Top 18 Beauty Influencers in Portugal on Instagram (Jul 2026)

We found 16 beauty influencers in Portugal on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Portugal. Here are the top 18, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 26, 2026

  1. 1๐‡ ๐„ ๐‹ ๐„ ๐ ๐€ ๐‚ ๐Ž ๐„ ๐‹ ๐‡ ๐Ž Instagram profile photo

    ๐‡ ๐„ ๐‹ ๐„ ๐ ๐€ ๐‚ ๐Ž ๐„ ๐‹ ๐‡ ๐Ž

    @helenacoelhooo

    ๐Ÿ’„ Beauty | Neutral Outfit Inspo | Motherhood ๐Ÿ“ Lisboa, Portugal ๐Ÿ’Œ lenacoelho.o@gmail.com ๐Ÿ“ธ Co-Founder of @creative__yard

    MacroPortugal
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    Followers801K
    Engagement rate2.12%0.6x page median
    Suspicious followers17.8%Moderate
    Average reel plays901KPer video post

    Engagement rate benchmark

    Median

    ๐‡ ๐„ ๐‹ ๐„ ๐ ๐€ ๐‚ ๐Ž ๐„ ๐‹ ๐‡ ๐Ž's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal82%
    Brazil5.2%
    Spain1.6%
    United Kingdom1.4%
    France1.3%

    Audience gender

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    Top posts

    Avg likes: 16.9K. Avg comments: 91. Audience credibility: 82%.

  2. 2Mafalda Diamond Instagram profile photo

    Mafalda Diamond

    @mafaldadiamond

    beauty & lifestyle โœ‰๏ธ partnership.mafaldadiamond@gmail.com

    MicroPortugal
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    Followers92.0K
    Engagement rate3.32%At page median
    Suspicious followers14.1%Moderate
    Average reel plays85.5KPer video post

    Engagement rate benchmark

    Median

    Mafalda Diamond's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal88%
    Brazil2.6%
    Spain1.5%
    France1.3%
    Switzerland1.2%

    Audience gender

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    Top posts

    Avg likes: 3.3K. Avg comments: 41. Audience credibility: 86%.

  3. 3Joana Gentil Instagram profile photo

    Joana Gentil

    @joanagentil

    า“ส€แดแด แด˜แดส€แด›แดœษขแด€สŸ โˆ˜ ๐™‡๐™ž๐™›๐™š๐™จ๐™ฉ๐™ฎ๐™ก๐™š & ๐˜ฝ๐™š๐™–๐™ช๐™ฉ๐™ฎ ๐™”๐™ค๐™ช๐™ฉ๐™ช๐™—๐™š๐™ง โˆ˜ แด‡แดส™แด€ษชxแด€แด…แดส€แด€ @hisense_portugal โ†“ สแดแดœแด›แดœส™แด‡ โ†“

    MicroPortugal
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    Followers88.1K
    Engagement rate6.64%1.9x page median
    Suspicious followers16.2%Moderate
    Average reel plays103KPer video post

    Engagement rate benchmark

    Median

    Joana Gentil's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal87%
    Brazil3.4%
    Spain1.5%
    France1.2%
    Switzerland0.9%

    Audience gender

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    Top posts

    Avg likes: 5.7K. Avg comments: 31. Audience credibility: 84%.

  4. 4โ€ข SARA SANTOS โ€ข Instagram profile photo

    โ€ข SARA SANTOS โ€ข

    @sarocas_

    beauty & lifestyle ๐Ÿซง๐ŸŽ€๐Ÿงธ ๐Ÿ’Œ @sarocasclosefriends Digital | Brands: ๐ŸŽฅ @usdigital.agency | geral@usdigital.pt

    MicroPortugal
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    Followers76.0K
    Engagement rate3.46%At page median
    Suspicious followers10.9%Moderate
    Average reel plays73.3KPer video post

    Engagement rate benchmark

    Median

    โ€ข SARA SANTOS โ€ข's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal90%
    Brazil4.1%
    France1.2%
    Spain0.9%
    Switzerland0.5%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 6. Audience credibility: 89%.

