Top 20 Lifestyle Influencers in Indonesia on Instagram (Sep 2026)

We found 459 lifestyle influencers in Indonesia on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Indonesia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 6, 2026

1
Sabrina Anggraini
@sabrinaanggraini
Boss Mama - motherhood • self-dev • lifestyle Founder @maison.garnet, MIT alum @mit 🎙️ @bossmama.society @nuggetsisters_ CP +6287728883134
MacroIndonesia
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Followers688K
Engagement rate2.53%0.8x page median
Suspicious followers23.8%Elevated
Average reel plays246KPer video post
Engagement rate benchmark
Sabrina Anggraini's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia95%
Malaysia0.8%
United States of America0.6%
South Korea0.4%
China0.3%
Jakarta11%
Bandung5.1%
Yogyakarta4.3%
Surabaya4.3%
Semarang2.6%
Audience gender
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Top posts
Avg likes: 17.4K. Avg comments: 34. Audience credibility: 76%.
Petantang petenteng dengan percaya diri gak tuh… ala peserta yang selalu muncul tiap…
Akhirnya peserta ini turun gunung juga… Are you ready champions??? Setelah konsisten ikut…
Ga bisa berkata2 nonton episode 4 CoC…. Definisi pembantaian massal tapi banyak yang…
2
ss
@sandyyyss_
•lifestyle • baby • daily vibes business inq 📲 081281044618 @abclittleco 👇🏻
MacroIndonesia
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Followers657K
Engagement rate6.35%1.9x page median
Suspicious followers11.4%Moderate
Average reel plays61.4KPer video post
Engagement rate benchmark
ss's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia95%
Malaysia3.9%
Thailand0.3%
Myanmar0.2%
South Korea0.1%
Jakarta8.8%
Bandung4.6%
Medan4.0%
Surabaya3.4%
Bekasi2.3%
Audience gender
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Top posts
Avg likes: 41.7K. Avg comments: 7. Audience credibility: 89%.
🫷🏼siap salah
🐼❤️
Ber abad2 inimah😭🤣
3
Okto Siagian | Content Creator & Storygrapher
@oktosiagian
Creative Endorse Specialist Travel | Lifestyle | Food @sparkcreativeuniverse BA @icolor_batam WA 081386805544
MacroIndonesia
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Followers570K
Engagement rate2.72%0.8x page median
Suspicious followers2.9%Low risk
Average reel plays86.6KPer video post
Engagement rate benchmark
Okto Siagian | Content Creator & Storygrapher's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia90%
Japan3.0%
Singapore1.5%
South Korea1.5%
Malaysia1.5%
Jakarta27%
Batam25%
Bandar Lampung3.0%
Bandung3.0%
Makassar1.5%
Audience gender
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Top posts
Avg likes: 15.5K. Avg comments: 354. Audience credibility: 97%.
Katanya Batam cuma kota industri. Drone kami bilang: nggak sesederhana itu. Ada garis…
Kalian setuju atau enggak kalau penutupan u-turn di beberapa titik kota Batam ini…
Jadi siapa sebenarnya diantara mereka yang CEO? #icolor
4
Rengganis Esa
@ganis_esa_rengganis
🇮🇩 Creator living in 🇹🇭 Food • Travel • Beauty • Lifestyle Business WA : 08987907134
Mid-tierIndonesia
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Followers472K
Engagement rate2.15%0.6x page median
Suspicious followers18.5%Moderate
Average reel plays92.5KPer video post
Engagement rate benchmark
Rengganis Esa's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia97%
Malaysia0.8%
Taiwan0.3%
Thailand0.3%
United States of America0.3%
Bandung11%
Jakarta5.2%
Bogor3.9%
Bekasi2.9%
Sukabumi2.4%
Audience gender
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Top posts
Avg likes: 10.2K. Avg comments: 32. Audience credibility: 82%.
di tunggu buat kalian jajan disini yaaa😚 #chaantadakimaseu #ลพบุรี #bangkok
they teach me abt everything...... thank you maak naa~🥺 #มหาวิทยาลัยราชภัฏเทพสตรีลพบุรี…
