Top 11 Beauty Influencers in Singapore on Instagram (Aug 2026)

We found 14 beauty influencers in Singapore on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Singapore. Here are the top 11, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1ZULA instagram profile photo

    ZULA

    @zulasg

    Fashion, beauty and some feels. Follow us on YouTube, TikTok & Telegram! ๐Ÿ‘‡๐Ÿป

    MicroSingapore
    Followers23.3K
    Engagement rate4.09%At page median
    Suspicious followers24.2%Elevated
    Average reel plays69.0KPer video post

    Engagement rate benchmark

    ZULA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore72%
    Malaysia5.3%
    United States of America3.3%
    Australia2.4%
    Japan1.8%

    Audience gender

  2. 2Andree instagram profile photo

    Andree

    @andreezfy

    taking up space in ๐Ÿชฉ beauty โ€ข fashion โ€ข lifestyle ใ€‚ใƒปยฐยฐ ๐“‡ผ โ‹†.หš spawned here ๐Ÿ‡ธ๐Ÿ‡ฌ work: dreathehot@gmail.com

    MicroSingapore
    Followers17.3K
    Engagement rate4.22%At page median
    Suspicious followers15.3%Moderate
    Average reel plays26.4KPer video post

    Engagement rate benchmark

    Andree's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore73%
    Malaysia4.8%
    United States of America3.2%
    South Korea2.9%
    Japan2.3%

    Audience gender

    Top posts

    Avg likes: 728. Avg comments: 14. Audience credibility: 85%.

  3. 3J I N ๐Ÿฃ instagram profile photo

    J I N ๐Ÿฃ

    @jinxyoo

    แ„‹แ…ตแ„‹แ…ฒแ„Œแ…ตแ†ซ (+65 | 98) Radio Producer on @class95fm | Host/Emcee ๐Ÿถ @gudboi_alfieโ€˜s hooman K-Beauty Recommendations โฌ‡๏ธโœจ

    MicroSingapore
    Followers16.5K
    Engagement rate2.01%0.5x page median
    Suspicious followers23.5%Elevated
    Average reel plays22.5KPer video post

    Engagement rate benchmark

    J I N ๐Ÿฃ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore62%
    Malaysia5.7%
    South Korea5.3%
    United States of America5.0%
    Australia2.9%

    Audience gender

  4. 4๐„ ๐• ๐„ ๐‹ ๐˜ ๐ ๐ ๐„  ๐— ๐ˆ ๐„ ๐Ÿฆ„ instagram profile photo

    ๐„ ๐• ๐„ ๐‹ ๐˜ ๐ ๐ ๐„ ๐— ๐ˆ ๐„ ๐Ÿฆ„

    @evelynne_xie

    SG ๐Ÿ‡ธ๐Ÿ‡ฌ | Lifestyle โ€ข Food โ€ข Beauty โ€ข Travel 1% talent, 99% good vibesโœจ ๐ŸŽฌ TikTok: @evelynnexie ๐ŸŒŽ๐Ÿ“งevelynnexie@yahoo.com.sg

    MicroSingapore
    Followers15.0K
    Engagement rate2.87%0.7x page median
    Suspicious followers21.5%Elevated
    Average reel plays2.1KPer video post

    Engagement rate benchmark

    ๐„ ๐• ๐„ ๐‹ ๐˜ ๐ ๐ ๐„ ๐— ๐ˆ ๐„ ๐Ÿฆ„'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore64%
    Malaysia11%
    Indonesia3.6%
    Thailand2.8%
    China2.8%

    Audience gender

  5. 5sarah โ‹†โญ’หš๏ฝกโ‹† instagram profile photo

    sarah โ‹†โญ’หš๏ฝกโ‹†

    @sarxh.lim

    sg ๐Ÿ‡ธ๐Ÿ‡ฌ โœฉโ€งโ‚Šหš โœž . Beauty | Fashion | Lifestyle Tiktok: @sarxh.lim [ 138K ] dm/email for business enquires ๐Ÿ’Œ limlien.sarah@gmail.com

