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Top 16 Lifestyle Influencers in New York on Instagram (Aug 2026)

We found 15 lifestyle influencers in New York on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in New York. Here are the top 16, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 20, 2026

  1. 1Wilya Carlina🌻 Medan🇮🇩 Beauty Lifestyle Travel instagram profile photo

    Wilya Carlina🌻 Medan🇮🇩 Beauty Lifestyle Travel

    @wilyalam.official

    @onemarket_medan @wilyalam ✨Tiktok(1.1M) : kisahhalu 📞CP WA : 082368372964 (👩‍💼Cindy)

    Mid-tier
    Followers320K
    Engagement rate0.02%0.8x page median
    Suspicious followers23.6%Elevated
    Average reel plays740KPer video post

    Engagement rate benchmark

    Wilya Carlina🌻 Medan🇮🇩 Beauty Lifestyle Travel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America97%
    Puerto Rico0.5%
    Jamaica0.4%
    Bahamas0.3%
    Ghana0.2%

    Audience gender

  2. 2𝐘𝐚𝐫𝐚 instagram profile photo

    𝐘𝐚𝐫𝐚

    @obsessedwyara

    🇩🇴 † GOD 1𝘴𝘵 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘰𝘣𝘴𝘦𝘴𝘴𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘭𝘪𝘧𝘦 𝘭𝘢𝘵𝘦𝘭𝘺 ღ ʟɪꜰᴇꜱᴛʏʟᴇ • ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘ • ɢɪʀʟ’ꜱ ɢɪʀʟ 🌷

    MicroUnited States
    Followers62.6K
    Engagement rate0.02%At page median
    Suspicious followers24.1%Elevated
    Average reel plays38.5KPer video post

    Engagement rate benchmark

    𝐘𝐚𝐫𝐚's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America88%
    Dominican Republic5.6%
    Puerto Rico1.3%
    Mexico0.6%
    Colombia0.6%

    Audience gender

  3. 3Valerie🍓 instagram profile photo

    Valerie🍓

    @qnsmami

    MissFreckleFace ☦︎︎2 Timothy 1:7🪽 Jesus | Fashion | Lifestyle 💌 qnsmami@slogansocial.com

    MicroUnited States
    Followers52.2K
    Engagement rate0.83%31.5x page median
    Suspicious followers21.8%Elevated
    Average reel plays121KPer video post

    Engagement rate benchmark

    Valerie🍓's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America93%
    Dominican Republic1.5%
    Puerto Rico0.5%
    Germany0.4%
    Mexico0.4%

    Audience gender

  4. 4Nailah|Food-Travel-Lifestyle instagram profile photo

    Nailah|Food-Travel-Lifestyle

    @vibetrib3

    Your Guide to All The Vibes💜 📍NYC & beyond Vibe Curator: @curvesnmoore 💌 thevibetrib3@gmail.com

    MicroUnited States
    Followers37.3K
    Engagement rate0.02%0.8x page median
    Suspicious followers18.0%Moderate
    Average reel plays28.6KPer video post

    Engagement rate benchmark

    Nailah|Food-Travel-Lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America95%
    Jamaica0.8%
    Puerto Rico0.7%
    Dominican Republic0.6%
    Mexico0.4%

    Audience gender

  5. 5🖤SYD UNRULY🖤 instagram profile photo

    🖤SYD UNRULY🖤

    @syd_unruly

    Beauty | Hair | Lifestyle Brooklyn NY📍 📲 sydunrulypromo@gmail.com 👇🏽Click Link to Book Appt 🤗 👇🏽

    MicroUnited States
    Followers34.6K
    Engagement rate0.04%1.4x page median
    Suspicious followers21.2%Elevated
    Average reel plays19.1KPer video post

    Engagement rate benchmark

    🖤SYD UNRULY🖤's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America95%
    Jamaica1.2%
    Mexico0.6%
    Puerto Rico0.5%
    Canada0.3%

    Audience gender

  6. 6Sarah instagram profile photo

    Sarah

    @sarahmarieee__

    USF Engineering Alumni fashion | travel | lifestyle @celsiusofficial | @thegirlstravelclub 💌: sarahmariecollabs@gmail.com

