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Top 20 Lifestyle Influencers in Nigeria on Instagram (Aug 2026)

We found 149 lifestyle influencers in Nigeria on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Nigeria. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 10, 2026

  1. 1Bankole samuel instagram profile photo

    Bankole samuel

    @samuel_banks21

    AWARD WINNING CONTENT CREATOR COMEDY📍FASHION 📍LIFESTYLE CEO: @shade_bureau ✉️- Samuelbanks@defears.co

    MacroNigeria
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    Followers869K
    Engagement rate3.79%At page median
    Suspicious followers20.0%Elevated
    Average reel plays227KPer video post

    Engagement rate benchmark

    Bankole samuel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria91%
    United States of America2.0%
    United Arab Emirates1.2%
    United Kingdom0.9%
    Ghana0.7%

    Audience gender

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    Top posts

    Avg likes: 32.9K. Avg comments: 350. Audience credibility: 80%.

  2. 2Joy🐆 instagram profile photo

    Joy🐆

    @khloes_gram

    Beauty || Fashion || lifestyle || multitalented Verified creator 🪄 CEO: @kgfits__ Mgt: @gaaga_world @gaaga_digital YouTube and others👇🏼

    MacroNigeria
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    Followers672K
    Engagement rate2.06%0.6x page median
    Suspicious followers23.3%Elevated
    Average reel plays49.6KPer video post

    Engagement rate benchmark

    Joy🐆's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria81%
    Ghana3.9%
    United States of America2.9%
    United Arab Emirates1.0%
    Sierra Leone0.7%

    Audience gender

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    Top posts

    Avg likes: 13.9K. Avg comments: 84. Audience credibility: 77%.

  3. 3Frank itom instagram profile photo

    Frank itom

    @iamitom

    Dallas,Tx 🇳🇬 🇺🇸 Fashion & Lifestyle 📩 FrankiTom@thesociablesociety.com I turn creators into Badasses I was in Breaking Bad. I just can't prove…

    MacroUnited States
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    Followers650K
    Engagement rate2.76%0.7x page median
    Suspicious followers22.0%Elevated
    Average reel plays259KPer video post

    Engagement rate benchmark

    Frank itom's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria75%
    United States of America6.2%
    United Kingdom2.9%
    Ghana2.5%
    United Arab Emirates1.3%

    Audience gender

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    Top posts

    Avg likes: 17.9K. Avg comments: 365. Audience credibility: 78%.

  4. 4Steve Chuks instagram profile photo

    Steve Chuks

    @stevechuks_

    🇳🇬🇬🇧 Actor • Host • Creator • Lifestyle 2 Time #AMVCA Nominee Prod/Dir - @ibemantheplay Bookings : talkwithstevechuks@gmail.com

    MacroNigeria
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    Followers567K
    Engagement rate23.23%6.2x page median
    Suspicious followers22.6%Elevated
    Average reel plays136KPer video post

    Engagement rate benchmark

    Steve Chuks's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria75%
    United States of America5.6%
    Ghana3.8%
    United Kingdom3.2%
    Canada1.3%

    Audience gender

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    Top posts

    Avg likes: 132K. Avg comments: 488. Audience credibility: 77%.

  5. 5Ayo Maff instagram profile photo

    Ayo Maff

    @ayomaff

    LIFESTYLE (YA MAN) out now ☎️: +2348032624807

    MacroNigeria
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    Followers561K
    Engagement rate4.66%1.2x page median
    Suspicious followers24.5%Elevated
    Average reel plays168KPer video post

    Engagement rate benchmark

    Ayo Maff's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria88%
    United States of America2.8%
    Ghana1.2%
    United Kingdom1.2%
    United Arab Emirates0.8%

    Audience gender

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    Top posts

    Avg likes: 26.1K. Avg comments: 531. Audience credibility: 76%.

