Top 20 Lifestyle Influencers in Italy on Instagram (Sep 2026)

We found 149 lifestyle influencers in Italy on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Italy. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 7, 2026

  1. 1Federica Scagnetti instagram profile photo

    Federica Scagnetti

    @federica.scagnetti

    Beauty, fashion & lifestyle. Family, love and real life moments ๐Ÿ’Œ ๐Ÿ“ฉ management@federicascagnetti.it in elenco AGCOM

    MacroItaly
    Followers813K
    Engagement rate2.47%0.8x page median
    Suspicious followers12.4%Moderate
    Average reel plays595KPer video post

    Engagement rate benchmark

    Federica Scagnetti's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy97%
    United States of America0.5%
    France0.3%
    Spain0.3%
    Switzerland0.2%

    Audience gender

  2. 2Andrea Dal Corso instagram profile photo

    Andrea Dal Corso

    @andreadalcorso

    Hospitality Production Studio Travel โ€ข Lifestyle โ€ข Fashion Founder @bodyhack___ Co Founder @madaidrink In elenco AGCOM

    MacroItaly
    Followers804K
    Engagement rate5.13%1.8x page median
    Suspicious followers18.9%Moderate
    Average reel plays531KPer video post

    Engagement rate benchmark

    Andrea Dal Corso's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy88%
    Spain1.1%
    United States of America1.0%
    India1.0%
    Iran0.8%

    Audience gender

  3. 3๐“๐“ต๐“ฒ๐“ฌ๐“ฎ instagram profile photo

    ๐“๐“ต๐“ฒ๐“ฌ๐“ฎ

    @alice.muzza

    ๐ŸŒน Lifestyle | Beauty | Travel | Love ๐Ÿ“ฉ: alice.muzza@stardustrecords.it in elenco AGCOM

    MacroItaly
    Followers619K
    Engagement rate0.03%0.0x page median
    Suspicious followers22.4%Elevated
    Average reel plays471KPer video post

    Engagement rate benchmark

    ๐“๐“ต๐“ฒ๐“ฌ๐“ฎ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy84%
    United States of America2.1%
    United Kingdom1.7%
    Spain1.4%
    France1.0%

    Audience gender

  4. 4Isabella Fabbri instagram profile photo

    Isabella Fabbri

    @hopebellee

    Forbes Under 30 Vi tengo aggiornati su tecnologia e innovazione๐Ÿ™‹๐Ÿผโ€โ™€๏ธ๐ŸŽงหšโœงโ‚Š Tech | Reviews | Lifestyle ๐Ÿ’Œ info.hopebelle@gmail.com In elenco AGCOM

    Mid-tierItaly
    Followers431K
    Engagement rate0.02%0.0x page median
    Suspicious followers15.9%Moderate
    Average reel plays239KPer video post

    Engagement rate benchmark

    Isabella Fabbri's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy61%
    India8.7%
    Brazil3.3%
    United States of America2.5%
    Indonesia1.8%

    Audience gender

  5. 5Isabel Mule | Travel & Lifestyle Creator instagram profile photo

    Isabel Mule | Travel & Lifestyle Creator

    @_travelcuriosity_

    Da 5 anni esploro le mete piรน autentiche del mondo ๐ŸŒบ| Ti mostro le bellezze nascoste in ogni luogo โœจl Segui la serie Ultimi Paradisi๐ŸŒ In elencoโ€ฆ

    Mid-tierItaly
    Followers407K
    Engagement rate3.02%At page median
    Suspicious followers15.8%Moderate
    Average reel plays168KPer video post

    Engagement rate benchmark

    Isabel Mule | Travel & Lifestyle Creator's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy90%
    Spain1.3%
    United States of America0.9%
    United Kingdom0.8%
    Brazil0.5%

    Audience gender

  6. 6YURI PENNISI instagram profile photo

    YURI PENNISI

    @therealyurins

    ๐Ÿ† Fitness | Lifestyle | Personal Growth Per avere grandi cose, devi fare grandi cose. @riseupit founder ๐Ÿ‹๐ŸปDM โ€œIOโ€ per Coaching 1-1

