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Top 20 Beauty Influencers in Spain on Instagram (Aug 2026)

We found 77 beauty influencers in Spain on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Spain. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1Raquel Martinez instagram profile photo

    Raquel Martinez

    @bonbonreich

    Digital creator • Lifestyle • Beauty •Fashion colaboraciones: bonbonreich@twic.es

    MacroSpain
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    Followers805K
    Engagement rate0.02%0.0x page median
    Suspicious followers15.2%Moderate
    Average reel plays275KPer video post

    Engagement rate benchmark

    Raquel Martinez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain86%
    Argentina4.4%
    United States of America1.1%
    Mexico1.1%
    Italy0.5%

    Audience gender

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    Top posts

    Avg likes: 16.1K. Avg comments: 52. Audience credibility: 85%.

  2. 2Ona Gonfaus instagram profile photo

    Ona Gonfaus

    @_onagonfaus

    Lifestyle, Beauty , Fashion & Travel from bcn living in madrid📍 onagonfaus@twic.es tt:_onagr ‘’ trust the process ‘’ todo pasa por algo

    MacroSpain
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    Followers577K
    Engagement rate4.55%At page median
    Suspicious followers14.3%Moderate
    Average reel plays454KPer video post

    Engagement rate benchmark

    Ona Gonfaus's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain82%
    Argentina5.3%
    Mexico1.8%
    United States of America1.3%
    Colombia0.9%

    Audience gender

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    Top posts

    Avg likes: 26.3K. Avg comments: 119. Audience credibility: 86%.

  3. 3Samantha Costantini instagram profile photo

    Samantha Costantini

    @samanthacostantini

    🫦 moda, beauty, vida divineo 💌 samantha@letsbeinfluenced.com

    MacroSpain
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    Followers548K
    Engagement rate5.03%1.2x page median
    Suspicious followers12.1%Moderate
    Average reel plays223KPer video post

    Engagement rate benchmark

    Samantha Costantini's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain50%
    Mexico11%
    Argentina9.1%
    Chile7.4%
    Colombia6.3%

    Audience gender

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    Top posts

    Avg likes: 27.5K. Avg comments: 107. Audience credibility: 88%.

  4. 4MADA MARIÑO instagram profile photo

    MADA MARIÑO

    @madamarino

    Bienvenido al diario de mi vida 🌞 madamarino@twic.es lifestyle - moda - beauty @reallmadita :)

    MacroSpain
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    Followers512K
    Engagement rate4.38%At page median
    Suspicious followers20.5%Elevated
    Average reel plays555KPer video post

    Engagement rate benchmark

    MADA MARIÑO's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain72%
    Chile5.1%
    Argentina3.4%
    United States of America2.6%
    Italy2.0%

    Audience gender

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    Top posts

    Avg likes: 22.4K. Avg comments: 92. Audience credibility: 80%.

  5. 5dafne vicente ruiz instagram profile photo

    dafne vicente ruiz

    @dafnevicente06

    Moda/beauty 📩 dafne@letsbeinfluenced.com un sueño por cumplir 🎭

    Mid-tierSpain
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    Followers315K
    Engagement rate4.05%At page median
    Suspicious followers17.2%Moderate
    Average reel plays276KPer video post

    Engagement rate benchmark

    dafne vicente ruiz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain55%
    Mexico7.8%
    Argentina7.5%
    Colombia4.6%
    Chile4.5%

    Audience gender

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    Top posts

    Avg likes: 12.8K. Avg comments: 33. Audience credibility: 83%.

  6. 6𝗔𝗟𝗕𝗔 𝗔𝗟𝗩𝗔𝗥𝗘𝗭 instagram profile photo

    𝗔𝗟𝗕𝗔 𝗔𝗟𝗩𝗔𝗥𝗘𝗭

    @albaalvarezzz

    Lifestyle, moda & beauty founder @eeia.studio ✉️ albaalvarez@twic.es

    Mid-tierSpain
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    Followers300K
    Engagement rate2.97%0.7x page median
    Suspicious followers17.6%Moderate
    Average reel plays349KPer video post

    Engagement rate benchmark

    𝗔𝗟𝗕𝗔 𝗔𝗟𝗩𝗔𝗥𝗘𝗭's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain91%
    Italy1.1%
    United States of America1.0%
    Argentina1.0%
    Mexico0.6%

    Audience gender

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    Top posts

    Avg likes: 8.9K. Avg comments: 54. Audience credibility: 82%.