    MicroUnited States
    Followers34.3K
    Engagement rate0.03%At page median
    Suspicious followers16.2%Moderate
    Average reel plays14.0KPer video post

    Engagement rate benchmark

    Sarah's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America94%
    Italy1.9%
    Canada0.5%
    Israel0.3%
    Dominican Republic0.3%

    Audience gender

  7. 7Gabriel Megreli instagram profile photo

    Gabriel Megreli

    @gabemegreli

    gabriel megreli ⌚️💎🌇 @mosesjewelry watches • jewelry • my lifestyle ↓

    MicroUnited States
    Followers34.0K
    Engagement rate0.03%At page median
    Suspicious followers23.1%Elevated
    Average reel plays77.6KPer video post

    Engagement rate benchmark

    Gabriel Megreli's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America84%
    Russia5.9%
    Israel1.3%
    Puerto Rico0.7%
    Mexico0.7%

    Audience gender

  8. 8Chey 🧚🏽 instagram profile photo

    Chey 🧚🏽

    @theofficialchey

    Curls ➰| Beauty | Lifestyle ✉️ TheOfficialChey@gmail.com NYC

    MicroUnited States
    Followers29.1K
    Engagement rate0.03%At page median
    Suspicious followers20.9%Elevated
    Average reel plays8.3KPer video post

    Engagement rate benchmark

    Chey 🧚🏽's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America89%
    Jamaica1.6%
    France1.1%
    Canada0.7%
    Puerto Rico0.5%

    Audience gender

  9. 9𝑳𝒊𝒛𝒛 instagram profile photo

    𝑳𝒊𝒛𝒛

    @do.it.for.lizzz

    Muscle Mommy 💪🏾 | Hawaii 📍 💍 To the love of my life ❤️🥹 Army 🇺🇸 | Fitness • Lifestyle • Motherhood 📩 Business: yferguson1@outlook.com

    MicroUnited States
    Followers27.0K
    Engagement rate0.19%7.3x page median
    Suspicious followers20.5%Elevated
    Average reel plays127KPer video post

    Engagement rate benchmark

    𝑳𝒊𝒛𝒛's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America96%
    Mexico0.6%
    Brazil0.4%
    Puerto Rico0.3%
    Italy0.3%

    Audience gender

  10. 10@tiffanymercedesp instagram profile photo

    @tiffanymercedesp

    @tiffanymercedesp

    𝐓𝐈𝐅𝐅𝐀𝐍𝐘 📍ɴʏᴄ - ꜱᴀɴᴛɪᴀɢᴏ, ᴅᴏᴍɪɴɪᴄᴀɴ ʀᴇᴘᴜʙʟɪᴄ ʜᴏᴍᴇ ᴅᴇᴄᴏʀ • ʟɪꜰᴇꜱᴛʏʟᴇ • ꜰᴀꜱʜɪᴏɴ 💌ᴛɪꜰꜰᴀɴʏᴍᴇʀᴄᴇᴅᴇꜱ.ᴄᴏʟʟᴀʙꜱ@ɢᴍᴀɪʟ.ᴄᴏᴍ ꜱʜᴏᴘ ᴍʏ ʟɪɴᴋꜱ ⤵️

    MicroUnited States
    Followers19.8K
    Engagement rate0.03%At page median
    Suspicious followers13.9%Moderate
    Average reel plays11.4KPer video post

    Engagement rate benchmark

    @tiffanymercedesp's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America91%
    Dominican Republic4.5%
    Puerto Rico0.9%
    Cuba0.4%
    Peru0.4%

    Audience gender

  11. 11Big Fox instagram profile photo

    Big Fox

    @__foxyy

    Lifestyle | Fitness | Travel Educator 🍎 | Licensed Esthetician 🧖🏾‍♀️ CEO @delicate.skincare 📩 skinsodelicate@gmail.com

    MicroUnited States
    Followers15.4K
    Engagement rate0.05%2.0x page median
    Suspicious followers22.6%Elevated
    Average reel plays9.0KPer video post

    Engagement rate benchmark

    Big Fox's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America90%
    Ghana1.4%
    Haiti0.9%
    Canada0.7%
    Nigeria0.7%

