Top 14 Beauty Influencers in Singapore on Instagram (Jul 2026)

We found 14 beauty influencers in Singapore on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Singapore. Here are the top 14, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 26, 2026

  1. 1ZULA Instagram profile photo

    ZULA

    @zulasg

    Fashion, beauty and some feels. Follow us on YouTube, TikTok & Telegram! 👇🏻

    MicroSingapore
    Followers22.6K
    Engagement rate3.74%At page median
    Suspicious followers24.2%Elevated
    Average reel plays57.5KPer video post

    Engagement rate benchmark

    Median

    ZULA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore72%
    Malaysia5.3%
    United States3.3%
    Australia2.4%
    South Korea1.9%

    Audience gender

  2. 2Alexis En Ci Kaur Instagram profile photo

    Alexis En Ci Kaur

    @alexiskaurr

    📍🇸🇬 ivf sn 🩺☤♡

    MicroSingapore
    Followers21.1K
    Engagement rate6.47%1.7x page median
    Suspicious followers19.0%Moderate
    Average reel plays10.4KPer video post

    Engagement rate benchmark

    Median

    Alexis En Ci Kaur's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore76%
    Malaysia4.4%
    Australia2.9%
    United States2.3%
    Indonesia2.0%

    Audience gender

    Top posts

    Avg likes: 479. Avg comments: 7. Audience credibility: 81%.

  3. 3J I N 🐣 Instagram profile photo

    J I N 🐣

    @jinxyoo

    이유진 (+65 | 98) Radio Producer on @class95fm | Host/Emcee 🐶 @gudboi_alfie‘s hooman K-Beauty Recommendations ⬇️✨

    MicroSingapore
    Followers16.3K
    Engagement rate10.57%2.8x page median
    Suspicious followers23.5%Elevated
    Average reel plays19.4KPer video post

    Engagement rate benchmark

    Median

    J I N 🐣's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore62%
    Malaysia5.7%
    South Korea5.3%
    United States5.1%
    Australia2.9%

    Audience gender

  4. 4𝐄 𝐕 𝐄 𝐋 𝐘 𝐍 𝐍 𝐄  𝐗 𝐈 𝐄 🦄 Instagram profile photo

    𝐄 𝐕 𝐄 𝐋 𝐘 𝐍 𝐍 𝐄 𝐗 𝐈 𝐄 🦄

    @evelynne_xie

    SG 🇸🇬 | Beauty • Food • Lifestyle • Travel Creating moments that matter ✨ 🎬 TikTok: @evelynnexie 🌎📧evelynnexie@yahoo.com.sg

    MicroSingapore
    Followers15.1K
    Engagement rate2.89%0.8x page median
    Suspicious followers21.2%Elevated
    Average reel plays1.7KPer video post

    Engagement rate benchmark

    Median

    𝐄 𝐕 𝐄 𝐋 𝐘 𝐍 𝐍 𝐄 𝐗 𝐈 𝐄 🦄's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore64%
    Malaysia12%
    Indonesia3.6%
    China2.8%
    Thailand2.7%

    Audience gender

  5. 5sarah ⋆⭒˚。⋆ Instagram profile photo

    sarah ⋆⭒˚。⋆

    @sarxh.lim

    sg 🇸🇬 ✩‧₊˚ ✞ . Beauty | Fashion | Lifestyle Tiktok: @sarxh.lim [ 136K ] dm/email for business enquires 💌 limlien.sarah@gmail.com

    MicroSingapore
    Followers13.3K
    Engagement rate5.20%1.4x page median
    Suspicious followers21.8%Elevated
    Average reel plays7.9KPer video post

    Engagement rate benchmark

    Median

    sarah ⋆⭒˚。⋆'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore53%
    United States10%
    Malaysia5.4%
    Canada3.0%
    Indonesia2.8%

    Audience gender

  6. 6Amanda Instagram profile photo

    Amanda

    @awwl01

    。゚゚・。・゚゚。 Pain is temporary, swag is forever. ゚・。・ ★彡travel, beauty, lifestyle 💌: amandawong@teamwildent.com

