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Top 20 Parenting Influencers in South Africa on Instagram (Sep 2026)

We found 100 parenting influencers in South Africa on Instagram. These creators use "parenting" in their Instagram bio and have audiences concentrated in South Africa. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 7, 2026

  1. 1Mpumi Mophatlane instagram profile photo

    Mpumi Mophatlane

    @mpumimops

    Wife | Mom | Entrepreneur Founder of @nala_reign_skin_ Tik Tok: @Nompumelelo_Mophatlane

    MacroSouth Africa
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    Followers733K
    Engagement rate2.22%0.7x page median
    Suspicious followers20.2%Elevated
    Average reel plays106KPer video post

    Engagement rate benchmark

    Mpumi Mophatlane's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa89%
    Botswana3.2%
    Namibia1.0%
    Eswatini0.8%
    United States of America0.7%

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    Top posts

    Avg likes: 16.3K. Avg comments: 75. Audience credibility: 80%.

  2. 2Ofentse_Mphuti instagram profile photo

    Ofentse_Mphuti

    @ofentse_mphuti

    Electrical Eng 👩🏾‍🎓 TikTok 900k + Mom life diary | Homemaker 🚖 @jetour_vanderbijlpark ☕️📚💐 Mom 👧🏽👶🏾 @_mimosworld

    Mid-tierSouth Africa
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    Followers427K
    Engagement rate8.50%2.5x page median
    Suspicious followers16.6%Moderate
    Average reel plays462KPer video post

    Engagement rate benchmark

    Ofentse_Mphuti's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa85%
    Botswana2.1%
    Namibia1.8%
    Zimbabwe1.5%
    United States of America1.1%

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    Top posts

    Avg likes: 36.3K. Avg comments: 220. Audience credibility: 83%.

  3. 3khanya.yeni instagram profile photo

    khanya.yeni

    @khanya.yeni

    📍KZN Mom|Wife|Fashion 📧:khanya.yeni@gmail.com 🎥:Tv personality

    Mid-tierSouth Africa
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    Followers250K
    Engagement rate11.22%3.3x page median
    Suspicious followers18.2%Moderate
    Average reel plays1.0MPer video post

    Engagement rate benchmark

    khanya.yeni's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa94%
    Eswatini1.2%
    Botswana0.8%
    United States of America0.6%
    Zimbabwe0.5%

    Audience gender

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    Top posts

    Avg likes: 28.0K. Avg comments: 633. Audience credibility: 82%.

  4. 4Marise Pollard instagram profile photo

    Marise Pollard

    @marisepollard

    Wife | Mom of 2 motherhood • everyday life • tiny joys Founder @themomeraclub Partner @burnt.studios

    Mid-tierSouth Africa
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    Followers214K
    Engagement rate3.54%At page median
    Suspicious followers18.9%Moderate
    Average reel plays243KPer video post

    Engagement rate benchmark

    Marise Pollard's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa85%
    United States of America2.2%
    United Kingdom2.2%
    Namibia1.2%
    New Zealand1.1%

    Audience gender

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    Top posts

    Avg likes: 7.6K. Avg comments: 21. Audience credibility: 81%.

  5. 5Rasheeqah Karriem instagram profile photo

    Rasheeqah Karriem

    @rasheeqah_karriem

    🧑‍🧑‍🧒‍🧒Wife • Mom ✨Digital Creator | Entertainer 🎥YouTuber | Fashion • Family Owner @sheecas_markets_

    Mid-tierSouth Africa
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    Followers178K
    Engagement rate2.91%At page median
    Suspicious followers20.2%Elevated
    Average reel plays102KPer video post

    Engagement rate benchmark

    Rasheeqah Karriem's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa87%
    Namibia5.0%
    United States of America1.5%
    United Arab Emirates0.6%
    India0.4%

    Audience gender

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    Top posts

    Avg likes: 5.2K. Avg comments: 105. Audience credibility: 80%.

