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Top 20 Lifestyle Influencers in Australia on Instagram (Aug 2026)

We found 33 lifestyle influencers in Australia on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Australia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 10, 2026

  1. 1KELLY ARVAN instagram profile photo

    KELLY ARVAN

    @kellyarvan_

    Own your glow ✨ Mama, Beauty, Fitness & Lifestyle. arvanfamily@thisisamplifytalent.com

    Mid-tierAustralia
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    Followers413K
    Engagement rate1.10%0.4x page median
    Suspicious followers18.4%Moderate
    Average reel plays118KPer video post

    Engagement rate benchmark

    KELLY ARVAN's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia61%
    United States of America14%
    Iran8.1%
    United Kingdom3.3%
    United Arab Emirates1.9%

    Audience gender

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    Top posts

    Avg likes: 4.6K. Avg comments: 42. Audience credibility: 82%.

  2. 2Yana Marks instagram profile photo

    Yana Marks

    @yanammarks

    🇦🇺🇧🇷 Fashion • Beauty • Lifestyle @loveislandau s7 winner @kye_lambert 💋👑 Founder @tradxechicks x @sydneyplumberchick…

    Mid-tierAustralia
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    Followers296K
    Engagement rate4.75%1.7x page median
    Suspicious followers12.7%Moderate
    Average reel plays240KPer video post

    Engagement rate benchmark

    Yana Marks's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States of America4.9%
    Indonesia2.9%
    Brazil1.9%
    New Zealand1.3%

    Audience gender

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    Top posts

    Avg likes: 14.1K. Avg comments: 26. Audience credibility: 87%.

  3. 3MATTHEW BORG instagram profile photo

    MATTHEW BORG

    @mattborgg

    Head coach: @gtfucoaching Reposts that will inspire you 👀 I help people lose fat & build muscle without compromising their lifestyle💪🏽👇🏽

    Mid-tierAustralia
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    Followers154K
    Engagement rate1.79%0.7x page median
    Suspicious followers24.0%Elevated
    Average reel plays59.7KPer video post

    Engagement rate benchmark

    MATTHEW BORG's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia78%
    United States of America6.2%
    New Zealand1.8%
    United Kingdom1.8%
    Brazil1.1%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 53. Audience credibility: 76%.

  4. 4Ben Cousins instagram profile photo

    Ben Cousins

    @bencousins_official

    Love my kids, family, footy & leading a healthy lifestyle. Reading sport & AFL work @7perth Radio @peteandkymba

    Mid-tierAustralia
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    Followers133K
    Engagement rate7.27%2.7x page median
    Suspicious followers11.5%Moderate
    Average reel plays217KPer video post

    Engagement rate benchmark

    Ben Cousins's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia93%
    United States of America1.7%
    Indonesia1.1%
    United Kingdom0.6%
    Canada0.5%

    Audience gender

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    Top posts

    Avg likes: 9.7K. Avg comments: 134. Audience credibility: 88%.

  5. 5Jazz Ansell instagram profile photo

    Jazz Ansell

    @jazzy.fit1

    Aussie girl 🇦🇺 Fitness | Lifestyle @keepthatpump Athlete | code JAZZ10

    MicroAustralia
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    Followers85.9K
    Engagement rateLikes hidden
    Suspicious followers12.3%Moderate
    Average reel plays35.6KPer video post

    Audience gender

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    Audience location

    Australia85%
    United States of America3.9%
    Indonesia3.2%
    New Zealand1.4%
    United Kingdom1.4%

    Top posts

    Avg likes: Hidden. Avg comments: 32. Audience credibility: 88%.

  6. 6Natasha - Home & Lifestyle instagram profile photo

    Natasha - Home & Lifestyle

    @thestylingdiarieswithtash

    Hi I’m Tash - Content creator & UGC Sharing all things home & what brings me joy! thestylingdiarieswithtash@gmail.com Brisbane 🇦🇺

    MicroAustralia
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    Followers39.8K
    Engagement rate2.53%At page median
    Suspicious followers18.9%Moderate
    Average reel plays8.9KPer video post

    Engagement rate benchmark

    Natasha - Home & Lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia59%
    United Kingdom16%
    United States of America12%
    Canada2.1%
    New Zealand1.9%

    Audience gender

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    Top posts

    Avg likes: 1.0K. Avg comments: 114. Audience credibility: 81%.