    MicroSingapore
    Followers12.8K
    Engagement rate2.67%0.7x page median
    Suspicious followers17.8%Moderate
    Average reel plays8.9KPer video post

    Engagement rate benchmark

    Median

    Amanda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore73%
    Malaysia4.3%
    Australia2.9%
    Cambodia2.9%
    Japan2.7%

    Audience gender

  7. 7Sarah Instagram profile photo

    Sarah

    @jeesitssarah

    🇸🇬 Live, Love, Laugh 🌻 Lifestyle | Beauty | Fitness | Good Vibes only 🩵 Mom of 3 bun buns 🐰

    MicroSingapore
    Followers12.5K
    Engagement rate3.56%At page median
    Suspicious followers23.1%Elevated
    Average reel plays1.0KPer video post

    Engagement rate benchmark

    Median

    Sarah's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore74%
    Malaysia7.1%
    United States2.8%
    Indonesia1.7%
    China1.6%

    Audience gender

  8. 8𝓒𝓱𝓪𝓻𝓶𝓪𝓲𝓷𝓮 𝓛𝓮𝓮 Instagram profile photo

    𝓒𝓱𝓪𝓻𝓶𝓪𝓲𝓷𝓮 𝓛𝓮𝓮

    @puckerandpout

    🥂𝓛𝓲𝓯𝓮𝓼𝓽𝔂𝓵𝓮🍽𝓕𝓸𝓸𝓭𝓲𝓮 💋𝓑𝓮𝓪𝓾𝓽𝔂✈️𝓣𝓻𝓪𝓿𝓮𝓵 🇸🇬 DM/Email for Collab: 💌puckerandpout@yahoo.com ❤️Live my Life & Forget my Age❤️

    MicroSingapore
    Followers12.0K
    Engagement rate3.82%At page median
    Suspicious followers27.5%Elevated
    Average reel plays4.8KPer video post

    Engagement rate benchmark

    Median

    𝓒𝓱𝓪𝓻𝓶𝓪𝓲𝓷𝓮 𝓛𝓮𝓮's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore53%
    India15%
    Malaysia5.8%
    United States5.5%
    China2.0%

    Audience gender

  9. 9Singapore Makeup Artist Heizle 𐙚˙⋆.˚ ᡣ𐭩 Instagram profile photo

    Singapore Makeup Artist Heizle 𐙚˙⋆.˚ ᡣ𐭩

    @canvasofglory

    Makeup / hair @heizlearissa 헤이즐 — every part of you is beautiful my darling perfect is your beauty with no spot within — trained in Korea&Thai🖤Ig dm

    MicroSingapore
    Followers11.0K
    Engagement rate2.09%0.6x page median
    Suspicious followers14.1%Moderate
    Average reel plays4.0KPer video post

    Engagement rate benchmark

    Median

    Singapore Makeup Artist Heizle 𐙚˙⋆.˚ ᡣ𐭩's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore62%
    Australia6.4%
    South Korea5.4%
    Malaysia5.4%
    Indonesia4.5%

    Audience gender

  10. 10Joyce | Mum➰ContentCreator|📍SG Instagram profile photo

    Joyce | Mum➰ContentCreator|📍SG

    @mamasinfinitylove

    👧🏻#joreentanjiyoon 9yo ♡Beauty | Fashion | Food |📷| Pastel Sharing #joy #motherhood #lifestyle #deals 💌 Promo codes👇🏻

    MicroSingapore
    Followers11.0K
    Engagement rate3.37%At page median
    Suspicious followers19.7%Moderate
    Average reel plays2.0KPer video post

    Engagement rate benchmark

    Median

    Joyce | Mum➰ContentCreator|📍SG's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore61%
    United States12%
    United Kingdom4.3%
    Malaysia3.9%
    South Korea2.2%

