Top 20 Beauty Influencers in Thailand on Instagram (Jul 2026)

We found 32 beauty influencers in Thailand on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Thailand. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 26, 2026

  1. 1Krittawat Suwanich Instagram profile photo

    Krittawat Suwanich

    @tooosafe

    fashion / beauty / founder @troika.syndicate @hypehausth @luxematters.th for work 0863340291 or โ‡ฉ

    Mid-tierThailand
    Followers185K
    Engagement rate2.93%0.7x page median
    Suspicious followers22.1%Elevated
    Average reel plays44.0KPer video post

    Engagement rate benchmark

    Median

    Krittawat Suwanich's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand89%
    Indonesia1.5%
    Malaysia0.8%
    Laos0.8%
    India0.7%

    Audience gender

    Top posts

    Avg likes: 5.4K. Avg comments: 14. Audience credibility: 78%.

  2. 2LEO Instagram profile photo

    LEO

    @leoheesung

    THE FACE MEN TH SS 4 For Work Contact : 092-426-6324 Live in ๐Ÿ‡น๐Ÿ‡ญ ๐Ÿ‹๏ธ๐น๐‘–๐‘ก๐‘›๐‘’๐‘ ๐‘  | ๐น๐‘Ž๐‘ โ„Ž๐‘–๐‘œ๐‘› | ๐ต๐‘’๐‘Ž๐‘ข๐‘ก๐‘ฆ

    Mid-tierThailand
    Followers134K
    Engagement rate4.12%At page median
    Suspicious followers19.7%Moderate
    Average reel plays110KPer video post

    Engagement rate benchmark

    Median

    LEO's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand68%
    Brazil5.4%
    South Korea3.1%
    United States2.7%
    Taiwan1.9%

    Audience gender

  3. 3sairoong๐ŸŒˆ Instagram profile photo

    sairoong๐ŸŒˆ

    @sairoongg

    Lifestyle | beauty | foodie | wellnessโœจ๐ŸŒ๐Ÿผโ€โ™€๏ธ เธ„เธฅเธดเธ› reels เธ›เธฑเธ”เธ‚เธงเธฒเน€เธฅเธขเธ„เนˆเธฒ๐Ÿซถ๐Ÿป โ™ก Line OA : @sairoongg ( for work only! )

    Mid-tierThailand
  4. 4Mindd Makeup Instagram profile photo

    Mindd Makeup

    @minddmakeup

    magnify the beauty that already exists. #MINDDMAKEUP #MINDDSBRIDE เธ•เธดเธ”เธ•เนˆเธญเธ‡เธฒเธ™ : เธ„เธธเธ“เธžเธ‡ line : @minddmakeup Click here ๐Ÿ”ฝ

    Mid-tierThailand
    Followers111K
    Engagement rate4.07%At page median
    Suspicious followers22.2%Elevated
    Average reel plays23.8KPer video post

    Engagement rate benchmark

    Median

    Mindd Makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand82%
    Cambodia2.8%
    Laos1.5%
    Vietnam1.5%
    Japan1.4%

    Audience gender

  5. 5เธšเธนเธกเธขเธฑเธขเธ„เธ™เธชเธงเธข ๐ŸคŽ Instagram profile photo

    เธšเธนเธกเธขเธฑเธขเธ„เธ™เธชเธงเธข ๐ŸคŽ

    @bxxm_chr

    เธ•เธดเธ”เธ•เนˆเธญเธ‡เธฒเธ™ Line : @032iwqbo Tel: 0894066476 (เธ„เธธเธ“เธเธดเนŠเธ) Beauty Tips > @bxxm_beauty My Items > @bxxm__bewear

    MicroThailand
    Followers98.9K
    Engagement rate9.45%2.3x page median
    Suspicious followers12.1%Moderate
    Average reel plays83.5KPer video post

    Engagement rate benchmark

    Median

    เธšเธนเธกเธขเธฑเธขเธ„เธ™เธชเธงเธข ๐ŸคŽ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand97%
    Laos0.3%
    Japan0.3%
    United States0.3%
    Taiwan0.3%

    Audience gender

  6. 8'เนเธžเธ— เน„เธเธ”เนŒ เน€เธ”เธงเธญเธ™โ€™ Instagram profile photo

    'เนเธžเธ— เน„เธเธ”เนŒ เน€เธ”เธงเธญเธ™โ€™

    @midnightthefamily

    Owner : @midnight.bitefood Devon's Papa&Mommy๐Ÿฎ โ™ก Photography is the beauty of life capture.

