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Top 20 Lifestyle Influencers in Russia on Instagram (Sep 2026)

We found 131 lifestyle influencers in Russia on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Russia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 6, 2026

  1. 1Валентин Есаян instagram profile photo

    Валентин Есаян

    @walll.ey

    Father of two — son & daughter Travel | Lifestyle | Family Beauty & lifestyle content Сотрудничество: tg lya_kse_nya

    MacroRussia
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    Followers765K
    Engagement rate0.04%0.0x page median
    Suspicious followers18.1%Moderate
    Average reel plays589KPer video post

    Engagement rate benchmark

    Валентин Есаян's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia69%
    Ukraine12%
    Kazakhstan4.4%
    Georgia2.9%
    Armenia2.8%

    Audience gender

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    Top posts

    Avg likes: 26.8K. Avg comments: 57. Audience credibility: 82%.

  2. 2Анечка✨ instagram profile photo

    Анечка✨

    @paramonova_as

    lifestyle&beauty🤍 TikTok 1M+ pr: +7 977 754 3515 paramonova_as@liveliness.agency мой канал⬇️

    Mid-tierRussia
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    Followers408K
    Engagement rate8.69%2.3x page median
    Suspicious followers8.5%Low risk
    Average reel plays490KPer video post

    Engagement rate benchmark

    Анечка✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia66%
    Ukraine12%
    Belarus7.8%
    Kazakhstan3.7%
    Moldova1.2%

    Audience gender

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    Top posts

    Avg likes: 35.5K. Avg comments: 40. Audience credibility: 92%.

  3. 3lifestyle, humor & mental wealth influencer ❤️🪷💋📚 instagram profile photo

    lifestyle, humor & mental wealth influencer ❤️🪷💋📚

    @bupsikitty

    Анастасия 🇷🇺 ✮⋆˙⊹₊⟡⋆📍Нижний Новгород / Москва @pr.bupsikitty ✍🏽 Подписывайтесь на мой TikTok и Telegram 🐰

    Mid-tierRussia
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    Followers371K
    Engagement rate7.31%1.9x page median
    Suspicious followers20.4%Elevated
    Average reel plays371KPer video post

    Engagement rate benchmark

    lifestyle, humor & mental wealth influencer ❤️🪷💋📚's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia70%
    Ukraine9.9%
    Belarus2.7%
    Kazakhstan2.4%
    United States of America1.3%

    Audience gender

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    Top posts

    Avg likes: 27.1K. Avg comments: 76. Audience credibility: 80%.

  4. 4Ксюша Карпова instagram profile photo

    Ксюша Карпова

    @ksun.tik

    Crimea>Moscow Lifestyle/Artist/Actress TikTok 5,5млн Ищу агента🥺 COOP: ТГ @wqiuy_0

    Mid-tierRussia
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    Followers304K
    Engagement rate16.63%4.4x page median
    Suspicious followers21.6%Elevated
    Average reel plays101KPer video post

    Engagement rate benchmark

    Ксюша Карпова's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia57%
    Ukraine17%
    Kazakhstan3.0%
    Belarus2.6%
    Brazil2.1%

    Audience gender

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    Top posts

    Avg likes: 50.6K. Avg comments: 62. Audience credibility: 78%.

  5. 5glossmix instagram profile photo

    glossmix

    @glossmix

    beauty & wellness & lifestyle 🧿 MSU fgs ‘ 24 MSU psy student cooperation @ximssolg

    Mid-tierRussia
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    Followers209K
    Engagement rate0.02%0.0x page median
    Suspicious followers14.0%Moderate
    Average reel plays47.4KPer video post

    Engagement rate benchmark

    glossmix's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia78%
    Ukraine8.7%
    Belarus2.9%
    Kazakhstan2.3%
    United States of America1.1%

    Audience gender

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    Top posts

    Avg likes: 5.0K. Avg comments: 2. Audience credibility: 86%.