    Mid-tierItaly
    Followers320K
    Engagement rate2.09%0.7x page median
    Suspicious followers17.5%Moderate
    Average reel plays114KPer video post

    Engagement rate benchmark

    YURI PENNISI's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy89%
    United States of America1.5%
    Spain0.9%
    United Kingdom0.7%
    Mexico0.5%

    Audience gender

  7. 7Dalila Cascone instagram profile photo

    Dalila Cascone

    @_dalilacascone_

    in elenco AGCOM Fashion,beauty&lifestyle ๐Ÿงš๐Ÿฝโ€โ™€๏ธ ..che il sole ti risplenda in viso e che il vento del destino ti porti in alto a danzare con leโ€ฆ

    Mid-tierItaly
    Followers287K
    Engagement rate2.88%At page median
    Suspicious followers20.6%Elevated
    Average reel plays320KPer video post

    Engagement rate benchmark

    Dalila Cascone's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    Spain0.6%
    United Kingdom0.5%
    United States of America0.5%
    Greece0.3%

    Audience gender

  8. 8melissa tani instagram profile photo

    melissa tani

    @melissatanii

    beauty & lifestyle my babyyyy @melissatanibeauty certified MUA melissa.tani@hotmail.com ๐Ÿ‡ฎ๐Ÿ‡น - in elenco AGCOM

    Mid-tierItaly
    Followers271K
    Engagement rate2.23%0.8x page median
    Suspicious followers20.8%Elevated
    Average reel plays158KPer video post

    Engagement rate benchmark

    melissa tani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy89%
    United States of America1.5%
    Indonesia0.9%
    United Kingdom0.8%
    Spain0.7%

    Audience gender

  9. 9Gabriella | Travel & Lifestyle Creator instagram profile photo

    Gabriella | Travel & Lifestyle Creator

    @whereyouneedtobe_

    ๐Ÿ“Roma Viaggio per vivere mille vite Da 6 anni ti racconto itinerari ed esperienzeโœˆ๏ธ ๐Ÿ’Œ where.gk@gmail.com Vuoi partire con me? ๐Ÿ‘‡๐Ÿป

    Mid-tierItaly
    Followers244K
    Engagement rate3.09%At page median
    Suspicious followers15.8%Moderate
    Average reel plays75.3KPer video post

    Engagement rate benchmark

    Gabriella | Travel & Lifestyle Creator's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy90%
    United States of America1.2%
    Spain1.0%
    United Kingdom1.0%
    France0.8%

    Audience gender

  10. 10Samuele Virziฬ€ instagram profile photo

    Samuele Virziฬ€

    @samuele_virzi

    Essere un buon esempio โ€ข Routine โ€ข Vlog โ€ข Lifestyle In elenco AGCOM

    Mid-tierItaly
    Followers242K
    Engagement rate7.84%2.7x page median
    Suspicious followers11.0%Moderate
    Average reel plays396KPer video post

    Engagement rate benchmark

    Samuele Virziฬ€'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    Spain0.9%
    United States of America0.8%
    United Kingdom0.7%
    France0.4%

    Audience gender

  11. 11Letizia Pone instagram profile photo

    Letizia Pone

    @letiziapone_

    colleziono bei momenti ๐Ÿค fashion โ€ข beauty โ€ข lifestyle made in napoli ๐Ÿฉต โœ‰๏ธ letiziapone@thecodesrl.com mgmt: @fabrizioscippa

    Mid-tierItaly
    Followers212K
    Engagement rate3.53%1.2x page median
    Suspicious followers9.5%Low risk
    Average reel plays230KPer video post

    Engagement rate benchmark

    Letizia Pone's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy96%
    United States of America0.8%
    Spain0.7%
    Greece0.3%
    France0.3%