  6. 6Nangamso Puwani instagram profile photo

    Nangamso Puwani

    @thereal_soso

    🛐Daughter of the most high || 📖Romans 8:18 🎭 Reel Funny || 🎀 Mom || x2🎓🎓 📧: puwani08@gmail.com ✨Proudly Made In Africa🇿🇦

    Mid-tierSouth Africa
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    Followers123K
    Engagement rate2.14%0.6x page median
    Suspicious followers21.8%Elevated
    Average reel plays25.1KPer video post

    Engagement rate benchmark

    Nangamso Puwani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa70%
    United States of America4.5%
    Kenya4.1%
    Nigeria3.3%
    Namibia2.6%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 18. Audience credibility: 78%.

  7. 7a Knockout. instagram profile photo

    a Knockout.

    @mandisamakhasi

    Boss. Balance. Girl Mom 💞 i am Divine Feminine Energy. 📧 : makhasimandisa@gmail.com

    Mid-tierSouth Africa
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    Followers103K
    Engagement rate5.59%1.6x page median
    Suspicious followers19.7%Moderate
    Average reel plays45.9KPer video post

    Engagement rate benchmark

    a Knockout.'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa91%
    Botswana1.7%
    Namibia1.1%
    United States of America0.9%
    Eswatini0.6%

    Audience gender

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    Top posts

    Avg likes: 5.8K. Avg comments: 28. Audience credibility: 80%.

  8. 8Musawenkosi Abilo Ngidi instagram profile photo

    Musawenkosi Abilo Ngidi

    @mansa_musahh

    🏡 : Dad 🇯🇲 + 🇿🇦 Mom ○ Script & Screen Writer ○ Actor ○ Mc PR ▪︎ 📧 babazulu1962@gmail.com Tuks ⚖️ ● ⛪️ Kovsies. @mansa_musahhqoutes

    Mid-tierSouth Africa
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    Followers103K
    Engagement rate10.88%3.2x page median
    Suspicious followers14.5%Moderate
    Average reel plays5.0KPer video post

    Engagement rate benchmark

    Musawenkosi Abilo Ngidi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa83%
    Nigeria3.3%
    Zimbabwe1.8%
    Namibia1.4%
    United States of America1.2%

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    Top posts

    Avg likes: 11.2K. Avg comments: 5. Audience credibility: 85%.

  9. 9Tefelo Mathabe instagram profile photo

    Tefelo Mathabe

    @tefelo.a.m

    skincare | beauty | fashion, also a plant mom :) tefeloamathabe@gmail.com 🇿🇦

    MicroSouth Africa
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    Followers97.5K
    Engagement rate18.10%5.3x page median
    Suspicious followers22.7%Elevated
    Average reel plays68.6KPer video post

    Engagement rate benchmark

    Tefelo Mathabe's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa81%
    Namibia4.8%
    United States of America4.2%
    Nigeria0.9%
    Zambia0.8%

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    Top posts

    Avg likes: 17.6K. Avg comments: 76. Audience credibility: 77%.

  10. 10Ashley Sehloho instagram profile photo

    Ashley Sehloho

    @ashleysehloho

    An imperfect girl, serving a remarkable God ✝️ Boy mom 💙 B.AccSc 🎓 Internal Auditor | No Facebook 💌 ashleysehloho27@gmail.com

    MicroSouth Africa
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    Followers81.3K
    Engagement rate3.25%At page median
    Suspicious followers22.8%Elevated
    Average reel plays36.2KPer video post

    Engagement rate benchmark

    Ashley Sehloho's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa84%
    Lesotho6.2%
    United States of America1.2%
    Botswana1.0%
    Nigeria0.9%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 27. Audience credibility: 77%.

  12. 11Kholiwe Jiyane instagram profile photo

    Kholiwe Jiyane

    @kholi_jiyane

    Fashion • Food • Family ✨ Building, growing & enjoying the journey 🍷 Comfort dishes & curated experiences 🤍 Mom of 3 📩 Collaborations Faithful to…

    MicroSouth Africa
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    Followers69.6K
    Engagement rate3.07%At page median
    Suspicious followers22.2%Elevated
    Average reel plays41.4KPer video post

    Engagement rate benchmark

    Kholiwe Jiyane's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa87%
    United States of America2.7%
    Nigeria1.1%
    United Kingdom1.0%
    Ukraine0.6%

    Audience gender

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    Top posts

    Avg likes: 2.1K. Avg comments: 21. Audience credibility: 78%.

