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Top 20 Parenting Influencers in Portugal on Instagram (Sep 2026)

We found 25 parenting influencers in Portugal on Instagram. These creators use "parenting" in their Instagram bio and have audiences concentrated in Portugal. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 8, 2026

  1. 1Joana Pereira instagram profile photo

    Joana Pereira

    @_dju___

    “I live my life the way I want” Professora 1.º Ciclo CEB | Pedagogia Jack Russel Mom PR, Digital & Brands: @wowmeagency

    Mid-tierPortugal
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    Followers115K
    Engagement rate3.84%1.6x page median
    Suspicious followers14.8%Moderate
    Average reel plays178KPer video post

    Engagement rate benchmark

    Joana Pereira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal85%
    France2.8%
    Spain1.9%
    Switzerland1.7%
    United Kingdom1.5%

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    Top posts

    Avg likes: 4.4K. Avg comments: 60. Audience credibility: 85%.

  2. 2Mariana Aires instagram profile photo

    Mariana Aires

    @marianaairess

    Happiness generates happiness 🤍 And love is all✨ Outfits | Home Decor | Family | Lifestyle Mom of 2 boys in 1 year🤘🏼 📩ana.patricia@talents.pt

    MicroPortugal
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    Followers91.6K
    Engagement rate2.36%At page median
    Suspicious followers17.9%Moderate
    Average reel plays121KPer video post

    Engagement rate benchmark

    Mariana Aires's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal84%
    Spain3.9%
    Brazil1.7%
    United Kingdom1.2%
    France1.2%

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    Top posts

    Avg likes: 2.2K. Avg comments: 70. Audience credibility: 82%.

  3. 3Joana Taful instagram profile photo

    Joana Taful

    @joanaleal_taful

    𝗠𝗼𝗺 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 & 𝗛𝘂𝗺𝗼𝗿 Mom of👱🏼🧒🏻🧒🏼👧🏻👶🏼 📍Lisboa 📩 joana.taful@astag.pt Maratona de lisboa 03h29🏃🏻‍♀️ Meia maratona…

    MicroPortugal
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    Followers74.9K
    Engagement rate2.01%0.8x page median
    Suspicious followers17.1%Moderate
    Average reel plays108KPer video post

    Engagement rate benchmark

    Joana Taful's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal83%
    Spain3.2%
    United Kingdom1.8%
    China1.8%
    Brazil1.7%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 50. Audience credibility: 83%.

  4. 4Lenka instagram profile photo

    Lenka

    @lenka_silva_novak

    Mom of 💙💖 Fremantle 🇵🇹 @oprecocerto - Rtp📺

    MicroPortugal
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    Followers70.5K
    Engagement rate2.01%0.8x page median
    Suspicious followers26.1%Elevated
    Average reel plays33.6KPer video post

    Engagement rate benchmark

    Lenka's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal85%
    France2.2%
    Switzerland1.9%
    Spain1.8%
    United Kingdom1.3%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 80. Audience credibility: 74%.

  5. 5Maria Pereira Dos Santos instagram profile photo

    Maria Pereira Dos Santos

    @mikasps

    🇵🇹 Mom of 👧🏼👶🏻👧🏽👧🏽👧🏼(6 and under) Love to travel and keep memories alive. Austin & Portugal 📸 Photographer at @mariapsphotography

    MicroPortugal
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    Followers63.1K
    Engagement rate0.02%0.0x page median
    Suspicious followers14.9%Moderate
    Average reel plays88.9KPer video post

    Audience gender

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    Audience location

    Portugal77%
    United States of America7.8%
    Brazil2.5%
    Spain1.7%
    United Kingdom1.1%

    Top posts

    Avg likes: 1.4K. Avg comments: 20. Audience credibility: 85%.

  6. 6Maria Carreira instagram profile photo

    Maria Carreira

    @mariavmcarreira

    Mom³ dia-a-dia entre maternidade, saudade e remodelação da nova casa✨ 💌: luisa.mariana@oitenta8.com

    MicroPortugal
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    Followers57.6K
    Engagement rate2.25%At page median
    Suspicious followers13.3%Moderate
    Average reel plays60.4KPer video post

    Engagement rate benchmark

    Maria Carreira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal85%
    Brazil4.3%
    Spain1.5%
    France1.4%
    United Kingdom1.2%

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    Top posts

    Avg likes: 1.3K. Avg comments: 22. Audience credibility: 87%.

