Avg comments: 48. Audience credibility: 85%.

  7. 7PERTH MAKEUP ARTIST 🍒 Instagram profile photo

    PERTH MAKEUP ARTIST 🍒

    @ellacromey.mua

    Bookings: via the LINK below BRIDAL/CONTACT: ellacromey.mua@hotmail.com Located in CARRAMAR 6031

    MicroAustralia
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    Followers24.8K
    Engagement rate40.77%Outlier, verify before using
    Suspicious followers13.9%Moderate
    Average reel plays8.1KPer video post

    Audience gender

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    Audience location

    Australia77%
    United Kingdom4.8%
    United States3.5%
    Indonesia1.6%
    New Zealand1.2%

    Top posts

    Avg likes: 228. Avg comments: 12. Audience credibility: 86%.

  8. 8SYDNEY MAKEUP ARTIST | LOUISA PERRI Instagram profile photo

    SYDNEY MAKEUP ARTIST | LOUISA PERRI

    @louisaperrimakeup

    Bridal | Events | Editorial Book via the link below Bridal & Mobile: info@louisaperrimakeup.com.au 240 Enmore Rd, Enmore 2042

    MicroAustralia
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    Followers18.6K
    Engagement rate3.17%At page median
    Suspicious followers22.1%Elevated
    Average reel plays17.4KPer video post

    Engagement rate benchmark

    Median

    SYDNEY MAKEUP ARTIST | LOUISA PERRI's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia78%
    United States6.7%
    Greece3.6%
    Italy2.4%
    Spain1.4%

    Audience gender

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    Top posts

    Avg likes: 595. Avg comments: 29. Audience credibility: 78%.

  9. 9GOLD COAST MAKEUP ARTIST Instagram profile photo

    GOLD COAST MAKEUP ARTIST

    @mercedesedmondsmua

    Mercedes Edmonds Makeup Artist + Hair Stylist EUROPE August/September 2026 ✈️ For all inquiries please EMAIL ✉️

    MicroAustralia
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    Followers14.9K
    Engagement rate2.48%0.8x page median
    Suspicious followers16.7%Moderate
    Average reel plays12.7KPer video post

    Engagement rate benchmark

    Median

    GOLD COAST MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia85%
    United States3.2%
    United Kingdom1.6%
    New Zealand1.5%
    Canada1.1%

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    Top posts

    Avg likes: 427. Avg comments: 26. Audience credibility: 83%.

  10. 10CAROLINA BARDALEZ SMITH Instagram profile photo

    CAROLINA BARDALEZ SMITH

    @cakefacebycaro

    Bridal | Campaign | Education | Celebrity Willoughby, SYD📍& ✈️ Shoots / PR / Freelance: info@cakefacebycaro.com Event Online Bookings & Bridal Below…

    MicroAustralia
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    Followers13.5K
    Engagement rate2.76%At page median
    Suspicious followers21.0%Elevated
    Average reel plays3.0KPer video post

    Engagement rate benchmark

    Median

    CAROLINA BARDALEZ SMITH's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia87%
    United States4.0%
    United Kingdom1.5%
    New Zealand1.3%
    Indonesia0.7%

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    Top posts

    Avg likes: 287. Avg comments: 5. Audience credibility: 79%.

  12. 11Madi Wolfe - MAKEUP ARTIST TWEED HEADS Instagram profile photo

    Madi Wolfe - MAKEUP ARTIST TWEED HEADS

    @madiwolfemua

    BRIDAL / SHOOTS / EVENTS Studio - Tweed Heads Gold Coast - Byron Bay ✉️ hello@madiwolfemua.com.au

    MicroAustralia
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    Followers13.3K
    Engagement rate2.21%0.7x page median
    Suspicious followers19.8%Moderate
    Average reel plays10.2KPer video post

    Engagement rate benchmark

    Median

    Madi Wolfe - MAKEUP ARTIST TWEED HEADS's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia86%
    United States4.4%
    United Kingdom1.4%
    Indonesia1.2%
    Italy0.8%

    Audience gender

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    Top posts

    Avg likes: 293. Avg comments: 31. Audience credibility: 80%.

  13. 12Sydney Makeup Artist & Destination Glam Instagram profile photo

    Sydney Makeup Artist & Destination Glam

    @jessicanicastromua

    Bridal • Events • 1:1 Lessons PR, Bridal & Mobile Enquiries via Email Alfords Point, Sydney & Beyond CLOSED August ✈️ | In-studio bookings ↴

    MicroAustralia
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    Followers12.8K
    Engagement rate4.88%1.5x page median
    Suspicious followers19.7%Moderate
    Average reel plays8.0KPer video post

    Engagement rate benchmark

    Median

    Sydney Makeup Artist & Destination Glam's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia80%
    United States5.3%
    United Kingdom2.4%
    China1.9%
    Greece0.8%

    Audience gender

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    Top posts

    Avg likes: 657. Avg comments: 42. Audience credibility: 80%.

  14. 13NYC MAKEUP ARTIST Instagram profile photo

    NYC MAKEUP ARTIST

    @sophia.vallejos

    𝐒𝐎𝐏𝐇𝚰𝐀 𝐕𝐀𝐋𝐋𝐄𝐉𝐎𝐒 🌞 Australian Aesthetic | New York Based 🐨🗽 inquires + pr 💌 sophiav.makeup@gmail.com #NYCmua #NYCmakeupartist…

    MicroUnited States
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    Followers12.5K
    Engagement rate21.87%6.9x page median
    Suspicious followers16.8%Moderate
    Average reel plays4.0KPer video post

    Engagement rate benchmark

    Median

    NYC MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States5.4%
    United Kingdom1.6%
    New Zealand1.3%
    Canada0.9%

    Audience gender

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    Top posts

    Avg likes: 200. Avg comments: 24. Audience credibility: 83%.