  13. 12Nandipha Ma-awu instagram profile photo

    Nandipha Ma-awu

    @nandi_maawu

    📍 Cape Town Twin Mom 👣 @the_maawu_twins Collab 💌 themaawufamily@gmail.com

    MicroSouth Africa
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    Followers61.0K
    Engagement rate3.06%At page median
    Suspicious followers19.3%Moderate
    Average reel plays22.0KPer video post

    Engagement rate benchmark

    Nandipha Ma-awu's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa87%
    United States of America2.0%
    Qatar1.0%
    Zimbabwe1.0%
    Nigeria0.9%

    Audience gender

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    Top posts

    Avg likes: 1.9K. Avg comments: 30. Audience credibility: 81%.

  14. 13THANDO instagram profile photo

    THANDO

    @u_thandohadebe

    Mom🩵 Professional Nurse Over 10 Million Views on YouTube 💌: tarndolwt@gmail.com

    MicroSouth Africa
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    Followers59.6K
    Engagement rate6.50%1.9x page median
    Suspicious followers20.8%Elevated
    Average reel plays25.6KPer video post

    Engagement rate benchmark

    THANDO's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa89%
    Nigeria1.3%
    United States of America1.3%
    Zimbabwe1.2%
    Namibia1.0%

    Audience gender

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    Top posts

    Avg likes: 3.9K. Avg comments: 74. Audience credibility: 79%.

  15. 14Lo' Sithole instagram profile photo

    Lo' Sithole

    @lo_sithole

    Wife | @iamsahluko Mom | 2 Church | @discoverychurch_sa 🇿🇦The Real housewives of Durban S5 Co. @industrial_training_center

    MicroSouth Africa
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    Followers55.1K
    Engagement rate3.90%At page median
    Suspicious followers16.1%Moderate
    Average reel plays38.6KPer video post

    Engagement rate benchmark

    Lo' Sithole's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa95%
    United Arab Emirates0.9%
    United States of America0.8%
    Botswana0.6%
    Vietnam0.5%

    Audience gender

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    Top posts

    Avg likes: 2.1K. Avg comments: 44. Audience credibility: 84%.

  16. 15Charlotte Louw instagram profile photo

    Charlotte Louw

    @charlotte__louw

    ▪️GOD 1ST ▪️MARRIED TO @oscarjlouw.ojl 💍 ▪️LUNA 🧸’s MOM ▪️BUSINESSWOMAN ▪️ACTRESS ▪️VOICE OVER ARTIST ▪️QUALIFIED ECONOMIST - UJ Class of 2014

    MicroSouth Africa
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    Followers54.8K
    Engagement rate3.05%At page median
    Suspicious followers24.8%Elevated
    Average reel plays17.5KPer video post

    Engagement rate benchmark

    Charlotte Louw's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa91%
    Botswana2.8%
    Zimbabwe1.5%
    Lesotho1.1%
    United States of America0.7%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 44. Audience credibility: 75%.

  17. 16Kganya Mashile instagram profile photo

    Kganya Mashile

    @kganya_mashile

    Nickname “Blueberry” Mom @millymashile Dad @pontshomashile Brothers @kamogelo.karollo Account managed by Mom

    MicroSouth Africa
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    Followers53.7K
    Engagement rate2.88%0.8x page median
    Suspicious followers21.0%Elevated
    Average reel plays21.4KPer video post

    Engagement rate benchmark

    Kganya Mashile's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa88%
    Botswana3.8%
    Zimbabwe1.4%
    Lesotho1.2%
    Eswatini1.1%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 22. Audience credibility: 79%.

