Top 20 Finance Influencers in United States on Instagram (Aug 2026)

We found 42 finance influencers in United States on Instagram. These creators use "finance" in their Instagram bio and have audiences concentrated in United States. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 6, 2026

  1. 1Alex Santos Instagram profile photo

    Alex Santos

    @alex_foxx__

    Alexsantos@notedtalent.co 📍NJ • God & Family first • Millennial Dad 🇩🇴🇺🇸 📈Finance by day • 🎥 Creator by night

    Mid-tierUnited States
    Followers392K
    Engagement rate2.60%0.8x page median
    Suspicious followers13.6%Moderate
    Average reel plays180KPer video post

    Engagement rate benchmark

    Median

    Alex Santos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States84%
    Dominican Republic9.8%
    Colombia1.1%
    Puerto Rico0.9%
    United Kingdom0.7%

    Audience gender

  2. Followers296K
    Engagement rate1.30%0.4x page median
    Suspicious followers36.6%High
    Average reel plays58.5KPer video post

    Audience gender

    Audience location

    Canada4.7%
    Germany4.1%
    India3.9%
    United Kingdom3.6%

    Top posts

    Avg likes: 3.9K. Avg comments: 112. Audience credibility: 82%.

  3. 3Rawan | Tech, Travel, Personal Finance | NYC Instagram profile photo

    Rawan | Tech, Travel, Personal Finance | NYC

    @iamrawan
    Mid-tierNew York City, US
    Followers204K
    Engagement rate1.24%0.4x page median
    Suspicious followers43.4%High
    Average reel plays60.9KPer video post

    Audience gender

    Audience location

    Canada4.8%
    United Kingdom4.1%
    South Africa3.2%
    Nigeria2.6%

    Top posts

    Avg likes: 2.5K. Avg comments: 248. Audience credibility: 75%.

  4. 4Enrryko Placencia - Realtor | Finance | RE Advisor Instagram profile photo

    Enrryko Placencia - Realtor | Finance | RE Advisor

    @enrryko
    MicroNew York City, US
    Followers67.7K
    Engagement rate3.52%At page median
    Suspicious followersNot measured
    Average reel plays76.6KPer video post

    Audience gender

    Audience location

    Dominican Republic8.5%
    Saudi Arabia6.8%
    Iran5.1%
    Venezuela3.4%

    Top posts

    Avg likes: 2.4K. Avg comments: 68. Audience credibility: 81%.

  5. Followers66.2K
    Engagement rate2.99%At page median
    Suspicious followers43.5%High
    Average reel plays71.4KPer video post

    Audience gender

    Audience location

    United Kingdom7.1%
    Canada3.7%
    Australia2.9%
    Mexico2.1%

    Top posts

    Avg likes: 2.0K. Avg comments: 20. Audience credibility: 80%.

  6. Followers53.5K
    Engagement rate3.90%At page median
    Suspicious followersNot measured
    Average reel plays113KPer video post

    Audience gender

    Audience location

    Mexico1.1%
    Brazil0.4%
    Puerto Rico0.4%
    Jamaica0.4%

    Top posts

    Avg likes: 2.1K. Avg comments: 51. Audience credibility: 88%.

  7. Followers40.1K
    Engagement rate3.40%At page median
    Suspicious followers41.0%High
    Average reel plays9.9KPer video post

    Audience gender

    Audience location

    Canada3.2%
    Mexico2.4%
    Brazil2.0%
    Australia2.0%

    Top posts

    Avg likes: 1.4K. Avg comments: 10. Audience credibility: 79%.

  8. Followers38.4K
    Engagement rate11.02%3.2x page median
    Suspicious followers36.9%High
    Average reel plays77.7KPer video post

    Audience gender

    Audience location

    Australia9.7%
    Indonesia5.3%
    United Kingdom4.4%
    Germany3.0%

    Top posts

    Avg likes: 4.2K. Avg comments: 43. Audience credibility: 75%.

  9. Followers26.2K
    Engagement rate4.78%1.4x page median
    Suspicious followers34.1%High
    Average reel plays29.8KPer video post

    Audience gender

    Audience location

    United Kingdom2.5%
    Australia0.8%
    France0.7%
    Italy0.7%

    Top posts

    Avg likes: 1.3K. Avg comments: 13. Audience credibility: 87%.

  10. Followers25.1K
    Engagement rate3.97%At page median
    Suspicious followers43.5%High
    Average reel plays3.6KPer video post

    Audience gender

    Audience location

    United Kingdom0.5%
    Canada0.2%
    Brazil0.2%
    India0.2%

    Top posts

    Avg likes: 998. Avg comments: 51. Audience credibility: 79%.

  11. Followers21.1K
    Engagement rate2.76%0.8x page median
    Suspicious followers32.4%High
    Average reel plays10.7KPer video post

    Audience gender

    Audience location

    Canada2.3%
    Nicaragua0.3%
    Serbia0.2%
    Uzbekistan0.2%

    Top posts

    Avg likes: 584. Avg comments: 6. Audience credibility: 86%.

