Top 14 Makeup Influencers in Vietnam on Instagram (Aug 2026)

We found 12 makeup influencers in Vietnam on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Vietnam. Here are the top 14, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1Ánh Nhi Makeup instagram profile photo

    Ánh Nhi Makeup

    @nhinhimakeup

    📍Hà Nội ĐÀO TẠO MAKEUP NÂNG CAO & CÁ NHÂN 📩 Direct : @nhinhimakeup ☎ Call : 0366770986 📬 Mail : nhnhii78@gmail.com

    MicroVietnam
    Followers84.5K
    Engagement rate2.46%At page median
    Suspicious followers21.9%Elevated
    Average reel plays38.6KPer video post

    Engagement rate benchmark

    Ánh Nhi Makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam87%
    Thailand2.1%
    South Korea1.6%
    United States of America1.5%
    Indonesia1.1%

    Audience gender

  2. 2NRYN instagram profile photo

    NRYN

    @nrynxntram

    🇻🇳 HCMC contact for work : @nryn.work ntrammm26@gmail.com makeup coach : @nrynmakeup tiktok : nrynxntram

    MicroVietnam
    Followers51.3K
    Engagement rate4.20%1.7x page median
    Suspicious followers13.9%Moderate
    Average reel plays13.2KPer video post

    Engagement rate benchmark

    NRYN's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam95%
    Japan1.5%
    Taiwan1.0%
    Canada1.0%
    Guyana0.5%

    Audience gender

    Top posts

    Avg likes: 2.2K. Avg comments: 8. Audience credibility: 86%.

  3. 3Dương Uyển Nhi instagram profile photo

    Dương Uyển Nhi

    @oennie.11

    Booking makeup vui lòng liên hệ : @oennie.makeup or 0326191545 (Tâm)

    MicroVietnam
    Followers48.3K
    Engagement rate7.06%2.8x page median
    Suspicious followers19.2%Moderate
    Average reel plays33.7KPer video post

    Engagement rate benchmark

    Dương Uyển Nhi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam95%
    Thailand1.4%
    Indonesia1.4%
    South Korea0.7%
    China0.7%

    Audience gender

    Top posts

    Avg likes: 3.4K. Avg comments: 23. Audience credibility: 81%.

  4. 4Purple阿紫 instagram profile photo

    Purple阿紫

    @purpleelois

    Makeup💅🏽|Photo📷 泰妆爱好者罢了

    MicroChina
    Followers46.6K
    Engagement rate2.14%0.8x page median
    Suspicious followers13.6%Moderate
    Average reel plays19.5KPer video post

    Engagement rate benchmark

    Purple阿紫's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam79%
    United States of America3.7%
    China2.3%
    Thailand1.8%
    Australia1.7%

    Audience gender

  5. 5flora makeup instagram profile photo

    flora makeup

    @flora_makeup__

    Korean Glow Bridal • Event • Photoshoot HCMC Booking via DM VNESE, ENG, KOR

    MicroVietnam
    Followers43.5K
    Engagement rate2.49%At page median
    Suspicious followers21.4%Elevated
    Average reel plays26.9KPer video post

    Engagement rate benchmark

    flora makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam79%
    South Korea4.4%
    United States of America4.0%
    Japan1.8%
    Thailand1.1%

    Audience gender

  6. 6🌸 𝑩𝒐̂𝒏𝒈 𝒎𝒂𝒌𝒆𝒖𝒑 instagram profile photo

    🌸 𝑩𝒐̂𝒏𝒈 𝒎𝒂𝒌𝒆𝒖𝒑

    @bongmakeupp

    - Direct để book lịch - 🇻🇳 Sài Gòn, Hà Nội - Việt Nam 📍Studio: 20 ngách 6 ngõ 86 Hào Nam, Đống Đa, Hà Nội

    MicroVietnam
    Followers30.4K
    Engagement rate2.56%At page median
    Suspicious followers19.9%Moderate
    Average reel plays11.8KPer video post

