Top 17 Makeup Influencers in Philippines on Instagram (Jul 2026)

We found 15 makeup influencers in Philippines on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Philippines. Here are the top 17, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1๐—–๐—ต๐—ถ๐—ธ๐—ฎ๐—ป๐—ฎโ™ก Instagram profile photo

    ๐—–๐—ต๐—ถ๐—ธ๐—ฎ๐—ป๐—ฎโ™ก

    @paupelaez_

    Glamour Architect, Curating Confidence. ๐Ÿ’Œ: paulapelaez173@gmail.com

    Mid-tier
    Followers356K
    Engagement rate14.78%3.1x page median
    Suspicious followers8.7%Low risk
    Average reel plays177KPer video post

    Engagement rate benchmark

    Median

    ๐—–๐—ต๐—ถ๐—ธ๐—ฎ๐—ป๐—ฎโ™ก's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines94%
    United States1.5%
    United Arab Emirates0.5%
    Canada0.4%
    Japan0.3%

    Audience gender

  2. 2Mariah Santos Instagram profile photo

    Mariah Santos

    @mariahsantos23

    Makeup Artist / Endorser๐Ÿ‡ต๐Ÿ‡ญ ๐Ÿ’„ For bookings Contact Grace. Viber +63956.5080362 or 09052489766 Email: mariahsantos23@gmail.com @oomphtvph

    Mid-tierPhilippines
    Followers227K
    Engagement rate0.67%0.1x page median
    Suspicious followers15.3%Moderate
    Average reel plays153KPer video post

    Engagement rate benchmark

    Median

    Mariah Santos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines74%
    United States6.4%
    United Arab Emirates3.2%
    Canada2.1%
    Australia2.0%

    Audience gender

  3. 3Mark Ceazar Ho Instagram profile photo

    Mark Ceazar Ho

    @kusietubigho

    JEREMIAH 29:11 Makeup Artist Pampanga PH Viber 09171622385

    MicroPhilippines
    Followers46.3K
    Engagement rate4.85%At page median
    Suspicious followers24.3%Elevated
    Average reel plays8.0KPer video post

    Engagement rate benchmark

    Median

    Mark Ceazar Ho's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines80%
    United States3.4%
    United Arab Emirates2.5%
    Thailand1.2%
    Canada1.2%

    Audience gender

  4. 4Aj Castro Jose Instagram profile photo

    Aj Castro Jose

    @ajcastrojose

    Manila PH ๐Ÿ‡ต๐Ÿ‡ญ Pro Hair and Makeup Artist @makeupbyajcastrojose ๐Ÿ’„

    MicroPhilippines
    Followers41.4K
    Engagement rate69.13%Outlier, verify before using
    Suspicious followers14.3%Moderate
    Average reel plays77.9KPer video post

    Audience gender

    Audience location

    Philippines89%
    United States2.0%
    China0.8%
    United Arab Emirates0.7%
    Saudi Arabia0.7%
  5. 5Haidee Fernandez Instagram profile photo

    Haidee Fernandez

    @haidzfernandez

    Hair and makeup artist, haidz_fernandez@yahoo.com

    MicroPhilippines
    Followers37.2K
    Engagement rate4.99%At page median
    Suspicious followers24.1%Elevated
    Average reel plays31.5KPer video post

    Engagement rate benchmark

    Median

    Haidee Fernandez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines68%
    United States5.2%
    United Arab Emirates3.7%
    Nigeria2.0%
    Canada1.8%

    Audience gender

  6. 7Geneva Lace Ramos Instagram profile photo

    Geneva Lace Ramos

    @genevalace

    ๐Ÿ“MNL / CEB MOM | Beauty | Lifestyle | Freedive | Mermaid

    MicroPhilippines
    Followers34.6K
    Engagement rate3.13%0.6x page median
    Suspicious followers14.3%Moderate
    Average reel plays18.0KPer video post

    Engagement rate benchmark

    Median

    Geneva Lace Ramos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines77%
    United States6.7%
    Japan1.7%
    Australia1.7%
    United Arab Emirates1.5%

    Audience gender

  7. 8Edmonton Bridal Makeup Artist & Hairstylist | Wayne Krisna Instagram profile photo

    Edmonton Bridal Makeup Artist & Hairstylist | Wayne Krisna

    @wayne_k_artistry

    ๐Ÿ‡ต๐Ÿ‡ญ๐Ÿ‡จ๐Ÿ‡ฆHair&Makeup Pro/ Educator/Business Owner ๐Ÿ“YEG,AB ๐Ÿ‡จ๐Ÿ‡ฆ โœจAirbrush Makeup โœจMakeup Class ๐Ÿ’‹Beauty Influencer๐Ÿ’„YouTuber๐ŸŽฅDM/Email for COLLABS

    MicroCanada
    Followers25.9K
    Engagement rate53.40%Outlier, verify before using
    Suspicious followers16.3%Moderate
    Average reel plays1.1KPer video post

