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Top 18 Travel Influencers in Bulgaria on Instagram (Aug 2026)

We found 19 travel influencers in Bulgaria on Instagram. These creators use "travel" in their Instagram bio and have audiences concentrated in Bulgaria. Here are the top 18, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 30, 2026

  1. 1Християна Драгиева instagram profile photo

    Християна Драгиева

    @hristiyana_angelova

    MAMAx2👧🏼👶🏻 Bulgaria-based creator 🎥 @aydebgofficial Family ✨ Travel 🌍 Food 🤍 Enjoying motherhood 💞 Co-founder @aydefoods.bg

    Mid-tierBulgaria
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    Followers210K
    Engagement rate2.99%At page median
    Suspicious followers12.8%Moderate
    Average reel plays166KPer video post

    Engagement rate benchmark

    Християна Драгиева's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria90%
    Germany1.8%
    United Kingdom1.2%
    Greece1.0%
    Italy0.6%

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    Top posts

    Avg likes: 6.3K. Avg comments: 27. Audience credibility: 87%.

  2. 2Атанасия Бачорски instagram profile photo

    Атанасия Бачорски

    @atanasia.bachorski

    TRAVEL FAMILY🌍✈️| 👩🏻+👱🏻‍♂️=👶🏼+👦🏼+👧🏼 Influencer family 2022🥇Fashion influencer 2025🥇 📤atanasia.bachorski@abv.bg 👩🏻‍⚕️Med.Cosmetology…

    Mid-tierBulgaria
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    Followers186K
    Engagement rate4.90%1.7x page median
    Suspicious followers16.2%Moderate
    Average reel plays568KPer video post

    Engagement rate benchmark

    Атанасия Бачорски's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria82%
    United Kingdom2.8%
    Greece2.4%
    Italy1.8%
    Germany1.7%

    Audience gender

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    Top posts

    Avg likes: 9.1K. Avg comments: 53. Audience credibility: 84%.

  3. 3💎🪬🌻🧿 🧲 RAINA 🧲🧿🌻🪬💎 instagram profile photo

    💎🪬🌻🧿 🧲 RAINA 🧲🧿🌻🪬💎

    @raina_terziyska

    LIBRA♎ BG🇧🇬 Español / English 🌻 Travel addicted 🌎 87 countries 🍀🌻 Dances💃🏻 Nature🌴 Animals🐾 Psicología🐚 Sport🏃🏽‍♀️ Photos📸 Music🎼…

    Mid-tierBulgaria
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    Followers182K
    Engagement rate2.44%0.8x page median
    Suspicious followers21.2%Elevated
    Average reel plays18.3KPer video post

    Engagement rate benchmark

    💎🪬🌻🧿 🧲 RAINA 🧲🧿🌻🪬💎's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria72%
    Germany4.6%
    United Kingdom4.1%
    Greece2.1%
    Türkiye2.0%

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    Top posts

    Avg likes: 4.4K. Avg comments: 23. Audience credibility: 79%.

  4. 4Vladi$a | Alex & Vladi Twins instagram profile photo

    Vladi$a | Alex & Vladi Twins

    @vladeislava

    God first ✨ Alexa, play Alex & Vladi 🎶 Half of me @awexi my twin👯‍♀️ In my travel era with my hubby @stefosnikatotnos ✈️🫶🏽🌎

    Mid-tierBulgaria
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    Followers113K
    Engagement rate2.90%At page median
    Suspicious followers21.0%Elevated
    Average reel plays104KPer video post

    Engagement rate benchmark

    Vladi$a | Alex & Vladi Twins's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria80%
    United Kingdom2.9%
    Germany2.5%
    United States of America1.7%
    India1.7%

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    Top posts

    Avg likes: 3.3K. Avg comments: 46. Audience credibility: 79%.

  5. 5Veronika Georgieva instagram profile photo

    Veronika Georgieva

    @dessertsvalley

    👩‍🍳Easy & tasty recipes 🧁Refined sugar-free desserts 🦸‍♀️Mom of 2 boys 💪Sport & travel moments 💌dessertsvalley@gmail.com

    MicroBulgaria
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    Followers87.4K
    Engagement rate2.50%At page median
    Suspicious followers10.5%Moderate
    Average reel plays183KPer video post

    Engagement rate benchmark

    Veronika Georgieva's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria79%
    United Kingdom3.5%
    Greece2.7%
    United States of America1.9%
    Germany1.8%

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    Top posts

    Avg likes: 2.2K. Avg comments: 36. Audience credibility: 90%.

  6. 6Bogdana Naydenova | Travel & Adventure instagram profile photo

    Bogdana Naydenova | Travel & Adventure

    @bnaydenova

    ┆ Destinations┆Hotels┆Lifestyle 🇧🇬Bulgaria & beyond 🌏 💌 Collabs: naydenova.bogdana@gmail.com

    MicroBulgaria
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    Followers54.0K
    Engagement rate2.10%0.7x page median
    Suspicious followers21.2%Elevated
    Average reel plays43.4KPer video post

    Engagement rate benchmark

    Bogdana Naydenova | Travel & Adventure's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria67%
    United Kingdom4.2%
    United States of America3.7%
    Greece2.5%
    Italy2.5%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 26. Audience credibility: 79%.