    MicroThailand
    Followers65.6K
    Engagement rate13.56%3.3x page median
    Suspicious followers12.1%Moderate
    Average reel plays112KPer video post
  7. 9MARY Instagram profile photo

    MARY

    @duangruethai_159

    @marrymecs @marrymeskin DM FOR WORK( เธ•เธดเธ”เธ•เนˆเธญเธ‡เธฒเธ™ )๐Ÿชฝ

    MicroThailand
    Followers63.2K
    Engagement rate3.39%0.8x page median
    Suspicious followers23.1%Elevated
    Average reel plays16.3KPer video post

    Engagement rate benchmark

    Median

    MARY's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand87%
    United States2.4%
    Japan1.0%
    United Kingdom1.0%
    South Korea0.9%

    Audience gender

    Top posts

    Avg likes: 2.8K. Avg comments: 6. Audience credibility: 77%.

  8. 12ๅฆนๅฆน ๐ŸŽ€ โ™ก Instagram profile photo

    ๅฆนๅฆน ๐ŸŽ€ โ™ก

    @pairpeach.diary

    Hi Yโ€™all GLOW UP with me!๐Ÿ’ญ ๐ŸชžBeauty & Lifestyle content creator TikTok : ppairwps (176k) For work line: @189tqxma

    MicroThailand
    Followers44.9K
    Engagement rate10.17%2.5x page median
    Suspicious followers19.4%Moderate
    Average reel plays26.3KPer video post

    Engagement rate benchmark

    Median

    ๅฆนๅฆน ๐ŸŽ€ โ™ก's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand97%
    Japan0.3%
    South Korea0.2%
    United Kingdom0.2%
    Malaysia0.2%

    Audience gender

    Top posts

    Avg likes: 665. Avg comments: 3. Audience credibility: 81%.

  9. 13๐ผ๐‘๐‘’๐Ÿฆ Instagram profile photo

    ๐ผ๐‘๐‘’๐Ÿฆ

    @icezice_

    ๐ŸŒ†BKK|Thailand โ€ข Silpakorn 75| DM๐Ÿ’Œfor work

    MicroThailand
    Followers41.3K
    Engagement rate2.02%0.5x page median
    Suspicious followers17.0%Moderate
    Average reel plays4.7KPer video post

    Engagement rate benchmark

    Median

    ๐ผ๐‘๐‘’๐Ÿฆ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand93%
    United States1.9%
    Japan0.7%
    China0.6%
    India0.5%

    Audience gender

  10. 14Jenny Chumma Instagram profile photo

    Jenny Chumma

    @jennychumma

    ๐ŸŽฅ #เธ™เธฒเธ‡เธฃเน‰เธฒเธขเน„เธ—เธขเนเธฅเธ™เธ”เนŒSS2 Queen Ice ๐ŸŒฌ๏ธ ๐Ÿ‡น๐Ÿ‡ญ๐Ÿ‡ธ๐Ÿ‡ช โœจ Dm for work โœจ

    MicroThailand
    Followers33.1K
    Engagement rate4.06%At page median
    Suspicious followers21.5%Elevated
    Average reel plays6.9KPer video post
  11. 15Kannalin Piyanantawarin Instagram profile photo

    Kannalin Piyanantawarin

    @pun_kannalin

    C H R I S & P A M Digital Lady in love with Health & Beauty TU SIIT๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ”ง Mechanical Engineer Le Cordon Bleu ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿณ Pรขtissiรจre FCA100GAR

    MicroThailand
  12. 16Thanakom Mueangkhwa / ็Ž‹้”ฆ็จ‹ Instagram profile photo

    Thanakom Mueangkhwa / ็Ž‹้”ฆ็จ‹

    @mosza_makeup

    เธŠเนˆเธฒเธ‡เนเธ•เนˆเธ‡เธซเธ™เน‰เธฒ เธ—เธณเธœเธก Makeup&Hair๐Ÿ’„๐Ÿ’ˆThe Outstanding Bridal Makeup Asian Beauty Awardsโ€ฆ

    MicroThailand
    Followers24.2K
    Engagement rate7.62%1.9x page median
    Suspicious followers23.5%Elevated
    Average reel plays16.4KPer video post
  13. 17๐™†๐™‰๐™„๐™‚๐™ƒ๐™๐Ÿ—ก Instagram profile photo

