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Top 20 Beauty Influencers in Kazakhstan on Instagram (Aug 2026)

We found 21 beauty influencers in Kazakhstan on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Kazakhstan. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1SARAH SHAKET instagram profile photo

    SARAH SHAKET

    @kiingsarah

    mom of @kiing.drink ♡ [ lifestyle, beauty & youtube bloger ] ⠀ алматы, казахстан ✉️реклама: 8(706)692-02-30

    Mid-tierKazakhstan
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    Followers372K
    Engagement rate4.18%At page median
    Suspicious followers18.8%Moderate
    Average reel plays358KPer video post

    Engagement rate benchmark

    SARAH SHAKET's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan65%
    Russia19%
    Kyrgyzstan6.1%
    Ukraine3.0%
    Belarus1.0%

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    Top posts

    Avg likes: 15.5K. Avg comments: 62. Audience credibility: 81%.

  2. 2Narchaeva Shirin🪷 instagram profile photo

    Narchaeva Shirin🪷

    @youngshirin

    you tube , sport , beauty ♡︎ Kazakhstan 🇰🇿 INTP

    Mid-tierKazakhstan
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    Followers172K
    Engagement rate2.76%0.6x page median
    Suspicious followers21.6%Elevated
    Average reel plays89.7KPer video post

    Engagement rate benchmark

    Narchaeva Shirin🪷's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan67%
    Russia13%
    Kyrgyzstan11%
    Ukraine1.9%
    Uzbekistan1.0%

    Audience gender

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    Top posts

    Avg likes: 4.7K. Avg comments: 48. Audience credibility: 78%.

  3. 3alima instagram profile photo

    alima

    @lima.about

    🪷 about woman, beauty & life алматы по сотрудничеству : +7 777 185 01 38 Диана

    MicroKazakhstan
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    Followers83.9K
    Engagement rate9.59%2.2x page median
    Suspicious followers18.1%Moderate
    Average reel plays101KPer video post

    Engagement rate benchmark

    alima's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan80%
    Kyrgyzstan6.7%
    Russia5.6%
    United States of America1.1%
    Türkiye0.9%

    Audience gender

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    Top posts

    Avg likes: 8.0K. Avg comments: 46. Audience credibility: 82%.

  4. 4Лана | Influencer instagram profile photo

    Лана | Influencer

    @llameella

    🪽🏹🧘🏼‍♀️mindfulness • beauty • life ⠀ Almaty, KZ сотрудничество direct 💌 @pmgroupkz

    MicroKazakhstan
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    Followers70.4K
    Engagement rate4.95%At page median
    Suspicious followers23.0%Elevated
    Average reel plays39.6KPer video post

    Engagement rate benchmark

    Лана | Influencer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan65%
    Russia20%
    Ukraine3.8%
    United States of America1.2%
    Türkiye1.2%

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    Top posts

    Avg likes: 3.5K. Avg comments: 19. Audience credibility: 77%.

  5. 5KAUSAR instagram profile photo

    KAUSAR

    @kakausar

    lifestyle, beauty & türkçe energy! 📍İstanbul 📧 booking: direct менеджер: 8(707)293-01-52

    MicroKazakhstan
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    Followers61.5K
    Engagement rate6.66%1.5x page median
    Suspicious followers18.8%Moderate
    Average reel plays52.7KPer video post

    Engagement rate benchmark

    KAUSAR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan73%
    United States of America8.7%
    Russia5.4%
    Türkiye4.3%
    Kyrgyzstan3.3%

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    Top posts

    Avg likes: 4.1K. Avg comments: 62. Audience credibility: 81%.

  6. 6Serikzhan Akerke instagram profile photo

    Serikzhan Akerke

    @akerke_serikzhan

    Beauty | Modeling | Ambassador | Speaker @zigi_zagi.kz @herra.cis По поводу съемок и сотрудничества в Direct 💌

    MicroKazakhstan
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    Followers57.3K
    Engagement rate11.04%2.5x page median
    Suspicious followers24.7%Elevated
    Average reel plays139KPer video post

    Engagement rate benchmark

    Serikzhan Akerke's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan81%
    Russia10%
    United States of America2.9%
    Argentina1.5%
    Kuwait1.5%

    Audience gender

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    Top posts

    Avg likes: 6.3K. Avg comments: 45. Audience credibility: 75%.

  7. 7AMIRA SADYKOVA instagram profile photo

    AMIRA SADYKOVA

    @ameerah.kardas

    beauty & fashion influencer cooperation | реклама - +7 707 217 4479 (Аида)

    MicroKazakhstan
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    Followers42.9K
    Engagement rate4.63%At page median
    Suspicious followers24.4%Elevated
    Average reel plays32.7KPer video post

    Engagement rate benchmark

    AMIRA SADYKOVA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan82%
    Russia5.8%
    Kyrgyzstan4.7%
    United States of America1.3%
    Türkiye1.2%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 42. Audience credibility: 76%.