  12. Followers20.3K
    Engagement rate36.93%Outlier, verify before using
    Suspicious followers37.2%High
    Average reel plays21.2KPer video post

    Audience gender

    Audience location

    South Africa4.9%
    Brazil0.4%
    Nigeria0.4%

    Top posts

    Avg likes: 7.5K. Avg comments: 233. Audience credibility: 86%.

  13. Followers18.2K
    Engagement rate3.14%At page median
    Suspicious followers35.1%High
    Average reel plays69.8KPer video post

    Audience gender

    Audience location

    United Kingdom11%
    Australia3.7%
    Canada3.2%
    Mexico1.2%

    Top posts

    Avg likes: 573. Avg comments: 22. Audience credibility: 78%.

  14. Followers16.9K
    Engagement rate16.12%4.7x page median
    Suspicious followers38.4%High
    Average reel plays226KPer video post

    Audience gender

    Audience location

    United Kingdom5.5%
    Canada4.4%
    Singapore3.7%
    Australia3.7%

    Top posts

    Avg likes: 2.7K. Avg comments: 59. Audience credibility: 77%.

  15. 15Esau Gonzalez "elgueromichoacano" 🇲🇽 Instagram profile photo

    Esau Gonzalez "elgueromichoacano" 🇲🇽

    @esauthecarman
    MicroAtlanta, US
    Followers15.4K
    Engagement rate4.53%1.3x page median
    Suspicious followers43.1%High
    Average reel plays26.8KPer video post

    Audience gender

    Audience location

    Mexico3.7%
    Colombia1.8%
    Puerto Rico0.8%
    Venezuela0.6%

    Top posts

    Avg likes: 697. Avg comments: 45. Audience credibility: 84%.

  16. Followers14.2K
    Engagement rate2.53%0.7x page median
    Suspicious followers36.9%High
    Average reel plays2.8KPer video post

    Audience gender

    Audience location

    Canada5.6%
    Australia3.8%
    United Kingdom3.0%
    Philippines1.0%

    Top posts

    Avg likes: 361. Avg comments: 11. Audience credibility: 80%.

  17. Followers14.1K
    Engagement rate2.96%At page median
    Suspicious followers39.1%High
    Average reel plays3.7KPer video post

    Audience gender

    Audience location

    Mexico0.4%
    Philippines0.4%
    Japan0.3%
    Canada0.3%

    Top posts

    Avg likes: 419. Avg comments: 61. Audience credibility: 83%.

  18. Followers14.0K
    Engagement rate2.64%0.8x page median
    Suspicious followers41.2%High
    Average reel plays10.3KPer video post

    Audience gender

    Audience location

    Canada0.6%
    Mexico0.4%
    Japan0.2%

    Top posts

    Avg likes: 369. Avg comments: 19. Audience credibility: 86%.

  19. Followers13.9K
    Engagement rate19.64%5.7x page median
    Suspicious followers34.5%High
    Average reel plays2.3KPer video post

    Audience gender

    Audience location

    Mexico3.9%
    Puerto Rico0.1%
    United Kingdom0.1%
    China0.1%

    Top posts

    Avg likes: 2.7K. Avg comments: 7. Audience credibility: 82%.

  20. Followers13.1K
    Engagement rate3.58%At page median
    Suspicious followers38.9%High
    Average reel plays8.2KPer video post

    Audience gender

    Audience location

    Canada2.5%
    Mexico1.4%
    Australia1.1%
    Brazil0.5%

    Top posts

    Avg likes: 471. Avg comments: 11. Audience credibility: 82%.

Benchmarks

Top finance influencers in United States: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong finance creator from an average one.

42creators indexed23.1Kmedian followers3.46%median engagement37.2%avg suspicious followers

The top finance influencers in United States run a median engagement rate of 3.46% and average 37.2% suspicious followers. Treat 3.46% as the bar a strong finance creator in United States should clear; below it, you are paying for reach, not attention.

The best finance influencers in United States here span 17 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States (100%), skewing female at 51%.

How this list is built. These are Instagram creators who describe themselves using terms like finance, investing, personal finance in their own bio and whose audience is concentrated in United States. 42 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
17
Mid-tier100K to 500K
3
Macro500K+
0

Combined audience gender

FAQ

Finance influencers in United States: common questions

How do I find finance influencers in United States?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 42 finance influencers in United States and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top finance influencers in United States right now?

On this ranking, Alex Santos (@alex_foxx__), michael mezzatesta (@michael__mezz), Rawan | Tech, Travel, Personal Finance | NYC (@iamrawan). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for finance creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these finance influencers in United States, the median engagement rate is 3.46% at a median of 23.1K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 37.2% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 42 finance influencers in United States

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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Top 20 Finance Influencers in United States (Aug 2026) | Leewou