  7. 7Boryana Angelova Yovcheva instagram profile photo

    Boryana Angelova Yovcheva

    @boryanaangelova

    Human being 🫆 Mom 🫀 Actress 👤 Human rights activists 📣 Acting classes: @be.here.act 🌏Travel junkie: @nnikofficial

    MicroBulgaria
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    Followers40.2K
    Engagement rate8.32%2.9x page median
    Suspicious followers11.5%Moderate
    Average reel plays145KPer video post

    Engagement rate benchmark

    Boryana Angelova Yovcheva's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria92%
    United Kingdom1.0%
    United States of America0.9%
    Germany0.8%
    Italy0.8%

    Audience gender

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    Top posts

    Avg likes: 3.3K. Avg comments: 79. Audience credibility: 89%.

  8. 8Denitsa Stoyanova instagram profile photo

    Denitsa Stoyanova

    @denitsa.stoyanovaa

    TV Host NOVA | Cover girl Content Creator | Travel stories, style & my moments ~ Woman of the Year’22

    MicroBulgaria
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    Followers37.3K
    Engagement rate2.39%0.8x page median
    Suspicious followers22.9%Elevated
    Average reel plays16.1KPer video post

    Engagement rate benchmark

    Denitsa Stoyanova's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria62%
    United States of America4.1%
    Italy3.2%
    United Kingdom3.1%
    Germany2.3%

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    Top posts

    Avg likes: 891. Avg comments: 15. Audience credibility: 77%.

  9. 9Elitsa Behar-Mihaylov instagram profile photo

    Elitsa Behar-Mihaylov

    @mademoisellie_

    fashion | travel | 📸 | art | beauty | dogs 🎞: @elitsabeharphotography 💌: elitsabehar@gmail.com Co-founder at @maison14.space

    MicroBulgaria
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    Followers33.4K
    Engagement rate0.02%0.0x page median
    Suspicious followers18.4%Moderate
    Average reel plays16.4KPer video post

    Engagement rate benchmark

    Elitsa Behar-Mihaylov's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria73%
    United Kingdom3.7%
    United States of America2.6%
    Italy2.4%
    Greece2.1%

    Audience gender

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    Top posts

    Avg likes: 742. Avg comments: 23. Audience credibility: 82%.

  10. 10Елия instagram profile photo

    Елия

    @_eliiyaa

    Travel, food, family and everything in between. 🤍

    MicroBulgaria
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    Followers30.7K
    Engagement rate2.84%At page median
    Suspicious followers22.2%Elevated
    Average reel plays48.7KPer video post

    Engagement rate benchmark

    Елия's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria83%
    United Kingdom3.5%
    Germany2.4%
    United States of America1.4%
    Greece1.2%

    Audience gender

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    Top posts

    Avg likes: 871. Avg comments: 5. Audience credibility: 78%.

  12. 11Margita Kiryakova | Hiking Bulgaria | Travel Mom instagram profile photo

    Margita Kiryakova | Hiking Bulgaria | Travel Mom

    @margitakiryakova

    🍀To bring anything into your life, imagine that it's already there. R. Bach Travel 🇧🇬 & 🌏🗺 Hiking with baby 👶⛰️🏞 Mom of a BOY👨‍👩‍👦

    MicroBulgaria
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    Followers28.2K
    Engagement rate5.07%1.8x page median
    Suspicious followers19.6%Moderate
    Average reel plays51.3KPer video post

    Engagement rate benchmark

    Margita Kiryakova | Hiking Bulgaria | Travel Mom's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria74%
    United States of America3.2%
    Italy2.2%
    United Kingdom2.2%
    Greece2.0%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 19. Audience credibility: 80%.

  13. 12I v o n instagram profile photo

    I v o n

    @ivondermendzhievaa

    fashion and travel @homeby.yvonne ✉️ ivondermendzhieva19@gmail.com

    MicroBulgaria
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    Followers17.0K
    Engagement rate7.75%2.7x page median
    Suspicious followers18.7%Moderate
    Average reel plays29.3KPer video post

    Engagement rate benchmark

    I v o n's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria84%
    United States of America2.3%
    Italy1.8%
    United Kingdom1.6%
    Greece1.3%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 5. Audience credibility: 81%.

  14. 13Emerald Travel 🌴 instagram profile photo

    Emerald Travel 🌴

    @emerald.travel

    🇧🇬 Eдна от най-утвърдените туристически агенции в България ✈️ 25 години висококачествени услуги в туризма

    Micro
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    Followers15.8K
    Engagement rate2.08%0.7x page median
    Suspicious followers14.4%Moderate
    Average reel plays9.4KPer video post

    Engagement rate benchmark

    Emerald Travel 🌴's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria66%
    Türkiye7.5%
    Greece3.7%
    United Kingdom2.4%
    Italy2.3%

    Audience gender

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    Top posts

    Avg likes: 329. Avg comments: 15. Audience credibility: 86%.

