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Top 20 Business Influencers in Australia on Instagram (Sep 2026)

We found 32 business influencers in Australia on Instagram. These creators use "business" in their Instagram bio and have audiences concentrated in Australia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 8, 2026

  1. 1William Gibb instagram profile photo

    William Gibb

    @_willgibb_

    🎥 Co-Founder of @rover.stream 🎙 @youwouldntpod for all my hot takes ✉️ Business: admin@creativerep.com.au 🎫 PERTH COMEDY SHOW TIX ⬇️

    Mid-tierAustralia
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    Followers275K
    Engagement rate3.92%At page median
    Suspicious followers12.0%Moderate
    Average reel plays320KPer video post

    Engagement rate benchmark

    William Gibb's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia85%
    United States of America4.0%
    New Zealand2.5%
    United Kingdom2.4%
    Japan0.6%

    Audience gender

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    Top posts

    Avg likes: 10.8K. Avg comments: 132. Audience credibility: 88%.

  2. 2Jack instagram profile photo

    Jack

    @jarchy

    I've seen some things man, and some stuff Business: max@thefordhamcompany.com.au Podcast: @wemeanwellpodcast

    Mid-tierAustralia
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    Followers199K
    Engagement rate4.54%At page median
    Suspicious followers15.5%Moderate
    Average reel plays214KPer video post

    Engagement rate benchmark

    Jack's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia65%
    United States of America14%
    United Kingdom4.9%
    Canada3.8%
    New Zealand3.6%

    Audience gender

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    Top posts

    Avg likes: 9.0K. Avg comments: 87. Audience credibility: 85%.

  3. 3Jack Tossol instagram profile photo

    Jack Tossol

    @jacktossol

    Just a country boy trying to find his way in the big smoke! Business: jacktossol@thisisamplifytalent.com

    Mid-tierAustralia
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    Followers180K
    Engagement rate2.84%0.7x page median
    Suspicious followers17.6%Moderate
    Average reel plays97.2KPer video post

    Engagement rate benchmark

    Jack Tossol's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia56%
    United States of America14%
    United Kingdom7.6%
    New Zealand4.3%
    Canada3.1%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 60. Audience credibility: 82%.

  4. 4Mia Fevola 🌹 instagram profile photo

    Mia Fevola 🌹

    @mia.fev

    👩🏽‍💻 Founder @malltcollective 📬 bec@onedaydream.com.au 👩‍🎓 Business(marketing) 👩‍🎓 Psychology 👻 Miafev 💄 Makeup artist @makeupby_miafev ⬇️…

    Mid-tierAustralia
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    Followers160K
    Engagement rate3.09%0.8x page median
    Suspicious followers19.2%Moderate
    Average reel plays275KPer video post

    Engagement rate benchmark

    Mia Fevola 🌹's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia91%
    United States of America1.9%
    Indonesia1.4%
    Italy0.5%
    United Kingdom0.5%

    Audience gender

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    Top posts

    Avg likes: 5.0K. Avg comments: 53. Audience credibility: 81%.

  5. 5Georgia Amoore instagram profile photo

    Georgia Amoore

    @georgiaamoore

    @jumpman23 @washmystics 🇦🇺. For business inquiries: Morgan@prioritysports.biz

    Mid-tierUnited States
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    Followers139K
    Engagement rate4.19%At page median
    Suspicious followers11.0%Moderate
    Average reel plays75.1KPer video post

    Engagement rate benchmark

    Georgia Amoore's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia76%
    United States of America14%
    Mexico1.9%
    Italy0.7%
    Indonesia0.6%

    Audience gender

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    Top posts

    Avg likes: 5.8K. Avg comments: 72. Audience credibility: 89%.

  6. 6@hayleylewis_swimrun instagram profile photo

    @hayleylewis_swimrun

    @hayleylewis_swimrun

    Small business owner Triple Olympian #390🏊🏻‍♀️ Bach of Psych Science Qld Mental Health Amb. Treatie Journey 🇨🇭🇫🇷🏴󠁧󠁢󠁥󠁮󠁧󠁿 Mum of J+K ❤️❤️+…

    MicroAustralia
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    Followers73.0K
    Engagement rate2.98%0.7x page median
    Suspicious followers16.5%Moderate
    Average reel plays36.4KPer video post

    Engagement rate benchmark

    @hayleylewis_swimrun's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia91%
    United States of America3.1%
    United Kingdom1.1%
    New Zealand0.6%
    Indonesia0.5%

    Audience gender

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    Top posts

    Avg likes: 2.2K. Avg comments: 52. Audience credibility: 84%.

  7. 7DavisJarra instagram profile photo

    DavisJarra

    @davisjarra

    Sports, lots of it. Tactics, decisions and context explained for all fans! Business ⬇️ Jarradavis0@gmail.com

    MicroAustralia
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    Followers71.4K
    Engagement rate2.80%0.7x page median
    Suspicious followers12.6%Moderate
    Average reel plays38.6KPer video post

    Engagement rate benchmark

    DavisJarra's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia86%
    United States of America6.0%
    Indonesia2.3%
    Thailand1.0%
    United Kingdom0.8%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 32. Audience credibility: 87%.