  7. 7Maria Pitta instagram profile photo

    Maria Pitta

    @mariavpitta

    🇵🇹 Portugal 👱🏼🧒🏼👧🏼 Mom of 3 ✈️ Flight Attendant

    MicroPortugal
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    Followers47.3K
    Engagement rate5.67%2.3x page median
    Suspicious followers19.7%Moderate
    Average reel plays146KPer video post

    Engagement rate benchmark

    Maria Pitta's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal88%
    France2.0%
    Spain1.6%
    Switzerland1.2%
    Brazil1.1%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 113. Audience credibility: 80%.

  8. 8D ✨ instagram profile photo

    D ✨

    @dianaamsousa

    • 🧵@stressada.pt • Blake and Erick’s mom 💙 • TikTok @dianaamsousa

    MicroPortugal
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    Followers38.2K
    Engagement rate2.05%0.8x page median
    Suspicious followers12.8%Moderate
    Average reel plays67.2KPer video post

    Engagement rate benchmark

    D ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal89%
    Brazil3.5%
    Switzerland1.1%
    France1.0%
    Spain0.8%

    Audience gender

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    Top posts

    Avg likes: 781. Avg comments: 12. Audience credibility: 87%.

  9. 9ᴋᴀᴠᴀʟᴇɴᴋᴀ :) instagram profile photo

    ᴋᴀᴠᴀʟᴇɴᴋᴀ :)

    @juliakavalenkaa

    ᴘʀᴏ ᴠᴏʟʟᴇʏʙᴀʟʟ, ᴘᴛ. @milleniumbs ɢʀᴀᴅ, ғᴀsʜɪᴏɴ ᴅᴇsɪɢɴ & ᴍᴀɴᴀɢᴇᴍᴇɴᴛ. ᴅᴀʟᴍᴀᴛɪᴀɴ ᴍᴏᴍ.

    MicroItaly
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    Followers29.2K
    Engagement rate2.40%At page median
    Suspicious followers23.9%Elevated
    Average reel plays38.4KPer video post

    Engagement rate benchmark

    ᴋᴀᴠᴀʟᴇɴᴋᴀ :)'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal70%
    Italy10%
    Brazil2.7%
    Spain2.4%
    United States of America1.7%

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    Top posts

    Avg likes: 700. Avg comments: 7. Audience credibility: 76%.

  10. 10Mónica Rodrigues | Motherhood & Lifestyle instagram profile photo

    Mónica Rodrigues | Motherhood & Lifestyle

    @monicarodriiigues

    • Mom • Tomás 👦🏼 Martim 👦🏼 + 👼🏼 + 👶🏼 Conceição & Olívia 👶🏼 • Handmade @scrunchiebymonique • Working on @home4fit

    MicroPortugal
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    Followers28.6K
    Engagement rate2.50%At page median
    Suspicious followers12.8%Moderate
    Average reel plays38.5KPer video post

    Engagement rate benchmark

    Mónica Rodrigues | Motherhood & Lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal88%
    France2.3%
    Spain1.6%
    Brazil1.3%
    United Kingdom1.0%

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    Top posts

    Avg likes: 713. Avg comments: 26. Audience credibility: 87%.

  12. 11Claudia Martins da Silva instagram profile photo

    Claudia Martins da Silva

    @claudiamartinsdsilva

    A portuguese girl (and mom) in Madrid 💌 claudiafmsp@gmail.com

    MicroSpain
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    Followers19.1K
    Engagement rate2.67%At page median
    Suspicious followers19.4%Moderate
    Average reel plays13.3KPer video post

    Engagement rate benchmark

    Claudia Martins da Silva's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal70%
    Spain4.1%
    United States of America4.0%
    Italy2.6%
    United Kingdom2.4%

    Audience gender

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    Top posts

    Avg likes: 510. Avg comments: 16. Audience credibility: 81%.

  13. 12Valeria Agostinho instagram profile photo

    Valeria Agostinho

    @valeria_agostinho_travel

    Travel Diary ✈️ 🇵🇹🇪🇸🇫🇷🇨🇭🇳🇱🇧🇪🇱🇺🇦🇩🇩🇪🇮🇹🇹🇷🇩🇰🏴󠁧󠁢󠁥󠁮󠁧󠁿🇸🇪🇹🇳🇨🇻🇧🇷🇨🇦🇪🇬🇮🇪 Mom | Style | World trips 🌎 📩 Collabs:…

    MicroLuxembourg
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    Followers16.1K
    Engagement rate2.60%At page median
    Suspicious followers23.5%Elevated
    Average reel plays5.3KPer video post

    Engagement rate benchmark

    Valeria Agostinho's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal68%
    Luxembourg9.7%
    Brazil5.0%
    France2.7%
    Egypt2.0%

    Audience gender

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    Top posts

    Avg likes: 419. Avg comments: 59. Audience credibility: 77%.