🫶🏼
5
Merry🐝
@itsmerry91
𝙇𝙞𝙛𝙚𝙨𝙩𝙮𝙡𝙚 • 𝙁𝙖𝙢𝙞𝙡𝙮 • 𝙏𝙧𝙖𝙫𝙚𝙡 Full time Mother @babymoonella @little.marsson Part time Content Creator Business Inquiries: WA…
Mid-tierIndonesia
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Followers449K
Engagement rate2.03%0.6x page median
Suspicious followers15.9%Moderate
Average reel plays205KPer video post
Engagement rate benchmark
Merry🐝's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia96%
Malaysia0.7%
South Korea0.3%
China0.3%
Japan0.3%
Jakarta13%
Surabaya5.3%
Bandung4.9%
Medan3.3%
Yogyakarta3.2%
Audience gender
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Top posts
Avg likes: 9.1K. Avg comments: 48. Audience credibility: 84%.
Nilai itu cuman angka... Its okayyy🥳🕺🏻
🗣️ Our interview with Dwayne "THE ROCK" Johnson for Disney's Moana Live-Action…
Team 👧🏻👨🏻 VS Team 👦🏻👩🏻
6
Zamzam Gsw
@zamzammgsww_
Lifestyle | Comedy | Couple Creator 📩Collab & Endorsement (fast resp) : 08131197838 Part of @shinemanagement.id
Mid-tierIndonesia
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Followers384K
Engagement rate9.29%2.8x page median
Suspicious followers20.4%Elevated
Average reel plays102KPer video post
Engagement rate benchmark
Zamzam Gsw's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia93%
Malaysia5.8%
Thailand0.3%
India0.2%
Singapore0.1%
Jakarta6.3%
Bandung3.2%
Medan1.9%
Bekasi1.6%
Surabaya1.5%
Audience gender
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Top posts
Avg likes: 35.6K. Avg comments: 22. Audience credibility: 80%.
alim bgt gua zam gabisa
jawa nya langsung keluar😭
yang depan emang jiwanya😭
7
I C A N
@ikhsanpirdaus1
Lifestyle | Fashion | Traveling Business inq 08111699391 ( screativate)
Mid-tierIndonesia
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Followers343K
Engagement rate4.70%1.4x page median
Suspicious followers18.7%Moderate
Average reel plays233KPer video post
Engagement rate benchmark
I C A N's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia96%
Malaysia1.0%
Taiwan0.8%
Saudi Arabia0.4%
China0.4%
Jakarta12%
Bandung9.5%
Tasikmalaya4.1%
Bekasi2.9%
Tangerang2.1%
Audience gender
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Top posts
Avg likes: 16.1K. Avg comments: 37. Audience credibility: 81%.
akhirnya kesampaian umroh bareng bestie 🥹🤍 bismillah semoga kalian bisa juga yaa! 🤍…
Rindu siapaa ya?
recap fit bali
8
Regita Yusran
@regitayusran
📍Makassar 🇮🇩 A mom. Founder @mylovaaskincare @isoslimofficial @yals.id Fashion • Lifestyle • Creator Business & Collaboration ↓
Mid-tierIndonesia
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Followers313K
Engagement rate2.19%0.7x page median
Suspicious followers21.5%Elevated
Average reel plays136KPer video post
Engagement rate benchmark
Regita Yusran's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia97%
Malaysia0.7%
Saudi Arabia0.4%
United States of America0.2%
Taiwan0.1%
Makassar37%
Kendari5.8%
Parepare2.9%
Jakarta2.7%
Palu1.8%
Audience gender
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Top posts
Avg likes: 6.9K. Avg comments: 30. Audience credibility: 79%.
View post on Instagram
Menjadi terlalu baik untuk mereka yg hanya memanfaatkan kebaikan kita itu seperti…
Feels like heaven….
9
Olivia Tan | 📍Jakarta 🇮🇩
@iam_oliviatan
Content Creator & MC🎤💃🏽 Miss Charm International 2nd RU👑 TikTok 600K+ 📲Work & Endorsement (Shanty)⬇️ Travel•Language•Lifestyle ✈️
Mid-tierIndonesia
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Followers298K
Engagement rate3.10%At page median
Suspicious followers24.2%Elevated
Average reel plays215KPer video post
Engagement rate benchmark
Olivia Tan | 📍Jakarta 🇮🇩's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia76%