  6. 6Parenting||family||lifestyle instagram profile photo

    Parenting||family||lifestyle

    @raynaandaidensworld

    📍United Kingdom 🇬🇧 Family values | Memory vault Collabs 📧 hello@matchstick.com

    Mid-tierUnited Kingdom
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    Followers458K
    Engagement rate4.85%1.3x page median
    Suspicious followers18.1%Moderate
    Average reel plays248KPer video post

    Engagement rate benchmark

    Parenting||family||lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria80%
    Ghana5.6%
    United States of America2.8%
    United Kingdom2.4%
    South Africa1.2%

    Audience gender

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    Top posts

    Avg likes: 22.2K. Avg comments: 167. Audience credibility: 82%.

  7. 7Akinremi Mariam Folasade instagram profile photo

    Akinremi Mariam Folasade

    @harleesha__

    Muslimah 🌙 Fashion• Beauty• Travel• Lifestyle Founder @fashion__with__leesha 💌 Reacharleesha@outlook.com 📍Lagos,Nigeria

    Mid-tierNigeria
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    Followers311K
    Engagement rate27.73%7.4x page median
    Suspicious followers26.0%Elevated
    Average reel plays46.8KPer video post

    Engagement rate benchmark

    Akinremi Mariam Folasade's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria76%
    Ghana5.3%
    United States of America2.0%
    Senegal1.3%
    South Africa1.1%

    Audience gender

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    Top posts

    Avg likes: 86.2K. Avg comments: 121. Audience credibility: 74%.

  8. 8Award Winning Brand Influencer instagram profile photo

    Award Winning Brand Influencer

    @obis.ora

    I Inspire Women To Look Good, Feel Good & Live Their Best Lives: 🎀Faith, Fashion, Beauty & Lifestyle 🎀Jesus Influencer: @WomenPoweredByGod

    Mid-tierNigeria
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    Followers293K
    Engagement rate4.85%1.3x page median
    Suspicious followers20.9%Elevated
    Average reel plays54.3KPer video post

    Engagement rate benchmark

    Award Winning Brand Influencer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria83%
    United States of America3.5%
    United Kingdom3.3%
    Ghana3.0%
    Canada0.9%

    Audience gender

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    Top posts

    Avg likes: 14.2K. Avg comments: 518. Audience credibility: 79%.

  9. 9Azuonye linda chiamaka instagram profile photo

    Azuonye linda chiamaka

    @linda_cyril01

    🗣 snap: @linda_cyril01 🗣lifestyle influencer CEO:, @cyre__co, @prindaluxhair.ng

    Mid-tierNigeria
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    Followers282K
    Engagement rate4.13%At page median
    Suspicious followers20.1%Elevated
    Average reel plays83.6KPer video post

    Engagement rate benchmark

    Azuonye linda chiamaka's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria84%
    Ghana3.9%
    United States of America1.7%
    United Arab Emirates1.1%
    Cameroon0.8%

    Audience gender

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    Top posts

    Avg likes: 11.7K. Avg comments: 104. Audience credibility: 80%.

  10. 10Ometta vowerho instagram profile photo

    Ometta vowerho

    @mz_gorgeous2586

    Fashion • Beauty • Lifestyle ✨ Curating elevated everyday style @velux_luxury 📩mzgorgeous86@gmail.com

    Mid-tierNigeria
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    Followers200K
    Engagement rate2.49%0.7x page median
    Suspicious followers23.3%Elevated
    Average reel plays29.4KPer video post

    Engagement rate benchmark

    Ometta vowerho's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria55%
    Ghana7.7%
    Tanzania6.6%
    South Africa5.4%
    Kenya5.1%

    Audience gender

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    Top posts

    Avg likes: 5.0K. Avg comments: 164. Audience credibility: 77%.

  12. 11Duro instagram profile photo

    Duro

    @durrode

    Weddings | Films | Fashion | Lifestyle. One Of The Best Content Creator/Cinematographer Phone Contents: @duroweddings My Luts & Upcoming Class👇🏾

    Mid-tierNigeria
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    Followers182K
    Engagement rate3.07%0.8x page median
    Suspicious followers7.8%Low risk
    Average reel plays60.3KPer video post

    Engagement rate benchmark

    Duro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria50%
    United States of America11%
    Tanzania9.3%
    United Arab Emirates3.7%
    United Kingdom3.7%

    Audience gender

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    Top posts

    Avg likes: 5.6K. Avg comments: 93. Audience credibility: 92%.

