Top 20 Fashion Influencers in Australia on Instagram (Jul 2026)

We found 22 fashion influencers in Australia on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Australia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 28, 2026

  1. 1Yana Marks Instagram profile photo

    Yana Marks

    @yanammarks

    🇦🇺🇧🇷 Fashion • Beauty • Lifestyle @loveislandau s7 winner @kye_lambert 💋👑 Founder @tradxechicks x @sydneyplumberchick…

    Mid-tierAustralia
    Followers289K
    Engagement rate4.57%At page median
    Suspicious followers13.7%Moderate
    Average reel plays240KPer video post

    Engagement rate benchmark

    Median

    Yana Marks's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States4.9%
    Indonesia2.9%
    Brazil1.9%
    New Zealand1.3%

    Audience gender

  2. Followers140K
    Engagement rate4.28%At page median
    Suspicious followers34.2%High
    Average reel plays66.0KPer video post

    Audience gender

    Audience location

    Australia77%
    United Kingdom2.3%
    France1.4%
    India1.4%

    Top posts

    Avg likes: 6.0K. Avg comments: 289. Audience credibility: 82%.

  3. Followers138K
    Engagement rate3.56%0.8x page median
    Suspicious followers35.0%High
    Average reel plays35.1KPer video post

    Audience gender

    Audience location

    Australia58%
    United Kingdom8.8%
    New Zealand4.9%
    Canada1.7%

    Top posts

    Avg likes: 4.9K. Avg comments: 13. Audience credibility: 81%.

  4. Followers120K
    Engagement rate2.57%0.6x page median
    Suspicious followers35.0%High
    Average reel plays203KPer video post

    Audience gender

    Audience location

    Australia86%
    United Kingdom1.6%
    Indonesia0.9%
    Italy0.8%

    Top posts

    Avg likes: 3.1K. Avg comments: 29. Audience credibility: 78%.

  5. 5♡⟡˙Annalise˙⟡♡ Instagram profile photo

    ♡⟡˙Annalise˙⟡♡

    @beba_mou

    𝓅𝓇𝒾𝓃𝒸𝑒𝓈𝓈 𝓁𝒾𝒻𝑒 ꒰ঌ❤︎໒꒱ Tiktok: niknok123 🪷🪽melbourne ★ annalisekokoris1@gmail.com ★

    Mid-tierAustralia
    Followers107K
    Engagement rate3.00%0.7x page median
    Suspicious followers11.5%Moderate
    Average reel plays78.2KPer video post

    Engagement rate benchmark

    Median

    ♡⟡˙Annalise˙⟡♡'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia82%
    New Zealand4.0%
    United States3.4%
    United Kingdom3.1%
    Indonesia1.2%

    Audience gender

  6. Followers76.7K
    Engagement rate5.25%1.2x page median
    Suspicious followers36.8%High
    Average reel plays23.6KPer video post

    Audience gender

    Audience location

    Australia83%
    India1.4%
    United Kingdom1.2%
    New Zealand0.8%

    Top posts

    Avg likes: 4.0K. Avg comments: 8. Audience credibility: 78%.

  7. Followers48.9K
    Engagement rate12.21%2.9x page median
    Suspicious followers32.6%High
    Average reel plays40.7KPer video post

    Audience gender

    Audience location

    Australia66%
    United Kingdom5.0%
    Philippines2.6%
    Canada2.3%

    Top posts

    Avg likes: 6.0K. Avg comments: 43. Audience credibility: 83%.

  8. Followers48.3K
    Engagement rate11.82%2.8x page median
    Suspicious followers35.9%High
    Average reel plays28.1KPer video post

    Audience gender

    Audience location

    Australia79%
    Italy1.7%
    France1.0%

    Top posts

    Avg likes: 5.7K. Avg comments: 28. Audience credibility: 82%.

  9. Followers36.8K
    Engagement rate4.13%At page median
    Suspicious followers30.4%High
    Average reel plays46.5KPer video post

    Audience gender

    Audience location

    Australia92%
    United Kingdom1.3%
    Canada0.8%
    India0.4%

    Top posts

    Avg likes: 1.5K. Avg comments: 54. Audience credibility: 87%.

  10. Followers31.9K
    Engagement rate8.85%2.1x page median
    Suspicious followers36.7%High
    Average reel plays74.9KPer video post

    Audience gender

    Audience location

    Australia86%
    New Zealand1.0%
    United Kingdom0.9%
    Indonesia0.7%

    Top posts

    Avg likes: 2.8K. Avg comments: 32. Audience credibility: 77%.

  11. Followers27.9K
    Engagement rate14.79%3.5x page median
    Suspicious followers31.3%High
    Average reel plays17.6KPer video post

    Audience gender

    Audience location

    Australia77%
    Indonesia1.7%
    United Kingdom1.3%
    Italy1.3%

    Top posts

    Avg likes: 4.1K. Avg comments: 90. Audience credibility: 84%.