Malaysia12%
United States of America1.1%
China0.9%
Japan0.9%
Jakarta18%
Bandung3.9%
Surabaya3.7%
Medan2.8%
Yogyakarta2.5%
Audience gender
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Top posts
Avg likes: 9.2K. Avg comments: 199. Audience credibility: 76%.
When you travel abroad, you instantly become the representative of your country, gotta…
Semana Santa in Larantuka 📍✨ i did not expect this would happen to me when i follow the…
Ada yang mau ikutan buat CARI JODOH di Bali? 😉 After Silent day in Bali, comes a day of…
10
𝐅𝐫𝐚𝐧𝐬𝐢𝐬𝐜𝐚 𝐊𝐡𝐨𝐞 🍁 Lifestyle & Visual Storyteller
@francessstefan
🗺️ Lifestyle • Culture • Travel • Food Curating places, moments & everyday finds you’ll love 🍃 BA @mkpasliambon 📩 Business: Angel ↓
Mid-tierIndonesia
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Followers235K
Engagement rate2.80%0.8x page median
Suspicious followers2.9%Low risk
Average reel plays167KPer video post
Engagement rate benchmark
𝐅𝐫𝐚𝐧𝐬𝐢𝐬𝐜𝐚 𝐊𝐡𝐨𝐞 🍁 Lifestyle & Visual Storyteller's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia86%
China3.0%
United States of America3.0%
Egypt1.5%
Australia1.5%
Jakarta30%
Surabaya11%
Medan4.5%
Bandung3.0%
Batam3.0%
Audience gender
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Top posts
Avg likes: 6.6K. Avg comments: 85. Audience credibility: 97%.
18 tahun menunggu, akhirnya Persid Jember kembali menorehkan sejarah. ⚽🔥 Persid Jember…
Hari pertama Jember Fashion Carnaval 2026 resmi dimulai, dan atmosfernya benar-benar luar…
Dari yang dulu terasa jauh, kini Jember semakin dekat dengan Indonesia dan dunia. ✈️…
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11
Ulan Pba
@ulan_pba
🍀 Motherhood . Homeliving . Cooking . Lifestyle Journey 👩‍👦 Sharing life with little humans 📞Fast Respon please WA 👬@elvinhadiw & Eldrick
Mid-tierIndonesia
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Followers232K
Engagement rate5.50%1.7x page median
Suspicious followers16.4%Moderate
Average reel plays553KPer video post
Engagement rate benchmark
Ulan Pba's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia96%
Japan0.6%
China0.6%
Malaysia0.6%
Taiwan0.4%
Pekan Baru16%
Samarinda15%
Medan9.0%
Jember7.5%
Jakarta5.5%
Audience gender
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Top posts
Avg likes: 12.8K. Avg comments: 245. Audience credibility: 84%.
Wajib masuk list liburan Di Bali. Main, makan, berenang, sampai ikut aktivitas seru 🍕 Di…
Powered by friendship and random talks 🤍
Siapa nih yang kemarin sempat mampir ke Booth Dulux di @indobuildtech 2026? 🙌✨ Tahun ini…
12
Nana:D
@ininanakawai
Lifestyle • Review Sharing things I love Business inquiries ↓ 📩 +62 812-2461-2061 (angkasa) part of @angkasa.management
Mid-tierIndonesia
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Followers227K
Engagement rate2.28%0.7x page median
Suspicious followers22.2%Elevated
Average reel plays122KPer video post
Engagement rate benchmark
Nana:D's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia97%
Malaysia1.5%
Thailand0.3%
United States of America0.2%
Singapore0.1%
Semarang11%
Jakarta9.4%
Surabaya3.6%
Yogyakarta3.4%
Bandung2.7%
Audience gender
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Top posts
Avg likes: 5.2K. Avg comments: 45. Audience credibility: 78%.
Ngomongin apa sih? (Bertanya dengan nada knalpot racing)
Akwowkwokwo siapa temen kelan suka komen gituu
Melu trend jare cah cah
13
Febryna eka saputri
@saputrifebr
Moms - traveller - Lifestyle - homedecor #RumahTumbuhKrucil Business inquiries DM / WA 085212818871 (bella)
Mid-tierIndonesia
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Followers212K
Engagement rate4.67%1.4x page median
Suspicious followers23.4%Elevated