  5. 5Joana Moreira Makeup Instagram profile photo

    Joana Moreira Makeup

    @joanamoreira_makeup

    Beauty Makeup Artist ๐Ÿ‡ต๐Ÿ‡น// Lisbon Celebrities / Beauty / Campaigns / Brides - Requests only by email (info@joanamoreira.com)

    MicroPortugal
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    Followers45.4K
    Engagement rate2.67%0.8x page median
    Suspicious followers24.2%Elevated
    Average reel plays27.5KPer video post

    Engagement rate benchmark

    Median

    Joana Moreira Makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal83%
    Brazil1.9%
    United Kingdom1.8%
    Spain1.8%
    United States1.6%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 30. Audience credibility: 76%.

  6. 6inรชs ๐Ÿ‡ต๐Ÿ‡น Instagram profile photo

    inรชs ๐Ÿ‡ต๐Ÿ‡น

    @inesdeusa

    beauty and brains BA in IR ๐Ÿ‡ช๐Ÿ‡บ & MSc in International Economics ๐Ÿ“ˆ ,, @iseglisbon

    MicroPortugal
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    Followers35.0K
    Engagement rate10.04%2.9x page median
    Suspicious followers24.8%Elevated
    Average reel plays7.7KPer video post

    Engagement rate benchmark

    Median

    inรชs ๐Ÿ‡ต๐Ÿ‡น's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal88%
    United Kingdom2.4%
    United States1.5%
    Brazil1.5%
    France1.4%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 32. Audience credibility: 75%.

  7. 7Gabi Tavares Instagram profile photo

    Gabi Tavares

    @iamgabitavares

    beauty โ€ข lifestyle โ€ข maternity PR, brands & digital: iamgabitavares@gmail.com

    MicroPortugal
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    Followers30.7K
    Engagement rate2.26%0.7x page median
    Suspicious followers18.3%Moderate
    Average reel plays15.0KPer video post

    Engagement rate benchmark

    Median

    Gabi Tavares's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal90%
    Brazil2.1%
    Spain2.0%
    France0.9%
    United States0.7%

    Audience gender

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    Top posts

    Avg likes: 705. Avg comments: 17. Audience credibility: 82%.

  8. 8Marta Ribeiro Instagram profile photo

    Marta Ribeiro

    @martaribeirooo

    Porto, Portugal Fashion, Beauty & Lifestyle ๐ŸŽฅ Digital and Brands: martaribeiro@all-in-fluencers.com

    MicroPortugal
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    Followers29.7K
    Engagement rate3.72%At page median
    Suspicious followers20.3%Elevated
    Average reel plays32.5KPer video post

    Engagement rate benchmark

    Median

    Marta Ribeiro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal89%
    Brazil4.1%
    France1.1%
    Spain1.1%
    Switzerland0.8%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 8. Audience credibility: 80%.

  9. 9Francisca Carneiro Instagram profile photo

    Francisca Carneiro

    @franciscacarneiroo

    Fashion & beauty โ™ก Represented by @whataboutagency carla@whatabout-agency.com ๐Ÿ’Œ Cabelo Pantene 2025 @cabelopantene

    MicroPortugal
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    Followers27.0K
    Engagement rate5.42%1.6x page median
    Suspicious followers11.0%Moderate
    Average reel plays54.8KPer video post

    Engagement rate benchmark

    Median

    Francisca Carneiro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal87%
    Brazil3.8%
    Spain2.3%
    France1.3%
    United Kingdom0.6%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 32. Audience credibility: 89%.

  10. 10Rita Caldeira Instagram profile photo

    Rita Caldeira

    @ritasscaldeira

    ๐ŸŽ€ ส™แด‡แด€แดœแด›ส, สŸษช๊œฐแด‡๊œฑแด›สสŸแด‡ แด€ษดแด… แด€ แด˜ษชษดแด„สœ แด๊œฐ ๊œฑแด˜ษชแด„ส สœแดœแดแดส€ ๐ŸŒถ๏ธ ๐Ÿฅ‡แด แด‡ษดแด„แด‡แด…แดส€แด€ โ€œแด‡ส€แด€ แดœแดแด€ แด แด‡แดข ษดแด€ วซแดœษชษดแด›แด€โ€ @sicoficial ๐Ÿ“ฉ ส€ษชแด›แด€ssแด„แด€สŸแด…แด‡ษชส€แด€@สœแดแด›แดแด€ษชสŸ.แด„แดแด

    MicroPortugal
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    Followers24.2K
    Engagement rate3.42%At page median
    Suspicious followers20.0%Elevated
    Average reel plays10.3KPer video post

    Engagement rate benchmark

    Median

    Rita Caldeira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal84%
    Brazil2.2%
    Spain2.0%
    France1.5%
    United Kingdom1.4%

    Audience gender

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    Top posts

    Avg likes: 734. Avg comments: 13. Audience credibility: 80%.