  8. 8Sima/lifestyle&beauty💄 instagram profile photo

    Sima/lifestyle&beauty💄

    @symbat_pernebekovaa

    Макияжи, обзоры и лайф контент💘 📍Shym/Ala🇰🇿 Сотрудничество: tt:sima_pernebekova (17k)

    MicroKazakhstan
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    Followers37.2K
    Engagement rate45.26%Outlier, verify before using
    Suspicious followers23.0%Elevated
    Average reel plays39.1KPer video post

    Audience gender

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    Audience location

    Kazakhstan62%
    Russia9.0%
    Kyrgyzstan7.9%
    Brazil2.3%
    Ukraine2.0%

    Top posts

    Avg likes: 16.8K. Avg comments: 18. Audience credibility: 77%.

  9. 9Айана | lifestyle стюардессы✈️ instagram profile photo

    Айана | lifestyle стюардессы✈️

    @ayismoon

    my life diary ⠀⠀beauty & lifestyle & travel сотрудничество: direct💌

    MicroKazakhstan
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    Followers24.6K
    Engagement rate4.11%At page median
    Suspicious followers23.4%Elevated
    Average reel plays47.7KPer video post

    Engagement rate benchmark

    Айана | lifestyle стюардессы✈️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan88%
    Russia3.7%
    Kyrgyzstan2.5%
    Uzbekistan1.0%
    Türkiye0.6%

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    Top posts

    Avg likes: 1.0K. Avg comments: 33. Audience credibility: 77%.

  10. 10херина instagram profile photo

    херина

    @hyerinaaa

    🖇️ my digital diary moved to seoul from almaty! youtube: withyerina ⠀ beauty & lifestyle | UGC content creator

    MicroSouth Korea
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    Followers24.3K
    Engagement rate3.85%At page median
    Suspicious followers18.8%Moderate
    Average reel plays20.8KPer video post

    Engagement rate benchmark

    херина's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan68%
    Russia16%
    Kyrgyzstan7.0%
    Ukraine2.1%
    South Korea1.4%

    Audience gender

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    Top posts

    Avg likes: 935. Avg comments: 10. Audience credibility: 81%.

  12. 11Aizhan | Fashion & Beauty instagram profile photo

    Aizhan | Fashion & Beauty

    @aizhan.blb

    style • beauty • everyday fashion my visual diary PR: @insdr.pr | +7 747 862 1989

    MicroKazakhstan
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    Followers23.8K
    Engagement rate3.08%0.7x page median
    Suspicious followers24.7%Elevated
    Average reel plays5.7KPer video post

    Engagement rate benchmark

    Aizhan | Fashion & Beauty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan87%
    Russia4.1%
    Türkiye1.4%
    United States of America0.8%
    United Arab Emirates0.6%

    Audience gender

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    Top posts

    Avg likes: 733. Avg comments: 60. Audience credibility: 75%.

  13. 12@txmnam instagram profile photo

    @txmnam

    @txmnam

    lifestyle • beauty • love 150K+ TikTok brand ambassador @juz40_online ambassador @estet.ashirov 💌 collaborations👇🏻

    MicroKazakhstan
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    Followers19.7K
    Engagement rate25.39%5.8x page median
    Suspicious followers20.8%Elevated
    Average reel plays109KPer video post

    Engagement rate benchmark

    @txmnam's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan90%
    Russia3.7%
    Ukraine1.3%
    South Korea0.8%
    Uzbekistan0.5%

    Audience gender

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    Top posts

    Avg likes: 5.0K. Avg comments: 54. Audience credibility: 79%.

  14. 13Сауле Копирбаева instagram profile photo

    Сауле Копирбаева

    @saulewa_sk

    Luxury-бизнес изнутри 🔝11 лет в beauty founder @luxury_cosmetics_kzo Оригинал • бренды • поездки • закулисье Мама 4 | строю бизнес и жизнь мечты

    MicroKazakhstan
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    Followers18.0K
    Engagement rate2.80%0.6x page median
    Suspicious followers22.9%Elevated
    Average reel plays18.3KPer video post

    Engagement rate benchmark

    Сауле Копирбаева's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan96%
    Russia1.0%
    United Arab Emirates0.5%
    South Korea0.3%
    Spain0.3%

    Audience gender

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    Top posts

    Avg likes: 503. Avg comments: 36. Audience credibility: 77%.

  15. 14Модель | Мама | Муза | Инфлюенсер instagram profile photo

    Модель | Мама | Муза | Инфлюенсер

    @nargizkussain

    Lifestyle | Beauty | Sport | Aesthetic | Travel Открыто говорю про то, о чём другие молчат Реклама: +77029820878

    MicroKazakhstan
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    Followers15.3K
    Engagement rate2.27%0.5x page median
    Suspicious followers22.6%Elevated
    Average reel plays7.7KPer video post

    Engagement rate benchmark

    Модель | Мама | Муза | Инфлюенсер's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan85%
    Russia2.3%
    United Arab Emirates1.9%
    United States of America1.6%
    Türkiye1.0%

    Audience gender

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    Top posts

    Avg likes: 349. Avg comments: 29. Audience credibility: 77%.