Average reel plays432KPer video post
Engagement rate benchmark
Febryna eka saputri's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia98%
Malaysia0.7%
United States of America0.3%
Germany0.1%
Japan0.1%
Jakarta33%
Tangerang7.9%
Bandung5.1%
South Tangerang4.6%
Yogyakarta2.3%
Audience gender
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Top posts
Avg likes: 9.9K. Avg comments: 165. Audience credibility: 77%.
Kalau punya anak, memang harus serba sat set. Belum sempat beresin satu, eh bajunya udah…
Pernah kepepet butuh cash tapi nggak bawa dompet? 😅 Sekarang top up dan tarik tunai…
Jadi mama sudah tau kan, kalo cuci piring cepet cepet gak akan efektif karena gak Bersih…
14
Marsela Aulia, S.Gz
@mrslaauliaa
Health . Beauty . Lifestyle . Travel Owner @astrajinggatranswisata Founder MRSL Management Tiktok 112K 🇮🇩BDG - JKT 📩 𝐃𝐌 𝐅𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬…
Mid-tierIndonesia
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Followers211K
Engagement rate2.13%0.6x page median
Suspicious followers13.5%Moderate
Average reel plays229KPer video post
Engagement rate benchmark
Marsela Aulia, S.Gz's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia97%
Thailand0.4%
Japan0.4%
Malaysia0.4%
China0.3%
Jakarta29%
Bogor18%
Bandung5.7%
Bekasi2.2%
Depok1.9%
Audience gender
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Top posts
Avg likes: 4.5K. Avg comments: 49. Audience credibility: 87%.
Jadi panglima budgeting itu nggak ada liburnya 😭 Ramadan adem… tapi pengeluaran rame…
Lagi bingung cari laptop yang praktis dan ga ribet untuk kerja atau kuliah? Kenalin Acer…
Destinasi Libur Lebaran di Bandung🥳 Welcome to Skyward project bandung 🔥💫 Spotnya…
15
Kenny Lukman
@kennylkmn
Kpop Dancer Fashion Lifestyle🌻♒️🐥 2,2M on TikTok kennylkmn케❥ˏˋ ♡ ˎˊ˗ Business Inq: 📩+62 812 2322 7887 Rio (NODM)
Mid-tierIndonesia
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Followers209K
Engagement rate5.97%1.8x page median
Suspicious followers19.3%Moderate
Average reel plays61.3KPer video post
Engagement rate benchmark
Kenny Lukman's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia93%
Malaysia3.0%
Australia1.8%
Taiwan0.6%
Japan0.6%
Jakarta14%
Bandung10%
Yogyakarta3.0%
Malang2.4%
Semarang2.4%
Audience gender
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Top posts
Avg likes: 12.5K. Avg comments: 144. Audience credibility: 81%.
Team Army or Blink ?! 🖤💗 Me? Definitely both papi-mami cie.🐥🌻🙇🏼‍♀️ Just listen in…
Coer or Tenxier or BOTH?🙈Can relate kemaren?🤏🏻 Eh tp dia juga ikut stan @cortis 🤩…
I’m too shy🤏🏻🙈 Ga ad bebey soalnya HAHA 😂 Thx for always ready recording me my bestie…
16
Vanessa Christiana
@vanessachrst
🧸 Love Toys! Games, beauty & lifestyle 💫 📩 CP: +6282125882286 (Tia)
Mid-tierIndonesia
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Followers204K
Engagement rate3.11%At page median
Suspicious followers12.1%Moderate
Average reel plays21.4KPer video post
Engagement rate benchmark
Vanessa Christiana's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia95%
Malaysia3.8%
Thailand0.1%
Singapore0.1%
Australia0.1%
Jakarta14%
Surabaya4.5%
Bandung3.3%
Bekasi2.9%
Depok2.2%
Audience gender
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Top posts
Avg likes: 6.4K. Avg comments: 15. Audience credibility: 88%.
Akhirnya Vanessa dibaptis Katolik 😇🤍 Perjalanan 1 Tahun Katekumen, dan finally aku…
Beli Crocs baru yang lagi collab sama POP MART Molly!😍 Terlalu lucu Crocs-nyaa 🥹🫶🏻…
Born again just in time for Christmas. 🎄🤍 Bersyukur banget bisa terima Baptis di Holy…
17
ivan wisnu musa
@ivanwisnumusa
Yogyakarta ~ 404 Lifestyle || Relate Comedy For Bussines Inquires klik link on bio
Mid-tierIndonesia
