Use case
Influencer Marketing for SaaS
Influencer marketing for SaaS works on relevance, not reach. The creators who move software have small, specific audiences. Finding them is a filtering job, not a scrolling job.
- Manager and above41%
- Individual contributor34%
- Student or learner17%
- Unknown8%
18,400 followers, and three quarters of them work in the field you sell into. That second number is the one that decides whether this booking is worth its fee.
14-day trial. No credit card, no sales call.
Finding practitioners
The best creators here are small
B2B software is sold to people doing a specific job, and the creators they trust are usually doing that job too. That makes discovery a filtering exercise: narrow by what the audience is, not by how large it is.
- Search bios and captions for the tools and workflows you replace
- Transcript search on YouTube, where most considered B2B content lives
- Lookalike search from one creator who already converted
7.9K of them do the job you sell to
13.8K of them do the job you sell to
18.1K of them do the job you sell to
The smallest channel here reaches the most buyers. Sorting by follower count would have put it last.
Vetting for buyers
Check they can actually buy
The failure mode in B2B is booking a creator whose content is exactly right and whose audience is students, hobbyists, or people in a country you do not sell into. Audience age and location catch it before you spend.
- Audience age, so you can tell buyers from learners
- Audience location, matched to where you actually sell
- Engagement measured live, not quoted from a media kit
Measuring pipeline
Your dashboard will undercount this
A software purchase takes weeks and several touches, so the last click before signup is nearly always a branded search or a direct visit. The creator who caused that search gets credited with nothing, and the channel gets cut on a number that was never measuring it.
- Ask at signup, because what people tell you beats last-click on long cycles
- One landing page or tracked link per creator, so the first touch is recorded
- Judge on pipeline created over a quarter, not on signups in the first week
What your dashboard says
11%
Last click
What buyers say
52%
Asked at signup
Nearly five times the credit, from the same campaign. Last click sees the branded search someone ran on the way in. It never sees the video that made them search.
Influencer marketing for SaaS, answered
Pricing a B2B creator?
Get the base rate from their real numbers, then add the relevance premium yourself.
Relevance is a filter problem
You cannot scroll your way to the right B2B creators. Inside Leewou you can filter 430M profiles by who follows them and keep the ones that fit.
- Filter by audience location, age and interests
- Full audience report on every creator
- Save a list, share it with the team, and track what you booked
Free for 14 days. No card. Cancel any time.