  6. 6МАРИЯ l БИОХАКИНГ l Lifestyle- ЭКСПЕРТ instagram profile photo

    МАРИЯ l БИОХАКИНГ l Lifestyle- ЭКСПЕРТ

    @matilda_fursilda

    Прокачаю твои митохондрии! 🇷🇺Университет образовательной медицины. PR +7 911 596-96-67 София Новый подкаст Крылья со мной⬇️

    Mid-tierRussia
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    Followers183K
    Engagement rate3.27%At page median
    Suspicious followers23.7%Elevated
    Average reel plays21.1KPer video post

    Engagement rate benchmark

    МАРИЯ l БИОХАКИНГ l Lifestyle- ЭКСПЕРТ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia80%
    Ukraine4.7%
    Kazakhstan3.8%
    Belarus3.2%
    Türkiye0.7%

    Audience gender

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    Top posts

    Avg likes: 6.0K. Avg comments: 142. Audience credibility: 76%.

  7. 7Helen yes and twins instagram profile photo

    Helen yes and twins

    @helen_yes1_twins

    Lifestyle мамы двойняшек 💕 Actress • Fashion • beauty • everyday life PR/Ads +7(916)307-73-35 (Катя)

    Mid-tierRussia
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    Followers183K
    Engagement rate7.34%2.0x page median
    Suspicious followers13.2%Moderate
    Average reel plays935KPer video post

    Engagement rate benchmark

    Helen yes and twins's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia80%
    Ukraine8.1%
    Belarus3.7%
    Kazakhstan2.9%
    Moldova0.4%

    Audience gender

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    Top posts

    Avg likes: 13.4K. Avg comments: 122. Audience credibility: 87%.

  8. 8Kristina Gulina | basketball player | Dj | lifestyle influencer instagram profile photo

    Kristina Gulina | basketball player | Dj | lifestyle influencer

    @kgulinaa

    «та самая баскетболистка» Co-founder of @spm.sicparvismagna @madekris.party cooperation Telegram +79110184180 Даная booking +79818450714 Николай

    Mid-tierRussia
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    Followers128K
    Engagement rate6.68%1.8x page median
    Suspicious followers12.6%Moderate
    Average reel plays70.8KPer video post

    Engagement rate benchmark

    Kristina Gulina | basketball player | Dj | lifestyle influencer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia71%
    Ukraine12%
    Belarus3.5%
    Kazakhstan2.2%
    United States of America1.0%

    Audience gender

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    Top posts

    Avg likes: 8.6K. Avg comments: 23. Audience credibility: 87%.

  9. 9GOGOL MARIE instagram profile photo

    GOGOL MARIE

    @gogolmarie

    Beauty, travel & lifestyle influencer Cooperation: @maria.gogol.pr 📨 Альбом «На глубину» — в сети! ♡

    Mid-tierRussia
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    Followers123K
    Engagement rate5.95%1.6x page median
    Suspicious followers14.7%Moderate
    Average reel plays102KPer video post

    Engagement rate benchmark

    GOGOL MARIE's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia72%
    Ukraine10%
    Belarus4.5%
    Kazakhstan3.2%
    United States of America0.8%

    Audience gender

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    Top posts

    Avg likes: 7.3K. Avg comments: 43. Audience credibility: 85%.

  10. 10Сонечка • lifestyle • influencer • Тольятти instagram profile photo

    Сонечка • lifestyle • influencer • Тольятти

    @volshebnitsasonic

    lifestyle девочки из маленькой Италии {tlt}🔆 тут без спорта и самодисциплины, зато с путешествиями ↓ показываю жызн в тгк

    Mid-tierRussia
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    Followers120K
    Engagement rate3.30%At page median
    Suspicious followers17.9%Moderate
    Average reel plays56.4KPer video post

    Engagement rate benchmark

    Сонечка • lifestyle • influencer • Тольятти's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia75%
    Ukraine11%
    Belarus2.3%
    United States of America1.1%
    Canada1.0%

    Audience gender

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    Top posts

    Avg likes: 4.0K. Avg comments: 14. Audience credibility: 82%.