  7. 7@saragaarciaaa_ instagram profile photo

    @saragaarciaaa_

    @saragaarciaaa_

    lifestyle • beauty • moda ❀ ⚖️ | Derecho y ADE 📩 | sara@go-talents.com

    Mid-tierSpain
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    Followers272K
    Engagement rate7.19%1.7x page median
    Suspicious followers19.3%Moderate
    Average reel plays128KPer video post

    Engagement rate benchmark

    @saragaarciaaa_'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain56%
    Mexico11%
    United States of America4.1%
    Argentina3.2%
    Italy2.7%

    Audience gender

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    Top posts

    Avg likes: 19.6K. Avg comments: 114. Audience credibility: 81%.

  8. 8Selena Milán instagram profile photo

    Selena Milán

    @selmilan

    🎬 actriz • activista • beauty • 〽️〽️ 📍Canarias - Madrid 💌 Business: selmilaninfo@gmail.com - @mirandatalents

    Mid-tierSpain
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    Followers197K
    Engagement rate3.86%At page median
    Suspicious followers16.2%Moderate
    Average reel plays151KPer video post

    Engagement rate benchmark

    Selena Milán's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain62%
    Argentina11%
    Chile5.5%
    Mexico4.3%
    Colombia2.3%

    Audience gender

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    Top posts

    Avg likes: 7.6K. Avg comments: 51. Audience credibility: 84%.

  9. 9AMANDA LOPEZ instagram profile photo

    AMANDA LOPEZ

    @amaanndi

    ✨ Beauty • Lifestyle • Fitness 📍 Almería 📩 amandalopez@goagency.site

    Mid-tierSpain
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    Followers163K
    Engagement rate4.70%At page median
    Suspicious followers23.6%Elevated
    Average reel plays129KPer video post

    Engagement rate benchmark

    AMANDA LOPEZ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain51%
    Mexico13%
    Chile7.0%
    Argentina6.7%
    United States of America3.4%

    Audience gender

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    Top posts

    Avg likes: 7.6K. Avg comments: 62. Audience credibility: 76%.

  10. 10Olga Victoria 🦄 #DirtyEjercito instagram profile photo

    Olga Victoria 🦄 #DirtyEjercito

    @dirty_closet

    Influencer por sorpresa 🖤 Tiktok +400K Beauty, Moda & Foodie lover 🫰🏻 Contact me: hellodirtycloset@gmail.com 💌

    Mid-tierSpain
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    Followers156K
    Engagement rate2.54%0.6x page median
    Suspicious followers20.6%Elevated
    Average reel plays108KPer video post

    Engagement rate benchmark

    Olga Victoria 🦄 #DirtyEjercito's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain81%
    Mexico2.7%
    United States of America2.5%
    United Kingdom1.6%
    Argentina1.3%

    Audience gender

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    Top posts

    Avg likes: 4.0K. Avg comments: 49. Audience credibility: 79%.

  12. 11𝐀𝐫𝐢𝐚𝐝𝐧𝐚 𝐋𝐚𝐭𝐨𝐫𝐫𝐞🧚🏼‍♀️ instagram profile photo

    𝐀𝐫𝐢𝐚𝐝𝐧𝐚 𝐋𝐚𝐭𝐨𝐫𝐫𝐞🧚🏼‍♀️

    @ariadnalato

    🇪🇸| Madrid-Barcelona 🎀| Lifestyle, beauty, fashion & travel 🪄 💌| panadesariadna@gmail.com👩🏼‍💻 🫧| TikTok: Ariadnalato

    Mid-tierSpain
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    Followers140K
    Engagement rate6.17%1.5x page median
    Suspicious followers11.8%Moderate
    Average reel plays91.2KPer video post

    Engagement rate benchmark

    𝐀𝐫𝐢𝐚𝐝𝐧𝐚 𝐋𝐚𝐭𝐨𝐫𝐫𝐞🧚🏼‍♀️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain89%
    Argentina1.7%
    Italy1.1%
    Guatemala0.9%
    United Kingdom0.9%

    Audience gender

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    Top posts

    Avg likes: 8.6K. Avg comments: 28. Audience credibility: 88%.