  7. 7Kain Zacher instagram profile photo

    Kain Zacher

    @kainzacher

    | Triathlon | Lifestyle | Fashion | Collabs - 📧kainzacher05@gmail.com @trivelocoaching athlete.

    MicroAustralia
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    Followers38.7K
    Engagement rate2.27%0.8x page median
    Suspicious followers12.9%Moderate
    Average reel plays12.0KPer video post

    Engagement rate benchmark

    Kain Zacher's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia90%
    United States of America3.4%
    United Kingdom1.2%
    Indonesia0.7%
    Italy0.5%

    Audience gender

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    Top posts

    Avg likes: 880. Avg comments: 11. Audience credibility: 87%.

  8. 8Immey instagram profile photo

    Immey

    @imogen.hei

    𝙄𝙢𝙤𝙜𝙚𝙣 𝙏𝙖𝙞𝙢𝙖𝙣𝙞𝙖 𝙃𝙚𝙞† 📍Gold Coast 🇦🇺 ✨ Family Comedy & lifestyle 💛 Making everyday moments entertaining 💌 Collabs:…

    MicroAustralia
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    Followers36.9K
    Engagement rate4.05%1.5x page median
    Suspicious followers17.4%Moderate
    Average reel plays35.0KPer video post

    Engagement rate benchmark

    Immey's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia57%
    New Zealand19%
    Fiji8.5%
    United States of America5.1%
    Papua New Guinea1.8%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 12. Audience credibility: 83%.

  9. 9Lex Bull instagram profile photo

    Lex Bull

    @lexbulll

    Fitness & Lifestyle GC Founder @lexloves.official @dfyne.official LEXB10 @velocity_activewear @musclerepublic LEX @oxyshred lexbmanagement@outlook.com

    MicroAustralia
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    Followers34.8K
    Engagement rate3.90%1.4x page median
    Suspicious followers19.2%Moderate
    Average reel plays10.7KPer video post

    Engagement rate benchmark

    Lex Bull's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia92%
    United States of America3.2%
    United Kingdom0.6%
    Italy0.6%
    Indonesia0.5%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 16. Audience credibility: 81%.

  10. 10Neelam | Melbourne | Travel, Food & Stay instagram profile photo

    Neelam | Melbourne | Travel, Food & Stay

    @wanderfulvibes

    📍 𝐌𝐞𝐥𝐛𝐨𝐮𝐫𝐧𝐞 | 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚🦘 ✈️ 𝐓𝐫𝐚𝐯𝐞𝐥, 𝐇𝐢𝐝𝐝𝐞𝐧 𝐠𝐞𝐦𝐬, 𝐅𝐨𝐨𝐝, 𝐄𝐯𝐞𝐧𝐭𝐬, 𝐒𝐭𝐚𝐲𝐬 👒 𝐅𝐚𝐦𝐢𝐥𝐲 𝐭𝐫𝐚𝐯𝐞𝐥…

    MicroAustralia
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    Followers31.3K
    Engagement rate1.91%0.7x page median
    Suspicious followers16.9%Moderate
    Average reel plays28.9KPer video post

    Engagement rate benchmark

    Median

    Neelam | Melbourne | Travel, Food & Stay's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia64%
    India12%
    United States2.1%
    Indonesia2.0%
    Sri Lanka1.5%

    Audience gender

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    Top posts

    Avg likes: 595. Avg comments: 40. Audience credibility: 83%.

