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Top 20 Travel Influencers in Japan on Instagram (Aug 2026)

We found 40 travel influencers in Japan on Instagram. These creators use "travel" in their Instagram bio and have audiences concentrated in Japan. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 30, 2026

  1. 1Kaho instagram profile photo

    Kaho

    @kah05dream

    Disney🏰/Travel✈️/Fashion👗/Blog📝/photographer📸/all original photos/ 📍Tokyo/Los Angeles ⚠️DMはお仕事のご依頼のみ💌 質問等は最新の投稿のコメント欄へ💬 ブライダル成人式卒業式等の出張撮影依頼📷♪

    Mid-tierJapan
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    Followers128K
    Engagement rate3.99%At page median
    Suspicious followers16.1%Moderate
    Average reel plays186KPer video post

    Engagement rate benchmark

    Kaho's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan92%
    United States of America3.7%
    China1.0%
    France0.5%
    Taiwan0.4%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 5. Audience credibility: 84%.

  2. 2スーツ旅行 / Suit Travel instagram profile photo

    スーツ旅行 / Suit Travel

    @suit_ryoko_channel

    旅行系 • 交通系YouTuberのスーツです！ 会社宛のご連絡はsales@kanko.incに頂けますと幸いです。

    MicroJapan
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    Followers80.1K
    Engagement rate2.96%0.8x page median
    Suspicious followers18.7%Moderate
    Average reel plays100KPer video post

    Engagement rate benchmark

    スーツ旅行 / Suit Travel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan95%
    United States of America1.1%
    Taiwan0.7%
    South Korea0.5%
    China0.4%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 15. Audience credibility: 81%.

  3. 3Bob Travel instagram profile photo

    Bob Travel

    @bob_travel__

    From Japan🇯🇵 Challenging to brand collab every single day in Canada!!🇨🇦 I love “cheers” with people from all over the world! 🍻

    MicroUnited States
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    Followers62.1K
    Engagement rate2.55%0.7x page median
    Suspicious followers9.0%Low risk
    Average reel plays18.9KPer video post

    Engagement rate benchmark

    Bob Travel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan56%
    Australia6.4%
    Philippines5.8%
    Taiwan3.5%
    Indonesia3.5%

    Audience gender

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    Top posts

    Avg likes: 1.6K. Avg comments: 22. Audience credibility: 91%.

  4. 4mana instagram profile photo

    mana

    @manachitta

    Tokyo-born, New York-based 📍 Lifestyle | Travel | Food 日本生まれ＆育ち→ NY生活5年目

    MicroUnited States
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    Followers57.0K
    Engagement rate4.28%1.2x page median
    Suspicious followers25.5%Elevated
    Average reel plays416KPer video post

    Engagement rate benchmark

    mana's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan64%
    United States of America15%
    China2.7%
    Taiwan2.6%
    United Kingdom1.6%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 33. Audience credibility: 75%.

  5. 5Koki instagram profile photo

    Koki

    @koki.shin_

    写真は自分を探し続ける旅 Travel Photography お仕事 / Work / PR ➡️ DM💌Email 🗣️ 日本語 / 中文 / ENG

    Micro
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    Followers48.9K
    Engagement rate5.23%1.4x page median
    Suspicious followers14.7%Moderate
    Average reel plays45.1KPer video post

    Engagement rate benchmark

    Koki's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan53%
    Taiwan6.5%
    South Korea6.2%
    China4.6%
    United States of America4.4%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 32. Audience credibility: 85%.

  6. 6Ryunosuke🐉Japan instagram profile photo

    Ryunosuke🐉Japan

    @bosszaru_rrr

    🧘 流れに任せて旅するクリエイター 🇰🇷 Korea Edition Out Now 🌏 Street Food & Travel Experience ✉️ Contact DM

    MicroJapan
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    Followers45.8K
    Engagement rate3.28%At page median
    Suspicious followers15.6%Moderate
    Average reel plays225KPer video post

    Engagement rate benchmark

    Ryunosuke🐉Japan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan94%
    United States of America1.3%
    Canada0.8%
    Philippines0.5%
    Indonesia0.5%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 14. Audience credibility: 84%.