  13. 12@paulaibanez instagram profile photo

    @paulaibanez

    @paulaibanez

    Paula Ibañez Lifestyle | Beauty | Moda 📩paulaibanez@letsbeinfluenced.com Madrid

    Mid-tierSpain
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    Followers126K
    Engagement rate5.27%1.3x page median
    Suspicious followers11.6%Moderate
    Average reel plays225KPer video post

    Engagement rate benchmark

    @paulaibanez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain89%
    United States of America1.5%
    United Kingdom0.9%
    Colombia0.9%
    Mexico0.7%

    Audience gender

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    Top posts

    Avg likes: 6.6K. Avg comments: 17. Audience credibility: 88%.

  14. 13Lorena Miranda instagram profile photo

    Lorena Miranda

    @imlorema

    (Madrid based) Selfcare | Beauty | Growth 🎓 REP: @bigagencyes ✉️ imloremacontacto@gmail.com

    Mid-tierSpain
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    Followers123K
    Engagement rate3.96%At page median
    Suspicious followers17.6%Moderate
    Average reel plays21.2KPer video post

    Engagement rate benchmark

    Lorena Miranda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain74%
    United States of America4.3%
    Argentina3.1%
    Mexico2.7%
    Cuba1.9%

    Audience gender

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    Top posts

    Avg likes: 4.9K. Avg comments: 2. Audience credibility: 82%.

  15. 14Triana Fernández instagram profile photo

    Triana Fernández

    @tritri_fdez

    ₊˚.⋆☾ Brujita moderna ❀˖° ✩₊ 📍Málaga-Madrid ✨ •Beauty •Autocuidado •Whimsy 💌 triana@letsbeinfluenced.com ✎𓂃˖°. Autora ࿔*:･

    Mid-tierSpain
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    Followers113K
    Engagement rate2.63%0.6x page median
    Suspicious followers14.8%Moderate
    Average reel plays43.6KPer video post

    Engagement rate benchmark

    Triana Fernández's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain86%
    United States of America2.9%
    Greece1.6%
    Italy1.3%
    United Kingdom1.1%

    Audience gender

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    Top posts

    Avg likes: 3.0K. Avg comments: 33. Audience credibility: 85%.

  16. 15Lía Romero | Influencer | UGC | Modelo | Beauty instagram profile photo

    Lía Romero | Influencer | UGC | Modelo | Beauty

    @_liaromero

    Collabs 💌 liaromeromartin@gmail.com Concursante @traitors_es 📺 PR @yolaberrocalmanagement @frissa.management

    MicroSpain
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    Followers99.4K
    Engagement rate2.31%0.5x page median
    Suspicious followers15.3%Moderate
    Average reel plays90.4KPer video post

    Engagement rate benchmark

    Lía Romero | Influencer | UGC | Modelo | Beauty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain85%
    Italy2.2%
    Colombia1.4%
    United States of America1.3%
    Morocco0.9%

    Audience gender

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    Top posts

    Avg likes: 2.3K. Avg comments: 110. Audience credibility: 85%.

  17. 16Wiam Abdelkader instagram profile photo

    Wiam Abdelkader

    @wiiamabdelkader

    beauty & lifestyle ✉️ wiam@letsbeinfluenced.com

    MicroSpain
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    Followers79.5K
    Engagement rate6.20%1.5x page median
    Suspicious followers17.3%Moderate
    Average reel plays89.3KPer video post

    Engagement rate benchmark

    Wiam Abdelkader's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain87%
    Morocco4.8%
    United States of America0.8%
    Argentina0.7%
    Mexico0.7%

    Audience gender

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    Top posts

    Avg likes: 4.9K. Avg comments: 36. Audience credibility: 83%.