  15. 14Valentin Tankovski instagram profile photo

    Valentin Tankovski

    @valentin.tankovski

    🙋🏼‍♂️ Your travel buddy • 🌍 50 but soon all • 🫶🏼 support my travel story👇🏼

    MicroBulgaria
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    Followers13.3K
    Engagement rate11.38%4.0x page median
    Suspicious followers10.7%Moderate
    Average reel plays23.8KPer video post

    Engagement rate benchmark

    Valentin Tankovski's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria69%
    United Kingdom3.6%
    United States of America3.5%
    Indonesia3.1%
    Germany2.5%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 22. Audience credibility: 89%.

  16. 15SIMONA instagram profile photo

    SIMONA

    @simonabakardjieva

    MISS BULGARIA 2025 model | lifestyle | travel •volleyball player #15 •@tenseifashion ✨

    MicroBulgaria
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    Followers10.9K
    Engagement rate0.03%0.0x page median
    Suspicious followers22.5%Elevated
    Average reel plays5.0KPer video post

    Engagement rate benchmark

    SIMONA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria78%
    Serbia6.4%
    Greece1.7%
    Italy1.7%
    United States of America1.6%

    Audience gender

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    Top posts

    Avg likes: 291. Avg comments: 12. Audience credibility: 77%.

  17. 16Tsvetelina Lozanova instagram profile photo

    Tsvetelina Lozanova

    @tsvetelinalozanova17

    Lina ♎️ Miss World Bulgaria 2026 🌿 Фермата 7 🌿 💻 International businesses 💻 ✈️ Aviation lover ✈️ ❤️Travel ❤️ Animal lover ❤️ Nature ❤️

    MicroBulgaria
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    Followers10.3K
    Engagement rate3.05%At page median
    Suspicious followers22.6%Elevated
    Average reel plays8.5KPer video post

    Engagement rate benchmark

    Tsvetelina Lozanova's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria75%
    United Kingdom3.5%
    Germany3.0%
    Greece2.1%
    Italy1.6%

    Audience gender

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    Top posts

    Avg likes: 315. Avg comments: 14. Audience credibility: 77%.

  18. 17Мария Мазанко-Загорска instagram profile photo

    Мария Мазанко-Загорска

    @mazankooo

    Russian 🇷🇺 • Bulgaria 🇧🇬 Mother • Creator Fashion | Beauty | Travel Giving back ❤️

    MicroBulgaria
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    Followers10.3K
    Engagement rate0.05%0.0x page median
    Suspicious followers18.2%Moderate
    Average reel plays29.9KPer video post

    Engagement rate benchmark

    Мария Мазанко-Загорска's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria67%
    Russia8.3%
    Ukraine4.5%
    United Kingdom3.7%
    Germany1.9%

    Audience gender

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    Top posts

    Avg likes: 463. Avg comments: 9. Audience credibility: 82%.

  19. 18Denitsa Jivkova 🏋️‍♀️ instagram profile photo

    Denitsa Jivkova 🏋️‍♀️

    @denitsajivkova

    Bulgaria/Sofia🏡 DM for collaboration 📩 Healthy lifestyle & travel ✨

    MicroBulgaria
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    Followers10.1K
    Engagement rate3.33%1.2x page median
    Suspicious followers23.9%Elevated
    Average reel plays7.3KPer video post

    Engagement rate benchmark

    Denitsa Jivkova 🏋️‍♀️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Bulgaria69%
    Germany4.6%
    United Kingdom3.8%
    United States of America2.5%
    Italy1.8%

    Audience gender

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    Top posts

    Avg likes: 335. Avg comments: 6. Audience credibility: 76%.

Benchmarks

Top travel influencers in Bulgaria: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong travel creator from an average one.

19creators indexed32.1Kmedian followers2.87%median engagement18.3%avg suspicious followers

The top travel influencers in Bulgaria run a median engagement rate of 2.87% and average 18.3% suspicious followers. Treat 2.87% as the bar a strong travel creator in Bulgaria should clear; below it, you are paying for reach, not attention.

The best travel influencers in Bulgaria here span 14 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Bulgaria (100%), skewing female at 62%.

How this list is built. These are Instagram creators who describe themselves using terms like travel, travel blogger, wanderlust in their own bio and whose audience is concentrated in Bulgaria. 19 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 18. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Bulgaria100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
14
Mid-tier100K to 500K
4
Macro500K+
0

Combined audience gender

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FAQ

Travel influencers in Bulgaria: common questions

How do I find travel influencers in Bulgaria?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 19 travel influencers in Bulgaria and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 18 on this page are the top of that set, and the rest are in the app.

Who are the top travel influencers in Bulgaria right now?

On this ranking, Християна Драгиева (@hristiyana_angelova), Атанасия Бачорски (@atanasia.bachorski), 💎🪬🌻🧿 🧲 RAINA 🧲🧿🌻🪬💎 (@raina_terziyska). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for travel creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these travel influencers in Bulgaria, the median engagement rate is 2.87% at a median of 32.1K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.3% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 19 travel influencers in Bulgaria

This page shows the top 18. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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