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Top 18 Makeup Influencers in South Africa on Instagram (Aug 2026)

We found 22 makeup influencers in South Africa on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in South Africa. Here are the top 18, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Zona Davani instagram profile photo

    Zona Davani

    @zona_davani

    † A Royal Priesthood † 🎨 MUA @anointedbeautyza Simplifying Makeup | Feminine Fashion Collabs: zona.davani@gmail.com

    MicroSouth Africa
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    Followers58.3K
    Engagement rate2.47%At page median
    Suspicious followers22.5%Elevated
    Average reel plays24.2KPer video post

    Engagement rate benchmark

    Zona Davani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa84%
    United States of America3.6%
    Nigeria1.5%
    Botswana1.1%
    United Kingdom0.9%

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    Top posts

    Avg likes: 1.4K. Avg comments: 36. Audience credibility: 78%.

  2. 2Amanda Makhathini instagram profile photo

    Amanda Makhathini

    @mandy.hagan_

    Gods Child Makeup |Beauty | Lifestyle Changing the plus size narrative 📧:amandamakhathini89@gmail.com 📍Johannesburg

    MicroSouth Africa
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    Followers55.2K
    Engagement rate3.50%1.2x page median
    Suspicious followers18.2%Moderate
    Average reel plays27.1KPer video post

    Engagement rate benchmark

    Amanda Makhathini's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa91%
    Botswana1.9%
    Namibia1.5%
    Zimbabwe1.3%
    Eswatini0.9%

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    Top posts

    Avg likes: 1.9K. Avg comments: 33. Audience credibility: 82%.

  3. 3Reatile Moeketsi instagram profile photo

    Reatile Moeketsi

    @singapore_luu

    💄MAKEUP | SKINCARE | HAIR |LIFESTYLE | 📍Johannesburg PR/Collab⬇️ 📧reatilemoeketsi5@gmail.com

    MicroSouth Africa
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    Followers46.5K
    Engagement rate4.19%1.5x page median
    Suspicious followers19.8%Moderate
    Average reel plays170KPer video post

    Engagement rate benchmark

    Reatile Moeketsi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa90%
    United States of America0.9%
    Botswana0.9%
    Nigeria0.9%
    Zimbabwe0.7%

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    Top posts

    Avg likes: 1.9K. Avg comments: 21. Audience credibility: 80%.

  4. 4Fifi instagram profile photo

    Fifi

    @kefilwe_mogoasa

    Makeup artist:@lookflawlesswithfifi Collabs: 📧kefilwem733@gmail.com Tiktok: 90k+ Content creator||brand promoter

    MicroSouth Africa
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    Followers43.2K
    Engagement rate23.53%8.4x page median
    Suspicious followers23.3%Elevated
    Average reel plays13.3KPer video post

    Engagement rate benchmark

    Fifi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa82%
    United States of America2.5%
    Nigeria2.0%
    Kenya1.1%
    Namibia1.0%

    Audience gender

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    Top posts

    Avg likes: 10.2K. Avg comments: 33. Audience credibility: 77%.

  5. 5Noluthando 🇿🇦 instagram profile photo

    Noluthando 🇿🇦

    @noluuu_

    Beauty • Makeup • Hair • Lifestyle TikTok : noluu_felicity Noluuuf@gmail.com 💌

    MicroSouth Africa
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    Followers40.2K
    Engagement rate7.09%2.5x page median
    Suspicious followers22.9%Elevated
    Average reel plays16.6KPer video post

    Engagement rate benchmark

    Noluthando 🇿🇦's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa93%
    United States of America0.9%
    Nigeria0.7%
    Botswana0.6%
    Zimbabwe0.5%

    Audience gender

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    Top posts

    Avg likes: 2.8K. Avg comments: 23. Audience credibility: 77%.

  6. 6Rabia Gani instagram profile photo

    Rabia Gani

    @rabiaghoor

    making makeup

    MicroSouth Africa
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    Followers31.8K
    Engagement rate15.08%5.4x page median
    Suspicious followers24.3%Elevated
    Average reel plays95.0KPer video post

    Engagement rate benchmark

    Rabia Gani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa87%
    United States of America1.9%
    United Arab Emirates1.4%
    United Kingdom1.0%
    India0.7%

    Audience gender

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    Top posts

    Avg likes: 4.8K. Avg comments: 223. Audience credibility: 76%.

  7. 7Rhulani Radebe instagram profile photo

    Rhulani Radebe

    @rhulani.radebe

    💌 : youtube | makeup | vlogs 📧 : rhulani.radebe@omakcreatives.com

    MicroSouth Africa
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    Followers28.8K
    Engagement rate15.13%5.4x page median
    Suspicious followers24.8%Elevated
    Average reel plays17.0KPer video post

    Engagement rate benchmark

    Rhulani Radebe's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa77%
    United States of America4.1%
    Namibia3.2%
    Nigeria1.9%
    Botswana1.7%

    Audience gender

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    Top posts

    Avg likes: 4.4K. Avg comments: 46. Audience credibility: 75%.