    ๐™†๐™‰๐™„๐™‚๐™ƒ๐™๐Ÿ—ก

    @callmegoodknightorillkillyou

    ๐Ÿฉบ ๐™ˆ๐™š๐™™๐™ž๐™˜๐™–๐™ก ๐™จ๐™ฉ๐™ช๐™™๐™š๐™ฃ๐™ฉ | ๐Ÿ‹ ๐— ๐—˜๐—— ๐—Ÿ๐—Ÿ๐—ฌ๐—ฅโฃ (๐”ซ.) ๐”ฐ๐”ข๐”žโฃโฃ ๐Ÿฅท๐™„๐™ข๐™ข๐™– ๐™– ๐™ ๐™ž๐™ฃ๐™™๐™– ๐™˜๐™ค๐™ค๐™ก ๐™ข๐™š๐™™๐™ž๐™˜๐™–๐™ก ๐™จ๐™ฉ๐™ช๐™™๐™š๐™ฃ๐™ฉ.โฃโฃโฃโฃ ๐ŸŒณแด›ส€แดœแด‡โ€ฆ

    MicroThailand
    Followers22.9K
    Engagement rate7.96%1.9x page median
    Suspicious followers10.0%Moderate
    Average reel plays136KPer video post

    Engagement rate benchmark

    Median

    ๐™†๐™‰๐™„๐™‚๐™ƒ๐™๐Ÿ—ก's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand99%
    South Korea0.4%
    China0.4%
    Myanmar0.2%
    Sweden0.2%

    Audience gender

  14. Followers20.2K
    Engagement rate5.90%1.4x page median
    Suspicious followers16.8%Moderate
    Average reel plays12.0KPer video post

    Engagement rate benchmark

    Median

    Risaxx's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand81%
    United States5.4%
    Japan2.7%
    Egypt1.4%
    Austria1.4%

    Audience gender

    Top posts

    Avg likes: 534. Avg comments: 23. Audience credibility: 83%.

  15. 19ichawandeaaaaa Instagram profile photo

    ichawandeaaaaa

    @ichawandeaaaaa

    โ€ขโ โœง Official account For work > DM

    MicroThailand
    Followers20.1K
    Engagement rate3.49%At page median
    Suspicious followers15.2%Moderate
    Average reel plays3.8KPer video post

    Engagement rate benchmark

    Median

    ichawandeaaaaa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand95%
    United States1.4%
    Japan0.6%
    South Korea0.6%
    Australia0.4%

    Audience gender

  16. 20๐“๐“พฬˆ๐“ฌ๐“ฑ๐“ฒ๐“ฎ โ—กฬˆ Instagram profile photo

    ๐“๐“พฬˆ๐“ฌ๐“ฑ๐“ฒ๐“ฎ โ—กฬˆ

    @ladynuchy

    โˆ™ ๐Ÿ‘ฉโ€๐ŸŽ“ ๐š‚๐™ธ๐™ธ๐šƒ , ๐™ธ๐šƒ โˆ™ ๐™ท๐šŽ๐šŠ๐š•๐š๐š‘ / ๐™ฑ๐šŽ๐šŠ๐šž๐š๐šข ๐™ฑ๐š’๐šฃ ๐™ฟ๐š•๐šŠ๐š๐š๐š˜๐š›๐š– โˆ™ ๐™ด๐šก๐š™๐š•๐š˜๐š›๐šŽ๐š› ๐Ÿœ| ๐™ต๐š˜๐š˜๐š๐š’๐šŽ ๐Ÿœ| ๐™ต๐š’๐š๐š—๐šŽ๐šœ๐šœ๐Ÿ‹๐Ÿปโ€โ™€๏ธ| ๐™ถ๐š˜๐š•๐šโ€ฆ

    MicroThailand
    Followers16.4K
    Engagement rate2.44%0.6x page median
    Suspicious followers13.6%Moderate
    Average reel plays7.1KPer video post

    Engagement rate benchmark

    Median

    ๐“๐“พฬˆ๐“ฌ๐“ฑ๐“ฒ๐“ฎ โ—กฬˆ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Thailand63%
    Russia7.8%
    Malaysia5.9%
    United States3.4%
    Vietnam3.1%

    Audience gender

Benchmarks

Top beauty influencers in Thailand: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

32creators indexed56.0Kmedian followers4.09%median engagement17.8%avg suspicious followers

The top beauty influencers in Thailand run a median engagement rate of 4.09% and average 17.8% suspicious followers. Treat 4.09% as the bar a strong beauty creator in Thailand should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Thailand here span 16 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Thailand (80%), skewing female at 68%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Thailand. 32 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Thailand80%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
16
Mid-tier100K to 500K
4
Macro500K+
0

Combined audience gender

FAQ

Beauty influencers in Thailand: common questions

How do I find beauty influencers in Thailand?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 32 beauty influencers in Thailand and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Thailand right now?

On this ranking, Krittawat Suwanich (@tooosafe), LEO (@leoheesung), sairoong๐ŸŒˆ (@sairoongg). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Thailand, the median engagement rate is 4.09% at a median of 56.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 32 beauty influencers in Thailand

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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