  16. 15Nani instagram profile photo

    Nani

    @nanisalute

    crafting beauty through everyday moments

    MicroKazakhstan
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    Followers14.8K
    Engagement rate5.35%1.2x page median
    Suspicious followers24.9%Elevated
    Average reel plays13.3KPer video post

    Engagement rate benchmark

    Nani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan80%
    Russia6.2%
    United States of America2.5%
    Kyrgyzstan1.5%
    Ukraine1.2%

    Audience gender

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    Top posts

    Avg likes: 791. Avg comments: 45. Audience credibility: 75%.

  17. 16Arailym Erlanovna instagram profile photo

    Arailym Erlanovna

    @sagaladinovaa

    22.🪽 Astana, Kazakhstan Lifestyle/beauty/travel

    MicroKazakhstan
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    Followers13.0K
    Engagement rate5.49%1.2x page median
    Suspicious followers23.0%Elevated
    Average reel plays26.7KPer video post

    Engagement rate benchmark

    Arailym Erlanovna's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan87%
    Russia5.4%
    Türkiye1.2%
    Ukraine0.9%
    Egypt0.8%

    Audience gender

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    Top posts

    Avg likes: 712. Avg comments: 19. Audience credibility: 77%.

  18. 17Акерке | Ugc | Influencer instagram profile photo

    Акерке | Ugc | Influencer

    @akerke.sultankyzy

    Lifestyle • Beauty • Mommy Сотрудничество — Direct

    MicroKazakhstan
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    Followers12.4K
    Engagement rate4.12%At page median
    Suspicious followers24.3%Elevated
    Average reel plays44.4KPer video post

    Engagement rate benchmark

    Акерке | Ugc | Influencer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan95%
    Russia1.7%
    South Korea0.8%
    Uzbekistan0.3%
    Ukraine0.3%

    Audience gender

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    Top posts

    Avg likes: 513. Avg comments: 34. Audience credibility: 76%.

  19. 18Амина | ugc creator | фотограф instagram profile photo

    Амина | ugc creator | фотограф

    @xitsamin

    Замужем 🤍 про стиль | beauty | для девочек ✨ Сотрудничество: direct @amin.photographerr

    MicroKazakhstan
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    Followers12.1K
    Engagement rate4.02%At page median
    Suspicious followers23.2%Elevated
    Average reel plays11.8KPer video post

    Engagement rate benchmark

    Амина | ugc creator | фотограф's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan61%
    Kyrgyzstan14%
    Russia6.9%
    Indonesia6.6%
    Uzbekistan2.5%

    Audience gender

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    Top posts

    Avg likes: 486. Avg comments: 15. Audience credibility: 77%.

  20. 19луч💌 instagram profile photo

    луч💌

    @aksaaule

    Lifestyle | home | beauty | UGC Aktau,KZ амбассадор @akral_conceptstore Открыта к сотрудничеству🤍

    MicroKazakhstan
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    Followers11.0K
    Engagement rate10.85%2.5x page median
    Suspicious followers24.5%Elevated
    Average reel plays27.9KPer video post

    Engagement rate benchmark

    луч💌's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan81%
    Kyrgyzstan5.0%
    Russia4.1%
    Vietnam1.0%
    Uzbekistan0.9%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 24. Audience credibility: 75%.

  21. 20Zhanerke Aidynkyzy | Design & Lifestyle instagram profile photo

    Zhanerke Aidynkyzy | Design & Lifestyle

    @zo_zoraa

    Interior Design @istitutomarangoni Modeling • Lifestyle • Beauty Almaty ↔ Milan 🇮🇹: @indastriamodelmilan @fizmat_almaty

    Micro
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    Followers10.2K
    Engagement rate3.91%At page median
    Suspicious followers24.2%Elevated
    Average reel plays6.2KPer video post

    Engagement rate benchmark

    Zhanerke Aidynkyzy | Design & Lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Kazakhstan68%
    Russia8.7%
    Kyrgyzstan7.1%
    United States of America2.4%
    Türkiye1.7%

    Audience gender

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    Top posts

    Avg likes: 400. Avg comments: 16. Audience credibility: 76%.

Benchmarks

Top beauty influencers in Kazakhstan: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

21creators indexed24.0Kmedian followers4.40%median engagement22.5%avg suspicious followers

The top beauty influencers in Kazakhstan run a median engagement rate of 4.40% and average 22.5% suspicious followers. Treat 4.40% as the bar a strong beauty creator in Kazakhstan should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Kazakhstan here span 18 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Kazakhstan (100%), skewing female at 80%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Kazakhstan. 21 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Kazakhstan100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
18
Mid-tier100K to 500K
2
Macro500K+
0

Combined audience gender

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FAQ

Beauty influencers in Kazakhstan: common questions

How do I find beauty influencers in Kazakhstan?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 21 beauty influencers in Kazakhstan and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Kazakhstan right now?

On this ranking, SARAH SHAKET (@kiingsarah), Narchaeva Shirin🪷 (@youngshirin), alima (@lima.about). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Kazakhstan, the median engagement rate is 4.40% at a median of 24.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 22.5% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 21 beauty influencers in Kazakhstan

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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