  8. 8Keabetswe Masuku🌸 instagram profile photo

    Keabetswe Masuku🌸

    @keabetswe_masuku

    Romanticizing my life. Mark 11:24 ❤️| @sheinofficial Makeup Artist @glammedbykea_beauty

    MicroSouth Africa
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    Followers24.1K
    Engagement rate14.83%5.3x page median
    Suspicious followers20.2%Elevated
    Average reel plays3.2KPer video post

    Engagement rate benchmark

    Keabetswe Masuku🌸's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa82%
    United States of America2.9%
    Nigeria1.5%
    Namibia1.2%
    Zimbabwe1.2%

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    Top posts

    Avg likes: 3.6K. Avg comments: 45. Audience credibility: 80%.

  9. 9Resh Naidoo instagram profile photo

    Resh Naidoo

    @reshnaidoo

    The Mommy Club Sugar & Spice | Co-host @doubledose.podcast |Occupational Therapist | Pro Makeup Artist @madeyoulooksa 📍Durban 📧reshnaidoo@gmail.com

    MicroSouth Africa
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    Followers23.0K
    Engagement rate2.81%At page median
    Suspicious followers9.2%Low risk
    Average reel plays39.6KPer video post

    Engagement rate benchmark

    Resh Naidoo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa90%
    United States of America4.4%
    Seychelles1.5%
    India1.5%
    United Kingdom1.5%

    Audience gender

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    Top posts

    Avg likes: 646. Avg comments: 22. Audience credibility: 91%.

  10. 10Makeup Artist instagram profile photo

    Makeup Artist

    @anointedglambyyola

    Qualified Professional Makeup Artist 📍CPT BASED APPOINTMENTS ONLY NOREFUNDS❌❌ BRIDAL|| SPECIAL OCCASIONS ||MATRIC BALL Habakkuk 2:2

    MicroSouth Africa
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    Followers17.5K
    Engagement rate0.03%0.0x page median
    Suspicious followers17.8%Moderate
    Average reel plays13.6KPer video post

    Engagement rate benchmark

    Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa93%
    United States of America0.9%
    Namibia0.6%
    Nigeria0.6%
    Zimbabwe0.5%

    Audience gender

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    Top posts

    Avg likes: 450. Avg comments: 26. Audience credibility: 82%.

  12. 11Wilna Allpass instagram profile photo

    Wilna Allpass

    @wilnamakeupandhairstylist

    Saffa Mom /Wife 🇿🇦and Makeup artist who traded SA for New Zealand 🇳🇿 Fashion, Makeup, Rural Living, Authentic days in my life.…

    MicroSouth Africa
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    Followers17.4K
    Engagement rate2.19%0.8x page median
    Suspicious followers14.3%Moderate
    Average reel plays10.5KPer video post

    Engagement rate benchmark

    Wilna Allpass's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa87%
    United States of America3.0%
    United Kingdom1.4%
    New Zealand0.9%
    Australia0.9%

    Audience gender

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    Top posts

    Avg likes: 379. Avg comments: 47. Audience credibility: 86%.

  13. 12Lizeka Mabope instagram profile photo

    Lizeka Mabope

    @lizekamabope

    •UWC alumna (LLB/Law)👩‍🎓 •Makeup artist 👩‍🎨 •follow my makeup page @face_by_lizeka •Founder of @gro_wspace •Checkout my son’s page @jayjay_mabope

    MicroSouth Africa
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    Followers15.5K
    Engagement rate9.09%3.2x page median
    Suspicious followers12.6%Moderate
    Average reel plays1.7KPer video post

    Engagement rate benchmark

    Lizeka Mabope's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa69%
    Namibia14%
    Kenya1.9%
    Nigeria1.6%
    United States of America1.6%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 5. Audience credibility: 87%.

  14. 13QudsB | Scarf Stylist | Hair stylist | Makeup Artist instagram profile photo

    QudsB | Scarf Stylist | Hair stylist | Makeup Artist

    @quds_b

    📍Based in Cape Town | SA 🏅10 years Experience

    MicroSouth Africa
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    Followers15.3K
    Engagement rate0.34%0.1x page median
    Suspicious followers21.6%Elevated
    Average reel plays57.6KPer video post

    Engagement rate benchmark

    QudsB | Scarf Stylist | Hair stylist | Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa92%
    United Arab Emirates1.0%
    Namibia0.9%
    Saudi Arabia0.7%
    United States of America0.7%

    Audience gender

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    Top posts

    Avg likes: 5.2K. Avg comments: 96. Audience credibility: 78%.

  15. 14Amber Denae | Travel & Lifestyle Diary instagram profile photo

    Amber Denae | Travel & Lifestyle Diary

    @amberdenae22

    Content Creator 📸 Travel, makeup, fashion & lifestyle ✈️ Couple’s account - @nickandamber22 👫🏻 Breast cancer survivor 🎀 📍 Cape Town

    MicroSouth Africa
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    Followers13.3K
    Engagement rate2.64%At page median
    Suspicious followers14.2%Moderate
    Average reel plays25.0KPer video post

    Engagement rate benchmark

    Amber Denae | Travel & Lifestyle Diary's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa80%
    United States of America3.8%
    United Kingdom3.5%
    Namibia1.0%
    Australia1.0%

    Audience gender

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    Top posts

    Avg likes: 351. Avg comments: 25. Audience credibility: 86%.