  18. 17Leticia Alepuz instagram profile photo

    Leticia Alepuz

    @leticia.alepuz

    tt: leticialepuz YT: Leticia Alepuz Beauty, Lifestyle, Travel and Fashion | Spain🌒 leticiaalepuz@twic.es Love lives forever

    MicroSpain
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    Followers78.1K
    Engagement rate7.89%1.9x page median
    Suspicious followers13.2%Moderate
    Average reel plays114KPer video post

    Engagement rate benchmark

    Leticia Alepuz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain85%
    Mexico2.0%
    United States of America1.7%
    France1.0%
    Argentina0.8%

    Audience gender

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    Top posts

    Avg likes: 6.2K. Avg comments: 33. Audience credibility: 87%.

  19. 18María Madrid instagram profile photo

    María Madrid

    @themariamadrid

    makeup | skincare | tips | beauty @glowssipodcast mariamadrid@b3hind.com

    MicroSpain
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    Followers61.8K
    Engagement rate2.82%0.7x page median
    Suspicious followers8.6%Low risk
    Average reel plays39.2KPer video post

    Engagement rate benchmark

    María Madrid's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain83%
    Chile2.2%
    Mexico2.0%
    Argentina1.9%
    Venezuela1.4%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 8. Audience credibility: 91%.

  20. 19Anna Delgado🧸 instagram profile photo

    Anna Delgado🧸

    @annadeelgado

    Mi vida es un plot twist constante✨ moda · lifestyle · travel · beauty🩷 annadelgado@twic.es

    MicroSpain
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    Followers61.2K
    Engagement rate6.07%1.4x page median
    Suspicious followers15.0%Moderate
    Average reel plays126KPer video post

    Engagement rate benchmark

    Anna Delgado🧸's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain76%
    Chile3.1%
    United States of America2.3%
    Mexico2.3%
    Argentina2.2%

    Audience gender

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    Top posts

    Avg likes: 3.7K. Avg comments: 24. Audience credibility: 85%.

  21. 20Lidia Miralles | UGC | Beauty | Fashion | Marketing | Tendencias instagram profile photo

    Lidia Miralles | UGC | Beauty | Fashion | Marketing | Tendencias

    @lidyamiralles

    ▪️Experta en moda y belleza📍Barcelona ▫️Influencer y asesora de imagen profesional Comienza ya hoy tu cambio conmigo👇

    MicroSpain
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    Followers58.3K
    Engagement rate2.40%0.6x page median
    Suspicious followers15.7%Moderate
    Average reel plays69.2KPer video post

    Engagement rate benchmark

    Lidia Miralles | UGC | Beauty | Fashion | Marketing | Tendencias's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain85%
    Brazil1.5%
    United States of America1.5%
    Italy1.0%
    Mexico1.0%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 46. Audience credibility: 84%.

Benchmarks

Top beauty influencers in Spain: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

77creators indexed148Kmedian followers4.21%median engagement15.9%avg suspicious followers

The top beauty influencers in Spain run a median engagement rate of 4.21% and average 15.9% suspicious followers. Treat 4.21% as the bar a strong beauty creator in Spain should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Spain here span 6 nano or micro and 4 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Spain (100%), skewing female at 66%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Spain. 77 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Spain100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
6
Mid-tier100K to 500K
10
Macro500K+
4

Combined audience gender

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FAQ

Beauty influencers in Spain: common questions

How do I find beauty influencers in Spain?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 77 beauty influencers in Spain and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Spain right now?

On this ranking, Raquel Martinez (@bonbonreich), Ona Gonfaus (@_onagonfaus), Samantha Costantini (@samanthacostantini). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Spain, the median engagement rate is 4.21% at a median of 148K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 15.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 77 beauty influencers in Spain

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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