    Engagement rate benchmark

    🌸 𝑩𝒐̂𝒏𝒈 𝒎𝒂𝒌𝒆𝒖𝒑's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam94%
    South Korea1.1%
    United States of America0.7%
    Thailand0.6%
    Russia0.4%

    Audience gender

  7. 7𝘣𝘶𝘣𝘶𝘵𝘳𝘢𝘯𝘹𝘰𝘹𝘰 instagram profile photo

    𝘣𝘶𝘣𝘶𝘵𝘳𝘢𝘯𝘹𝘰𝘹𝘰

    @bich_uyen

    🇻🇳🇨🇳 - HCM • @uyenterest ⟢ KHÔNG NHẬN MAKEUP For media booking: bubutranxoxo@gmail.com Tiktok: bubutranxoxo (170K+)

    MicroVietnam
    Followers28.4K
    Engagement rate9.46%3.7x page median
    Suspicious followers20.1%Elevated
    Average reel plays23.5KPer video post

    Engagement rate benchmark

    𝘣𝘶𝘣𝘶𝘵𝘳𝘢𝘯𝘹𝘰𝘹𝘰's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam91%
    United States of America2.3%
    Canada1.7%
    South Korea1.5%
    Singapore0.6%

    Audience gender

    Top posts

    Avg likes: 2.7K. Avg comments: 12. Audience credibility: 80%.

  8. 8Tử Dương instagram profile photo

    Tử Dương

    @tzuyangieee

    Không nhận makeup qua IG. Đặt lịch makeup qua FB Tử Dương (Tzuyang) 💞 xin cảm ơn

    MicroVietnam
    Followers24.9K
    Engagement rate2.34%At page median
    Suspicious followers19.3%Moderate
    Average reel plays8.4KPer video post

    Engagement rate benchmark

    Tử Dương's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam91%
    United States of America1.2%
    South Korea1.2%
    Thailand0.9%
    Japan0.8%

    Audience gender

    Top posts

    Avg likes: 580. Avg comments: 2. Audience credibility: 81%.

  9. 9Cún iu ơi 𝜗ৎ instagram profile photo

    Cún iu ơi 𝜗ৎ

    @cun.paypi

    22'♡ 𝐌𝐚𝐤𝐞𝐮𝐩 𝐀𝐫𝐭𝐢𝐬𝐭 𝑚𝑖𝑛𝑒 @justcunfr • @cbh.makeup 𐙚 _____________________________ 𝐁𝐨𝐨𝐤 𝐌𝐚𝐤𝐞𝐮𝐩 : 𝟎𝟖𝟕𝟗.𝟒𝟒𝟒.𝟓𝟑𝟒

    MicroVietnam
    Followers19.9K
    Engagement rate2.30%At page median
    Suspicious followers22.6%Elevated
    Average reel plays714Per video post

    Engagement rate benchmark

    Cún iu ơi 𝜗ৎ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam86%
    Japan5.1%
    Thailand1.6%
    South Korea0.9%
    United States of America0.9%

    Audience gender

    Top posts

    Avg likes: 457. Avg comments: 11. Audience credibility: 77%.

  10. 10Đặng Thành Vinh instagram profile photo

    Đặng Thành Vinh

    @bunnysgn

    Makeup Artist @bunnymakeupsgn Dad of two 🐕‍🦺🦮 @bong_bi_xao_bo

    MicroVietnam
    Followers16.2K
    Engagement rate0.06%0.0x page median
    Suspicious followers20.8%Elevated
    Average reel plays9.5KPer video post

    Engagement rate benchmark

    Đặng Thành Vinh's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam77%
    United States of America7.3%
    Australia3.3%
    Thailand2.2%
    Japan1.5%

    Audience gender

  11. 11Cỏ instagram profile photo

    Cỏ

    @coocohoico

    (Cỏ chỉ nhận dạy makeup và book makeup qua nick @coocohoico.makeup thui ạ) The one and only @teamcoocohoico.makeup

    MicroVietnam
    Followers15.2K
    Engagement rate26.25%10.4x page median
    Suspicious followers19.3%Moderate
    Average reel plays5.8KPer video post

    Engagement rate benchmark

    Cỏ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam89%
    South Korea6.7%
    Germany0.8%
    Thailand0.5%
    Japan0.5%

    Audience gender

    Top posts

    Avg likes: 4.0K. Avg comments: 29. Audience credibility: 81%.

