Top 20 Fashion Influencers in Portugal on Instagram (Jul 2026)

We found 35 fashion influencers in Portugal on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Portugal. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 28, 2026

  1. 1Madalena Abecasis Instagram profile photo

    Madalena Abecasis

    @madalena_abecasis

    DIY โœ‚๏ธ๐Ÿช‘๐Ÿ”จ Ceramics apprentice ๐Ÿฅฃ Fashion ๐Ÿชญ Humor ๐Ÿ˜„ A little bit of this and that ๐ŸŒˆ @_dom_carlos_ ๐Ÿพ ๐Ÿ“Cascais, Portugal

    MacroPortugal
    Followers795K
    Engagement rate2.01%0.6x page median
    Suspicious followers16.5%Moderate
    Average reel plays708KPer video post

    Engagement rate benchmark

    Median

    Madalena Abecasis's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal88%
    Spain1.6%
    France1.4%
    Brazil1.3%
    United Kingdom1.2%

    Audience gender

  2. 2Isabel Melo Instagram profile photo

    Isabel Melo

    @isabel.melo___

    ๐Ÿ“ Viseu, Portugal fashion blog: colorful outfits/my style/makeup/travel/gym/padel Parcerias ๐Ÿ“ฉ isabel_melo82@hotmail.com

    MicroPortugal
    Followers99.7K
    Engagement rate3.21%At page median
    Suspicious followers15.8%Moderate
    Average reel plays35.7KPer video post

    Engagement rate benchmark

    Median

    Isabel Melo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal86%
    Brazil2.4%
    Spain2.0%
    Switzerland1.3%
    France1.1%

    Audience gender

  3. Followers87.9K
    Engagement rate10.27%2.8x page median
    Suspicious followers35.2%High
    Average reel plays123KPer video post

    Audience gender

    Audience location

    Portugal64%
    Germany9.9%
    Spain9.6%
    United Kingdom4.7%

    Top posts

    Avg likes: 9.0K. Avg comments: 59. Audience credibility: 84%.

  4. 4Tom Perdigรฃo Instagram profile photo

    Tom Perdigรฃo

    @tomperdigao

    Beauty artist hair & makeup Brides/ Celebrities / Campaigns / Fashion Brides around the world ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡ฌ๐Ÿ‡ท๐Ÿ‡ฐ๐Ÿ‡ช๐Ÿ‡ต๐Ÿ‡น๐Ÿ‡ฒ๐Ÿ‡ฆhellotomperdigao@gmail.com

    MicroPortugal
    Followers53.4K
    Engagement rate6.99%1.9x page median
    Suspicious followers20.4%Elevated
    Average reel plays1.8KPer video post

    Engagement rate benchmark

    Median

    Tom Perdigรฃo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal63%
    Brazil16%
    United States2.9%
    Spain2.5%
    United Kingdom2.3%

    Audience gender

  5. Followers36.4K
    Engagement rate3.00%0.8x page median
    Suspicious followers38.3%High
    Average reel plays53.8KPer video post

    Audience gender

    Audience location

    Portugal90%
    Brazil2.5%
    France1.6%
    Spain1.4%
    Switzerland1.2%

    Top posts

    Avg likes: 1.1K. Avg comments: 12. Audience credibility: 77%.

  6. 6Marta Ribeiro Instagram profile photo

    Marta Ribeiro

    @martaribeirooo

    Porto, Portugal Fashion, Beauty & Lifestyle ๐ŸŽฅ Digital and Brands: martaribeiro@all-in-fluencers.com

    MicroPortugal
    Followers29.7K
    Engagement rate3.72%At page median
    Suspicious followers20.3%Elevated
    Average reel plays32.5KPer video post

    Engagement rate benchmark

    Median

    Marta Ribeiro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal89%
    Brazil4.1%
    France1.1%
    Spain1.1%
    Switzerland0.8%

    Audience gender

  7. Followers27.7K
    Engagement rate5.83%1.6x page median
    Suspicious followers32.1%High
    Average reel plays12.7KPer video post

    Audience gender

    Audience location

    Portugal73%
    United Kingdom3.7%
    Spain3.1%
    South Africa2.9%
    Brazil2.2%

    Top posts

    Avg likes: 1.6K. Avg comments: 13. Audience credibility: 83%.