  12. 11Cristiana Maia โœจ Instagram profile photo

    Cristiana Maia โœจ

    @cristianamaia_

    ๐˜‘๐˜ถ๐˜ด๐˜ต ๐˜ข ๐˜ณ๐˜ข๐˜ณ๐˜ฆ ๐˜จ๐˜ช๐˜ณ๐˜ญ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜จ๐˜ข๐˜ญโœจ๐˜™๐˜ข๐˜ณ๐˜ฆ ๐˜‰๐˜ฆ๐˜ข๐˜ถ๐˜ต๐˜บ @luisasonza ๐Ÿซ€ @selenagomez ๐Ÿซ€ ๐Ÿ’Œ cristianamaia99@hotmail.com ๐Ÿ’Œ

    MicroPortugal
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    Followers21.3K
    Engagement rate2.86%0.8x page median
    Suspicious followers20.1%Elevated
    Average reel plays5.2KPer video post

    Engagement rate benchmark

    Median

    Cristiana Maia โœจ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal90%
    Brazil1.7%
    Spain1.7%
    France1.1%
    United Kingdom1.0%

    Audience gender

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    Top posts

    Avg likes: 724. Avg comments: 10. Audience credibility: 80%.

  13. 12Sara๐Ÿงš๐Ÿป๐Ÿงš๐Ÿป Instagram profile photo

    Sara๐Ÿงš๐Ÿป๐Ÿงš๐Ÿป

    @sara_handel

    Lifestyle โ€ข Beauty โ€ข Fashion โ€ข Fitness ๐Ÿ‡ต๐Ÿ‡น๐Ÿ‡ช๐Ÿ‡ธ @ieuniversity Business ๐ŸŽ“ sarahandel.collab@gmail.com ๐Ÿ’Œ

    MicroPortugal
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    Followers17.7K
    Engagement rate8.47%2.5x page median
    Suspicious followers18.5%Moderate
    Average reel plays29.8KPer video post

    Engagement rate benchmark

    Median

    Sara๐Ÿงš๐Ÿป๐Ÿงš๐Ÿป's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal80%
    Spain3.6%
    United States2.1%
    Brazil1.9%
    France1.3%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 26. Audience credibility: 81%.

  14. 13Bridal Makeup Artist โ€ข Nรกdia Ferreira Instagram profile photo

    Bridal Makeup Artist โ€ข Nรกdia Ferreira

    @nadiabfmakeup

    ๐Ÿชถ Enhancing your natural beauty โ€ข certified educator โ€ข skin expert at @medik8_portugal & @luxmetique.pt โ€ข based in Madeiraโ€ขPortugal | worldwideโ€ฆ

    MicroPortugal
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    Followers16.3K
    Engagement rate2.24%0.7x page median
    Suspicious followers21.0%Elevated
    Average reel plays9.9KPer video post

    Engagement rate benchmark

    Median

    Bridal Makeup Artist โ€ข Nรกdia Ferreira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal83%
    United Kingdom3.5%
    Brazil2.4%
    United States1.6%
    Spain1.2%

    Audience gender

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    Top posts

    Avg likes: 333. Avg comments: 14. Audience credibility: 79%.

  15. 14๐’๐Ž๐‘๐€๐ˆ๐€ ๐’๐ˆ๐‹๐•๐€ Instagram profile photo

    ๐’๐Ž๐‘๐€๐ˆ๐€ ๐’๐ˆ๐‹๐•๐€

    @soraiarsilvaa

    ๐˜“๐˜ช๐˜ง๐˜ฆ๐˜ด๐˜ต๐˜บ๐˜ญ๐˜ฆ | ๐˜‰๐˜ฆ๐˜ข๐˜ถ๐˜ต๐˜บ | ๐˜๐˜ข๐˜ด๐˜ฉ๐˜ช๐˜ฐ๐˜ฏ๐Ÿ’‹เพ€เฝฒเพ€เฝฒ ๐Ÿ’Œโค ๐˜ค๐˜ฐ๐˜ญ๐˜ญ๐˜ข๐˜ฃ๐˜ด.๐˜ด๐˜ฐ๐˜ณ๐˜ข๐˜ช๐˜ข๐˜ด๐˜ช๐˜ญ๐˜ท๐˜ข@๐˜จ๐˜ฎ๐˜ข๐˜ช๐˜ญ.๐˜ค๐˜ฐ๐˜ฎ