    Audience gender

  11. 11Edwina | Lifestyle, Beauty, Wellness, Foodie Instagram profile photo

    Edwina | Lifestyle, Beauty, Wellness, Foodie

    @winaz88

    📍🇸🇬 #winazproductreview 🍜#winahappytummy 👜 #winaztravel KLOOKWINAZ 📩winaz88creator@gmail.com 👶@maxwell.putra

    MicroSingapore
    Followers10.9K
    Engagement rate6.49%1.7x page median
    Suspicious followers17.6%Moderate
    Average reel plays1.8KPer video post

    Engagement rate benchmark

    Median

    Edwina | Lifestyle, Beauty, Wellness, Foodie's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore56%
    Indonesia14%
    United Kingdom7.8%
    United States5.3%
    Malaysia2.6%

    Audience gender

  12. 12Joy Yap Instagram profile photo

    Joy Yap

    @joy_janabelle

    🦸🏼‍♀️Joylicious (Janabelle'and Giselle's Favourite Mommy) 🧍🏼‍♀️Lifestyle | 🧚🏼‍♀️Travel | 👩🏼‍🎤Fashion | 👩🏼‍🍳Food | 🧝🏼‍♀️Beauty

    MicroSingapore
    Followers10.7K
    Engagement rate3.72%At page median
    Suspicious followers17.6%Moderate
    Average reel plays1.8KPer video post

    Engagement rate benchmark

    Median

    Joy Yap's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore59%
    India7.0%
    United Kingdom6.5%
    United States6.1%
    Malaysia5.3%

    Audience gender

  13. 13ℓуηηᡣ𐭩 Instagram profile photo

    ℓуηηᡣ𐭩

    @burplelyn

    ❥ 𝐁𝐞𝐚𝐮𝐭𝐲 || 𝐅𝐨𝐨𝐝 || 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 || 𝐏𝐚𝐫𝐞𝐧𝐭𝐢𝐧𝐠 🧸 beanie's @fourlittlebest 🌈 ᴅᴍ ꜰᴏʀ ᴄᴏʟʟᴀʙ & ᴍᴇᴅɪᴀ 📧 jaslynchen89@gmail.com

    MicroSingapore
    Followers10.1K
    Engagement rate4.15%At page median
    Suspicious followers18.8%Moderate
    Average reel plays1.7KPer video post

    Engagement rate benchmark

    Median

    ℓуηηᡣ𐭩's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore63%
    Malaysia6.8%
    China5.9%
    India4.1%
    United States3.9%

    Audience gender

  14. 14Jaslyn Tan Instagram profile photo

    Jaslyn Tan

    @elitezjas

    Lifestyle | Parenting | Beauty | Food 🇸🇬 DM/email for collab/review/invite

    MicroSingapore
    Followers10.0K
    Engagement rate2.53%0.7x page median
    Suspicious followers24.6%Elevated
    Average reel plays1.1KPer video post

    Engagement rate benchmark

    Median

    Jaslyn Tan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore54%
    United States18%
    United Kingdom9.5%
    Canada3.2%
    India2.3%

    Audience gender

Benchmarks

Top beauty influencers in Singapore: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

14creators indexed12.3Kmedian followers3.73%median engagement20.8%avg suspicious followers

The top beauty influencers in Singapore run a median engagement rate of 3.73% and average 20.8% suspicious followers. Treat 3.73% as the bar a strong beauty creator in Singapore should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Singapore here span 14 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Singapore (100%), skewing female at 65%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Singapore. 14 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 14. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Singapore100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
14
Mid-tier100K to 500K
0
Macro500K+
0

Combined audience gender

FAQ

Beauty influencers in Singapore: common questions

How do I find beauty influencers in Singapore?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 14 beauty influencers in Singapore and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 14 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Singapore right now?

On this ranking, ZULA (@zulasg), Alexis En Ci Kaur (@alexiskaurr), J I N 🐣 (@jinxyoo). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Singapore, the median engagement rate is 3.73% at a median of 12.3K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 14 beauty influencers in Singapore

This page shows the top 14. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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Top 14 Beauty Influencers in Singapore (Jul 2026) | Leewou