  8. 8Francisca Carneiro Instagram profile photo

    Francisca Carneiro

    @franciscacarneiroo

    Fashion & beauty โ™ก Represented by @whataboutagency carla@whatabout-agency.com ๐Ÿ’Œ Cabelo Pantene 2025 @cabelopantene

    MicroPortugal
    Followers27.0K
    Engagement rate5.42%1.5x page median
    Suspicious followers11.0%Moderate
    Average reel plays54.8KPer video post

    Engagement rate benchmark

    Median

    Francisca Carneiro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal87%
    Brazil3.8%
    Spain2.3%
    France1.3%
    United Kingdom0.6%

    Audience gender

  9. Followers26.4K
    Engagement rate2.22%0.6x page median
    Suspicious followers39.3%High
    Average reel plays10.7KPer video post

    Audience gender

    Audience location

    Portugal82%
    Brazil8.1%
    Spain2.0%
    United Kingdom1.6%
    India0.7%

    Top posts

    Avg likes: 588. Avg comments: 6. Audience credibility: 82%.

  10. Followers21.8K
    Engagement rate2.95%0.8x page median
    Suspicious followers34.2%High
    Average reel plays22.5KPer video post

    Audience gender

    Audience location

    Portugal87%
    United Kingdom1.8%
    Spain1.6%
    Brazil1.3%
    France1.2%

    Top posts

    Avg likes: 644. Avg comments: 41. Audience credibility: 86%.

  11. Followers21.8K
    Engagement rate3.26%At page median
    Suspicious followers36.9%High
    Average reel plays14.5KPer video post

    Audience gender

    Audience location

    Portugal89%
    Brazil3.7%
    France1.9%
    Spain0.9%
    Switzerland0.6%

    Top posts

    Avg likes: 711. Avg comments: 9. Audience credibility: 82%.

  12. Followers20.9K
    Engagement rate8.62%2.4x page median
    Suspicious followers33.8%High
    Average reel plays18.8KPer video post

    Audience gender

    Audience location

    Portugal82%
    Brazil7.4%
    Spain1.9%
    Italy1.0%

    Top posts

    Avg likes: 1.8K. Avg comments: 2. Audience credibility: 81%.

  13. Followers19.9K
    Engagement rate2.13%0.6x page median
    Suspicious followers34.6%High
    Average reel plays5.6KPer video post

    Audience gender

    Audience location

    Portugal85%
    United Kingdom2.8%
    Spain1.8%
    Brazil1.4%

    Top posts

    Avg likes: 424. Avg comments: 25. Audience credibility: 83%.

  14. Followers19.3K
    Engagement rate3.55%At page median
    Suspicious followers32.6%High
    Average reel plays17.9KPer video post

    Audience gender

    Audience location

    Portugal55%
    United Kingdom9.1%
    Spain3.6%
    France3.3%

    Top posts

    Avg likes: 685. Avg comments: 16. Audience credibility: 88%.

  15. 15Sara๐Ÿงš๐Ÿป๐Ÿงš๐Ÿป Instagram profile photo

    Sara๐Ÿงš๐Ÿป๐Ÿงš๐Ÿป

    @sara_handel

    Lifestyle โ€ข Beauty โ€ข Fashion โ€ข Fitness ๐Ÿ‡ต๐Ÿ‡น๐Ÿ‡ช๐Ÿ‡ธ @ieuniversity Business ๐ŸŽ“ sarahandel.collab@gmail.com ๐Ÿ’Œ

    MicroPortugal
    Followers17.7K
    Engagement rate8.47%2.3x page median
    Suspicious followers18.5%Moderate
    Average reel plays29.8KPer video post

    Engagement rate benchmark

    Median

    Sara๐Ÿงš๐Ÿป๐Ÿงš๐Ÿป's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal80%
    Spain3.6%
    United States2.1%
    Brazil1.9%
    France1.3%