    Audience gender

    Audience location

    Philippines50%
    Canada25%
    United States8.5%
    United Kingdom1.2%
    Brazil1.1%
  8. 9Angeline Tan Instagram profile photo

    Angeline Tan

    @angetan__

    Angeline Tan ๐Ÿ‡ต๐Ÿ‡ญ Professional Makeup Artist For inquiries pls dm me

    MicroPhilippines
    Followers25.6K
    Engagement rate2.64%0.5x page median
    Suspicious followers10.6%Moderate
    Average reel plays41.6KPer video post

    Engagement rate benchmark

    Median

    Angeline Tan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines81%
    United States5.2%
    Japan2.5%
    Australia1.5%
    South Korea1.3%

    Audience gender

  9. 10ษขส€แด€แด„ส ษขส€แด€แด„แด‡ Instagram profile photo

    ษขส€แด€แด„ส ษขส€แด€แด„แด‡

    @grasiapper

    ๐Ÿฐ Halooooo Hoppers! ๐Ÿ‡ต๐Ÿ‡ญ Cebu | ๐™Ž๐™ ๐™ž๐™ฃ๐™˜๐™–๐™ง๐™š, ๐™ˆ๐™–๐™ ๐™š๐™ช๐™ฅ, & ๐™‡๐™ž๐™›๐™š๐™จ๐™ฉ๐™ฎ๐™ก๐™š โ˜๏ธ OLIVEYOUNG CODE : ๐—š๐—ฅ๐—”๐—–๐—ฌ๐Ÿญ๐Ÿฎ ๐ŸŽ€ @stylekorean_globalโ€ฆ

    Micro
    Followers23.4K
    Engagement rate0.92%0.2x page median
    Suspicious followers14.9%Moderate
    Average reel plays1.4KPer video post

    Engagement rate benchmark

    Median

    ษขส€แด€แด„ส ษขส€แด€แด„แด‡'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines57%
    United States11%
    United Kingdom4.8%
    Malaysia2.9%
    The Netherlands2.7%

    Audience gender

  10. 15Ivan Pua Instagram profile photo

    Ivan Pua

    @ivanpua7

    Makeup โœจ Skincare โœจ Lifestyle ๐ŸŽ€ Kikay na Ekalal ๐ŸŽ€ Ar. in the Making ๐Ÿ‘ทโ€โ™‚๏ธ ๐Ÿ“ง: ivancollabinquiries@gmail.com

    MicroPhilippines
    Followers13.9K
    Engagement rate6.59%1.4x page median
    Suspicious followers14.1%Moderate
    Average reel plays4.8KPer video post

    Engagement rate benchmark

    Median

    Ivan Pua's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines90%
    United States1.8%
    Indonesia1.4%
    United Arab Emirates0.9%
    Malaysia0.7%

    Audience gender

  11. 16Kristel Baflor Instagram profile photo

    Kristel Baflor

    @kristelbaflor.makeup

    ๐Œ๐”๐€ | ๐‚๐„๐๐” Inquiries are managed through dm onlyโ€” calls wont be answered STRICTLY BY APPOINTMENT ๐—ง๐—ต๐—ฒ ๐— ๐—ฎ๐—ธ๐—ฒ๐˜‚๐—ฝ ๐—›๐—ผ๐˜‚๐˜€๐—ฒ

    MicroPhilippines
    Followers13.1K
    Engagement rate2.47%0.5x page median
    Suspicious followers9.3%Low risk
    Average reel plays10.1KPer video post

    Engagement rate benchmark

    Median

    Kristel Baflor's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Philippines92%
    United States1.8%
    Japan0.8%
    South Korea0.6%
    Australia0.6%

    Audience gender

Benchmarks

Top makeup influencers in Philippines: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

15creators indexed25.6Kmedian followers4.85%median engagement15.1%avg suspicious followers

The top makeup influencers in Philippines run a median engagement rate of 4.85% and average 15.1% suspicious followers. Treat 4.85% as the bar a strong makeup creator in Philippines should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Philippines here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Philippines (65%), skewing female at 73%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Philippines. 15 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 17. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Philippines65%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
2
Macro500K+
0

Combined audience gender

FAQ

Makeup influencers in Philippines: common questions

How do I find makeup influencers in Philippines?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 15 makeup influencers in Philippines and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 17 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Philippines right now?

On this ranking, ๐—–๐—ต๐—ถ๐—ธ๐—ฎ๐—ป๐—ฎโ™ก (@paupelaez_), Mariah Santos (@mariahsantos23), Mark Ceazar Ho (@kusietubigho). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Philippines, the median engagement rate is 4.85% at a median of 25.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 15.1% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 15 makeup influencers in Philippines

This page shows the top 17. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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Top 17 Makeup Influencers in Philippines (Jul 2026) | Leewou