  14. 13Helena Costa instagram profile photo

    Helena Costa

    @_lenitah_

    Guided by what I feel, not what I see 🌙 Mom life | Fashion | Fitness | Travel Strong soul. Clear mind. 📍 Porto 🌍

    MicroPortugal
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    Followers13.9K
    Engagement rate3.59%1.5x page median
    Suspicious followers22.1%Elevated
    Average reel plays3.8KPer video post

    Engagement rate benchmark

    Helena Costa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal78%
    Spain2.8%
    Brazil2.7%
    France2.4%
    United States of America1.7%

    Audience gender

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    Top posts

    Avg likes: 498. Avg comments: 14. Audience credibility: 78%.

  15. 14Mel instagram profile photo

    Mel

    @melanincatarina

    Evan & Zoe’s Mom God † Postpartum• Fitness • Evolution

    MicroPortugal
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    Followers13.1K
    Engagement rate9.70%4.0x page median
    Suspicious followers23.1%Elevated
    Average reel plays18.0KPer video post

    Engagement rate benchmark

    Mel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal78%
    United Kingdom4.9%
    France2.7%
    Angola2.6%
    Brazil2.4%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 48. Audience credibility: 77%.

  16. 15Daniela Pires ✿ Lifestyle | UGC Creator instagram profile photo

    Daniela Pires ✿ Lifestyle | UGC Creator

    @danufes

    .✦ ݁˖ Partilhas reais de uma vida comum. 📍Faro, Algarve. 🐰 Bunny mom. 💌 Parcerias:

    MicroPortugal
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    Followers12.3K
    Engagement rate3.02%1.2x page median
    Suspicious followers17.8%Moderate
    Average reel plays7.1KPer video post

    Engagement rate benchmark

    Daniela Pires ✿ Lifestyle | UGC Creator's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal79%
    United Kingdom3.7%
    United States of America3.3%
    Brazil3.0%
    Spain2.1%

    Audience gender

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    Top posts

    Avg likes: 372. Avg comments: 19. Audience credibility: 82%.

  17. 16Joana Alves | Bookstagram, Lifestyle & Mom Content 🧸 instagram profile photo

    Joana Alves | Bookstagram, Lifestyle & Mom Content 🧸

    @jucamindscape

    📚☕🌍👩‍👧 ✨ Entre mundos mágicos & a magia do dia-a-dia ✨ ⤵️ links

    MicroPortugal
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    Followers12.0K
    Engagement rate2.12%At page median
    Suspicious followers11.5%Moderate
    Average reel plays4.0KPer video post

    Engagement rate benchmark

    Joana Alves | Bookstagram, Lifestyle & Mom Content 🧸's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal75%
    Brazil11%
    United States of America3.4%
    United Kingdom2.4%
    Spain1.0%

    Audience gender

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    Top posts

    Avg likes: 255. Avg comments: 24. Audience credibility: 88%.

  18. 17Cláudia Costa instagram profile photo

    Cláudia Costa

    @cllaudiacosta

    ✨ Wife & mom of 2 | Living in 🇱🇺 🎥 Outfits • Lifestyle • Mom life daily @baby.mom.outfit | Baby & Kids outfits

    MicroLuxembourg
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    Followers11.5K
    Engagement rate2.17%At page median
    Suspicious followers23.9%Elevated
    Average reel plays13.6KPer video post

    Engagement rate benchmark

    Cláudia Costa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal64%
    Brazil5.4%
    United States of America4.7%
    United Kingdom3.4%
    France2.9%

    Audience gender

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    Top posts

    Avg likes: 249. Avg comments: 18. Audience credibility: 76%.

