Top 11 Food Influencers in New Zealand on Instagram (Aug 2026)

We found 11 food influencers in New Zealand on Instagram. These creators use "food" in their Instagram bio and have audiences concentrated in New Zealand. Here are the top 11, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 29, 2026

  1. 1Devoney Scarfe Food Artist instagram profile photo

    Devoney Scarfe Food Artist

    @devoneybakes

    Baking delicious treats and making fun reels. DM For commissions

    Mid-tierNew Zealand
    Followers104K
    Engagement rate24.36%5.8x page median
    Suspicious followers19.8%Moderate
    Average reel plays37.2KPer video post

    Engagement rate benchmark

    Devoney Scarfe Food Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand60%
    United Kingdom11%
    United States of America7.4%
    Australia6.2%
    Canada1.6%

    Audience gender

  2. 2Atalya Fakavamoeanga instagram profile photo

    Atalya Fakavamoeanga

    @talzlife_

    mumlife • reno’s • food • photography • fitness Currently into: running & fashion talzlifebizz@gmail.com 💌 Photography - @photoswithtalz 📸

    MicroNew Zealand
    Followers33.6K
    Engagement rate6.38%1.5x page median
    Suspicious followers9.6%Low risk
    Average reel plays61.4KPer video post

    Engagement rate benchmark

    Atalya Fakavamoeanga's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand88%
    Australia6.1%
    United States of America1.7%
    United Kingdom0.7%
    Cook Islands0.6%

    Audience gender

  3. 3grace ۶ৎ ⋆.˚ instagram profile photo

    grace ۶ৎ ⋆.˚

    @gr4cem4

    ✞ @gr4cema ❀ good food, even better stories 🤍 ✎ UOA archi student • building @yogi__nz

    MicroNew Zealand
    Followers21.6K
    Engagement rate8.75%2.1x page median
    Suspicious followers14.6%Moderate
    Average reel plays25.3KPer video post

    Engagement rate benchmark

    grace ۶ৎ ⋆.˚'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand68%
    United States of America5.5%
    Australia3.8%
    Philippines3.2%
    India2.4%

    Audience gender

  4. 4Stan Ma'asi instagram profile photo

    Stan Ma'asi

    @stan_marchfamily

    My content is basically a life journal. Family life, lil bit of travel, food reviews, fitness journey, bit of 🕺🏽& a few dry jokes. Hate it or ❤️ it.

    MicroAustralia
    Followers15.9K
    Engagement rate4.33%At page median
    Suspicious followers11.2%Moderate
    Average reel plays8.9KPer video post

    Engagement rate benchmark

    Stan Ma'asi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand58%
    Australia25%
    United States of America10%
    United Kingdom1.5%
    Tonga1.3%

    Audience gender

  5. 5GEORGIE instagram profile photo

    GEORGIE

    @thisisgeorgie

    I’m so glad you’re here! Shes a lover of beautiful pals, food & adventures⁣ 📸 YouTube: thisisgeorgie 💌 georgie@nosadcowboys.com for partnerships

    MicroNew Zealand
    Followers13.8K
    Engagement rate4.19%At page median
    Suspicious followers15.8%Moderate
    Average reel plays30.6KPer video post

    Engagement rate benchmark

    GEORGIE's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand73%
    Australia7.9%
    United States of America7.3%
    United Kingdom4.3%
    Canada1.0%

    Audience gender

  6. 6Nici Wickes instagram profile photo

    Nici Wickes

    @niciwickesfood

    Keen cook, author of bestseller A Quiet Kitchen & More from A Quiet Kitchen, food stylist, recipe creator, BellingNZ ambassador, keeping it real 🌎

    MicroNew Zealand
    Followers12.6K
    Engagement rate3.24%0.8x page median
    Suspicious followers17.4%Moderate
    Average reel plays19.3KPer video post

    Engagement rate benchmark

    Nici Wickes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand81%
    Australia4.2%
    United States of America2.8%
    United Kingdom1.7%
    Indonesia1.6%

    Audience gender

  7. 7Feed Me Flavour | Copenhagen & London | Food, Travel, Events instagram profile photo

    Feed Me Flavour | Copenhagen & London | Food, Travel, Events

    @feedmeflavour

    Hi, I’m Maral! |📍Copenhagen Content Creator Guide to bites & sights worldwide | 🇦🇺 Food, Culture, Travel, Events | Songwriter…

