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Top 20 Fashion Influencers in Australia on Instagram (Aug 2026)

We found 22 fashion influencers in Australia on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Australia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 27, 2026

  1. 1Yana Marks instagram profile photo

    Yana Marks

    @yanammarks

    🇦🇺🇧🇷 Fashion • Beauty • Lifestyle @loveislandau s7 winner @kye_lambert 💋👑 Founder @tradxechicks x @sydneyplumberchick…

    Mid-tierAustralia
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    Followers296K
    Engagement rate4.75%At page median
    Suspicious followers12.7%Moderate
    Average reel plays240KPer video post

    Engagement rate benchmark

    Yana Marks's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States of America4.9%
    Indonesia2.9%
    Brazil1.9%
    New Zealand1.3%

    Audience gender

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    Top posts

    Avg likes: 14.1K. Avg comments: 26. Audience credibility: 87%.

  2. 2Jean Bas instagram profile photo

    Jean Bas

    @jeanbasdesign

    Limited Edition & individuated fashion for the originals amongst us. Made to measure By Appointment 📧 Masterclass enrolment open! ⤵️Australia

    Mid-tierAustralia
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    Followers164K
    Engagement rate6.92%1.6x page median
    Suspicious followers18.1%Moderate
    Average reel plays83.5KPer video post

    Engagement rate benchmark

    Jean Bas's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia77%
    United States of America5.6%
    United Kingdom2.3%
    France1.4%
    India1.4%

    Audience gender

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    Top posts

    Avg likes: 11.3K. Avg comments: 361. Audience credibility: 82%.

  3. 3Alex Pendlebury instagram profile photo

    Alex Pendlebury

    @alpendlebury

    Presenter | Nutritionist Fam •Fitness •Outdoors☀️•Travel •Fashion Ambassador @mercedesbenzberwick 📧Matthew @chadwickmodels .com BScFood&Nutrition

    Mid-tierAustralia
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    Followers120K
    Engagement rate1.32%0.3x page median
    Suspicious followers20.8%Elevated
    Average reel plays237KPer video post

    Engagement rate benchmark

    Alex Pendlebury's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia85%
    United States of America3.4%
    United Kingdom1.5%
    Indonesia0.8%
    New Zealand0.8%

    Audience gender

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    Top posts

    Avg likes: 1.6K. Avg comments: 20. Audience credibility: 79%.

  4. 4Annalise 𓏲ּ𝄢 instagram profile photo

    Annalise 𓏲ּ𝄢

    @beba_mou

    𝓅𝓇𝒾𝓃𝒸𝑒𝓈𝓈 𝓁𝒾𝒻𝑒 ꒰ঌ❤︎໒꒱ ★ Nostalgic fashion, makeup & media lover 𓏲ּ𝄢 📧 annalisekokoris1@gmail.com 🪷🪽

    Mid-tierAustralia
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    Followers109K
    Engagement rate3.48%0.8x page median
    Suspicious followers11.4%Moderate
    Average reel plays52.8KPer video post

    Engagement rate benchmark

    Annalise 𓏲ּ𝄢's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia81%
    New Zealand4.4%
    United States of America3.5%
    United Kingdom3.5%
    Indonesia1.2%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 43. Audience credibility: 89%.

  5. 5♡ Taylah Yap ♡ instagram profile photo

    ♡ Taylah Yap ♡

    @pink_princess_tk

    🎀Cosplay Fashion Anime Gaming🎀 𝔐𝔢𝔩𝔟𝔬𝔲𝔯𝔫𝔢 ˚ʚ♡ɞ˚ @brendan____00 🖤💍 taylah@echomediagroup.com.au (づ｡◕‿‿◕｡)づ ⋆˙⟡♡✧˖°

    Mid-tierAustralia
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    Followers103K
    Engagement rate2.13%0.5x page median
    Suspicious followers18.6%Moderate
    Average reel plays45.9KPer video post

    Engagement rate benchmark

    ♡ Taylah Yap ♡'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia56%
    United States of America14%
    United Kingdom3.0%
    Mexico3.0%
    Japan2.3%

    Audience gender

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    Top posts

    Avg likes: 2.2K. Avg comments: 51. Audience credibility: 81%.

  6. 6sierra instagram profile photo

    sierra

    @sierrajeh_

    fashion, f1, travel 🏎️ ✈️ 📍 London 📧 sierra@velocetalent.gg

    MicroUnited Kingdom
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    Followers50.4K
    Engagement rate6.73%1.6x page median
    Suspicious followers16.7%Moderate
    Average reel plays19.9KPer video post

    Engagement rate benchmark

    sierra's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia66%
    United States of America8.4%
    United Kingdom5.0%
    Philippines2.6%
    Canada2.3%

    Audience gender

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    Top posts

    Avg likes: 3.4K. Avg comments: 41. Audience credibility: 83%.

