Top 20 Beauty Influencers in Kazakhstan on Instagram (Jul 2026)

We found 21 beauty influencers in Kazakhstan on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Kazakhstan. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 26, 2026

  1. 1SARAH SHAKET Instagram profile photo

    SARAH SHAKET

    @kiingsarah

    mom of @kiing.drink ♡ [ lifestyle, beauty & youtube bloger ] ⠀ алматы, казахстан ✉️реклама: 8(706)692-02-30

    Mid-tierKazakhstan
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    Followers372K
    Engagement rate4.57%At page median
    Suspicious followers19.0%Moderate
    Average reel plays343KPer video post

    Engagement rate benchmark

    Median

    SARAH SHAKET's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan66%
    Russia19%
    Kyrgyzstan5.9%
    Ukraine3.1%
    Belarus1.0%

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    Top posts

    Avg likes: 17.0K. Avg comments: 65. Audience credibility: 81%.

  2. 2Narchaeva Shirin🪷 Instagram profile photo

    Narchaeva Shirin🪷

    @youngshirin

    you tube , sport , beauty ♡︎ Kazakhstan 🇰🇿 💌 Сотрудничество ☘︎︎ :

    Mid-tierKazakhstan
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    Followers172K
    Engagement rate2.30%0.5x page median
    Suspicious followers20.9%Elevated
    Average reel plays100KPer video post

    Engagement rate benchmark

    Median

    Narchaeva Shirin🪷's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan67%
    Russia14%
    Kyrgyzstan9.9%
    Ukraine1.7%
    Uzbekistan1.0%

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    Top posts

    Avg likes: 8.8K. Avg comments: 81. Audience credibility: 79%.

  3. 3alima Instagram profile photo

    alima

    @lima.about

    🪷 женские заметки алматы сотрудничество : +7 777 185 01 38 Диана челлендж от финансиста ↓

    MicroKazakhstan
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    Followers83.1K
    Engagement rate13.73%2.8x page median
    Suspicious followers18.4%Moderate
    Average reel plays291KPer video post

    Engagement rate benchmark

    Median

    alima's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan80%
    Kyrgyzstan6.7%
    Russia5.6%
    United States1.1%
    Turkey0.9%

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    Top posts

    Avg likes: 10.2K. Avg comments: 73. Audience credibility: 82%.

  4. 4Samira Instagram profile photo

    Samira

    @samira_smakova

    Lfestyle/Travel/Beauty 🪄 Блог про жизнь и моменты Мастер Спорта Международного Класса🤸🏻‍♀️ Сотрудничество: +7 777 7715 715 (Султана)

    MicroKazakhstan
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    Followers71.9K
    Engagement rate17.64%3.6x page median
    Suspicious followers22.8%Elevated
    Average reel plays339KPer video post

    Engagement rate benchmark

    Median

    Samira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan88%
    Russia3.8%
    Turkey1.5%
    Kyrgyzstan0.8%
    United States0.7%

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    Top posts

    Avg likes: 19.0K. Avg comments: 114. Audience credibility: 77%.

  5. 5Лана | Influencer Instagram profile photo

    Лана | Influencer

    @llameella

    🪽🏹🧘🏼‍♀️mindfulness • beauty • life ⠀ Almaty, KZ 🏔️ сотрудничество +7 (777) 715 70 34 @pmgroupkz

    MicroKazakhstan
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    Followers70.3K
    Engagement rate5.85%1.2x page median
    Suspicious followers22.7%Elevated
    Average reel plays45.2KPer video post

    Engagement rate benchmark

    Median

    Лана | Influencer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan65%
    Russia20%
    Ukraine3.8%
    United States1.2%
    Turkey1.2%

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    Top posts

    Avg likes: 4.1K. Avg comments: 17. Audience credibility: 77%.