  13. 12Utiangbeshie 🐼 instagram profile photo

    Utiangbeshie 🐼

    @97th._artistry

    Mom 🧑‍🧒 Beauty | Lifestyle | Content Creator 🤹‍♀️ Brand Influencer 👩🏽‍💻 G.B. show winner🏆 Bookings 👉🏾📧 beshiealawa@gmail.com Client page…

    Mid-tierNigeria
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    Followers176K
    Engagement rate3.62%At page median
    Suspicious followers16.1%Moderate
    Average reel plays40.1KPer video post

    Engagement rate benchmark

    Utiangbeshie 🐼's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria76%
    Ghana4.8%
    United States of America3.9%
    South Africa2.9%
    United Kingdom2.0%

    Audience gender

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    Top posts

    Avg likes: 6.3K. Avg comments: 123. Audience credibility: 84%.

  14. 13Koyin sanusi instagram profile photo

    Koyin sanusi

    @koyinofficiall

    Entertainer • Acting • Art • Fashion • Lifestyle • 📩- contactkoyinsanusi@gmail.com

    Mid-tierNigeria
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    Followers159K
    Engagement rate15.85%4.2x page median
    Suspicious followers17.0%Moderate
    Average reel plays118KPer video post

    Engagement rate benchmark

    Koyin sanusi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria70%
    Ghana10%
    South Africa3.2%
    Liberia2.8%
    Tanzania1.8%

    Audience gender

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    Top posts

    Avg likes: 25.3K. Avg comments: 957. Audience credibility: 83%.

  15. 14Christabel💙🫶🏾 instagram profile photo

    Christabel💙🫶🏾

    @only.christabel__

    Fashion • Beauty • Lifestyle Creator Curvy style | GRWMs ✨ @FashionNovaCurve Ambassador 1.2M on TikTok 📍 Glasgow, UK 📧 onlychristabel25@gmail.com

    Mid-tierUnited Kingdom
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    Followers132K
    Engagement rate2.36%0.6x page median
    Suspicious followers24.9%Elevated
    Average reel plays26.1KPer video post

    Engagement rate benchmark

    Christabel💙🫶🏾's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria62%
    Ghana9.4%
    United States of America5.2%
    United Kingdom3.8%
    South Africa1.5%

    Audience gender

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    Top posts

    Avg likes: 3.1K. Avg comments: 28. Audience credibility: 75%.

  16. 15Oluwanimoduroti instagram profile photo

    Oluwanimoduroti

    @mohdurotii

    .God’s Baby .Beauty|Fashion|Lifestyle .@fashionnova Ambassador 📍: Lagos, Nigeria .📧: abigailmohdurotii@gmail.com .CEO: @rotiisalon.spa

    Mid-tierNigeria
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    Followers130K
    Engagement rate3.46%At page median
    Suspicious followers22.3%Elevated
    Average reel plays49.9KPer video post

    Engagement rate benchmark

    Oluwanimoduroti's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria70%
    United States of America5.7%
    Ghana4.0%
    South Africa3.1%
    Kenya2.2%

    Audience gender

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    Top posts

    Avg likes: 4.5K. Avg comments: 71. Audience credibility: 78%.

  17. 16Oluwatunmise Gbajumo |THE SPECIAL CHILD instagram profile photo

    Oluwatunmise Gbajumo |THE SPECIAL CHILD

    @i.am.oluwatunmise

    Faith•Lifestyle•ContentCreation Evolving & Sharing Finding more ways to Monetize Building @thecreatorsinnercircle tunmisegbajumo@gmail.com

    Mid-tierNigeria
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    Followers129K
    Engagement rate1.89%0.5x page median
    Suspicious followers17.6%Moderate
    Average reel plays29.9KPer video post

    Engagement rate benchmark

    Oluwatunmise Gbajumo |THE SPECIAL CHILD's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria79%
    Ghana4.7%
    United States of America3.9%
    United Kingdom2.1%
    South Africa1.1%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 38. Audience credibility: 82%.