  16. 15Makeup By Thato Ndlovu instagram profile photo

    Makeup By Thato Ndlovu

    @taydow_

    🇿🇦 International Makeup Artist Bridal | Special Events | Shoots | Makeup Training BOOKINGS 📩 Iam@thatondlovu.com

    MicroSouth Africa
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    Followers13.1K
    Engagement rate0.73%0.3x page median
    Suspicious followers21.1%Elevated
    Average reel plays3.1KPer video post

    Engagement rate benchmark

    Makeup By Thato Ndlovu's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa88%
    United States of America2.7%
    Nigeria0.9%
    Tanzania0.6%
    Botswana0.5%

    Audience gender

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    Top posts

    Avg likes: 96. Avg comments: 8. Audience credibility: 79%.

  17. 16Lekwetse Mahlako Sebulele instagram profile photo

    Lekwetse Mahlako Sebulele

    @lekwetse_sebulele

    -Mrs Sebs💍 -Mother Of 3🥹🤍 -Somatology Graduate🇿🇦 ITEC -Professional MUA 💄 -Permanent MakeUp Artist 💉 -Business Page: @village_girl_treats 🤍

    MicroSouth Africa
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    Followers11.7K
    Engagement rate4.08%1.4x page median
    Suspicious followers21.4%Elevated
    Average reel plays9.9KPer video post

    Engagement rate benchmark

    Lekwetse Mahlako Sebulele's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa91%
    United States of America2.2%
    Nigeria1.0%
    Kenya0.6%
    Zimbabwe0.5%

    Audience gender

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    Top posts

    Avg likes: 477. Avg comments: 8. Audience credibility: 79%.

  18. 17𝓑𝓾𝓬𝓲𝓮 𝓓𝓵𝓪𝓶𝓲𝓷𝓲 instagram profile photo

    𝓑𝓾𝓬𝓲𝓮 𝓓𝓵𝓪𝓶𝓲𝓷𝓲

    @i_am_bucie

    𝓵𝓲𝓯𝓮𝓼𝓽𝔂𝓵𝓮 𝓬𝓻𝓮𝓪𝓽𝓸𝓻 | 𝓿𝓲𝓫𝓮 𝓪𝓻𝓽𝓲𝓼𝓽 ♡ Perfumes |Makeup | Skincare ♡ Travel | Cooking | Fashion ✨ Curating beauty in everyday…

    MicroUnited Kingdom
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    Followers11.1K
    Engagement rate2.72%At page median
    Suspicious followers20.0%Moderate
    Average reel plays1.3KPer video post

    Engagement rate benchmark

    𝓑𝓾𝓬𝓲𝓮 𝓓𝓵𝓪𝓶𝓲𝓷𝓲's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa71%
    Zimbabwe5.7%
    United Kingdom4.0%
    Nigeria2.8%
    United States of America2.7%

    Audience gender

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    Top posts

    Avg likes: 302. Avg comments: 16. Audience credibility: 80%.

  19. 18Tammy Moodley || Fashion Enthusiast instagram profile photo

    Tammy Moodley || Fashion Enthusiast

    @intheworkingworld

    Workwear Inspo 👜 Beauty and Makeup 💄 Shopping Plugs 🛍 PR 📧 tammy.moodley12@gmail.com 📍🇿🇦

    MicroSouth Africa
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    Followers10.6K
    Engagement rate2.82%At page median
    Suspicious followers22.8%Elevated
    Average reel plays14.6KPer video post

    Engagement rate benchmark

    Tammy Moodley || Fashion Enthusiast's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa89%
    United States of America2.2%
    India1.1%
    United Kingdom0.8%
    United Arab Emirates0.8%

    Audience gender

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    Top posts

    Avg likes: 299. Avg comments: 13. Audience credibility: 77%.

Benchmarks

Top makeup influencers in South Africa: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

22creators indexed20.3Kmedian followers2.82%median engagement19.5%avg suspicious followers

The top makeup influencers in South Africa run a median engagement rate of 2.82% and average 19.5% suspicious followers. Treat 2.82% as the bar a strong makeup creator in South Africa should clear; below it, you are paying for reach, not attention.

The best makeup influencers in South Africa here span 18 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in South Africa (100%), skewing female at 71%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in South Africa. 22 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 18. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

South Africa100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
18
Mid-tier100K to 500K
0
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in South Africa: common questions

How do I find makeup influencers in South Africa?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 22 makeup influencers in South Africa and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 18 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in South Africa right now?

On this ranking, Zona Davani (@zona_davani), Amanda Makhathini (@mandy.hagan_), Reatile Moeketsi (@singapore_luu). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in South Africa, the median engagement rate is 2.82% at a median of 20.3K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.5% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 22 makeup influencers in South Africa

This page shows the top 18. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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