  7. 7Shan Kerr instagram profile photo

    Shan Kerr

    @shan.kerr

    @shan.kerr.studio art and fashion🧚 socials: shan@hutton-house.com modelling: alison@giantmanagement.com

    MicroAustralia
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    Followers49.9K
    Engagement rate5.01%1.2x page median
    Suspicious followers17.7%Moderate
    Average reel plays20.3KPer video post

    Engagement rate benchmark

    Shan Kerr's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia79%
    United States of America5.6%
    Italy1.7%
    United Kingdom1.1%
    Türkiye1.1%

    Audience gender

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    Top posts

    Avg likes: 2.5K. Avg comments: 24. Audience credibility: 82%.

  8. 8Ben Adams - Photographer instagram profile photo

    Ben Adams - Photographer

    @benadamsstudio

    Australian Fashion & Portrait Photographer Owner of @sunsetstudiogc 📍 Gold Coast, Aus Enquiries: info@benadamsstudio.com.au

    MicroAustralia
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    Followers38.9K
    Engagement rate2.09%0.5x page median
    Suspicious followers13.1%Moderate
    Average reel plays21.6KPer video post

    Engagement rate benchmark

    Ben Adams - Photographer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia93%
    United States of America2.4%
    New Zealand0.7%
    United Kingdom0.6%
    Canada0.4%

    Audience gender

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    Top posts

    Avg likes: 813. Avg comments: 24. Audience credibility: 87%.

  9. 9Kain Zacher instagram profile photo

    Kain Zacher

    @kainzacher

    | Triathlon | Lifestyle | Fashion | Collabs - 📧kainzacher05@gmail.com @trivelocoaching athlete.

    MicroAustralia
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    Followers38.7K
    Engagement rate2.27%0.5x page median
    Suspicious followers12.9%Moderate
    Average reel plays12.0KPer video post

    Engagement rate benchmark

    Kain Zacher's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia90%
    United States of America3.4%
    United Kingdom1.2%
    Indonesia0.7%
    Italy0.5%

    Audience gender

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    Top posts

    Avg likes: 880. Avg comments: 11. Audience credibility: 87%.

  10. 10Anastasia Vanderbyl instagram profile photo

    Anastasia Vanderbyl

    @anast.asia

    Regenerative fashion designer and duck mum 🪡🕊 Bundjalung Country, Byron Bay Hinterland Half of @motherthemountain

    MicroAustralia
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    Followers32.4K
    Engagement rate3.79%At page median
    Suspicious followers25.0%Elevated
    Average reel plays13.7KPer video post

    Engagement rate benchmark

    Anastasia Vanderbyl's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia58%
    United States of America7.1%
    Japan3.8%
    United Kingdom3.8%
    Indonesia2.3%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 45. Audience credibility: 75%.

  12. 11J-MILLA instagram profile photo

    J-MILLA

    @jmillaofficial

    Music - Fashion - Daddy

    MicroAustralia
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    Followers31.8K
    Engagement rate8.89%2.1x page median
    Suspicious followers22.8%Elevated
    Average reel plays75.6KPer video post

    Engagement rate benchmark

    J-MILLA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia85%
    United States of America6.6%
    New Zealand1.0%
    United Kingdom0.8%
    Indonesia0.7%

    Audience gender

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    Top posts

    Avg likes: 2.8K. Avg comments: 32. Audience credibility: 77%.

  13. 12Laura Seeto instagram profile photo

    Laura Seeto

    @_lauraseeto

    @musetheagency J@musetheagency.com gc, bris | aus | streetwear & fashion

    MicroAustralia
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    Followers29.9K
    Engagement rate7.31%1.7x page median
    Suspicious followers15.2%Moderate
    Average reel plays27.2KPer video post

    Engagement rate benchmark

    Laura Seeto's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia77%
    United States of America8.2%
    Indonesia1.5%
    United Kingdom1.3%
    Italy1.3%

    Audience gender

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    Top posts

    Avg likes: 2.2K. Avg comments: 99. Audience credibility: 85%.

  14. 13BIANCA LILLEY instagram profile photo

    BIANCA LILLEY

    @biancaeva8

    Fashion Stylist & Content Creator | Reviews & Trends Events ✨styling trends for fashion lovers 📍Sydney, Aus Collab⬇️ 💌enquiries@infobiancalilley.com

    MicroAustralia
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    Followers28.0K
    Engagement rate4.13%At page median
    Suspicious followers24.2%Elevated
    Average reel plays5.8KPer video post

    Engagement rate benchmark

    BIANCA LILLEY's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia57%
    United States of America16%
    United Kingdom4.6%
    Indonesia3.2%
    Canada2.3%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 29. Audience credibility: 76%.

  15. 14joy shi instagram profile photo

    joy shi

    @joy_.shi

    becoming my own dream girl + sharing university life, fashion & travel 💌˚⋅ 📧 collabs: joyshi.media@gmail.com from sydney 🇦🇺✈️ @_esade fall…

    MicroAustralia
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    Followers27.8K
    Engagement rate4.47%At page median
    Suspicious followers23.4%Elevated
    Average reel plays18.2KPer video post

    Engagement rate benchmark

    joy shi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia68%
    United States of America11%
    Japan1.7%
    China1.6%
    Philippines1.6%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 47. Audience credibility: 77%.