  6. 6Karina Te✨ Instagram profile photo

    Karina Te✨

    @chokayon

    🧸beauty & life 🎞️TikTok 210К+ ⛰️Almaty / 20y.o 📻Сотрудничество: direct

    MicroKazakhstan
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    Followers66.4K
    Engagement rate4.56%At page median
    Suspicious followers17.6%Moderate
    Average reel plays63.4KPer video post

    Engagement rate benchmark

    Median

    Karina Te✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan57%
    United States8.5%
    Russia7.3%
    South Korea3.7%
    Japan2.4%

    Audience gender

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    Top posts

    Avg likes: 5.4K. Avg comments: 41. Audience credibility: 82%.

  7. 7KAUSAR Instagram profile photo

    KAUSAR

    @kakausar

    Astana ✉️сотрудничество: direct менеджер: +7(707)293-01-52

    MicroKazakhstan
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    Followers59.7K
    Engagement rate12.71%2.6x page median
    Suspicious followers12.7%Moderate
    Average reel plays33.8KPer video post

    Engagement rate benchmark

    Median

    KAUSAR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan74%
    United States8.8%
    Russia5.5%
    Kyrgyzstan3.3%
    Turkey3.3%

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    Top posts

    Avg likes: 3.3K. Avg comments: 45. Audience credibility: 87%.

  8. 8Serikzhan Akerke Instagram profile photo

    Serikzhan Akerke

    @akerke_serikzhan

    Beauty | Modeling | Ambassador | Speaker Face of @zigi_zagi.kz / @herra.kz По поводу съемок и сотрудничества в Direct 💌

    MicroKazakhstan
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    Followers56.5K
    Engagement rate19.22%3.9x page median
    Suspicious followers19.2%Moderate
    Average reel plays86.8KPer video post

    Engagement rate benchmark

    Median

    Serikzhan Akerke's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan79%
    Russia11%
    United States3.0%
    Argentina1.5%
    United Arab Emirates1.5%

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    Top posts

    Avg likes: 8.3K. Avg comments: 44. Audience credibility: 81%.

  9. 9AMIRA SADYKOVA Instagram profile photo

    AMIRA SADYKOVA

    @ameerah.kardas

    beauty & fashion influencer cooperation | реклама - direct

    MicroKazakhstan
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    Followers43.3K
    Engagement rate3.69%0.8x page median
    Suspicious followers23.9%Elevated
    Average reel plays37.7KPer video post

    Engagement rate benchmark

    Median

    AMIRA SADYKOVA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan82%
    Russia5.8%
    Kyrgyzstan4.7%
    Turkey1.3%
    United States1.2%

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    Top posts

    Avg likes: 2.2K. Avg comments: 42. Audience credibility: 76%.

  10. 10Sima/lifestyle&beauty💄 Instagram profile photo

    Sima/lifestyle&beauty💄

    @symbat_pernebekovaa

    Макияжи, обзоры и лайф контент💘 📍Shym/Ala🇰🇿 Сотрудничество: tt:sima_pernebekova (17k)

    MicroKazakhstan
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    Followers36.5K
    Engagement rate46.27%Outlier, verify before using
    Suspicious followers22.9%Elevated
    Average reel plays32.8KPer video post

    Audience gender

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    Audience location

    Kazakhstan62%
    Russia9.4%
    Kyrgyzstan8.0%
    Brazil2.7%
    Ukraine1.7%

    Top posts

    Avg likes: Hidden. Avg comments: 24. Audience credibility: 77%.

  12. 11Айана | lifestyle стюардессы✈️ Instagram profile photo

    Айана | lifestyle стюардессы✈️

    @ayismoon

    🌍Мир через мои глаза — с высоты 10 000 метров ⠀ ⠀ ⠀ ⠀ cabin crew | lifestyle blog | beauty astana, kz

    MicroKazakhstan
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    Followers24.2K
    Engagement rate3.87%0.8x page median
    Suspicious followers22.5%Elevated
    Average reel plays9.4KPer video post

    Engagement rate benchmark

    Median

    Айана | lifestyle стюардессы✈️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan89%
    Russia3.7%
    Kyrgyzstan2.5%
    Uzbekistan1.0%
    Turkey0.8%

    Audience gender

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    Top posts

    Avg likes: 353. Avg comments: 28. Audience credibility: 78%.