  12. 12𝐁𝐨𝐨𝐘𝐚𝐧𝐠 instagram profile photo

    𝐁𝐨𝐨𝐘𝐚𝐧𝐠

    @b.booyang

    ‧˚ʚWelcome to my creative worldɞ˚‧ 🫧 𝐌𝐚𝐤𝐞𝐮𝐩 • 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 • 𝐁𝐞𝐚𝐮𝐭𝐲𓏧 ❤︎‬ 𝑅𝑒𝑣𝑖𝑒𝑤𝑠ֶָ ಇ. 𝑅𝑒𝑐𝑜𝑚𝑚𝑒𝑛𝑑𝑎𝑡𝑖𝑜𝑛𝑠 📍TX…

    MicroUnited States
    Followers12.1K
    Engagement rate2.13%0.8x page median
    Suspicious followers21.3%Elevated
    Average reel plays3.9KPer video post

    Engagement rate benchmark

    𝐁𝐨𝐨𝐘𝐚𝐧𝐠's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam85%
    United States of America4.4%
    Australia1.4%
    Thailand1.3%
    South Korea1.2%

    Audience gender

  13. 13🍑 𝓧𝓾â𝓷 𝓝𝓱𝓲 🍑 instagram profile photo

    🍑 𝓧𝓾â𝓷 𝓝𝓱𝓲 🍑

    @nheynee_

    Đặt lịch makeup + chụp ảnh @nhey_studio Đặt lịch makeup @nhey.makeup_

    MicroVietnam
    Followers11.8K
    Engagement rate6.69%2.7x page median
    Suspicious followers21.7%Elevated
    Average reel plays6.2KPer video post

    Engagement rate benchmark

    🍑 𝓧𝓾â𝓷 𝓝𝓱𝓲 🍑's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam92%
    United States of America2.2%
    South Korea1.1%
    Japan0.5%
    Brazil0.5%

    Audience gender

  14. 14Lê Phương Linh instagram profile photo

    Lê Phương Linh

    @plynn99

    💄Jungsaemmool Academy Certified Makeup | Skincare | Beauty 👧🏻 Owner @by.plyn 🇰🇷 Based in Korea 📩 linhmun9299@gmail.com

    MicroSouth Korea
    Followers10.5K
    Engagement rate2.98%1.2x page median
    Suspicious followers17.9%Moderate
    Average reel plays8.4KPer video post

    Engagement rate benchmark

    Lê Phương Linh's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Vietnam73%
    South Korea17%
    Japan1.5%
    United States of America1.5%
    Canada1.5%

    Audience gender

Benchmarks

Top makeup influencers in Vietnam: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

12creators indexed26.6Kmedian followers2.52%median engagement19.5%avg suspicious followers

The top makeup influencers in Vietnam run a median engagement rate of 2.52% and average 19.5% suspicious followers. Treat 2.52% as the bar a strong makeup creator in Vietnam should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Vietnam here span 14 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Vietnam (100%), skewing female at 75%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Vietnam. 12 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 14. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Vietnam100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
14
Mid-tier100K to 500K
0
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Vietnam: common questions

How do I find makeup influencers in Vietnam?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 12 makeup influencers in Vietnam and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 14 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Vietnam right now?

On this ranking, Ánh Nhi Makeup (@nhinhimakeup), NRYN (@nrynxntram), Dương Uyển Nhi (@oennie.11). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Vietnam, the median engagement rate is 2.52% at a median of 26.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.5% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 12 makeup influencers in Vietnam

This page shows the top 14. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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