  7. 7TOKU instagram profile photo

    TOKU

    @toku____

    ■ Japan / Aichi / Ichinomiya ■ Photo / Food / Travel / Lifestyle / Drive ■ Contact → Comment,DM

    MicroJapan
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    Followers42.5K
    Engagement rate2.40%0.7x page median
    Suspicious followers5.3%Low risk
    Average reel plays5.3KPer video post

    Engagement rate benchmark

    TOKU's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan93%
    South Korea1.8%
    United States of America0.8%
    Taiwan0.7%
    China0.6%

    Audience gender

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    Top posts

    Avg likes: 1.0K. Avg comments: 5. Audience credibility: 95%.

  8. 8UZAMI instagram profile photo

    UZAMI

    @uzami_chan

    TOKYO⇆OSAKA another➡︎ @uzami_yade Cafe / Travel / Fashion / Dance / Beauty 🥣 月1韓国→ ソウル&釜山 🍰🎀 お仕事のご依頼はdmにてお願いします💌 TikTok YouTube ↓💙

    MicroJapan
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    Followers41.3K
    Engagement rate2.41%0.7x page median
    Suspicious followers24.8%Elevated
    Average reel plays155KPer video post

    Engagement rate benchmark

    UZAMI's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan88%
    South Korea1.7%
    Taiwan1.7%
    United States of America1.2%
    Thailand1.0%

    Audience gender

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    Top posts

    Avg likes: 995. Avg comments: 11. Audience credibility: 75%.

  9. 9Keisuke instagram profile photo

    Keisuke

    @keisuke_7o1

    Disney🏰/Travel✈️/Camera📷/Dance🕺/Sing🎤/Fashion👔 「ディズニーで撮る」がもっと楽しくなるアカウントです。想い出は全部、カタチに残したい派！ Klookクーポン⇨KEISUKE7O1 ♪ WoomyVipInfluencer

    MicroJapan
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    Followers40.0K
    Engagement rate2.11%0.6x page median
    Suspicious followers17.4%Moderate
    Average reel plays64.2KPer video post

    Engagement rate benchmark

    Keisuke's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan93%
    United States of America3.2%
    China1.1%
    Taiwan0.4%
    France0.4%

    Audience gender

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    Top posts

    Avg likes: 845. Avg comments: 2. Audience credibility: 83%.

  10. 10kengo_films/北海道 instagram profile photo

    kengo_films/北海道

    @kengo_films

    🇯🇵JAPAN ⛄️SAPPORO ✈️HOKKAIDO TRAVEL 📸Canon DJI 北海道から日本の絶景を世界へ ⁡

    MicroJapan
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    Followers34.5K
    Engagement rate4.10%At page median
    Suspicious followers22.4%Elevated
    Average reel plays53.5KPer video post

    Engagement rate benchmark

    kengo_films/北海道's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan67%
    Taiwan9.4%
    United States of America3.4%
    China2.6%
    South Korea2.1%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 9. Audience credibility: 78%.

  12. 11広瀬まさみ Masami Hirose instagram profile photo

    広瀬まさみ Masami Hirose

    @masamisan0916

    🎣Fishing Creator /✈️Travel🏝️ 🎣𝔻𝔸𝕀𝕎𝔸 𝔼𝕧𝕒𝕟𝕘𝕖𝕝𝕚𝕤𝕥 🏔️Mt.ZAO PR Ambassador 👩🏻‍✈️Coast Guard Safety Supporter ❤️Big Game/SLJ/Tai…

    MicroJapan
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    Followers33.8K
    Engagement rate6.79%1.9x page median
    Suspicious followers18.4%Moderate
    Average reel plays45.6KPer video post

    Engagement rate benchmark

    広瀬まさみ Masami Hirose's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan84%
    South Korea2.5%
    Taiwan2.3%
    Indonesia2.1%
    United States of America1.3%

    Audience gender

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    Top posts

    Avg likes: 2.3K. Avg comments: 47. Audience credibility: 82%.