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Followers187K
Engagement rate28.15%8.5x page median
Suspicious followers16.5%Moderate
Average reel plays17.1KPer video post
Engagement rate benchmark
ivan wisnu musa's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia95%
Malaysia1.6%
South Korea0.5%
United States of America0.4%
Japan0.2%
Bogor10%
Jakarta8.0%
Depok7.1%
Bandung4.3%
Bekasi2.8%
Audience gender
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Top posts
Avg likes: 52.5K. Avg comments: 63. Audience credibility: 84%.
mana sama-sama plengerr, tag orangnya #relate #pov #reels
hayoo siapa yang suka ngodein orang, tag orangnya #relate #pov #katakata
capek, mau jadi kayaa #pov #relate #duit
18
Shareen Jethnani
@shareenjethnani
• Sr. Certified Mindset Coach (CTA, EMCC) • Professional Hypnotherapist (CPHt - IBH) • Food & Lifestyle Vlogger by Passion 🍽️🤍 📍AXA Tower, Jaksel
Mid-tierIndonesia
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Followers185K
Engagement rate3.52%At page median
Suspicious followers10.5%Moderate
Average reel plays184KPer video post
Engagement rate benchmark
Shareen Jethnani's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia78%
Malaysia3.8%
United States of America2.7%
Singapore2.2%
India1.6%
Jakarta52%
Bandung2.2%
Singapore2.2%
Denpasar2.2%
Sydney1.6%
Audience gender
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Top posts
Avg likes: 6.5K. Avg comments: 96. Audience credibility: 90%.
Se-Sultan itu!!! 😍 Randomly lewat, and seneng banget bisa share this with you guys..…
POV : When your driver asks you to review his friends doughnuts 🤣✨ Ketika Pak Eko minta…
Kata Kata Hari Ini! RIP RUPIAH 😂 4 Juni 2026 - Ketika Rupiah tembus Rp. 18,000 per US$…
19
Citra Cantika
@cantikacitra
@thehunger.heaven 🍰 🎮 Gamer ✨Lifestyle 🌎Travel DM / Email for endorsements 🙋🏻‍♀️ 🚫all negative vibes will be blocked🚫 📱081384585166 (max)
Mid-tierIndonesia
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Followers180K
Engagement rate12.03%3.6x page median
Suspicious followers16.2%Moderate
Average reel plays57.6KPer video post
Engagement rate benchmark
Citra Cantika's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia89%
Malaysia7.6%
India0.6%
Japan0.3%
Thailand0.2%
Jakarta7.2%
Makassar3.2%
Bandung3.0%
Surabaya2.2%
Bekasi2.1%
Audience gender
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Top posts
Avg likes: 21.7K. Avg comments: 39. Audience credibility: 84%.
Dinikmati dan disyukuri aja mumpung masih bisa ☺️🙏🏻 #singlelife #solotrip #cantikadiary
Trip kali ini bareng @nusaraid 💙
🐡🐠🐟🐬S.E.A Aquarium Sentosa, Singapore 🇸🇬 #seaaquarium #cantikadiary
20
ᴍᴏᴍꜱ & ᴋɪᴅꜱ, ꜰᴏᴏᴅ,ᴊᴀᴋᴀʀᴛᴀ ʟɪꜰᴇꜱᴛʏʟᴇ ɪɴғʟᴜᴇɴᴄᴇʀ,ᴛʀᴀᴠᴇʟ & ꜰᴀꜱʜɪᴏɴ
@cindyh4lim
ʀᴇᴠɪᴇᴡ | ᴘᴘ| ᴇɴᴅᴏʀsᴇ| visit and play Business 📩 𝔻𝕄 😇 𝑀𝑜𝓂 𝑜𝒻 𝟥 👦👦👧 🇦🇺👉🏻📍JKT Part of AII, LUU @seo_community
Mid-tierIndonesia
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Followers180K
Engagement rate5.93%1.8x page median
Suspicious followers23.4%Elevated
Average reel plays133KPer video post
Engagement rate benchmark
ᴍᴏᴍꜱ & ᴋɪᴅꜱ, ꜰᴏᴏᴅ,ᴊᴀᴋᴀʀᴛᴀ ʟɪꜰᴇꜱᴛʏʟᴇ ɪɴғʟᴜᴇɴᴄᴇʀ,ᴛʀᴀᴠᴇʟ & ꜰᴀꜱʜɪᴏɴ's engagement rate benchmarked against this niche's real distribution.
Audience location
Indonesia79%
Australia9.0%
Malaysia3.6%
United States of America1.7%
China1.4%
Medan42%
Jakarta11%
Sydney6.7%
Binjai1.4%
Batam1.4%
Audience gender
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Top posts
Avg likes: 10.7K. Avg comments: 98. Audience credibility: 77%.
Mami bilang jalan-jalan ❌ shopping Anak bilang: “Baiklah…” 😌😂 Untung udah siapin Boost…
Salah satu investasi terbaik buat keluarga menurutku adalah memilih kasur yang nyaman. 🤍…
Moment back to school, anak anak excited banget karna mami udh siapkan sepatu baru yang…