    Audience gender

  12. 12Giovanni Manzi | Food Lifestyle instagram profile photo

    Giovanni Manzi | Food Lifestyle

    @manzigiovanniofficial

    ๐™ˆ๐™–๐™ฃ๐™œ๐™ž๐™– ๐™‘๐™ž๐™ซ๐™ž ๐™‘๐™ž๐™–๐™œ๐™œ๐™ž๐™– ๐Ÿโ™ฅ๏ธ๐Ÿš Condivido solo ciรฒ che mi emoziona ๐Ÿ Ricette โ€ข Street Food โ€ข Lifestyle ๐Ÿ“ Italia ๐Ÿ‡ฎ๐Ÿ‡น e oltre ๐ŸŒŽ

    Mid-tierItaly
    Followers209K
    Engagement rate2.42%0.8x page median
    Suspicious followers24.0%Elevated
    Average reel plays14.9KPer video post

    Engagement rate benchmark

    Giovanni Manzi | Food Lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy53%
    United States of America7.8%
    Brazil4.8%
    Spain3.4%
    France2.2%

    Audience gender

  13. 13MyRoma instagram profile photo

    MyRoma

    @myroma_it

    La tua cittร , ogni giorno. ๐Ÿ›๏ธ Attualitร  โ€ข Sport โ€ข Eventi โ€ข Lifestyle ๐Ÿ“Scopri, vivi, condividi.

    Mid-tierItaly
    Followers207K
    Engagement rate5.06%1.7x page median
    Suspicious followers15.4%Moderate
    Average reel plays129KPer video post

    Engagement rate benchmark

    MyRoma's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    United States of America1.1%
    United Kingdom0.6%
    France0.5%
    Switzerland0.5%

    Audience gender

  14. 14Carla Famulariโ˜€๏ธ instagram profile photo

    Carla Famulariโ˜€๏ธ

    @carla.famulari

    Beauty, lifestyle & real lifeโœจ Una terrona a Milano๐Ÿคธ carla@flametalent.com๐Ÿ’Œ In elenco AGCOM

    Mid-tierItaly
    Followers197K
    Engagement rate2.48%0.8x page median
    Suspicious followers16.3%Moderate
    Average reel plays82.8KPer video post

    Engagement rate benchmark

    Carla Famulariโ˜€๏ธ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    United States of America0.8%
    Spain0.7%
    United Kingdom0.6%
    Germany0.3%

    Audience gender

    Top posts

    Avg likes: 4.9K. Avg comments: 10. Audience credibility: 84%.

  15. 15A N Y T A instagram profile photo

    A N Y T A

    @anytaishere

    Quella che parla cantando โœจ Beauty โ€ข Cinema โ€ข Family โ€ข Languages โ€ข Travel ๐ŸŒŽ TikTok: 1,8 MLN โ€ข YouTube: 600K ๐Ÿš€ ๐Ÿ“ฉ info@anyta.it ๐Ÿ‘‰๐Ÿป In elenco AGCOM

    Mid-tierItaly
    Followers178K
    Engagement rate3.63%1.2x page median
    Suspicious followers19.8%Moderate
    Average reel plays139KPer video post

    Engagement rate benchmark

    A N Y T A's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy91%
    United States of America1.2%
    Spain0.9%
    United Kingdom0.8%
    Russia0.7%

    Audience gender

  16. 16Paolo instagram profile photo

    Paolo

    @paolodebosio

    ๐Ÿ‡ฎ๐Ÿ‡น, milan ๐Ÿฅ‘ healthy recipes โ€ข ๐Ÿงดself-care โ€ข โœจlifestyle ๐Ÿ’Œ collab: paolodebosio@yahoo.it @gymbeam.it ๐Ÿ‘‰ paolo5 in elenco AGCOM

    Mid-tierItaly
    Followers178K
    Engagement rate2.97%At page median
    Suspicious followers19.7%Moderate
    Average reel plays183KPer video post

    Engagement rate benchmark

    Paolo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy89%
    United States of America1.8%
    United Kingdom0.8%
    Brazil0.6%
    Mexico0.6%