  13. 12Y U K I instagram profile photo

    Y U K I

    @nyan___san

    YUKI | RUN | TRAIL 🏃‍♀️Running / Trail / Hiking 🧘🏼‍♀️Pilates Instructor ⛺️Outdoor / Travel / Wellness 自分らしく走る・登る・旅🌿 📩PR / Collaboration → DM

    MicroJapan
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    Followers30.8K
    Engagement rate2.58%0.7x page median
    Suspicious followers25.1%Elevated
    Average reel plays17.4KPer video post

    Engagement rate benchmark

    Y U K I's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan79%
    Taiwan4.0%
    China2.8%
    South Korea1.8%
    Thailand1.8%

    Audience gender

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    Top posts

    Avg likes: 795. Avg comments: 6. Audience credibility: 75%.

  14. 13うえちゃん｜Travel creator 🇯🇵 instagram profile photo

    うえちゃん｜Travel creator 🇯🇵

    @ue_trave.life

    ｜好奇心くすぐるオモロい旅｜ ✈️リュック1つでコスパ海外旅 🌴Digital Nomad × content creator ▼愛用アイテムと仕事依頼はこちら

    MicroJapan
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    Followers23.5K
    Engagement rate2.78%0.8x page median
    Suspicious followers22.5%Elevated
    Average reel plays89.1KPer video post

    Engagement rate benchmark

    うえちゃん｜Travel creator 🇯🇵's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan96%
    United States of America0.9%
    Australia0.2%
    South Korea0.2%
    Malaysia0.2%

    Audience gender

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    Top posts

    Avg likes: 653. Avg comments: 15. Audience credibility: 78%.

  15. 14sana 사나 instagram profile photo

    sana 사나

    @moonlight_bae16_

    Osaka,Japan౨ৎ⋆˚｡⋆154cm fashion • music • travel・cafe🍵🎀🐚🐬 ‪♡Youtube⤵

    MicroJapan
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    Followers23.1K
    Engagement rate2.10%0.6x page median
    Suspicious followers27.3%Elevated
    Average reel plays17.7KPer video post

    Engagement rate benchmark

    sana 사나's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan77%
    South Korea8.2%
    United States of America7.4%
    Taiwan1.0%
    Thailand1.0%

    Audience gender

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    Top posts

    Avg likes: 486. Avg comments: 2. Audience credibility: 73%.

  16. 15Sho Takei instagram profile photo

    Sho Takei

    @sho.the.world

    🇯🇵 I sho(w) the world through my eyes 📍Based in Gurugram 🇮🇳 ❤️‍🔥Food | Travel | Culture 💌WhatsApp for collab!!

    MicroIndia
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    Followers20.1K
    Engagement rate13.61%3.7x page median
    Suspicious followers10.9%Moderate
    Average reel plays39.7KPer video post

    Engagement rate benchmark

    Sho Takei's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan74%
    Canada12%
    United States of America6.4%
    South Korea1.5%
    China0.8%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 15. Audience credibility: 89%.

  17. 16Kaoruko instagram profile photo

    Kaoruko

    @kaorukos_

    Travel | Wellness | Outift l Worklife in Tokyo🐎 Model @classy_mag_insta

    MicroJapan
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    Followers18.5K
    Engagement rate5.83%1.6x page median
    Suspicious followers23.5%Elevated
    Average reel plays25.2KPer video post

    Engagement rate benchmark

    Kaoruko's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan87%
    United States of America4.3%
    Australia1.1%
    South Korea1.1%
    Canada0.9%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 2. Audience credibility: 77%.