  12. 11Ксения Маниович instagram profile photo

    Ксения Маниович

    @kseniiamaniovich

    ★hot&spicy★ дипломированный артист [Boss&Wifey-эра + большие амбиции × sexy lifestyle༝༚]

    MicroRussia
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    Followers99.1K
    Engagement rate2.86%0.8x page median
    Suspicious followers8.6%Low risk
    Average reel plays94.2KPer video post

    Engagement rate benchmark

    Ксения Маниович's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia84%
    Ukraine2.8%
    Kazakhstan2.3%
    Belarus2.2%
    Georgia0.7%

    Audience gender

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    Top posts

    Avg likes: 2.8K. Avg comments: 5. Audience credibility: 91%.

  13. 12Albina’s vegan food🌱 instagram profile photo

    Albina’s vegan food🌱

    @albinasveganfood

    Just a girl with her vegan recipes👩🏼‍🍳🌱 and cozy lifestyle🕯️✨ 📍Los Angeles 📩 albinasveganfood@yahoo.com

    MicroUnited States
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    Followers98.3K
    Engagement rate4.30%At page median
    Suspicious followers17.2%Moderate
    Average reel plays171KPer video post

    Engagement rate benchmark

    Albina’s vegan food🌱's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia55%
    Ukraine17%
    Belarus3.6%
    United States of America3.4%
    Kazakhstan2.5%

    Audience gender

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    Top posts

    Avg likes: 4.2K. Avg comments: 44. Audience credibility: 83%.

  14. 13Яна 🤍 материнство | lifestyle | распаковки instagram profile photo

    Яна 🤍 материнство | lifestyle | распаковки

    @dayana_mum

    •Дом, дети, любовь и полезные ссылки — расскажу и покажу душевно и по-настоящему •Долгий путь к 🤱🏼 •Обзоры на покупки 📍Москва

    MicroRussia
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    Followers98.3K
    Engagement rate3.85%At page median
    Suspicious followers21.8%Elevated
    Average reel plays19.8KPer video post

    Engagement rate benchmark

    Яна 🤍 материнство | lifestyle | распаковки's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia70%
    Ukraine13%
    Belarus3.3%
    Kazakhstan3.0%
    Brazil0.8%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 14. Audience credibility: 78%.

  15. 14Вика Пяк instagram profile photo

    Вика Пяк

    @vikapyak

    25 yo, lifestyle 📍moscow cooperation: direct // vikapyakk@gmail.com

    MicroRussia
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    Followers95.5K
    Engagement rate3.12%0.8x page median
    Suspicious followers19.4%Moderate
    Average reel plays53.1KPer video post

    Engagement rate benchmark

    Вика Пяк's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia71%
    Ukraine7.7%
    Kazakhstan3.2%
    Belarus3.0%
    United States of America1.6%

    Audience gender

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    Top posts

    Avg likes: 3.0K. Avg comments: 10. Audience credibility: 81%.

  16. 15Настасья - блогер • модель • lifestyle influencer 📍Москва/Спб instagram profile photo

    Настасья - блогер • модель • lifestyle influencer 📍Москва/Спб

    @ask_nastasia

    Настасья Аск🐵 веселая, рыжая, дурная, своя! загляни в истории и хайлатс👀 ⠀ вас уже миллион, просто вы меня еще не нашли.. 💌 @pr_nastasia ⠀

    MicroRussia
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    Followers92.8K
    Engagement rate2.29%0.6x page median
    Suspicious followers22.2%Elevated
    Average reel plays57.1KPer video post

    Engagement rate benchmark

    Настасья - блогер • модель • lifestyle influencer 📍Москва/Спб's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia83%
    Ukraine4.6%
    Kazakhstan2.5%
    Belarus2.3%
    United States of America0.8%

    Audience gender

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    Top posts

    Avg likes: 2.1K. Avg comments: 48. Audience credibility: 78%.

  17. 16TANYA $HEVI • influencer, ugc instagram profile photo

    TANYA $HEVI • influencer, ugc

    @shevibabe

    ♡ за жизнь знаю, на r34 езжу & показываю одежду lifestyle с разбиванием стереотипов больше меня в тгк ↓ 🦇

    MicroRussia
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    Followers86.1K
    Engagement rate3.11%0.8x page median
    Suspicious followers15.6%Moderate
    Average reel plays36.4KPer video post

    Engagement rate benchmark

    TANYA $HEVI • influencer, ugc's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia76%
    Ukraine15%
    Belarus3.8%
    Kazakhstan1.7%
    Moldova0.4%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 35. Audience credibility: 84%.