  12. 11Nat & Dan Folpp - Boaring Australia instagram profile photo

    Nat & Dan Folpp - Boaring Australia

    @_boaring_australia

    DAN & NAT - BOARING AUSTRALIA - YouTube & Rumble Est 2019 Check out our WEBSITE OUTDOOR LIFESTYLE AS A FAMILY

    MicroAustralia
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    Followers31.0K
    Engagement rate1.82%0.7x page median
    Suspicious followers15.3%Moderate
    Average reel plays29.9KPer video post

    Engagement rate benchmark

    Nat & Dan Folpp - Boaring Australia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia84%
    United States of America7.6%
    New Zealand2.0%
    Brazil1.0%
    United Kingdom0.9%

    Audience gender

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    Top posts

    Avg likes: 564. Avg comments: 12. Audience credibility: 85%.

  13. 12JOSIAH JAMES F instagram profile photo

    JOSIAH JAMES F

    @josiahjxmes

    ✟ Australia Lifestyle • Health @kultmodels @saintmodelmgmtaus

    MicroAustralia
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    Followers26.9K
    Engagement rate5.13%1.9x page median
    Suspicious followers11.6%Moderate
    Average reel plays8.7KPer video post

    Engagement rate benchmark

    JOSIAH JAMES F's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia75%
    United States of America9.1%
    United Kingdom2.8%
    New Zealand2.7%
    Indonesia1.4%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 13. Audience credibility: 88%.

  14. 13Ab & Alex // adventure couple instagram profile photo

    Ab & Alex // adventure couple

    @ab.and.al

    ☼ a couple making everyday life an adventure ☼ travel, lifestyle & the sunny side of life 🌞 ☼ currently based in TNQ ✉︎ abventureswithalex@gmail.com

    MicroAustralia
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    Followers26.7K
    Engagement rate2.92%At page median
    Suspicious followers10.0%Low risk
    Average reel plays19.1KPer video post

    Engagement rate benchmark

    Median

    Ab & Alex // adventure couple's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia50%
    United Kingdom19%
    United States6.9%
    New Zealand2.1%
    Canada1.8%

    Audience gender

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    Top posts

    Avg likes: 674. Avg comments: 51. Audience credibility: 90%.

  15. 14Aisha Barry instagram profile photo

    Aisha Barry

    @aishabarryy

    Aussie girl in Finland🤍 🇦🇺 + 🇯🇵 in 🇫🇮 Sports🏐 / Lifestyle / Model 30k on TikTok createwithaisha@outlook.com

    MicroFinland
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    Followers21.9K
    Engagement rate2.45%At page median
    Suspicious followers22.1%Elevated
    Average reel plays39.3KPer video post

    Engagement rate benchmark

    Aisha Barry's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia63%
    United States of America20%
    United Kingdom2.6%
    New Zealand2.0%
    Canada1.2%

    Audience gender

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    Top posts

    Avg likes: 536. Avg comments: 4. Audience credibility: 78%.

  16. 15Taylor Tarnawskyj instagram profile photo

    Taylor Tarnawskyj

    @taylortarnawskyj

    @trained_by_tt training | lifestyle gold coast, aus @kikiva.collection TAYLOR online fitness coach 💌 PR & Collabs | contacttaylortarnawskyj@yahoo.com

    MicroAustralia
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    Followers20.5K
    Engagement rate31.87%11.7x page median
    Suspicious followers24.7%Elevated
    Average reel plays11.8KPer video post

    Engagement rate benchmark

    Taylor Tarnawskyj's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia65%
    United States of America14%
    United Kingdom4.4%
    New Zealand1.9%
    Indonesia1.3%

    Audience gender

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    Top posts

    Avg likes: 6.5K. Avg comments: 12. Audience credibility: 75%.

  17. 16Jordan Spasojevic Moko instagram profile photo

    Jordan Spasojevic Moko

    @mooks_y

    Pro Athlete @parismusketeers Former #1 Australian Football Prospect Lifestyle, Training, Entrepreneurship, AUSTRALIA -> USA -> CANADA -> PARIS

    MicroUnited States
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    Followers19.7K
    Engagement rate1.99%0.7x page median
    Suspicious followers20.1%Elevated
    Average reel plays5.8KPer video post

    Engagement rate benchmark

    Jordan Spasojevic Moko's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia87%
    New Zealand3.4%
    United States of America3.4%
    Indonesia1.2%
    United Kingdom1.0%

    Audience gender

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    Top posts

    Avg likes: 393. Avg comments: 31. Audience credibility: 80%.