  15. 14Claire Jamieson Makeup Instagram profile photo

    Claire Jamieson Makeup

    @clairejamiesonmakeup

    • BRIDAL • EVENTS • EDUCATION • Two studios Werombi & Mittagong • Travel all NSW, Australia, Destination ↓ Enquiries, Bookings, ONLINE MASTERCLASS ↓

    MicroAustralia
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    Followers12.4K
    Engagement rate1.55%0.5x page median
    Suspicious followers11.1%Moderate
    Average reel plays5.3KPer video post

    Engagement rate benchmark

    Median

    Claire Jamieson Makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia73%
    United States9.0%
    United Kingdom4.3%
    Canada2.2%
    New Zealand1.7%

    Audience gender

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    Top posts

    Avg likes: 180. Avg comments: 14. Audience credibility: 89%.

  16. 15JULIETTE’S MAKEUP STUDIO Instagram profile photo

    JULIETTE’S MAKEUP STUDIO

    @juliettesstudio

    📍CBR, AUS - ↗️ AMMAN: JUNE 2024 PR / BOOKINGS ⇩ | Bridal - Events - Shoots facesbyjuliette@gmail.com

    MicroAustralia
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    Followers11.8K
    Engagement rate5.37%1.7x page median
    Suspicious followers21.1%Elevated
    Average reel playsNot measuredNo video data

    Engagement rate benchmark

    Median

    JULIETTE’S MAKEUP STUDIO's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia74%
    United States5.3%
    Jordan4.9%
    Lebanon2.9%
    United Kingdom1.6%

    Audience gender

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    Top posts

    Avg likes: 314. Avg comments: 9. Audience credibility: 79%.

  18. 17J A D E - M A T T Y | BRIDAL & EVENT MELB MAKEUP ARTIST Instagram profile photo

    J A D E - M A T T Y | BRIDAL & EVENT MELB MAKEUP ARTIST

    @jadematty_mua

    » @jademattycosmetics 😻 » Melbourne | Cranbourne South » Direct message to book

    MicroAustralia
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    Followers10.7K
    Engagement rate1.21%0.4x page median
    Suspicious followers17.5%Moderate
    Average reel plays16.3KPer video post

    Engagement rate benchmark

    Median

    J A D E - M A T T Y | BRIDAL & EVENT MELB MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia55%
    United States9.7%
    United Kingdom8.9%
    Mexico3.8%
    Brazil3.0%

    Audience gender

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    Top posts

    Avg likes: 127. Avg comments: 41. Audience credibility: 82%.

  19. 18Melbourne Makeup Artist Instagram profile photo

    Melbourne Makeup Artist

    @marinamakeup.artistry

    Events | Bridal | Fitness | Photoshoots 📍Heidelberg TOURING SYD JUN, GC SEP 💄 ↓ BOOK YOUR GLAM↓

    MicroAustralia
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    Followers10.1K
    Engagement rate4.02%1.3x page median
    Suspicious followers10.7%Moderate
    Average reel plays2.2KPer video post

    Engagement rate benchmark

    Median

    Melbourne Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States4.6%
    United Kingdom2.0%
    India1.4%
    Indonesia0.9%

    Audience gender

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    Top posts

    Avg likes: 33. Avg comments: 4. Audience credibility: 89%.

  20. 19Nastassja Iessi Instagram profile photo

    Nastassja Iessi

    @makeupbynastassja

    MAKEUP & BROW ARTIST ADL & beyond ✈️ Event⋆Bridal⋆Editorial 📍@misterandher Bowden 🗓 makeupbynastassja.com 📧 nastassjamua@gmail.com NO DMS

    MicroAustralia
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    Followers10.1K
    Engagement rate3.00%At page median
    Suspicious followers15.7%Moderate
    Average reel plays10.2KPer video post

    Engagement rate benchmark

    Median

    Nastassja Iessi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia88%
    United States3.4%
    Italy1.1%
    Greece0.9%
    Indonesia0.8%

    Audience gender

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    Top posts

    Avg likes: 283. Avg comments: 13. Audience credibility: 84%.

Benchmarks

Top makeup influencers in Australia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

15creators indexed13.5Kmedian followers3.17%median engagement16.9%avg suspicious followers

The top makeup influencers in Australia run a median engagement rate of 3.17% and average 16.9% suspicious followers. Treat 3.17% as the bar a strong makeup creator in Australia should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Australia here span 16 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Australia (95%), skewing female at 86%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Australia. 15 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 19. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Australia95%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
16
Mid-tier100K to 500K
3
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Australia: common questions

How do I find makeup influencers in Australia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 15 makeup influencers in Australia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 19 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Australia right now?

On this ranking, Kath Carlin (@kathcarlinmakeup), ♡⟡˙Annalise˙⟡♡ (@beba_mou), Faith Nathanie (@faithnathanie). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Australia, the median engagement rate is 3.17% at a median of 13.5K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 16.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 15 makeup influencers in Australia

This page shows the top 19. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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