  13. 12Aizhan | Fashion & Beauty | UGC Instagram profile photo

    Aizhan | Fashion & Beauty | UGC

    @aizhan.blb

    визуальный дневник — что ношу, чем пользуюсь, как живу fashion • beauty • visual aesthetic-led content creator PR: @insdr.pr | +7 747 862 1989

    MicroKazakhstan
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    Followers23.7K
    Engagement rate3.25%0.7x page median
    Suspicious followers22.7%Elevated
    Average reel plays3.5KPer video post

    Engagement rate benchmark

    Median

    Aizhan | Fashion & Beauty | UGC's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan88%
    Russia4.2%
    Turkey1.3%
    United States0.8%
    United Arab Emirates0.6%

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    Top posts

    Avg likes: 331. Avg comments: 38. Audience credibility: 77%.

  14. 13херина Instagram profile photo

    херина

    @hyerinaaa

    🖇️ a digital diary of a girl moved to seoul from almaty! youtube: withyerina ⠀ beauty & lifestyle | UGC content creator

    MicroSouth Korea
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    Followers23.6K
    Engagement rate6.44%1.3x page median
    Suspicious followers18.6%Moderate
    Average reel plays33.7KPer video post

    Engagement rate benchmark

    Median

    херина's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan68%
    Russia16%
    Kyrgyzstan7.1%
    Ukraine2.1%
    South Korea1.4%

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    Top posts

    Avg likes: 2.8K. Avg comments: 13. Audience credibility: 81%.

  15. 14txmnam Instagram profile photo

    txmnam

    @txmnam

    tiktok: txmnam kz, almaty🇰🇿

    MicroKazakhstan
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    Followers19.5K
    Engagement rate29.67%6.1x page median
    Suspicious followers20.7%Elevated
    Average reel plays91.8KPer video post

    Engagement rate benchmark

    Median

    txmnam's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan90%
    Russia3.4%
    Ukraine1.1%
    South Korea0.7%
    Uzbekistan0.6%

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    Top posts

    Avg likes: 5.4K. Avg comments: 41. Audience credibility: 79%.

  16. 15Сауле Копирбаева Instagram profile photo

    Сауле Копирбаева

    @saulewa_sk

    Luxury-бизнес изнутри 🔝11 лет в beauty founder @luxury_cosmetics_kzo Оригинал • бренды • поездки • закулисье Мама 4 | строю бизнес и жизнь мечты

    MicroKazakhstan
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    Followers17.9K
    Engagement rate1.73%0.4x page median
    Suspicious followers25.3%Elevated
    Average reel plays11.7KPer video post

    Engagement rate benchmark

    Median

    Сауле Копирбаева's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan96%
    Russia1.0%
    United Arab Emirates0.5%
    South Korea0.3%
    Spain0.3%

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    Top posts

    Avg likes: 311. Avg comments: 41. Audience credibility: 75%.

  17. 16Lifestyle | Beauty | UGC creator | Визажист Instagram profile photo

    Lifestyle | Beauty | UGC creator | Визажист

    @kazhmuratova_asiya

    🤍Instagram-это не просто картинка •здесь про жизнь,отношения и счастье в мелочах •создавать прекрасное-моя суперсила🫶🏻…

    MicroKazakhstan
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    Followers17.1K
    Engagement rate2.08%0.4x page median
    Suspicious followers23.6%Elevated
    Average reel plays8.8KPer video post

    Engagement rate benchmark

    Median

    Lifestyle | Beauty | UGC creator | Визажист's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan91%
    Russia5.7%
    Turkey0.6%
    Kyrgyzstan0.4%
    Brazil0.3%

    Audience gender

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    Top posts

    Avg likes: 532. Avg comments: 32. Audience credibility: 76%.