  12. Followers26.6K
    Engagement rate6.17%1.5x page median
    Suspicious followers29.1%Elevated
    Average reel plays16.8KPer video post

    Audience gender

    Audience location

    Australia68%
    Japan1.7%
    China1.6%
    Philippines1.6%

    Top posts

    Avg likes: 1.6K. Avg comments: 65. Audience credibility: 76%.

  13. Followers22.4K
    Engagement rate29.77%7.1x page median
    Suspicious followers23.1%Elevated
    Average reel plays19.7KPer video post

    Audience gender

    Audience location

    Australia74%
    Indonesia2.8%
    United Kingdom2.6%
    Japan1.3%

    Top posts

    Avg likes: 6.7K. Avg comments: 57. Audience credibility: 86%.

  14. Followers19.9K
    Engagement rate36.93%Outlier, verify before using
    Suspicious followers32.9%High
    Average reel plays227KPer video post

    Audience gender

    Audience location

    Australia87%
    United Kingdom1.5%
    Indonesia1.3%
    Russia0.8%

    Top posts

    Avg likes: 7.3K. Avg comments: 38. Audience credibility: 90%.

  15. Followers19.9K
    Engagement rate3.26%0.8x page median
    Suspicious followers25.9%Elevated
    Average reel plays8.9KPer video post

    Audience gender

    Audience location

    Australia72%
    Brazil3.4%
    United Kingdom2.3%
    Italy1.9%

    Top posts

    Avg likes: 650. Avg comments: 33. Audience credibility: 88%.

  16. 16sarah o’sullivan Instagram profile photo

    sarah o’sullivan

    @sarahmosullivan

    ⋆✭☆✭⋆Sydney, Australia all things wellness, beauty & fashion TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au

    MicroAustralia
    Followers18.4K
    Engagement rate2.37%0.6x page median
    Suspicious followers16.5%Moderate
    Average reel plays16.8KPer video post

    Engagement rate benchmark

    Median

    sarah o’sullivan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia80%
    United States5.5%
    New Zealand3.8%
    United Kingdom2.0%
    Indonesia0.7%

    Audience gender

  17. 17Ava Iaco Instagram profile photo

    Ava Iaco

    @ava.iaco

    Melbourne Fashion | Beauty | Styling 💌 avaaiacobucci@gmail.com

    MicroAustralia
    Followers13.0K
    Engagement rate2.82%0.7x page median
    Suspicious followers15.0%Moderate
    Average reel plays6.9KPer video post

    Engagement rate benchmark

    Median

    Ava Iaco's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia82%
    United States4.7%
    United Kingdom2.3%
    Italy2.0%
    France1.2%

    Audience gender

    Top posts

    Avg likes: 650. Avg comments: 16. Audience credibility: 85%.

  18. Followers11.2K
    Engagement rate2.51%0.6x page median
    Suspicious followers32.4%High
    Average reel plays6.7KPer video post

    Audience gender

    Audience location

    Australia86%
    United Kingdom4.0%
    New Zealand1.3%
    Indonesia0.6%

    Top posts

    Avg likes: 281. Avg comments: 11. Audience credibility: 84%.

  19. Followers11.1K
    Engagement rate3.78%At page median
    Suspicious followers35.7%High
    Average reel plays7.8KPer video post

    Audience gender

    Audience location

    Australia59%
    United Kingdom6.6%
    New Zealand5.0%
    Indonesia4.3%

    Top posts

    Avg likes: 418. Avg comments: 12. Audience credibility: 80%.

  20. Followers10.4K
    Engagement rate2.72%0.6x page median
    Suspicious followers43.6%High
    Average reel plays7.5KPer video post

    Audience gender

    Audience location

    Australia56%
    United Kingdom6.6%
    Nigeria3.2%
    Spain2.9%

    Top posts

    Avg likes: 282. Avg comments: 94. Audience credibility: 80%.

Benchmarks

Top fashion influencers in Australia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

22creators indexed29.9Kmedian followers4.21%median engagement29.4%avg suspicious followers

The top fashion influencers in Australia run a median engagement rate of 4.21% and average 29.4% suspicious followers. Treat 4.21% as the bar a strong fashion creator in Australia should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Australia here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Australia (100%), skewing female at 60%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Australia. 22 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Australia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
5
Macro500K+
0

Combined audience gender

FAQ

Fashion influencers in Australia: common questions

How do I find fashion influencers in Australia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 22 fashion influencers in Australia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Australia right now?

On this ranking, Yana Marks (@yanammarks), Jean Bas (@jeanbasdesign), Georgie (@georgiesian). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Australia, the median engagement rate is 4.21% at a median of 29.9K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 29.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 22 fashion influencers in Australia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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Top 20 Fashion Influencers in Australia (Jul 2026) | Leewou