    MicroSingapore
    Followers13.6K
    Engagement rate4.82%1.2x page median
    Suspicious followers22.2%Elevated
    Average reel plays6.3KPer video post

    Engagement rate benchmark

    sarah โ‹†โญ’หš๏ฝกโ‹†'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore53%
    United States of America10%
    Malaysia5.5%
    Canada3.0%
    Indonesia2.9%

    Audience gender

  6. 6Amanda instagram profile photo

    Amanda

    @awwl01

    ๏ฝก๏พŸ๏พŸ๏ฝฅ๏ฝก๏ฝฅ๏พŸ๏พŸ๏ฝก Pain is temporary, swag is forever. ๏พŸ๏ฝฅ๏ฝก๏ฝฅ โ˜…ๅฝกtravel, beauty, lifestyle ๐Ÿ’Œ: amandawong@teamwildent.com

    MicroSingapore
    Followers13.1K
    Engagement rate5.24%1.3x page median
    Suspicious followers17.8%Moderate
    Average reel plays11.3KPer video post

    Engagement rate benchmark

    Amanda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore73%
    Malaysia4.3%
    Australia3.2%
    Cambodia2.9%
    Japan2.6%

    Audience gender

  7. 7Sarah Ching instagram profile photo

    Sarah Ching

    @jeesitssarah

    ๐ŸŒป Family | Lifestyle | Beauty | Fitness | ๐Ÿฉต Welcoming Good Vibes โœจ ๐Ÿ’ŒCwl.sarah@gmail.com

    MicroSingapore
    Followers12.5K
    Engagement rate3.61%At page median
    Suspicious followers23.5%Elevated
    Average reel plays2.0KPer video post

    Engagement rate benchmark

    Sarah Ching's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore74%
    Malaysia7.0%
    United States of America2.8%
    China1.7%
    Indonesia1.7%

    Audience gender

  8. 8๐“’๐“ฑ๐“ช๐“ป๐“ถ๐“ช๐“ฒ๐“ท๐“ฎ ๐“›๐“ฎ๐“ฎ instagram profile photo

    ๐“’๐“ฑ๐“ช๐“ป๐“ถ๐“ช๐“ฒ๐“ท๐“ฎ ๐“›๐“ฎ๐“ฎ

    @puckerandpout

    ๐Ÿฅ‚๐“›๐“ฒ๐“ฏ๐“ฎ๐“ผ๐“ฝ๐”‚๐“ต๐“ฎ๐Ÿฝ๐“•๐“ธ๐“ธ๐“ญ๐“ฒ๐“ฎ ๐Ÿ’‹๐“‘๐“ฎ๐“ช๐“พ๐“ฝ๐”‚โœˆ๏ธ๐“ฃ๐“ป๐“ช๐“ฟ๐“ฎ๐“ต ๐Ÿ‡ธ๐Ÿ‡ฌ DM/Email for Collab: ๐Ÿ’Œpuckerandpout@yahoo.com โค๏ธLive my Life & Forget my Ageโค๏ธ

    MicroSingapore
    Followers12.3K
    Engagement rate4.66%At page median
    Suspicious followers24.5%Elevated
    Average reel plays4.1KPer video post

    Engagement rate benchmark

    ๐“’๐“ฑ๐“ช๐“ป๐“ถ๐“ช๐“ฒ๐“ท๐“ฎ ๐“›๐“ฎ๐“ฎ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore53%
    India15%
    Malaysia5.8%
    United States of America5.5%
    China2.0%