  18. 17Alex Warden | Family Lifestyle Photographer | Educator instagram profile photo

    Alex Warden | Family Lifestyle Photographer | Educator

    @alexwarden_

    Childhood + Family Photographer The best moments aren’t posed they’re lived | 📍Newcastle / Port Stephens NSW FREE PROMPT GUIDE 👇

    MicroAustralia
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    Followers17.6K
    Engagement rate2.48%At page median
    Suspicious followers20.2%Elevated
    Average reel plays10.4KPer video post

    Engagement rate benchmark

    Alex Warden | Family Lifestyle Photographer | Educator's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia60%
    United States of America16%
    Canada3.0%
    United Kingdom2.6%
    Brazil1.9%

    Audience gender

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    Top posts

    Avg likes: 438. Avg comments: 32. Audience credibility: 80%.

  19. 18Kate Buckland instagram profile photo

    Kate Buckland

    @missbucklandd

    ✨lifestyle, teaching, mum bits + everything in between✨ ☼ melbourne, aus 💌 katebucklanddd@gmail.com

    MicroAustralia
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    Followers14.3K
    Engagement rate13.87%5.1x page median
    Suspicious followers15.3%Moderate
    Average reel plays111KPer video post

    Engagement rate benchmark

    Kate Buckland's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia79%
    United States of America8.0%
    United Kingdom4.5%
    New Zealand2.3%
    Indonesia0.8%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 48. Audience credibility: 85%.

  20. 19Kianu Mea instagram profile photo

    Kianu Mea

    @kianumea

    Australia 🇦🇺 Travel • Lifestyle • Model Currently in Banff, Canada 🇨🇦

    MicroAustralia
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    Followers14.7K
    Engagement rate3.51%1.3x page median
    Suspicious followers16.6%Moderate
    Average reel plays6.6KPer video post

    Engagement rate benchmark

    Kianu Mea's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia50%
    United States of America17%
    United Kingdom3.4%
    Italy2.5%
    New Zealand2.1%

    Audience gender

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    Top posts

    Avg likes: 517. Avg comments: 17. Audience credibility: 83%.

  21. 20C O R E Y Z I E M S instagram profile photo

    C O R E Y Z I E M S

    @coreyziems28

    ▪️ est. 96’ | Wollongong, Aus, E 💍 Billy 👶🏼 ▪️ Dozer Operator 🚜 ▪️ Chasing the “ Livin the Dream” Lifestyle ✌🏽 ▪️ 📸 🎥 @coreyziemscreative

    MicroAustralia
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    Followers13.4K
    Engagement rate10.23%3.8x page median
    Suspicious followers22.3%Elevated
    Average reel plays12.0KPer video post

    Engagement rate benchmark

    C O R E Y Z I E M S's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia78%
    United States of America13%
    Japan1.8%
    New Zealand1.1%
    Indonesia1.1%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 28. Audience credibility: 78%.

Benchmarks

Top lifestyle influencers in Australia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

33creators indexed31.2Kmedian followers2.72%median engagement17.1%avg suspicious followers

The top lifestyle influencers in Australia run a median engagement rate of 2.72% and average 17.1% suspicious followers. Treat 2.72% as the bar a strong lifestyle creator in Australia should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Australia here span 16 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Australia (100%), skewing female at 60%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Australia. 33 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Australia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
16
Mid-tier100K to 500K
4
Macro500K+
0

Combined audience gender

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FAQ

Lifestyle influencers in Australia: common questions

How do I find lifestyle influencers in Australia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 33 lifestyle influencers in Australia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Australia right now?

On this ranking, KELLY ARVAN (@kellyarvan_), Yana Marks (@yanammarks), MATTHEW BORG (@mattborgg). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Australia, the median engagement rate is 2.72% at a median of 31.2K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.1% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 33 lifestyle influencers in Australia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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