  18. 17Катя Бéликова instagram profile photo

    Катя Бéликова

    @belikovaekaterina

    закончила универ в 🇬🇧 > ищу верный путь 🎧 lifestyle, саморазвитие, бьюти ⠀ — Moscow & London 💌 реклама: tg PRbelikovaekaterina workbelikova@bk.ru

    MicroUnited Kingdom
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    Followers81.9K
    Engagement rate3.41%At page median
    Suspicious followers16.3%Moderate
    Average reel plays62.3KPer video post

    Engagement rate benchmark

    Катя Бéликова's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia78%
    Ukraine10%
    Belarus3.3%
    Kazakhstan2.5%
    Türkiye0.7%

    Audience gender

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    Top posts

    Avg likes: 2.8K. Avg comments: 14. Audience credibility: 84%.

  19. 18NIKITA FULNECKY instagram profile photo

    NIKITA FULNECKY

    @nikitabrazhnikov

    📍Moscow/Krasnodar Lifestyle , beauty&health, travels По рекламе : @krasnov.media Tg ⬇️

    MicroRussia
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    Followers73.7K
    Engagement rate46.13%Outlier, verify before using
    Suspicious followers18.8%Moderate
    Average reel plays106KPer video post

    Audience gender

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    Audience location

    Russia63%
    Ukraine13%
    Thailand4.5%
    Belarus3.0%
    Kazakhstan2.4%

    Top posts

    Avg likes: 34.0K. Avg comments: 72. Audience credibility: 81%.

  20. 19Алина Топская 🖤 instagram profile photo

    Алина Топская 🖤

    @alina_topsky

    beauty / lifestyle самые понятные туториалы🪽 больше контента в тг канале👇🏻

    MicroRussia
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    Followers73.2K
    Engagement rate3.67%At page median
    Suspicious followers13.9%Moderate
    Average reel plays53.8KPer video post

    Engagement rate benchmark

    Алина Топская 🖤's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia83%
    Ukraine5.6%
    Kazakhstan3.2%
    Belarus1.7%
    United States of America0.7%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 29. Audience credibility: 86%.

  21. 20Camilla B. instagram profile photo

    Camilla B.

    @camillaa.bond

    📍based in London art & elegant lifestyle 🗝️🦢 💌 camillaa.bond@gmail.com

    MicroUnited Kingdom
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    Followers71.1K
    Engagement rate9.12%2.4x page median
    Suspicious followers22.4%Elevated
    Average reel plays16.6KPer video post

    Engagement rate benchmark

    Camilla B.'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia55%
    Ukraine26%
    Belarus1.9%
    United States of America1.5%
    Italy1.5%

    Audience gender

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    Top posts

    Avg likes: 6.5K. Avg comments: 6. Audience credibility: 78%.

Benchmarks

Top lifestyle influencers in Russia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

131creators indexed110Kmedian followers3.76%median engagement17.0%avg suspicious followers

The top lifestyle influencers in Russia run a median engagement rate of 3.76% and average 17.0% suspicious followers. Treat 3.76% as the bar a strong lifestyle creator in Russia should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Russia here span 10 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Russia (100%), skewing female at 88%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Russia. 131 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Russia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
10
Mid-tier100K to 500K
9
Macro500K+
1

Combined audience gender

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FAQ

Lifestyle influencers in Russia: common questions

How do I find lifestyle influencers in Russia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 131 lifestyle influencers in Russia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Russia right now?

On this ranking, Валентин Есаян (@walll.ey), Анечка✨ (@paramonova_as), lifestyle, humor & mental wealth influencer ❤️🪷💋📚 (@bupsikitty). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Russia, the median engagement rate is 3.76% at a median of 110K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 131 lifestyle influencers in Russia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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