    Audience gender

  16. 16๐’๐Ž๐‘๐€๐ˆ๐€ ๐’๐ˆ๐‹๐•๐€ Instagram profile photo

    ๐’๐Ž๐‘๐€๐ˆ๐€ ๐’๐ˆ๐‹๐•๐€

    @soraiarsilvaa

    ๐˜“๐˜ช๐˜ง๐˜ฆ๐˜ด๐˜ต๐˜บ๐˜ญ๐˜ฆ | ๐˜‰๐˜ฆ๐˜ข๐˜ถ๐˜ต๐˜บ | ๐˜๐˜ข๐˜ด๐˜ฉ๐˜ช๐˜ฐ๐˜ฏ๐Ÿ’‹เพ€เฝฒเพ€เฝฒ ๐Ÿ’Œโค ๐˜ค๐˜ฐ๐˜ญ๐˜ญ๐˜ข๐˜ฃ๐˜ด.๐˜ด๐˜ฐ๐˜ณ๐˜ข๐˜ช๐˜ข๐˜ด๐˜ช๐˜ญ๐˜ท๐˜ข@๐˜จ๐˜ฎ๐˜ข๐˜ช๐˜ญ.๐˜ค๐˜ฐ๐˜ฎ

    MicroPortugal
    Followers15.6K
    Engagement rate2.88%0.8x page median
    Suspicious followers14.6%Moderate
    Average reel plays13.0KPer video post

    Engagement rate benchmark

    Median

    ๐’๐Ž๐‘๐€๐ˆ๐€ ๐’๐ˆ๐‹๐•๐€'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal87%
    Brazil6.7%
    France1.7%
    Switzerland0.9%
    Spain0.8%

    Audience gender

  17. Followers14.4K
    Engagement rate6.81%1.9x page median
    Suspicious followers41.5%High
    Average reel playsNot measuredNo video data

    Audience gender

    Audience location

    Portugal84%
    Brazil7.8%
    Spain1.8%
    United Kingdom1.0%
    France0.9%

    Top posts

    Avg likes: 982. Avg comments: 19. Audience credibility: 75%.

  18. Followers13.9K
    Engagement rate3.58%At page median
    Suspicious followers42.3%High
    Average reel plays3.8KPer video post

    Audience gender

    Audience location

    Portugal78%
    Spain2.8%
    Brazil2.8%
    France2.3%

    Top posts

    Avg likes: 496. Avg comments: 16. Audience credibility: 78%.

  19. Followers13.6K
    Engagement rate4.85%1.3x page median
    Suspicious followers33.0%High
    Average reel plays23.9KPer video post

    Audience gender

    Audience location

    Portugal90%
    Brazil1.7%
    Spain1.3%
    Switzerland0.9%
    France0.9%

    Top posts

    Avg likes: 658. Avg comments: 15. Audience credibility: 86%.

  20. Followers13.5K
    Engagement rate4.30%1.2x page median
    Suspicious followers29.2%Elevated
    Average reel plays16.5KPer video post

    Audience gender

    Audience location

    Portugal89%
    Brazil2.5%
    Spain1.3%
    United Kingdom1.3%

    Top posts

    Avg likes: 578. Avg comments: 23. Audience credibility: 86%.

Benchmarks

Top fashion influencers in Portugal: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

35creators indexed21.8Kmedian followers3.65%median engagement29.0%avg suspicious followers

The top fashion influencers in Portugal run a median engagement rate of 3.65% and average 29.0% suspicious followers. Treat 3.65% as the bar a strong fashion creator in Portugal should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Portugal here span 19 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Portugal (100%), skewing female at 53%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Portugal. 35 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Portugal100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
19
Mid-tier100K to 500K
0
Macro500K+
1

Combined audience gender

FAQ

Fashion influencers in Portugal: common questions

How do I find fashion influencers in Portugal?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 35 fashion influencers in Portugal and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Portugal right now?

On this ranking, Madalena Abecasis (@madalena_abecasis), Isabel Melo (@isabel.melo___), Joรฃo Santos (@santospro96). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Portugal, the median engagement rate is 3.65% at a median of 21.8K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 29.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 35 fashion influencers in Portugal

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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