    MicroPortugal
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    Followers15.6K
    Engagement rate2.88%0.8x page median
    Suspicious followers14.6%Moderate
    Average reel plays13.0KPer video post

    Engagement rate benchmark

    Median

    ๐’๐Ž๐‘๐€๐ˆ๐€ ๐’๐ˆ๐‹๐•๐€'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal87%
    Brazil6.7%
    France1.7%
    Switzerland0.9%
    Spain0.8%

    Audience gender

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    Top posts

    Avg likes: 484. Avg comments: 7. Audience credibility: 85%.

  16. 15Niza Loureiro Instagram profile photo

    Niza Loureiro

    @nizaloureiroo_make_up

    Make up Artist๐Ÿ‡ต๐Ÿ‡น Lisbon Tv / cinema/ celebrities/ beauty/ brides / campaigns ๐Ÿ“งnizaloureiro@gmail.com

    MicroPortugal
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    Followers12.9K
    Engagement rate3.65%At page median
    Suspicious followers20.0%Elevated
    Average reel plays5.3KPer video post

    Engagement rate benchmark

    Median

    Niza Loureiro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal88%
    Brazil1.8%
    United Kingdom1.3%
    France1.0%
    Spain1.0%

    Audience gender

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    Top posts

    Avg likes: 295. Avg comments: 19. Audience credibility: 80%.

  17. 16Mariana Caetano Instagram profile photo

    Mariana Caetano

    @marianascaetano

    โœจFashion, Lifestyle & Travel ๐Ÿ“Covilhรฃ, Portugal ๐ŸŽ“Licenciatura em Educaรงรฃo Bรกsica | ESECB โ€ข Miss Serra da Estrela 2020 โ€ข Miss Eco Beauty

    MicroPortugal
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    Followers12.8K
    Engagement rate2.72%0.8x page median
    Suspicious followers23.7%Elevated
    Average reel plays7.3KPer video post

    Engagement rate benchmark

    Median

    Mariana Caetano's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal86%
    France2.6%
    Brazil2.3%
    Spain1.8%
    United States1.2%

    Audience gender

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    Top posts

    Avg likes: Hidden. Avg comments: 3. Audience credibility: 76%.

  19. 18Ana Lopo โœจ Instagram profile photo

    Ana Lopo โœจ

    @4nowa

    Sun โ™Œ๏ธŽ Asc โ™‹๏ธŽ Moon โ™‘๏ธŽ โ˜ฝ fashion โ€ข beauty โ€ข happy โ˜ฝ live โ€ข love โ€ข laugh โ˜ฝ TikTok @4nowa

    MicroPortugal
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    Followers10.7K
    Engagement rate4.32%1.3x page median
    Suspicious followers18.9%Moderate
    Average reel plays17.5KPer video post

    Engagement rate benchmark

    Median

    Ana Lopo โœจ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal88%
    Brazil2.2%
    France1.5%
    Spain1.4%
    Switzerland1.2%

    Audience gender

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    Top posts

    Avg likes: 464. Avg comments: 9. Audience credibility: 81%.

Benchmarks

Top beauty influencers in Portugal: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

16creators indexed25.6Kmedian followers3.44%median engagement18.5%avg suspicious followers

The top beauty influencers in Portugal run a median engagement rate of 3.44% and average 18.5% suspicious followers. Treat 3.44% as the bar a strong beauty creator in Portugal should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Portugal here span 17 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Portugal (94%), skewing female at 69%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Portugal. 16 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 18. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Portugal94%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
17
Mid-tier100K to 500K
0
Macro500K+
1

Combined audience gender

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FAQ

Beauty influencers in Portugal: common questions

How do I find beauty influencers in Portugal?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 16 beauty influencers in Portugal and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 18 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Portugal right now?

On this ranking, ๐‡ ๐„ ๐‹ ๐„ ๐ ๐€ ๐‚ ๐Ž ๐„ ๐‹ ๐‡ ๐Ž (@helenacoelhooo), Mafalda Diamond (@mafaldadiamond), Joana Gentil (@joanagentil). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Portugal, the median engagement rate is 3.44% at a median of 25.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.5% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 16 beauty influencers in Portugal

This page shows the top 18. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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Top 18 Beauty Influencers in Portugal (Jul 2026) | Leewou