    Audience gender

  12. 12CRYSTASIA | NYC ATL CREATOR 💋 instagram profile photo

    CRYSTASIA | NYC ATL CREATOR 💋

    @stasiasfaces

    💌muastasia@gmail.com NYC | ATL📍 Beauty, Lifestyle & Fitness 🫶🏾 @stasiaslocs ♾️

    MicroUnited States
    Followers14.1K
    Engagement rate0.02%At page median
    Suspicious followers21.2%Elevated
    Average reel plays3.1KPer video post

    Engagement rate benchmark

    CRYSTASIA | NYC ATL CREATOR 💋's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America92%
    Jamaica1.1%
    United Kingdom0.7%
    Puerto Rico0.7%
    Dominican Republic0.4%

    Audience gender

  13. 13Stephanie Urena instagram profile photo

    Stephanie Urena

    @stephhvlogss

    BECOMING HER🌟 healthy habits • wellness • lifestyle ✉️stephhurenaa@gmail.com

    MicroUnited States
    Followers13.5K
    Engagement rate0.19%7.2x page median
    Suspicious followers17.1%Moderate
    Average reel plays17.4KPer video post

    Engagement rate benchmark

    Stephanie Urena's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America95%
    Honduras0.5%
    Egypt0.3%
    Israel0.3%
    Jamaica0.3%

    Audience gender

  14. 14Azizi Gray instagram profile photo

    Azizi Gray

    @grayinkk_

    🎙 Voiceover Creator Tattoos • Music • Lifestyle 🌎 🗽 NYC | SXM 7-14 📩 azizigray@icloud.com 🎵 Recording Artist “Zi -Come to mi Casa”…

    MicroUnited States
    Followers11.1K
    Engagement rate0.02%At page median
    Suspicious followers21.8%Elevated
    Average reel plays10.9KPer video post

    Engagement rate benchmark

    Azizi Gray's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America84%
    Antigua and Barbuda5.0%
    Guyana2.6%
    Montserrat1.9%
    Saint Lucia0.9%

    Audience gender

  15. 15Shanii instagram profile photo

    Shanii

    @_s.h.a.i__

    Isaiah 60:22 The muse🌹 An Eagle🦅✨ Beauty|health|lifestyle✨

    MicroUnited States
    Followers10.7K
    Engagement rate0.04%1.5x page median
    Suspicious followers19.6%Moderate
    Average reel plays5.8KPer video post

    Engagement rate benchmark

    Shanii's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America97%
    Jamaica0.8%
    Puerto Rico0.4%
    Mexico0.4%

    Audience gender

  16. 16Queenie Urbane instagram profile photo

    Queenie Urbane

    @queenieurbane

    🎀 Your fabulous beauty bestie | 🚕NY/LI 💄 Beauty • Feminine Lifestyle • Pageantry 👑 Ms. New York International 2026 💌 Collabs:…

    MicroUnited States
    Followers10.5K
    Engagement rate0.01%0.3x page median
    Suspicious followers23.5%Elevated
    Average reel plays2.3KPer video post

    Engagement rate benchmark

    Queenie Urbane's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America93%
    Puerto Rico0.8%
    Jamaica0.8%
    Dominican Republic0.4%
    United Kingdom0.4%

    Audience gender

Benchmarks

Top lifestyle influencers in New York: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

15creators indexed28.1Kmedian followers0.03%median engagement20.6%avg suspicious followers

The top lifestyle influencers in New York run a median engagement rate of 0.03% and average 20.6% suspicious followers. Treat 0.03% as the bar a strong lifestyle creator in New York should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in New York here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States of America (100%), skewing male at 56%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in New York. 15 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 16. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States of America100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
1
Macro500K+
0

Combined audience gender

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FAQ

Lifestyle influencers in New York: common questions

How do I find lifestyle influencers in New York?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 15 lifestyle influencers in New York and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 16 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in New York right now?

On this ranking, Wilya Carlina🌻 Medan🇮🇩 Beauty Lifestyle Travel (@wilyalam.official), 𝐘𝐚𝐫𝐚 (@obsessedwyara), Valerie🍓 (@qnsmami). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in New York, the median engagement rate is 0.03% at a median of 28.1K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 15 lifestyle influencers in New York

This page shows the top 16. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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