    MicroDenmark
    Followers12.1K
    Engagement rate6.68%1.6x page median
    Suspicious followers12.7%Moderate
    Average reel plays10.5KPer video post

    Engagement rate benchmark

    Feed Me Flavour | Copenhagen & London | Food, Travel, Events's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand77%
    Australia8.8%
    United States of America6.5%
    Canada1.8%
    United Kingdom1.6%

    Audience gender

  8. 8Brittney Guise instagram profile photo

    Brittney Guise

    @brittneyguise

    I like growing flowers, making food and pretty things. SAHM = best job ever. Dairy farming in the Deep South of NZ. Psalm 27:13 💫 Christ follower. ✝️

    MicroNew Zealand
    Followers11.5K
    Engagement rate2.05%0.5x page median
    Suspicious followers19.6%Moderate
    Average reel plays10.0KPer video post

    Engagement rate benchmark

    Brittney Guise's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand68%
    United States of America12%
    Australia8.3%
    United Kingdom1.8%
    Canada1.6%

    Audience gender

  9. 9Brit Eats Treats instagram profile photo

    Brit Eats Treats

    @briteatstreats

    💁🏻‍♀️ NZ foodie 🍔 I workout a lot so I can eat more food ✨Personal: @brit_the_seal 💌 Briteatstreats@gmail.com

    MicroNew Zealand
    Followers11.4K
    Engagement rate2.64%0.6x page median
    Suspicious followers15.0%Moderate
    Average reel plays36.1KPer video post

    Engagement rate benchmark

    Brit Eats Treats's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand68%
    Australia6.3%
    United States of America5.8%
    United Kingdom3.8%
    Philippines3.2%

    Audience gender

  10. 10F I O N A  ( S M I T H ) H U G U E S instagram profile photo

    F I O N A ( S M I T H ) H U G U E S

    @fiona.hugues

    STYLIST ▪️COOK ▪️ART DIRECTOR ▪️CONSULTANT Multi Award Winning Foodstylist - Top 50 WIFDNZ 2024 MY FOOD, FARM & CREATIVE MUSINGS ©️ 📧 Email to collab

    MicroNew Zealand
    Followers11.3K
    Engagement rate2.69%0.6x page median
    Suspicious followers22.9%Elevated
    Average reel plays3.2KPer video post

    Engagement rate benchmark

    F I O N A ( S M I T H ) H U G U E S's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand54%
    Australia13%
    United States of America11%
    United Kingdom5.1%
    Italy1.6%

    Audience gender

  11. 11Bethany Ngai instagram profile photo

    Bethany Ngai

    @ngainomnoms

    👩🏻‍🍳 Food, yaps & little life adventures 🏠 HOME CAFES 📍 Syd/Akl @bethany.ngai + @_sharonngai

    MicroAustralia
    Followers11.0K
    Engagement rate2.02%0.5x page median
    Suspicious followers14.8%Moderate
    Average reel plays9.6KPer video post

    Engagement rate benchmark

    Bethany Ngai's engagement rate benchmarked against this niche's real distribution.

    Audience location

    New Zealand55%
    Australia22%
    United States of America4.6%
    Philippines1.9%
    China1.8%

    Audience gender

Benchmarks

Top food influencers in New Zealand: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong food creator from an average one.

11creators indexed12.6Kmedian followers4.19%median engagement15.8%avg suspicious followers

The top food influencers in New Zealand run a median engagement rate of 4.19% and average 15.8% suspicious followers. Treat 4.19% as the bar a strong food creator in New Zealand should clear; below it, you are paying for reach, not attention.

The best food influencers in New Zealand here span 10 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in New Zealand (100%), skewing female at 77%.

How this list is built. These are Instagram creators who describe themselves using terms like food, foodie, food blogger in their own bio and whose audience is concentrated in New Zealand. 11 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 11. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

New Zealand100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
10
Mid-tier100K to 500K
1
Macro500K+
0

Combined audience gender

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FAQ

Food influencers in New Zealand: common questions

How do I find food influencers in New Zealand?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 11 food influencers in New Zealand and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 11 on this page are the top of that set, and the rest are in the app.

Who are the top food influencers in New Zealand right now?

On this ranking, Devoney Scarfe Food Artist (@devoneybakes), Atalya Fakavamoeanga (@talzlife_), grace ۶ৎ ⋆.˚ (@gr4cem4). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for food creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these food influencers in New Zealand, the median engagement rate is 4.19% at a median of 12.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 15.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 11 food influencers in New Zealand

This page shows the top 11. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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