  19. 18𝗠𝗮𝗿𝗶𝗮 𝗠𝗼𝗿𝗲𝗶𝗿𝗮 𝗥𝗲𝗯𝗲𝗹𝗼 𝗗𝗲 𝗖𝗮𝗿𝘃𝗮𝗹𝗵𝗼 𝗖𝗼𝘀𝘁𝗮 instagram profile photo

    𝗠𝗮𝗿𝗶𝗮 𝗠𝗼𝗿𝗲𝗶𝗿𝗮 𝗥𝗲𝗯𝗲𝗹𝗼 𝗗𝗲 𝗖𝗮𝗿𝘃𝗮𝗹𝗵𝗼 𝗖𝗼𝘀𝘁𝗮

    @mariarmoreira

    Portuguese woman living in Cluj, Romania 🇷🇴 Mom of two boys 👶🏼👶🏼🤍 Founder & CEO @flavourwheels.pt

    MicroPortugal
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    Followers10.7K
    Engagement rate3.48%1.4x page median
    Suspicious followers23.9%Elevated
    Average reel plays7.7KPer video post

    Engagement rate benchmark

    𝗠𝗮𝗿𝗶𝗮 𝗠𝗼𝗿𝗲𝗶𝗿𝗮 𝗥𝗲𝗯𝗲𝗹𝗼 𝗗𝗲 𝗖𝗮𝗿𝘃𝗮𝗹𝗵𝗼 𝗖𝗼𝘀𝘁𝗮's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal86%
    Spain1.7%
    Brazil1.7%
    France1.3%
    United Kingdom1.0%

    Audience gender

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    Top posts

    Avg likes: 372. Avg comments: 8. Audience credibility: 76%.

  20. 19𝗥𝗜𝗧𝗔 𝗙𝗘𝗥𝗥𝗘𝗜𝗥𝗔 | Fitness, Nutrition & Mom instagram profile photo

    𝗥𝗜𝗧𝗔 𝗙𝗘𝗥𝗥𝗘𝗜𝗥𝗔 | Fitness, Nutrition & Mom

    @riitaferreiras

    🌿 Healthy lifestyle 👶🏻 Motherhood 🌸 Recipes • Sports • Wellness 📩 UGC creator: ritaferreira.info@gmail.com

    MicroPortugal
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    Followers10.5K
    Engagement rate2.16%At page median
    Suspicious followers12.6%Moderate
    Average reel plays15.6KPer video post

    Engagement rate benchmark

    𝗥𝗜𝗧𝗔 𝗙𝗘𝗥𝗥𝗘𝗜𝗥𝗔 | Fitness, Nutrition & Mom's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal83%
    Brazil3.9%
    Spain1.8%
    United Kingdom1.4%
    France1.1%

    Audience gender

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    Top posts

    Avg likes: 226. Avg comments: 22. Audience credibility: 87%.

  21. 20вarвara gυιмaraeѕ instagram profile photo

    вarвara gυιмaraeѕ

    @babiguimarp

    • Personal Trainer • Mom Life | Traveling | Lifestyle • Owner of @cristalmemoire •🇵🇹🇨🇭

    MicroSwitzerland
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    Followers10.5K
    Engagement rate6.31%2.6x page median
    Suspicious followers19.4%Moderate
    Average reel plays13.1KPer video post

    Engagement rate benchmark

    вarвara gυιмaraeѕ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Portugal85%
    Spain3.0%
    Morocco2.4%
    France1.7%
    Brazil1.4%

    Audience gender

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    Top posts

    Avg likes: 660. Avg comments: 7. Audience credibility: 81%.

Benchmarks

Top parenting influencers in Portugal: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong parenting creator from an average one.

25creators indexed23.8Kmedian followers2.45%median engagement18.5%avg suspicious followers

The top parenting influencers in Portugal run a median engagement rate of 2.45% and average 18.5% suspicious followers. Treat 2.45% as the bar a strong parenting creator in Portugal should clear; below it, you are paying for reach, not attention.

The best parenting influencers in Portugal here span 19 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Portugal (100%), skewing female at 67%.

How this list is built. These are Instagram creators who describe themselves using terms like parenting, mum, parenting, motherhood in their own bio and whose audience is concentrated in Portugal. 25 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Portugal100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
19
Mid-tier100K to 500K
1
Macro500K+
0

Combined audience gender

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FAQ

Parenting influencers in Portugal: common questions

How do I find parenting influencers in Portugal?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 25 parenting influencers in Portugal and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top parenting influencers in Portugal right now?

On this ranking, Joana Pereira (@_dju___), Mariana Aires (@marianaairess), Joana Taful (@joanaleal_taful). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for parenting creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these parenting influencers in Portugal, the median engagement rate is 2.45% at a median of 23.8K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.5% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 25 parenting influencers in Portugal

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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