  18. 17Модель | Мама | Муза | Инфлюенсер Instagram profile photo

    Модель | Мама | Муза | Инфлюенсер

    @nargizkussain

    Я — часть той силы, что вечно хочет зла и вечно совершает благо.

    MicroKazakhstan
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    Followers14.9K
    Engagement rate3.36%0.7x page median
    Suspicious followers20.3%Elevated
    Average reel plays5.9KPer video post

    Engagement rate benchmark

    Median

    Модель | Мама | Муза | Инфлюенсер's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan87%
    Russia2.1%
    United Arab Emirates2.1%
    United States1.7%
    Turkey0.9%

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    Top posts

    Avg likes: 248. Avg comments: 18. Audience credibility: 80%.

  19. 18Nani Instagram profile photo

    Nani

    @nanisalute

    crafting beauty through everyday moments

    MicroKazakhstan
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    Followers14.7K
    Engagement rate5.22%At page median
    Suspicious followers24.7%Elevated
    Average reel plays11.9KPer video post

    Engagement rate benchmark

    Median

    Nani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan80%
    Russia6.1%
    United States2.5%
    Kyrgyzstan1.5%
    Ukraine1.2%

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    Top posts

    Avg likes: 766. Avg comments: 58. Audience credibility: 75%.

  20. 19Karina Kopiyko Instagram profile photo

    Karina Kopiyko

    @karisha.k

    📍Almaty daily life, 2 kids, family & beauty ✨

    MicroKazakhstan
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    Followers13.8K
    Engagement rate2.22%0.5x page median
    Suspicious followers21.0%Elevated
    Average reel plays3.6KPer video post

    Engagement rate benchmark

    Median

    Karina Kopiyko's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan72%
    Russia14%
    Germany3.9%
    Ukraine1.7%
    United States1.3%

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    Top posts

    Avg likes: 195. Avg comments: 5. Audience credibility: 79%.

  21. 20Arailym Erlanovna Instagram profile photo

    Arailym Erlanovna

    @sagaladinovaa

    🇰🇿Kazakhstan,Aktobe Красота вокруг меня✨ По поводу сотрудничества и записи👇🏾

    MicroKazakhstan
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    Followers13.0K
    Engagement rate5.47%At page median
    Suspicious followers22.4%Elevated
    Average reel plays11.9KPer video post

    Engagement rate benchmark

    Median

    Arailym Erlanovna's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan88%
    Russia5.4%
    Turkey1.1%
    Ukraine0.9%
    Egypt0.7%

    Audience gender

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    Top posts

    Avg likes: 432. Avg comments: 49. Audience credibility: 78%.

Benchmarks

Top beauty influencers in Kazakhstan: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

21creators indexed30.4Kmedian followers4.89%median engagement21.1%avg suspicious followers

The top beauty influencers in Kazakhstan run a median engagement rate of 4.89% and average 21.1% suspicious followers. Treat 4.89% as the bar a strong beauty creator in Kazakhstan should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Kazakhstan here span 18 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Kazakhstan (100%), skewing female at 80%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Kazakhstan. 21 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Kazakhstan100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
18
Mid-tier100K to 500K
2
Macro500K+
0

Combined audience gender

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FAQ

Beauty influencers in Kazakhstan: common questions

How do I find beauty influencers in Kazakhstan?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 21 beauty influencers in Kazakhstan and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Kazakhstan right now?

On this ranking, SARAH SHAKET (@kiingsarah), Narchaeva Shirin🪷 (@youngshirin), alima (@lima.about). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Kazakhstan, the median engagement rate is 4.89% at a median of 30.4K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 21.1% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 21 beauty influencers in Kazakhstan

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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