    Audience gender

  9. 9Joyce | MumโžฐContentCreator|๐Ÿ“SG instagram profile photo

    Joyce | MumโžฐContentCreator|๐Ÿ“SG

    @mamasinfinitylove

    ๐Ÿ‘ง๐Ÿป#joreentanjiyoon 10yo โ™กBeauty | Fashion | Food |๐Ÿ“ท| Pastel Sharing #joy #motherhood #lifestyle #deals ๐Ÿ’Œ Promo codes๐Ÿ‘‡๐Ÿป

    MicroSingapore
    Followers11.0K
    Engagement rate3.09%0.8x page median
    Suspicious followers20.6%Elevated
    Average reel plays1.4KPer video post

    Engagement rate benchmark

    Joyce | MumโžฐContentCreator|๐Ÿ“SG's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore61%
    United States of America12%
    United Kingdom4.3%
    Malaysia3.9%
    South Korea2.2%

    Audience gender

  10. 10Joy Yap instagram profile photo

    Joy Yap

    @joy_janabelle

    ๐Ÿฆธ๐Ÿผโ€โ™€๏ธJoylicious (Janabelle'and Giselle's Favourite Mommy) ๐Ÿง๐Ÿผโ€โ™€๏ธLifestyle | ๐Ÿงš๐Ÿผโ€โ™€๏ธTravel | ๐Ÿ‘ฉ๐Ÿผโ€๐ŸŽคFashion | ๐Ÿ‘ฉ๐Ÿผโ€๐ŸณFood | ๐Ÿง๐Ÿผโ€โ™€๏ธBeauty

    MicroSingapore
    Followers10.6K
    Engagement rate3.73%At page median
    Suspicious followers18.5%Moderate
    Average reel plays2.1KPer video post

    Engagement rate benchmark

    Joy Yap's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore59%
    India7.0%
    United Kingdom6.6%
    United States of America6.0%
    Malaysia5.4%

    Audience gender

  11. 11โ„“ัƒฮทฮทแกฃ๐ญฉ instagram profile photo

    โ„“ัƒฮทฮทแกฃ๐ญฉ

    @burplelyn

    โฅ ๐๐ž๐š๐ฎ๐ญ๐ฒ๐Ÿง–๐Ÿปโ€โ™€๏ธ || ๐…๐จ๐จ๐๐Ÿฅข || ๐‹๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž๐Ÿชž|| ๐“๐ซ๐š๐ฏ๐ž๐ฅโœˆ๏ธ ๐Ÿงธ beanie's @fourlittlebest ๐Ÿ“ฉ แด…แด ๊œฐแดส€ แด„แดสŸสŸแด€ส™ l แดแด‡แด…ษชแด€ l ษชษดแด ษชแด›แด‡ ๐ŸŒโ€ฆ

    MicroSingapore
    Followers10.1K
    Engagement rate4.26%At page median
    Suspicious followers19.1%Moderate
    Average reel plays1.8KPer video post

    Engagement rate benchmark

    โ„“ัƒฮทฮทแกฃ๐ญฉ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Singapore63%
    Malaysia6.8%
    China6.0%
    India4.0%
    United States of America3.9%

    Audience gender

Benchmarks

Top beauty influencers in Singapore: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

14creators indexed13.1Kmedian followers4.09%median engagement21.0%avg suspicious followers

The top beauty influencers in Singapore run a median engagement rate of 4.09% and average 21.0% suspicious followers. Treat 4.09% as the bar a strong beauty creator in Singapore should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Singapore here span 11 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Singapore (100%), skewing female at 62%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Singapore. 14 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 11. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Singapore100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
11
Mid-tier100K to 500K
0
Macro500K+
0

Combined audience gender

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FAQ

Beauty influencers in Singapore: common questions

How do I find beauty influencers in Singapore?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 14 beauty influencers in Singapore and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 11 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Singapore right now?

On this ranking, ZULA (@zulasg), Andree (@andreezfy), J I N ๐Ÿฃ (@jinxyoo). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Singapore, the median engagement rate is 4.09% at a median of 13.1K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 21.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 14 beauty influencers in Singapore

This page shows the top 11. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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