  16. 15CATHERINE ADA instagram profile photo

    CATHERINE ADA

    @catherine.ada

    your relatable fashion girlie ⋆ ˚｡⋆୨♡୧⋆ ˚｡⋆ 📧 catherine@vivemanagement.com.au 🌼 Melbourne, Aus 🎶 tiktok: catherine.ada

    MicroAustralia
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    Followers22.4K
    Engagement rate25.81%6.0x page median
    Suspicious followers14.1%Moderate
    Average reel plays5.6KPer video post

    Engagement rate benchmark

    CATHERINE ADA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia74%
    United States of America7.3%
    Indonesia2.8%
    United Kingdom2.6%
    Japan1.3%

    Audience gender

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    Top posts

    Avg likes: 5.8K. Avg comments: 41. Audience credibility: 86%.

  17. 16M A D I S O N ⚡️ instagram profile photo

    M A D I S O N ⚡️

    @madiison.kennedy

    Just a girl and her multiple personalities 🎀 Fitness • Rodeos • Fashion 👩🏻‍⚕️Med Surg Nurse Train like me + Links ↓ 💌

    MicroAustralia
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    Followers21.9K
    Engagement rate2.06%0.5x page median
    Suspicious followers21.7%Elevated
    Average reel plays9.3KPer video post

    Engagement rate benchmark

    M A D I S O N ⚡️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia87%
    United States of America4.8%
    Indonesia1.4%
    United Kingdom1.4%
    New Zealand0.8%

    Audience gender

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    Top posts

    Avg likes: 453. Avg comments: 19. Audience credibility: 78%.

  18. 17mik♡ instagram profile photo

    mik♡

    @mikayla.rmk

    midsize fashion 🇦🇺 💌: mikayla.rmk@outlook.com

    MicroAustralia
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    Followers20.6K
    Engagement rate3.97%At page median
    Suspicious followers12.5%Moderate
    Average reel plays10.5KPer video post

    Engagement rate benchmark

    mik♡'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia72%
    United States of America8.0%
    Brazil3.4%
    United Kingdom2.3%
    Italy1.9%

    Audience gender

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    Top posts

    Avg likes: 817. Avg comments: 29. Audience credibility: 88%.

  19. 18Holden instagram profile photo

    Holden

    @holdenxholden

    3D Design | Fashion Design | deejay holdenrileyosborne@gmail.com LA Co-Founder @moldaviteartefacts @holdentatt

    MicroAustralia
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    Followers20.4K
    Engagement rate25.28%5.9x page median
    Suspicious followers9.8%Low risk
    Average reel plays102KPer video post

    Engagement rate benchmark

    Holden's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia87%
    United States of America3.4%
    United Kingdom1.5%
    Indonesia1.3%
    Russia0.8%

    Audience gender

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    Top posts

    Avg likes: 5.2K. Avg comments: 50. Audience credibility: 90%.

  20. 19Erin Dymond instagram profile photo

    Erin Dymond

    @erin_dymond

    fashion marketing | content & social @tigermist

    MicroAustralia
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    Followers17.6K
    Engagement rate11.42%2.7x page median
    Suspicious followers15.3%Moderate
    Average reel plays30.5KPer video post

    Engagement rate benchmark

    Erin Dymond's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia89%
    United States of America3.7%
    Indonesia1.5%
    United Kingdom0.6%
    Italy0.5%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 35. Audience credibility: 85%.

  21. 20Dom Barbagallo instagram profile photo

    Dom Barbagallo

    @dombarbagallo

    Classic cars, watches, vintage, fashion. Range Rover Classic ‘82 restoration. Dm for watch sourcing ⌚️

    MicroAustralia
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    Followers17.3K
    Engagement rate2.11%0.5x page median
    Suspicious followers17.7%Moderate
    Average reel plays16.6KPer video post

    Engagement rate benchmark

    Dom Barbagallo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia82%
    United States of America4.4%
    United Kingdom2.2%
    Indonesia1.9%
    Italy1.2%

    Audience gender

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    Top posts

    Avg likes: 365. Avg comments: 32. Audience credibility: 82%.

Benchmarks

Top fashion influencers in Australia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

22creators indexed32.1Kmedian followers4.30%median engagement17.2%avg suspicious followers

The top fashion influencers in Australia run a median engagement rate of 4.30% and average 17.2% suspicious followers. Treat 4.30% as the bar a strong fashion creator in Australia should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Australia here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Australia (100%), skewing female at 65%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Australia. 22 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Australia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
5
Macro500K+
0

Combined audience gender

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FAQ

Fashion influencers in Australia: common questions

How do I find fashion influencers in Australia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 22 fashion influencers in Australia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Australia right now?

On this ranking, Yana Marks (@yanammarks), Jean Bas (@jeanbasdesign), Alex Pendlebury (@alpendlebury). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Australia, the median engagement rate is 4.30% at a median of 32.1K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.2% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 22 fashion influencers in Australia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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