  18. 17Ngozichukwu Ayodele instagram profile photo

    Ngozichukwu Ayodele

    @i.am_ngozi

    BEAUTY /NATURAL HAIR /LIFESTYLE 🇳🇬🇨🇦 Hair care is selfcare 📧Ngozichukwu245@gmail.com 📍Toronto Canada TikTok 40k+

    Mid-tierCanada
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    Followers126K
    Engagement rate2.09%0.6x page median
    Suspicious followers22.1%Elevated
    Average reel plays24.6KPer video post

    Engagement rate benchmark

    Ngozichukwu Ayodele's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria63%
    United States of America9.7%
    Ghana3.2%
    United Kingdom3.0%
    South Africa2.4%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 29. Audience credibility: 78%.

  19. 18Olumuyiwa Shoyombo instagram profile photo

    Olumuyiwa Shoyombo

    @mr.1805

    Travel✈️|Lifestyle🏝️|Watches⏱️|Fashion👔 Talent Manager 🧳 Watch Collection Curator⏱️ Not famous but famous people know me 🙂 Prvbs 6: 10-11

    Mid-tierCanada
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    Followers118K
    Engagement rate6.87%1.8x page median
    Suspicious followers14.1%Moderate
    Average reel plays146KPer video post

    Engagement rate benchmark

    Olumuyiwa Shoyombo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria73%
    United States of America9.0%
    United Kingdom4.7%
    Canada4.3%
    Ghana1.3%

    Audience gender

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    Top posts

    Avg likes: 8.1K. Avg comments: 451. Audience credibility: 86%.

  20. 19𝐀’𝐋𝐔𝐊𝐒 | Food | Lifestyle | Cultural Storyteller instagram profile photo

    𝐀’𝐋𝐔𝐊𝐒 | Food | Lifestyle | Cultural Storyteller

    @cookwith_aluks

    Southeastern Nigerian Food | Lifestyle | Culture Authentic Stories Through Food & Visuals A’Luks “𝐎𝐍𝐘𝐄 𝐌𝐀𝐆𝐆𝐈” 😁 💌 cookwithaluks@gmail.com

    Mid-tierNigeria
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    Followers108K
    Engagement rate4.02%At page median
    Suspicious followers19.0%Moderate
    Average reel plays54.7KPer video post

    Engagement rate benchmark

    𝐀’𝐋𝐔𝐊𝐒 | Food | Lifestyle | Cultural Storyteller's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria79%
    United States of America5.1%
    United Kingdom3.3%
    Canada1.4%
    Ghana1.1%

    Audience gender

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    Top posts

    Avg likes: 4.3K. Avg comments: 225. Audience credibility: 81%.

  21. 20Happiness Agbo instagram profile photo

    Happiness Agbo

    @happiness_agbo1

    God❤️ Lifestyle Content Creator collaborations & Advert: kindnesshappiness08@gmail.com 📍Nigeria

    Mid-tierNigeria
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    Followers104K
    Engagement rate4.62%1.2x page median
    Suspicious followers19.0%Moderate
    Average reel plays79.5KPer video post

    Engagement rate benchmark

    Happiness Agbo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria67%
    United States of America9.2%
    United Kingdom3.3%
    Ghana3.1%
    South Africa2.3%

    Audience gender

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    Top posts

    Avg likes: 4.8K. Avg comments: 96. Audience credibility: 81%.

Benchmarks

Top lifestyle influencers in Nigeria: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

149creators indexed191Kmedian followers3.73%median engagement20.0%avg suspicious followers

The top lifestyle influencers in Nigeria run a median engagement rate of 3.73% and average 20.0% suspicious followers. Treat 3.73% as the bar a strong lifestyle creator in Nigeria should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Nigeria here span 0 nano or micro and 5 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Nigeria (100%), skewing female at 64%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Nigeria. 149 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Nigeria100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
15
Macro500K+
5

Combined audience gender

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FAQ

Lifestyle influencers in Nigeria: common questions

How do I find lifestyle influencers in Nigeria?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 149 lifestyle influencers in Nigeria and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Nigeria right now?

On this ranking, Bankole samuel (@samuel_banks21), Joy🐆 (@khloes_gram), Frank itom (@iamitom). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Nigeria, the median engagement rate is 3.73% at a median of 191K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 149 lifestyle influencers in Nigeria

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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