Top 11 Beauty Influencers in Serbia on Instagram (Jul 2026)
We found 13 beauty influencers in Serbia on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Serbia. Here are the top 11, ranked on engagement rate, audience quality and reach, not follower count alone.
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Ranked by engagement rate, audience quality and reach
Updated July 26, 2026
- Followers55.0KEngagement rate4.17%At page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- Followers48.8KEngagement rate2.12%0.5x page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- 3
Jelena Vico
@_babytunaCosmopolitan beauty influencer award winner 2019 & Aliexpress GOLD member
MicroSerbiaFollowers45.4KEngagement rate3.77%At page medianSuspicious followers15.0%ModerateAverage reel plays79.8KPer video postEngagement rate benchmark
Jelena Vico's engagement rate benchmarked against this niche's real distribution.
Audience location
Serbia69%
Bosnia and Herzegovina6.7%
Croatia4.3%
Montenegro3.9%
Greece2.3%
Audience gender
Top posts
Avg likes: 1.9K. Avg comments: 8. Audience credibility: 85%.
- Followers20.4KEngagement rate8.38%2.0x page medianSuspicious followers11.8%ModerateAverage reel plays12.3KPer video post
Engagement rate benchmark
Sara Pošarac's engagement rate benchmarked against this niche's real distribution.
Audience location
Serbia77%
Bosnia and Herzegovina4.2%
Croatia3.3%
Montenegro3.3%
Greece2.3%
Audience gender
Top posts
Avg likes: 404. Avg comments: 5. Audience credibility: 88%.
- 5
jedna.mara
@marija__savicMarija Savić | Jedna Mara Digital Creator | Humor • Beauty • Lifestyle 🇷🇸 From Serbia | 🇭🇷 Based in Croatia Collaborations:…
MicroSerbiaFollowers18.3KEngagement rate44.88%Outlier, verify before usingSuspicious followers18.3%ModerateAverage reel plays63.6KPer video postAudience gender
Audience location
Serbia73%
Croatia7.6%
Montenegro2.9%
Bosnia and Herzegovina2.3%
Greece1.8%
Top posts
Avg likes: 8.1K. Avg comments: 14. Audience credibility: 82%.
- Followers14.8KEngagement rate4.50%At page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- Followers14.1KEngagement rate3.61%At page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- 8
Sladja Mila
@sladjamila👑💖 29.01 ⭐♒🎂🎈🎉 Lepota počinje onog momenta kada odlučite da budete svoji.💯 Moda je prolazna, stil je vecan 👠 Beauty ORIFLAME ____ SWEDEN ____…
MicroSerbiaFollowers13.6KEngagement rate3.50%0.8x page medianSuspicious followers9.0%Low riskAverage reel plays1.4KPer video postEngagement rate benchmark
Sladja Mila's engagement rate benchmarked against this niche's real distribution.
Audience location
Serbia69%
Bosnia and Herzegovina7.2%
Montenegro4.3%
Turkey2.2%
Croatia2.1%
Audience gender
Top posts
Avg likes: 226. Avg comments: 33. Audience credibility: 91%.
- 9
IVANAY | Ivana Tadić
@ivanayMakeup artist • Beauty & lifestyle creator Owner @ivanaystudio PR / Collab ✉️ ivanatadicmakeup@gmail.com
MicroSerbiaFollowers12.0KEngagement rate4.15%At page medianSuspicious followers18.7%ModerateAverage reel plays23.3KPer video postEngagement rate benchmark
IVANAY | Ivana Tadić's engagement rate benchmarked against this niche's real distribution.
Audience location
Serbia69%
Croatia4.9%
Bosnia and Herzegovina4.0%
Italy2.5%
Montenegro2.2%
Audience gender
Top posts
Avg likes: 677. Avg comments: 11. Audience credibility: 81%.
- Followers10.7KEngagement rate19.65%4.7x page medianSuspicious followers11.1%ModerateAverage reel plays16.7KPer video post
Engagement rate benchmark
𝐓𝐈𝐉𝐀𝐍𝐀's engagement rate benchmarked against this niche's real distribution.
Audience location
Serbia78%
Austria4.3%
Greece4.1%
Bosnia and Herzegovina1.3%
France1.1%
Audience gender
- Followers9.6KEngagement rate3.64%At page medianSuspicious followers20.0%ElevatedAverage reel plays18.1KPer video post
Engagement rate benchmark
Teodora Terzić's engagement rate benchmarked against this niche's real distribution.
Audience location
Serbia79%
Montenegro4.7%
Italy1.8%
United States1.7%
Greece1.4%
Audience gender
Top posts
Avg likes: 1.3K. Avg comments: 13. Audience credibility: 80%.
Benchmarks
Top beauty influencers in Serbia: engagement and audience benchmarks
The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.
The top beauty influencers in Serbia run a median engagement rate of 4.15% and average 14.8% suspicious followers. Treat 4.15% as the bar a strong beauty creator in Serbia should clear; below it, you are paying for reach, not attention.
The best beauty influencers in Serbia here span 11 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Serbia (64%), skewing female at 70%.
How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Serbia. 13 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 11. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.
Where their audiences are
Follower tiers in this ranking
- Nanounder 10K
- 1
- Micro10K to 100K
- 10
- Mid-tier100K to 500K
- 0
- Macro500K+
- 0
Combined audience gender
FAQ
Beauty influencers in Serbia: common questions
How do I find beauty influencers in Serbia?
Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 13 beauty influencers in Serbia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 11 on this page are the top of that set, and the rest are in the app.
Who are the top beauty influencers in Serbia right now?
On this ranking, Sara Koković (@sara.kokovic), PALMERAS (@palmeras.palmeras), Jelena Vico (@_babytuna). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.
What counts as a good engagement rate for beauty creators?
Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Serbia, the median engagement rate is 4.15% at a median of 14.8K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.
Are these follower counts real?
Not entirely, and that is true of every Instagram list. Across this group, an average of 14.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.
Can I see contact details and full audience data for these creators?
Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.
Search 13 beauty influencers in Serbia
This page shows the top 11. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.
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