  18. 17Masae Ichiyama instagram profile photo

    Masae Ichiyama

    @e_s_a_m_a_28

    🪞🛁🥂FASHION✖️TRAVEL✖️FOODIE 🩰DUBAI, PARIS, MONTE-CARLO FASHION WEEK 🩰（2023-2027）出演 🫧美しき世界と美味しい瞬間をシェア

    MicroJapan
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    Followers17.5K
    Engagement rate5.58%1.5x page median
    Suspicious followers14.6%Moderate
    Average reel plays8.0KPer video post

    Engagement rate benchmark

    Masae Ichiyama's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan92%
    United States of America1.8%
    South Korea0.5%
    Indonesia0.4%
    Thailand0.4%

    Audience gender

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    Top posts

    Avg likes: 976. Avg comments: 95. Audience credibility: 85%.

  19. 18重留真波 instagram profile photo

    重留真波

    @manami_shigetome_94

    Travel / Music / fashion / Love ✈️❤️🎵🌺🌈🐬🌙🎀🩵

    MicroJapan
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    Followers16.3K
    Engagement rate4.81%1.3x page median
    Suspicious followers20.0%Elevated
    Average reel plays16.9KPer video post

    Engagement rate benchmark

    重留真波's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan96%
    United States of America1.4%
    Taiwan0.6%
    China0.6%
    South Korea0.4%

    Audience gender

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    Top posts

    Avg likes: 783. Avg comments: 1. Audience credibility: 80%.

  20. 19Saori instagram profile photo

    Saori

    @saorin_vie

    美しいものがすき ᴄᴀғᴇ/ᴛʀᴀᴠᴇʟ/ғᴀsʜɪᴏɴ/ʙᴇᴀᴜᴛʏ ． お仕事のご依頼はDMまでお願い致します♡

    MicroJapan
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    Followers16.1K
    Engagement rate4.71%1.3x page median
    Suspicious followers17.7%Moderate
    Average reel plays6.3KPer video post

    Engagement rate benchmark

    Saori's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan79%
    Taiwan4.5%
    South Korea3.7%
    Indonesia1.5%
    United States of America1.2%

    Audience gender

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    Top posts

    Avg likes: 757. Avg comments: 10. Audience credibility: 82%.

  21. 20misato instagram profile photo

    misato

    @misato_703

    \🫧 ”好き”を積み重ねて、もっと私を好きになる🫧/ ~♡ 女性らしく綺麗になるためのものを発信中 ♡~ ♡cafe・travel・cosme✨ ♡お仕事・PR・運用代行のご依頼はDMまで💌💭 ♡自己紹介はこちら↓

    MicroJapan
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    Followers15.3K
    Engagement rate2.09%0.6x page median
    Suspicious followers19.1%Moderate
    Average reel plays6.5KPer video post

    Engagement rate benchmark

    misato's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan81%
    Taiwan3.1%
    South Korea2.0%
    United States of America1.3%
    India1.1%

    Audience gender

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    Top posts

    Avg likes: 319. Avg comments: 10. Audience credibility: 81%.

Benchmarks

Top travel influencers in Japan: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong travel creator from an average one.

40creators indexed34.1Kmedian followers3.63%median engagement18.4%avg suspicious followers

The top travel influencers in Japan run a median engagement rate of 3.63% and average 18.4% suspicious followers. Treat 3.63% as the bar a strong travel creator in Japan should clear; below it, you are paying for reach, not attention.

The best travel influencers in Japan here span 19 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Japan (100%), skewing female at 50%.

How this list is built. These are Instagram creators who describe themselves using terms like travel, travel blogger, wanderlust in their own bio and whose audience is concentrated in Japan. 40 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Japan100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
19
Mid-tier100K to 500K
1
Macro500K+
0

Combined audience gender

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FAQ

Travel influencers in Japan: common questions

How do I find travel influencers in Japan?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 40 travel influencers in Japan and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top travel influencers in Japan right now?

On this ranking, Kaho (@kah05dream), スーツ旅行 / Suit Travel (@suit_ryoko_channel), Bob Travel (@bob_travel__). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for travel creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these travel influencers in Japan, the median engagement rate is 3.63% at a median of 34.1K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 40 travel influencers in Japan

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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