  8. 8KIA BUCKLEY instagram profile photo

    KIA BUCKLEY

    @kia_buckley

    Founder @kikiva.collection Host & founder @thats.business.babe Sharing my life, everything business & more, Aka Ceocita ⭐️✨🫦🐅🔥

    MicroAustralia
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    Followers51.6K
    Engagement rate4.40%At page median
    Suspicious followers20.5%Elevated
    Average reel plays66.6KPer video post

    Engagement rate benchmark

    KIA BUCKLEY's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia82%
    United States of America4.1%
    United Kingdom1.8%
    Indonesia1.4%
    New Zealand0.9%

    Audience gender

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    Top posts

    Avg likes: 2.3K. Avg comments: 27. Audience credibility: 80%.

  9. 9Nev Hayes instagram profile photo

    Nev Hayes

    @nevsfishing

    YouTube - Nev Hayes YouTube - Nev’s Fishing Business Inquiries - contact@nevhayes.com

    MicroAustralia
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    Followers40.4K
    Engagement rate3.80%At page median
    Suspicious followers18.8%Moderate
    Average reel plays83.5KPer video post

    Engagement rate benchmark

    Nev Hayes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia54%
    United States of America23%
    United Kingdom2.8%
    New Zealand2.2%
    Canada2.2%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 16. Audience credibility: 81%.

  10. 10Finn Peljo instagram profile photo

    Finn Peljo

    @finnpeljo

    Turning my business & life into art.

    MicroIndonesia
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    Followers35.2K
    Engagement rate14.67%3.7x page median
    Suspicious followers14.1%Moderate
    Average reel plays8.4KPer video post

    Engagement rate benchmark

    Finn Peljo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia83%
    United States of America11%
    India1.5%
    South Africa1.5%
    Indonesia1.5%

    Audience gender

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    Top posts

    Avg likes: 5.2K. Avg comments: 36. Audience credibility: 86%.

  12. 11Pat Doherty instagram profile photo

    Pat Doherty

    @patdohertycomedy

    dobby: @yeahmadtv podcast: @patdohertypod art: @patdohertyart more content: @studio_fourty4 business: bella@rmk.com.au

    MicroAustralia
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    Followers32.9K
    Engagement rate26.86%6.7x page median
    Suspicious followers21.1%Elevated
    Average reel plays57.1KPer video post

    Engagement rate benchmark

    Pat Doherty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia72%
    United States of America11%
    United Kingdom2.5%
    Sweden1.5%
    India1.1%

    Audience gender

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    Top posts

    Avg likes: 8.8K. Avg comments: 27. Audience credibility: 79%.

  13. 12Luke Bailey instagram profile photo

    Luke Bailey

    @lukebaileyy

    📧 business / inquiries MGMT: lukebaileybusiness@gmail.com @lukebaileymethod

    MicroAustralia
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    Followers32.8K
    Engagement rate163.85%Outlier, verify before using
    Suspicious followers22.5%Elevated
    Average reel plays7.8KPer video post

    Audience gender

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    Audience location

    Australia82%
    United States of America3.9%
    Indonesia2.3%
    India1.8%
    Italy1.1%

    Top posts

    Avg likes: 53.8K. Avg comments: 18. Audience credibility: 77%.

  14. 13Emily McCracken instagram profile photo

    Emily McCracken

    @emilyy.mcc

    24📍Melbourne, Australia JT🤍 TikTok content creator: emjcrackers Business: emilymccracken@thisisamplifytalent.com

    MicroAustralia
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    Followers31.2K
    Engagement rate3.40%0.8x page median
    Suspicious followers22.7%Elevated
    Average reel plays26.4KPer video post

    Engagement rate benchmark

    Emily McCracken's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia76%
    United States of America5.4%
    United Kingdom3.1%
    Indonesia2.8%
    Canada1.5%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 5. Audience credibility: 77%.

  15. 14Demi Duncan instagram profile photo

    Demi Duncan

    @demiduncan_

    Wife • Mum of 4 • Business Owner Co-owner: @missta_babythermos 🖤 @bluu.spray 🩵 Co-host: Missta Mums Pod 🎙️

    MicroAustralia
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    Followers28.6K
    Engagement rate2.62%0.7x page median
    Suspicious followers24.0%Elevated
    Average reel plays27.1KPer video post

    Engagement rate benchmark

    Demi Duncan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia87%
    United States of America3.0%
    United Kingdom1.6%
    Indonesia0.8%
    India0.7%

    Audience gender

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    Top posts

    Avg likes: 748. Avg comments: 13. Audience credibility: 76%.