Benchmarks

Top lifestyle influencers in Indonesia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

459creators indexed233Kmedian followers3.32%median engagement16.7%avg suspicious followers

The top lifestyle influencers in Indonesia run a median engagement rate of 3.32% and average 16.7% suspicious followers. Treat 3.32% as the bar a strong lifestyle creator in Indonesia should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Indonesia here span 0 nano or micro and 3 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Indonesia (100%), skewing female at 64%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Indonesia. 459 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Indonesia100%

Follower tiers in this ranking

Nanounder 10K: 0
Micro10K to 100K: 0
Mid-tier100K to 500K: 17
Macro500K+: 3

Combined audience gender

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Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.

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FAQ

Lifestyle influencers in Indonesia: common questions

How do I find lifestyle influencers in Indonesia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 459 lifestyle influencers in Indonesia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Indonesia right now?

On this ranking, Sabrina Anggraini (@sabrinaanggraini), ss (@sandyyyss_), Okto Siagian | Content Creator & Storygrapher (@oktosiagian). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Indonesia, the median engagement rate is 3.32% at a median of 233K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 16.7% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 459 lifestyle influencers in Indonesia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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Sabrina Anggraini

ss

Okto Siagian | Content Creator & Storygrapher

Rengganis Esa

Merry🐝

Zamzam Gsw

I C A N

Regita Yusran

Olivia Tan | 📍Jakarta 🇮🇩

𝐅𝐫𝐚𝐧𝐬𝐢𝐬𝐜𝐚 𝐊𝐡𝐨𝐞 🍁 Lifestyle & Visual Storyteller

Ulan Pba

Nana:D

Febryna eka saputri

Marsela Aulia, S.Gz

Kenny Lukman

Vanessa Christiana

ivan wisnu musa

Shareen Jethnani

Citra Cantika

ᴍᴏᴍꜱ & ᴋɪᴅꜱ, ꜰᴏᴏᴅ,ᴊᴀᴋᴀʀᴛᴀ ʟɪꜰᴇꜱᴛʏʟᴇ ɪɴғʟᴜᴇɴᴄᴇʀ,ᴛʀᴀᴠᴇʟ & ꜰᴀꜱʜɪᴏɴ

Top lifestyle influencers in Indonesia: engagement and audience benchmarks

Where their audiences are

Follower tiers in this ranking

More lifestyle and creator lists

Other niches in Indonesia

Other creator niches

Lifestyle influencers in other markets

Keep looking

Check a creator before you book them

Lifestyle influencers in Indonesia: common questions

Search 459 lifestyle influencers in Indonesia

More lifestyle and creator lists

Other niches in Indonesia

Other creator niches

Lifestyle influencers in other markets

Keep looking