    Audience gender

  17. 17Mario Forlano instagram profile photo

    Mario Forlano

    @ma.rione

    ๐Ÿ†Ambassador della parmigiana di melanzane.๐Ÿ† ๐ŸดApritore di buffet professionista ๐Ÿฝ๏ธ โ€”โ€”โ€”โ€” ๐Ÿง  Lifestyle @corposostenibile โ€”โ€”โ€”โ€” IN ELENCO AGCOM

    Mid-tierItaly
    Followers155K
    Engagement rate11.31%3.9x page median
    Suspicious followers15.8%Moderate
    Average reel plays35.8KPer video post

    Engagement rate benchmark

    Mario Forlano's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    Spain1.0%
    Germany0.7%
    Switzerland0.5%
    United Kingdom0.5%

    Audience gender

  18. 18anna manao๐Ÿซถ๐Ÿป instagram profile photo

    anna manao๐Ÿซถ๐Ÿป

    @annamanao

    venezia-treviso beauty | lifestyle | lots of talk ๐Ÿ’Œ anna@in-sane.it in elenco AGCOM

    Mid-tierItaly
    Followers153K
    Engagement rate3.07%At page median
    Suspicious followers17.6%Moderate
    Average reel plays17.6KPer video post

    Engagement rate benchmark

    anna manao๐Ÿซถ๐Ÿป's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    United States of America0.9%
    Spain0.7%
    Switzerland0.5%
    United Kingdom0.4%

    Audience gender

    Top posts

    Avg likes: 4.7K. Avg comments: 3. Audience credibility: 82%.

  19. 19Megan S. instagram profile photo

    Megan S.

    @meg_uffi

    ๐Ÿ‡ฎ๐Ÿ‡น+๐Ÿ‡ฌ๐Ÿ‡ง =just an ICON raising DIVAS una mamma per amica in real life girl talk & lifestyle โœจ In elenco AGCOM โœ‰๏ธ meguffiteam@gmail.com

    Mid-tierItaly
    Followers144K
    Engagement rate2.73%At page median
    Suspicious followers18.2%Moderate
    Average reel plays131KPer video post

    Engagement rate benchmark

    Megan S.'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy77%
    United States of America6.2%
    United Kingdom3.4%
    Spain1.8%
    Canada1.1%

    Audience gender

  20. 20Aurora Pangallo | Beauty LifeStyle instagram profile photo

    Aurora Pangallo | Beauty LifeStyle

    @pangallo.auroraaa

    ๐ŸŒธ Beauty & lifestyle per te! โœจ Scopri i segreti skincare e makeup ๐Ÿ’„โœจ Consigli e ispirazione per sentirsi al top! ๐Ÿ’— ๐Ÿ“ฉ aurorapangallo3@gmail.com

    Mid-tierItaly
    Followers142K
    Engagement rate2.83%At page median
    Suspicious followers19.1%Moderate
    Average reel plays53.9KPer video post

    Engagement rate benchmark

    Aurora Pangallo | Beauty LifeStyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    United States of America0.9%
    Spain0.5%
    Switzerland0.4%
    Germany0.4%

    Audience gender

    Top posts

    Avg likes: 4.0K. Avg comments: 14. Audience credibility: 81%.

Benchmarks

Top lifestyle influencers in Italy: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

149creators indexed227Kmedian followers2.93%median engagement17.3%avg suspicious followers

The top lifestyle influencers in Italy run a median engagement rate of 2.93% and average 17.3% suspicious followers. Treat 2.93% as the bar a strong lifestyle creator in Italy should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Italy here span 0 nano or micro and 3 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Italy (100%), skewing female at 65%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Italy. 149 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Italy100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
17
Macro500K+
3

Combined audience gender

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FAQ

Lifestyle influencers in Italy: common questions

How do I find lifestyle influencers in Italy?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 149 lifestyle influencers in Italy and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Italy right now?

On this ranking, Federica Scagnetti (@federica.scagnetti), Andrea Dal Corso (@andreadalcorso), ๐“๐“ต๐“ฒ๐“ฌ๐“ฎ (@alice.muzza). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Italy, the median engagement rate is 2.93% at a median of 227K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.3% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 149 lifestyle influencers in Italy

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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