  16. 15@jesssmartin instagram profile photo

    @jesssmartin

    @jesssmartin

    Minding my own business

    MicroAustralia
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    Followers26.2K
    Engagement rate5.00%1.2x page median
    Suspicious followers24.9%Elevated
    Average reel plays34.9KPer video post

    Engagement rate benchmark

    @jesssmartin's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia84%
    United States of America5.3%
    United Kingdom1.7%
    Indonesia1.6%
    Thailand0.7%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 15. Audience credibility: 75%.

  17. 16Daniel Menzel instagram profile photo

    Daniel Menzel

    @danielmenzel

    @mtmf - Sports & Resilience Consulting Business • Resilience & Professional Presentations • Media • Footy coaching • Apparel Enquire below👇🏽

    MicroAustralia
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    Followers24.0K
    Engagement rate4.09%At page median
    Suspicious followers18.8%Moderate
    Average reel plays7.9KPer video post

    Engagement rate benchmark

    Daniel Menzel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia91%
    United States of America3.0%
    United Kingdom0.9%
    Indonesia0.8%
    Italy0.4%

    Audience gender

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    Top posts

    Avg likes: 984. Avg comments: 22. Audience credibility: 81%.

  18. 17Ryan Gwynne instagram profile photo

    Ryan Gwynne

    @_fnq_adventures

    Youtube link below👇🏻 Email for business enquiries: fnqadventures@outlook.com Fnq📍4873

    MicroAustralia
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    Followers21.1K
    Engagement rate2.84%0.7x page median
    Suspicious followers20.1%Elevated
    Average reel plays84.8KPer video post

    Engagement rate benchmark

    Ryan Gwynne's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia74%
    United States of America9.2%
    New Zealand1.9%
    India1.5%
    Indonesia1.3%

    Audience gender

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    Top posts

    Avg likes: 599. Avg comments: 6. Audience credibility: 80%.

  19. 18catie(caitlin) instagram profile photo

    catie(caitlin)

    @catieengelhardt

    I can’t do a cartwheel and I’m fructose intolerant 🪩 Dm or email for collab/business enquires catieengelhardt@gmail.com ✨🪩⭐️

    MicroAustralia
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    Followers20.6K
    Engagement rate8.20%2.0x page median
    Suspicious followers16.9%Moderate
    Average reel playsNot measuredNo video data

    Engagement rate benchmark

    catie(caitlin)'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia76%
    United States of America12%
    United Kingdom1.4%
    Bangladesh0.7%
    India0.7%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 49. Audience credibility: 83%.

  20. 19Roaming Haz instagram profile photo

    Roaming Haz

    @roaminghaz

    Just a boy with a dream… 🤎💛 Business Inquiries: roaminghazofficial@gmail.com

    MicroAustralia
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    Followers18.4K
    Engagement rate10.45%2.6x page median
    Suspicious followers14.3%Moderate
    Average reel plays32.6KPer video post

    Engagement rate benchmark

    Roaming Haz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia91%
    United States of America3.6%
    United Kingdom1.2%
    India0.6%
    Indonesia0.4%

    Audience gender

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    Top posts

    Avg likes: 1.9K. Avg comments: 11. Audience credibility: 86%.

  21. 20Mahalia Murphy instagram profile photo

    Mahalia Murphy

    @mahaliamurphy

    🖤💛❤️ @theparraeelsnrlw Player @worldvisionaus Ambassador MM.IgniteMovement Business owner

    MicroAustralia
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    Followers17.5K
    Engagement rate3.48%At page median
    Suspicious followers24.4%Elevated
    Average reel plays23.3KPer video post

    Engagement rate benchmark

    Mahalia Murphy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Australia66%
    Papua New Guinea7.4%
    United States of America4.8%
    Fiji3.2%
    New Zealand2.9%

    Audience gender

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    Top posts

    Avg likes: 610. Avg comments: 8. Audience credibility: 76%.

Benchmarks

Top business influencers in Australia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong business creator from an average one.

32creators indexed34.0Kmedian followers4.00%median engagement18.4%avg suspicious followers

The top business influencers in Australia run a median engagement rate of 4.00% and average 18.4% suspicious followers. Treat 4.00% as the bar a strong business creator in Australia should clear; below it, you are paying for reach, not attention.

The best business influencers in Australia here span 15 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Australia (100%), skewing male at 54%.

How this list is built. These are Instagram creators who describe themselves using terms like business, entrepreneur, founder in their own bio and whose audience is concentrated in Australia. 32 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Australia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
15
Mid-tier100K to 500K
5
Macro500K+
0

Combined audience gender

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FAQ

Business influencers in Australia: common questions

How do I find business influencers in Australia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 32 business influencers in Australia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top business influencers in Australia right now?

On this ranking, William Gibb (@_willgibb_), Jack (@jarchy), Jack Tossol (@jacktossol). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for business creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these business influencers in Australia, the median engagement rate is 4.00% at a median of 34.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 32 business influencers in Australia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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