  18. 17Sis’Judy🥰 instagram profile photo

    Sis’Judy🥰

    @judy_logan01

    📍CAPE TOWN🇿🇦 God 1st 💕 Mom|Influencer|YouTuber|Content Creator 📧 Judynesleylogan@gmail.com

    MicroSouth Africa
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    Followers51.6K
    Engagement rate17.28%5.1x page median
    Suspicious followers20.4%Elevated
    Average reel plays37.9KPer video post

    Engagement rate benchmark

    Sis’Judy🥰's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa83%
    United States of America2.0%
    Nigeria2.0%
    Namibia1.8%
    Tanzania1.0%

    Audience gender

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    Top posts

    Avg likes: 8.9K. Avg comments: 26. Audience credibility: 80%.

  19. 18Mrs Tom instagram profile photo

    Mrs Tom

    @katlee_ntuli

    Christian | Wife | Mom | Psychometrist May your whole life prove that God is Faithful 🌱 Queen of “last slides” 💁🏽‍♀️

    MicroSouth Africa
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    Followers49.8K
    Engagement rate2.31%0.7x page median
    Suspicious followers23.7%Elevated
    Average reel plays35.1KPer video post

    Engagement rate benchmark

    Mrs Tom's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa82%
    Botswana1.9%
    Tanzania1.8%
    Namibia1.6%
    Zimbabwe1.5%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 39. Audience credibility: 76%.

  20. 19minnie instagram profile photo

    minnie

    @minnie_zikhali

    •My life in pictures📷 •Wife 💍•mom💙•The Engine doctor👩‍⚕️.What you see is what you’ll probably get🗝.

    MicroSouth Africa
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    Followers48.4K
    Engagement rate2.76%0.8x page median
    Suspicious followers16.2%Moderate
    Average reel plays9.7KPer video post

    Engagement rate benchmark

    minnie's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa92%
    United States of America1.0%
    Nigeria0.7%
    Tanzania0.7%
    Eswatini0.5%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 179. Audience credibility: 84%.

  21. 20Jabuu_Vilakazi instagram profile photo

    Jabuu_Vilakazi

    @jabulilevilakazi__

    Girl Mom🥺❤️ Qualified MUA, Lash Tech & Nail Tech 0848989084 @jabus_glamorouswork @jabusth_hair @jabusth_express

    MicroSouth Africa
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    Followers48.1K
    Engagement rate9.67%2.8x page median
    Suspicious followers24.1%Elevated
    Average reel plays16.5KPer video post

    Engagement rate benchmark

    Jabuu_Vilakazi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa95%
    Namibia0.7%
    United States of America0.6%
    Botswana0.5%
    Nigeria0.4%

    Audience gender

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    Top posts

    Avg likes: 4.7K. Avg comments: 7. Audience credibility: 76%.

Benchmarks

Top parenting influencers in South Africa: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong parenting creator from an average one.

100creators indexed75.5Kmedian followers3.40%median engagement20.2%avg suspicious followers

The top parenting influencers in South Africa run a median engagement rate of 3.40% and average 20.2% suspicious followers. Treat 3.40% as the bar a strong parenting creator in South Africa should clear; below it, you are paying for reach, not attention.

The best parenting influencers in South Africa here span 12 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in South Africa (100%), skewing female at 68%.

How this list is built. These are Instagram creators who describe themselves using terms like parenting, mum, parenting, motherhood in their own bio and whose audience is concentrated in South Africa. 100 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

South Africa100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
12
Mid-tier100K to 500K
7
Macro500K+
1

Combined audience gender

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FAQ

Parenting influencers in South Africa: common questions

How do I find parenting influencers in South Africa?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 100 parenting influencers in South Africa and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top parenting influencers in South Africa right now?

On this ranking, Mpumi Mophatlane (@mpumimops), Ofentse_Mphuti (@ofentse_mphuti), khanya.yeni (@khanya.yeni). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for parenting creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these parenting influencers in South Africa, the median engagement rate is 3.40% at a median of 75.5K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.2% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 100 parenting influencers in South Africa

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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